MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of your company and … [Read more...] about Above 30 Marketing and strategy models and concepts
Doritos is a flavoured tortilla chip manufactured by the popular American snacks company Frito Lays. Positioned as a snack for the bold, Doritos was introduced in the flavour nachos and cheese which still continues to be the most popular in spite of numerous other flavours having been introduced later. Doritos which is known for its Mexican flavouring is available in popular … [Read more...] about SWOT analysis of Doritos
A correct Distribution channel is the backbone of a sales strategy. Without a proper distribution channel, it is unlikely that the brand will be able to get its products to the end customer. Distribution channels are especially important in case of products which are newly launched, or products which are innovative or are service heavy. Due to the companies already established … [Read more...] about How to Choose Distribution channel in marketing?
Kinder Chocolates are a popular brand of chocolates sold by the Italian confectioner Ferrero Rocher. Kinder chocolates are available in a number of variants like Kinder Joy, Kinder Bueno, Kinder Schoko Bons, Kinder Bueno Mini and Kinder Chocolate Mini. The brand which has been popular with kids for almost 4 decades now is known for the rich chocolate flavour and signature … [Read more...] about SWOT analysis of Kinder Chocolates
Trade promotions include smart ways to push more of your product to your distribution channel. The more the motivation of distribution channel, the more the channel will push to the end customer. You can read about the many types of trade promotions being used in the market. The objectives of Trade promotions are manifold … [Read more...] about Objectives of Trade Promotions
Kissan Jam is a flagship product of the Indian conglomerate Kissan Group. The company which was established in the year 1935 was owned by the UB Group.After the year 1993, the brand was taken over by HUL following which the brand has undergone a makeover.Kissan makes fruit juices, jams, squashes and other canned foods. Kissan takes a lot of caution in the sourcing of their raw … [Read more...] about SWOT analysis of Kissan Jam
Any business, whether a start-up or an established one, put maximum efforts for expanding sales volume because sustained growth in sales is the only key to survival in the market. A company resorts to many means of achieving this end: introducing new products; promoting them through attractive marketing campaigns and schemes; offering discounts and easier payment options. Yet … [Read more...] about Factors affecting Sales of a Product
Brooke Bond Taj Mahal Tea is a popular brand of tea sold in India by the food and essentials conglomerate Hindustan Unilever Limited. The Taj Mahal Tea is a quintessentially Hindustani tea with very regional flavouring. The tea is currently available in various gourmet flavours such as green tea, black tea, white tea and oolong tea. The tea that is sold under the Brooke Bond … [Read more...] about SWOT analysis of Taj Mahal Tea
Word of mouth marketing is one of the oldest, and currently the strongest marketing tactic for any marketer. A newly launched product or service can become a hit or a flop due to word of mouth marketing. As the popularity and penetration of internet and social media rises, word of mouth marketing is becoming more and more important for all brands. Word of mouth marketing … [Read more...] about What is Word of mouth Marketing?
Toblerone is a premium brand of chocolate owned by the confectioner Mondelez International. The chocolate which in popularity for its different shape as well as signature flavours is popular amongst all age groups of people across the world. The popular variants of Toblerone currently available in the market are Toblerone White, Toblerone Dark, Toblerone Fruit & Nut, … [Read more...] about SWOT analysis of Toblerone
Panera Bread Company is a bakery and pastries chain that is headquartered in Missouri, USA. In a country where fast food culture is immensely popular Panera has been able to successfully carve a niche for itself in the casual dining segment. Panera has around 1900 outlets in 46 states with more than 20 dough making units across the country. Panera in addition to bread and cakes … [Read more...] about SWOT analysis of Panera Bread
Anheuser Busch is a brewing company which is based out of St Louis, Missouri. The company makes the brand Budweiser which is one of the most popular brands of beer in the world. The company which owns and operates around 12 manufacturing facilities across the USA has been a fully owned subsidiary of Anheuser-Busch InBev which is a Belgian brewery with interests all over the … [Read more...] about SWOT analysis of Anheuser Busch
What is a By-Product? Many times, a production process results in the creation of Leftover products. These leftover products may not be as valuable as the main product, but they too have some economic value. Thus, these leftover products, known as by-products can be sold off as independent products in the market. The revenue generated from the sale of this product can be used … [Read more...] about By-Products & By-product pricing explained
What is Industrial Sales? 6 Characteristics of Industrial sales Industrial sales or B2B sales is a touch business due to the inherent nature of industrial sales. Industrial sales is used for bulk products or larger machines which are generally high in value or high in quantity. Typical example of industrial sales includes selling machinery to manufacturing companies or selling … [Read more...] about Industrial Sales
Lindt is a Swiss chocolate company named Chocoladefabriken Lindt & Sprüngli AG which is a specialist in premium chocolates. The company which was founded in the year 1845, specializes in both dark and milk chocolates and has an entire range of chocolates for various occasions as well as specialist chocolates. In addition, they also sell seasonal confectioneries, desserts, … [Read more...] about SWOT analysis of Lindt Chocolates
General Mills is a food processing company headquartered in the US. They have a wide range of products catering to most segments in the food processing industry such as cereals, baking products, pastries, doughs, fruit, ice creams, pre-cooked meals, spreads, sauces, yogurt, pasta, pizza, soups, spices, and vegetables.The company sells their products in more than 100 countries … [Read more...] about SWOT analysis of General Mills