All Marketing Tutorials on Marketing91 – Marketing management tutorials

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TUTORIALS ON MARKETING MANAGEMENT

 

 

TUTORIALS ON MARKETING MANAGEMENT Service Marketing Mix – 7 P’s of marketing Difference between product marketing mix and service marketing mix 9 lessons we learn from Marketing mix Extended Marketing Mix Marketing Mix – The 4 p’s of marketing People in the marketing mix – The 5th P of marketing mix Promotional mix – What are the different types of promotions? Alternate Marketing mix – 4 C’s of marketing Physical evidence in marketing mix 11 amazing yet simple ways to learn marketing for students 4 things to know before entering international market 5 levels of relationship marketing 5 ways to market yourself at your workplace Above the line marketing 8 Advantages of Marketing Information Systems Above the line Vs Below the line marketing Adapting to the Future of payment systems Adverse Selection Affinity marketing and its benefits to Marketers AIO – activities, interests and opinions Ambush Marketing Are you in your marketing zone B2C vs B2B marketing – A comparision between B2B and B2C Below the line activities with a low marketing budget Below The Line Marketing Bottom Up Marketing Category killer Cause related marketing Celebrity endorsement Celebrity Marketing Certainty effect Communication Tools Company Orientation towards the marketplace Concentrated Marketing Concepts of Marketing Confusion marketing and the confusion that it causes Cooperative marketing – An inexpensive and underused marketing tool Counter Marketing – A demarketing tactic Database Marketing Defensive Marketing Differentiated Marketing Diffusion of Innovation Door in the face marketing technique ECONOMIC SYSTEMS Family life cycle Foot in the door marketing Force field analysis Forecasting methods Forgetting Curve Four key elements of Marketing Free Rider Effect Frequency Marketing Fusion Marketing Henri fayols 14 principles of management Holistic marketing concept Horizontal integration explained with examples Horizontal Marketing explained with examples How bad managers cause the right companies to fail? How to make a marketing decision based on MIS How to manage workplace stress? Image differentiation Impact of Environment on organization Increasing importance of marketing in today’s economic environment Indirect marketing – how to market indirectly? Indirect Reference Groups Integrated Marketing Intensive growth Internal marketing International marketing – Scope and challenges Is India becoming a Marketing battlefield? Is Mass marketing era over Managing supply and demand Market Analysis Marketing Abilities Marketing and Privacy Marketing Channels Marketing concepts Marketing in new economy – How marketing is updating itself? Marketing Management – The ultimate guide Marketing management process Marketing Myopia Marketing software for efficient and cost effective marketing Marketing timeline – How marketing developed over time Mass Market Me too Marketing explained Meta Markets MIS – Marketing information system MIS EXAMPLES Movie Marketing – The next big thing Multi Level marketing Needs wants and demands One to one marketing – Personalized marketing One to One marketing or Personalised Marketing Organizational Buying Organizational Buying Process Performance based marketing and its uses as a marketing tool Production concept Profitability Analysis Promotions in Marketing – Marketing promotions RELATIONSHIP MARKETING Relationship Marketing Explained – What is relationship marketing Societal Marketing Concept Tactical marketing explained The Increasing importance of Marketing The Marketing Concept – Concept of marketing The not so subtle art of marketing a television channel The use of Convergence marketing for better reach The Wheel of retailing concept Three factors for success of relationship marketing Undifferentiated marketing or Mass Marketing Vals – Values attitude lifestyle Value networks in marketing channels What are Reverse Flow Channels and its examples? What is Commodification – Its advantages and disadvantages SERVICES MANAGEMENT 5 steps to setup better customer service process in your organization Classification of services Difference between goods and services Flowcharting in services – Service flow chart Heterogeneity in service marketing How Businesses Are Using Analytics & Software to Serve Customers Better? How to build, streamline and enhance your CRM for best customer service? Intangibility of services Ownership in service marketing Perishability in services marketing Service channels Service differentiation Service triangle or The service marketing triangle Seven characteristics of services

BASIC CONCEPTS Absolute cost advantage Absorptive Capacity Accelerator principle Achievement motivation theory Adaptation level theory Barnum Effect Baumol’s Cost Disease Boundary Spanning Bounded Rationality Bundling Cannibalization What is a Market What is a product What is Marketing – Definition of Marketing What is Marketing communications Types of Demand Types of Market Types of products Three Levels of a product HANDLING COMPETITION 6 Reasons competition is good for Business 7 steps of competitor analysis Competitive profile matrix and analysis Core competency Defensive Marketing – Fighting against competition Reasons your core competency is stopping you from expansion Sustainable competitive advantage (SCA) Three types of competition and how to tackle them Why gathering competitive intelligence is important for business PRODUCT MANAGEMENT Shopping products The Product Concept What is Product portfolio 7 tactics for excellent product management Adaptation of product or Product adaptation Adoption Process Adoption theory – Theory of product adoption Benefits and limitations of Product life cycle Leveraging the power of specialty products New product adoption New Product Development New product development is necessary for survival Product classification – Classification of products Product Placement Product Recall Product Sampling methods Role of marketing in new product adoption How to analyse the product mix of any brand? With example of coca cola. Product mix and Product line PRICING MANAGEMENT Maintaining the balance between price and quality Price elasticity of demand Difference between Price competition vs Non price competition What is product form pricing? Pricing Strategies Pricing 11 different Types of pricing and when to use them Penetration pricing explained with examples and case study Cost plus pricing Psychological pricing and its application in marketing Captive product pricing explained with examples Prestige pricing and its application in Marketing How marketing mix affects pricing decisions? SEGMENTATION TUTORIALS 4 types of Market segmentation and how to segment with them? 5 ways market segmentation influences decision making 6 Advantages of Segmentation How to segment or differentiate between brand loyal customers? Beginners guide to Market segmentation Behavioral Segmentation Benefit segmentation – Segmenting the population by benefits offered How to decide your segmentation strategy? And which segment to target? Criteria’s for market Segmentation Demographic Segmentation – Segmenting by Demography Difference between Segmentation Targeting and Positioning E-commerce segmentation – How do E-commerce portals segment? Geographic segmentation – Segmenting by geography How many segments should a new business enter? How market segmentation influences decision making How to conduct a demographic segmentation for your organization? How to increase customer base with geographic segmentation? Limitations of segmentation Market Segmentation Need for Market Segmentation. Psychographic Segmentation Six reasons for Market segmentation The 7 Steps of Market segmentation – Process of segmentation Usage based segmentation and its application in Marketing Which market segment should you target? Why market share of Hero motocorp is decreasing in premium segment TARGETING TUTORIALS 7 detailed steps to find your target market Customer loyalty ladder and how to use it to target customers How to target youngsters for a product? Justdial – Should it target businesses or customers? Target market selection Target marketing explained What is Target market and how to find one POSITIONING TUTORIALS Quick Guide to positioning What is Positioning Positioning process – Steps involved in Positioning Positioning techniques Positioning by celebrity endorsement Positioning by Competition Positioning by Cultural symbols Positioning by Product Characteristics Positioning by Product class Positioning by Product process Positioning By Use or Application Price Quality approach of Positioning Brand Positioning Understanding Customer value proposition How to make your own customer value proposition 21 companies with top brand positioning in their sector

 

Marketing strategy tutorials  |  Sales management tutorials  |  Branding tutorials  |  Tutorials on Market research  |  Online Marketing tutorials  |  Services marketing & miscellaneous