Definition of Fashion Marketing
Fashion marketing is that branch of marketing in which the industry deals with advertising campaigns and promotional events of the items of clothing and accessories to the targeted customers.
Fashion marketing can be carried out by advertising through print media or through online platforms.
Meaning of fashion marketing
Thus fashion marketing, in general, is related to the marketing of the fashion industry where the items of clothing and accessories are marketed keeping in mind the different sectors of the demographics. Now there are various methods for fashion marketing.
One can use both the offline and the online marketing strategy to reach out to the maximum number of customers. In the offline mode, various options are available. These can be in the form of print media like newspapers, magazines; templates, etc. other than that television and radio broadcasting are also included in the offline mode of fashion advertising.
Now coming to the online mode of promotions, the internet provides with several social media sites majorly the maximum number of users are on the facebook or the twitter. So with the help of these online sites, fashion marketing can be done.
The practice of fashion marketing is done to advertise fashion brands and their products to targeted customers who may eventually become potential buyers.
Now, this fashion marketing is quite different from the rest of the marketing practices. In another type of marketing research is done in a particular targeted customer and then advertising is done keeping those targeted customers in mind.
But in the case of fashion marketing, there are targeted customers but there isn’t just one single group of targeted customers. In fact, there are several different groups of targeted customers. The fashion industry sells clothing and accessories which is worn by every single person on this earth.
So for fashion marketing to take places, the marketing advertisers simply can’t focus on one set of demographics. Instead, they have to segment all of them considering all the demographics on the basis of different parameters.
Here the parameters that are chosen are gender, age, generation, location, occasion, incomes, etc. On the basis of these parameters first, the companies have to section the demographics and then they will approach to them depending upon the category that they depend.
Thus with the extensive research that is required, very thoughtful planning must be done so that each segment of the demographics can be approached in a way that they eventually turn into targeted customers. Also while researching one must take care of the fact that they also considered the preference of their audience and then come with innovative ideas and other creative ways to present their products to the customers.
The approach should be such that the customers get motivated enough to buy those products.
How is fashion marketing different from the other marketing industries?
In this fast pace of the fashion industry, fashion marketing has become quite unique. Also while in other sectors/industries of marketing one can use a similar marketing strategy for years which helps the in miant8ing a long term relationship with their customers.
In the case of fashion marketing, the reverse is true. The fashion industry takes huge leaps and that too in a very short span of time. The cycle of fashion marketing is considered to be way too short as compared to the other marketing industry.
In fashion marketing, the marketers and the advertisers have to keep looking for new ideas and new theme to promote their brands otherwise it may become old fashioned or outdated. Thus a regular change is required in the fashion marketing making it a challenging task.
Thus while in other marketing industries the same campaign could be run for years or so, in the fashion marketing this is not at all applicable. The fashion marketing will have to keep with the latest trends and repeatedly devise changes in their advertising strategies, bringing out creative ideas every single time.
Also along with the latest trends, fashion marketing will also have to remain in sync with their targeted customers while also focusing on the business part of the fashion industry.
Above all, they should make sure that there is a significant growth happening on a regular basis in term of the increased sales and profit margin. In this ways, fashion marketing is able to balance both the creative aspect of the fashion as well as the demands of the users, while keeping in mind their profitability.
What is the importance of fashion marketing?
The right kind of fashion marketing plays a key role in the growth and developments of the fashion industry. With the help of fashion marketing, the creations of the fashion designers from different parts f the world is brought into the vicinity of the consumers and the buyers.
When this fashion marketing is done with the right approach there is a cent percent chance that it will bring a lot of success to that particular brand of fashion. Thus as important as it is to have good designs for the fashion industry to flourish, so is the right type of marketing so that it could produce efficient results.
Now fashion marketing is also important because it helps the brands to emotionally and strategically connect with the brands. This is because fashion is not just about clothing. It is also about the story behind that and the message that the designer wants to convey through it.
It is also about the company that is producing that particular line of fashion products. In this marketing does more than just increasing the value of the sales revenue. It emotionally connects the brands o its customers and vice versa.
Also, fashion marketing is important because it helps in increasing the brand loyalty thus enhancing the public image of that particular company.
What are the various roles of fashion marketers?
Now for fashion marketing to take place efficiently, the role of fashion marketers is quite important. The fashion marketers need to have knowledge of both the company and the market in which they will be competing with other similar brands. A fashion marketer performs several tasks on a daily basis to ensure that the brand value is maintained.
They are involved in the media planning and branding, they take care of the products display, they also look after the ad creativity and photography and many other tasks. Thus a fashion marketer has to be multi-dimensional and also needs to have a good knowledge of fashion marketing.
What are the different essential aspects?
Fashion marketing is one of the branches of the marketing industry that deals with marketing and advertising fashion brands. This is done with the help of creative ad campaigns. Now the most important aspect of fashion marketing is that the companies should be able to identify their target customers.
Now since the fashion industry is for all. But there is a different, line of fashion for different segments of demographics. For example, the fashion industry for kids will be different from that of an adult.
It will be different for males and females. It will be different for senior citizen and for the youth. Thus to successfully segments the demographics into several groups and then identifying who their targeted customers are, is one of the most important aspects of the marketing industry.
Once they identify their target customers, they will be easily able to determine what they are demanding for, what is the latest trend going on for that sector of customers. Thus by defining their target customers, they will know to whom they are aiming at.
This way it will also help them in fixing up a price so that the products can be affordable for them. This way their sales will increase hence profiting the company. The other important aspect is that they should understand the ways in which they can display the products.
Here the creativity and the resourcefulness of the advertisers and the marketers can be a game changer. If used in the right ways it can take the companies to new heights.
The third important aspect is that the people who are involved in fashion marketing have to have knowledge in both the business field and the marketing field. The markers should be efficient enough that they can do the planning, designing and coordinating the ads so that it can reach out to the maximum number of customers and encourage them into buying their products.
Thus the fashion marketing is one of the branches of marketing whose approach to influence the targeted customers is quite different.
When fashion marketing is done in the right manner, it can bring a lot of profit to the business involved in the fashion industry.