MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
Sales Coverage strategy
Sales are of paramount importance to any business. Small shops to global multi-nationals run their businesses in the hope of achieving their targeted sales goals. Since the customer is the king for all businesses, every single business entity tries its best to woo their prospective customers through different strategies. In this mad rush for higher
What is meant by Public Relations?
Companies promote their commodities to a specific target audience. With time, the users become loyal customers of the brand and in this way the organization expands, ropes in more consumers and develop a wider customer base. However, an organization or a brand is beyond its customers. It includes some other significant groups like media, investors,
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any business that wants to make profits by selling more and more products. Given the importance of consumers and their buying behavior, it is natural for businesses to study consumer behavior
Tri-fold Brochure
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels on each side. The reason it is called tri-fold because the entire sheet of paper is folded equally giving a feel of tri-panel. Characteristics of the Tri-fold Brochure: It is
Brand Concept
A Brand Concept is a general idea and an abstract meaning behind the brand working as its true essence and character that gives the consistency to the brand and curates a distinctive identity in the market and in the minds of the consumers. It can be aptly described as the first thing that comes to
What is Brand Consistency?
Brand Consistency can be defined as the process where the brand attempts to communicate the messages pertaining to the brand and its offerings in a manner that does not detract away from the core values, brand strategy, fundamentals, and foundation of the brand.
Transit Advertising
Stuart H. Britt summed up the importance of advertising perfectly when he said “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”! The fact that advertising is extremely important for businesses are un-debatable and that is precisely the reason why businesses
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers. It provides a valuable and crucial support to the sales and marketing of the products and services offered by the brand. They work as the tangible evidence of the
Top CPG Brands
What is a CPG Brand? The term CPG stands for Consumer Packaged Goods and it can be defined as the products that are sold very quickly in the marketplace and at very reasonably low prices. They are also known as FMCG i.e. Fast Moving Consumer Goods. The examples of CPG include the products and goods
What is Piggyback Marketing?
Whenever we talk of marketing, we are always on a lookout for strategies that require the least investment. This is natural because of the desire to earn more lies within each one of us. However, the search for such a strategy just ended because the solution is simply piggyback marketing. It is a very low-cost
The Benefits of Blogging to Individual bloggers and Businesses
Blogging is something which does not require a huge upfront investment of anything and anyone having writing skills, a computer, internet connection and knowledge or passion for any particular topic can start blogging. Businesses, whether big or small, are also focusing a lot on content marketing which involves blogging and it has become a very
Toothpaste Brands
Toothpaste is one of the important few products that a person requires throughout his life. The person uses it ever since he/she started to brush. Over the years, toothpaste brands have grown in vast numbers and can be seen in many supermarkets. Availability of many brands makes the selection process a bit difficult. Toothpaste is
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. It is the modus operandi when two companies formulate a mutual alliance to work
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified as the physical, distinctive, and personality traits of the brand similar to that of an individual. It is very important for the brand to stand for something that is unique
Best Skin Care Brands
As much as a person loves makeup, skin care is the place to devote with respect to the daily beauty routine. Finding a good product for skin care can be life-changing. When your skin starts to become clearer, you will feel good as well. The Skincare companies try their best to meet the ever-changing beauty