Marketing Manager – Meaning, Skills and Responsibilities

For an organization to flourish and have the success that it is supposed to have, there are so many people working together as a unit. However, we are going to talk about one such position in this article today, i.e., Marketing Manager.

The marketing manager is responsible for generating awareness and demand for the company’s products and services and then to satisfy that demand profitably – for the customer and the business. The marketing is manager has some of the most important roles to play in an organization from the management of the resources to the management of the entire team.

So, it is important for new businesses to understand the job of a marketing manager and how they can help the organization. So, let us get started with the article without wasting any more of the precious time that you have got.

Who Is A Marketing Manager?

In order to know the roles and the responsibilities of a marketing manager, one actually needs to know who he is in the first place. Well, the marketing manager of a company is the person who is going to manage all the resources in the business.

So, they will work accordingly in order to create and implement, along with executing all the different strategic plans for the proper functioning of the company.

The main goal of the marketing manager is to make sure that the business grows in the best way and is able to attract all the potential prospects and customers from the different locations with the help of the plans of marketing management.

Hence, this is a responsibility which is of great importance to an organization in the first place.

An analysis which was made in the year 2016 stated that in the coming ten years, there would be a 10% growth in the jobs for marketing managers in the best way.

So, what would be the job of the marketing manager of the company? He will basically work to research, examine, identify, and also assign the services as well as the products which would increase the demand of them in the industry.

Also, the manager will create strategies which can help the company in reaching the customers and make appropriate suggestions for the target audience as well.

But that is not the end to the duties of the marketing managers as they also have to make sure that the image of the brand always remains positive in the eyes of the customers and the target audience.

They will be amazing the marketing of the company with the help of staff members and constantly research in order to find out new and interesting marketing opportunities for the company as well.

Also, the job of a marketing manager would be to ensure that there is a positive relationship which is maintained between the brand and the customers that it has. So, the marketing manager is basically an all-rounder that works all the time for the improvement and the betterment of the company.

These individuals are basically the leaders in the business as an entire department of marketing depends upon them, and they need to make some of the most important decisions as well.

Things that a Marketing Manager does

In order to know exactly what that marketing manager does in the first place, we also need to have an idea about the functions that they have. So, here we are going to mention some of the important functions of the marketing manager so that people can have an idea from here.

#1. Coordinating With Senior Management

The marketing manager has to deal directly with upper management. The marketing manager would assist the higher management in the identification of some of the best policies of marketing and plans which can be used in order to solve several issues of the company.

There is a management team provided to the manager, and they need to figure out some strategies which can be used so that the business is able to have the growth and success that it needs. So, needless to say, it is one of the most important functions that the marketing manager would have because it directly impacts the company.

#2. Finding out new Opportunities to Optimize the Demands of Company’s Products

There are so many chances that the business can have for growth. But it not always the case where they are able to figure out the perfect chance they can get in order to ensure the success of the company.

This is where the marketing manager can come ahead and help the company in the best way. They will be able to identify the chances that the company can use in order to increase the demand for the products and services which are provided by the company.

The marketing manager would find out all about these changes and then covey it to the company so that necessary steps can be taken to act upon these opportunities of growth and success.

#3. Channelizing Business Operations related to Leads, Sales, Storage, Advertisement, etc

In order to ensure the growth of the company, there are different operations and activities that are taking place. But if these operations do not have the same level of cooperation, then there can be some disastrous consequences.

It is the job of the marketing manager to make sure that doesn’t happen in the first place. So, these managers will make sure that there is proper coordination when it comes to the different operation for the business in the departments of sales, packing, storage, advertisement, sales promotions, transportation, and many others.

#4. Ensuring timely Updates in the Products as per the latest market trends

With the changing times, there are new and interesting demands that the customers have regarding the products and services which are provided by any company.

If the company needs to make sure that their business is growing, then it needs to fulfill all the demands and the requirements of the customers out there.

So, there is a requirement for the constant evaluation and the updating of the products and services. So, that is where the marketing manager will be able to help as well.

They will find out about the constant changes that customers demand and then evaluate the products and services to make sure that they are able to provide what the customers want in the first place.

#5. Opting for the Right Distribution Medium

The distribution of the services and products of the company is also one of the most important things that the people need to pay attention to. Well, this is something that the marketing manager will get to decide as well.

They will have to find out about the new channels of distributing the products and services in the best way so that they are able to provide what the customers want in the best way. When it comes to the final decision, the marketers get to make that in the best way.

#6. Proper Research of Customer Needs to Attract and Retain Customers

It is important for the business to make sure that they are able to retain and attract customers from time to time. So, it is important for marketing managers to make sure that.

So, it is the job of the marketing manager to research well on the needs and the requirements of the customer and then to know what they want. They will also have to conduct some studies in order to know what the products and services will be appealing to the people.

#7. Being aware of Economic And Political Situations in Target Market

In order to make sure that you are able to stand in the market, your role as the marketing manager will be to do some in-depth research about the economic and the social aspects of the country where the company is.

It is after the interpretations and the analysis of the factors; the marketing manager will be able to make sure they are able to have a proper business environment for providing the goods and the services to the people who are in need for it.

The manager would also be able to set some strategies that would help in providing the customers with the best and the most satisfactory results.

What Is Required From A Marketing Manager?

In order to make sure that the people have complete faith in the marketing managers and also to make sure that the companies hire worth candidates for the post, it is important for the marketing manager to make sure that they have all the qualifications that are required from them.

They need to have some specific skills in the field of marketing and also some communication skills as well. There are also some marketing management courses which are provided to the candidates so that they can actually get the idea and the knowledge that they have.

Skills required for a Marketing Manager

A Marketing Manager is required to manage Marketing, Communication, Public Relation, Business Management, Accounting, and Finance related requirements. Some other skills that are important and integral parts of marketing manager works are-

• Planning and Proper Execution
• Digital Marketing and Advertising
• Communication and lead generation
• Conversion and Sales Optimization
• Social Media Promotion and Optimization
• Creativity, Targeting, and Analytics
• Budgeting and Paid Search Marketing
• Time Management, Scheduling, and Automation

Conclusion

The job and responsibilities of the marketing manager are certainly one of the most important things that you need to know about.

This is one of the most important job posts in the company, and the people need to have all the idea and the knowledge of the post and the job functions as well. So, this article is going to help people in understanding the whole thing.

We hope this article was helpful to you in understanding all that the marketing managers do so that you can go ahead and choose a career like that in the best way.

Did we miss any of the job responsibilities of a Marketing Manager? What do you consider the most important job of a marketing manager? Write to us in the comments below.