MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
What is Multi Brand Strategy? Types and Examples
A Multi Brand strategy is defined as the approach of the company to market several similar and competitive brands of the same company under the guise of different brand names. The idea of Multi-brand strategy is to restrict or end the competition and increase the market share. Relatively larger corporations run Multi-Brand Strategy since they
What is Black Hat SEO?
Having the right kind of representation in the search engine results is the key to the growth for a blog or website. However, how you would achieve it would be the million dollar question. The essence of search engine optimization lies in making it possible to get the right exposure to your website in the
Top Cereal Brands
The global industry for cereals is growing at a very fast pace. Statistics show that cereals are an all-time favorite amongst the health conscious people. Evolving eating habits, hectic lifestyle, product innovations, and the influence of western culture, effective marketing strategies and inclination towards healthy eating have been a major causative factor towards the popularity
What is Supplier Relationship Management?
The concept of Supplier Relationship Management can be defined as the systematic approach of evaluating the suppliers’ contributions and influence on the success of the organization, determining the various tactics to maximize suppliers’ performance, and developing the strategic approach to work on these determinations. The overall process and approach help to create a positive relationship
What is Niche Blogging?
If you have made up your mind about starting a blog, there are several ways you can do it. You may start a generalized blog with a broader interest. However, if you are a new blogger or someone who is just starting out, it may be a great option to make a beginning with a
Top 20 Bourbon Brands in the World
Bourbon whiskey is considered by many as a typical American product as it relates closely to its culture. It is a hot favorite amongst the spirit enthusiasts, critics, and connoisseurs because of golden-amber color, smooth texture, and balanced flavors. Bourbon is a spirit that is distilled and created with help of fermented grain-mash and is
What is Social media marketing?
There is certainly no doubt about the fact that social media is one of the most powerful tools that people use for communication purposes. These days, people now have the means to develop brand awareness and connections via Social Media Marketing that help in increasing the conversion rates of any business. As per the report
What is Sales Funnel? Process of Sales funnel creation
The concept of Sales Funnel can be defined as the process of buying that companies lead their customers through when purchasing products. It is divided into several steps depending on the particular and specific sales model used by the company. A Sales Funnel is the unique approach that captures that potential sales prospects and moves
7 steps to choose Blogging As A Career
While the internet has sounded the death knell for a number of traditional professions, it has spawned a number of offbeat professions, of which blogging was the first. Although being a blogger is the oldest internet based profession, it is still considered very unsafe to become a full-time blogger rather than having a “proper job”.
What is RFM Model?
The RFM Model stands for recency, frequency, and monetary analysis and can be defined as a marketing analytical tool to determine quantitatively which customers are the best ones for the company by analyzing and examining how recently a customer has purchased the products (recency), how often they purchase the products (frequency), and how much the
20 Top brands in USA
USA is considered one of the most popular places to buy brands. The three words ‘Made in America’ have a lot of weight and is also a sign of prestige. It is the center of the marketing and advertising industry. USA is considered one of the most attractive places for the creation of any brand.
What is Trickle Down Theory? Explained with Examples
In a single day, consumers are exposed to different kinds of advertising. While most ads get ignored, some are overlooked. Only a few find good mindshare among the audience. On seeing such ads, people get excited to such an extent that they start spreading the brand’s message or talk about the product with their friends,
What is the Best Time to Post on Facebook?
Are you on the lookout for the best time so that you can post on Facebook and get maximum engagement, reach, and sales? Well, you are at the perfect place then, as you will have all the help that you need in here. Here in this post, you will get to know some of the
SWOT Analysis of GAP
Doris and Don Fisher opened the first GAP store in 1969, with the basic idea to make it easier for people to find jeans. Over the year’s GAP has transformed the meaning of American style, the manner clothes are made and sold. It’s been 49 years and the company has now grown from a single
SWOT analysis of ASICS
It is a Japanese multinational corporation that creates footwear, fitness clothing and accessories designed for a variety of sports. The company name is the acronym for “Anima Sana InCorpore Sano” which is a Latin phrase and it means “Sound Mind In A Sound Body”. The brand stands for consistency, innovation, quality, and authenticity. It designs
Importance of Social Media – Benefits of Social Media
When we talk about success in business and other fronts of life, there is one factor that plays a very important role in that. That factor is known as social media. There is no doubt about the fact that social media has quickly become one of the most important platforms in the world today. Seriously,