Free Advertising Course by Marketing91

This is a Free Advertising Course presented to you by Marketing91. It has 6 modules and 58 topics in total.

Module 1: Introduction to Advertising

1. What is Advertising?
2. Importance of advertising
3. Features Of Advertising
4. History of Advertising
5. Objectives of advertising
6. Difference between advertising and publicity
7. Advertising Examples

Module 2. Core Concepts and Theories of Advertising

8. 5 M’s of Advertising
9. Advertising Message
10. Advertising Slogans
11. Dagmar Approach
12. Share Of Voice
13. Advertising Theory
14. Hierarchy of Effects

Module 3: Crafting Successful Campaigns

15. Advertising Techniques
16. Advertising Campaigns
17. Advertising Strategy
18. Advertising Appeal
19. Types Of Creativity
20. Advertising Ethics
21. Advertising Effectiveness
22. Types of Advertising agencies
23. Rate Card
24. Commercial
25. Promotional Videos

Module 4: Advertising Types & Techniques

26. Types of Advertising
27. Television Advertising
28. Billboard Advertising
29. Outdoor Advertising
30. Transit Advertising
31. Video Advertising
32. Classified advertising
33. Direct Mail Advertising
34. Podcast Advertising
35. Image Advertising
36. Programmatic Advertising
37. Public Service Advertising
38. Subliminal Advertising
39. Targeted Advertising
40. Comparative Advertising
41. Creative Advertising
42. Informative Advertising
43. Institutional advertising
44. Banner Advertising
45. Corporate Advertising
46. Free Advertising Ideas
47. Deceptive Advertising

Module 5: Media in Advertising

48. Types Of Media
49. Advertising Media
50. Broadcast Media
51. Media Buyer
52. Media Buying
53. Media Mix
54. Media Planning
55. Media Strategy

Module 6: Case Studies

56. Coca-Cola Advertising
57. Apple Advertising
58. Nike Advertising