MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
What is a Fragmented Market?
The term market, in marketing, refers to the group of customers or organizations that have an interest in the product, have the ability to buy the product, and are allowed by law to acquire the product. Markets are never uniform and consumers vary fro m place to place and circumstances to circumstances. They are also divided into several
What is Captive Market?
Different kinds of markets make the global economy. While some sectors like fruits, vegetables, retail, etc form a perfectly competitive market, some other industries like telecommunication form an oligopoly market. There is also a monopoly market where only one seller has the capacity to sell the particular product. Producers are the price makers and buyers
Kellogg’s Competitors
Kellogg is an international food manufacturing company that was established in the year 1906 and headquartered in Michigan, US. It produces convenience and cereal foods like crackers, cookies, and toaster pastries. The company markets their products by many brands like Keebler, Corn Flakes, and Cheez-it. Their products are produced in about 18 countries and marketed
What is geodemographic segmentation?
Geodemographic segmentation is supremely essential in marketing. It is, in fact, the very first stage in the ensuring that you are able to market your products well. In very simple terms, without any detailed explanation, it means to define your target audience and target buyers. It is a segregation based on not just one or
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the consumers. The factor of Brand Character is such that a consumer can relate to it creating an emotional connection with its values,
Top 10 KitKat Competitors
KitKat is a popular confectionery company that is headquartered in the United Kingdom. It was founded during the year 1935. It is a chocolate-covered wafer bar that is produced by Nestle globally. The standards bar holds two or four pieces that contain three layers of the wafer. It is detached and covered by an outer
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give a “Competitive advantage” to the company. One of these competitive advantages is the Cost advantage. Definition of Cost Advantage The cost advantage is an advantage that the firm has over
What is Scientific Management Theory?
Before the commencement of the first World War, imperialism had reached its zenith and there was the high focus on increasing economic efficiency from existing resources as new colonies were hard to find. Most of the colonies had been subjugated to control by some European power and the tussle to wrest territories from one another
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other brands in the market having a competitive advantage. It is more about the image and perception of the brand that the company wants to create it in the industry and
What is Sponsorship Marketing?
Whenever you watch a TV reality show, I am sure that you must have noticed the anchors announce a series of names or at least one company name as soon as the show starts or when you are back from the commercial break. He or she takes these names and then goes on to say
What is Shared Hosting?
Shared web hosting is a type of web hosting service in which multiple websites are hosted on a single physical server connected to the Internet. All the websites in shared hosting share the resources on a single server. This is the most economical type of hosting as compared to other hostings such as dedicated and
What is the Stakeholder Theory?
Stakeholder Theory is a theory of management that concerns itself with matters related to morals and ethics in running a business. Ian Mitroff, in his 1983 book “Stakeholders of the Organizational Mind,” originally laid out the concept. R. Edward Freeman’s book “Strategic Management: A Stakeholder Approach” points out the groups which are the stakeholders of
What is Guaranteed Maximum Price?
Any construction job is laced with myriad risks and possibilities of resultant losses. These losses may arise from delay in procuring materials, structural changes, faulty execution of ideas and rectifying the errors. All of these waste precious time and cost more money than initially estimated. Hence, most of the customers want a way to mitigate
Top 10 Companies In France In 2017
France – a nation of culinary excellence, better wine, a distinct culture, and breathtaking landscapes. A nation that is also known for its business acumen, our top 10 companies in France in 2017 have what it takes to level the playing field. A finger in every pie, the country has made so much progress in
What is the Importance of Marketing Strategy?
Definition of Marketing Strategy Marketing Strategy can be defined as building and planning a long-term and forward-looking approach with a well defined plan to attain the desired goals and objectives of accomplishing higher sales, increased revenue generation for the company, retaining the loyal base of customers, attracting the new set of customers, and gaining a