MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs,
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise the profit bars. Sales activities are a part
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Harley Davidson is an American motorcycle manufacturer company that was formed during the year 1903 and is headquartered in Wisconsin, United States. It is the most popular branded cruiser motorcycle that has a
What is Total Quality Management?
The concept and methodology of Total Quality Management can be defined as an extensive and structured organization management approach that mainly focuses on the continuous quality improvement of products and services offered by
17 Types Of Websites
WordPress is indeed one of the most powerful content management systems. It is one of the best options for creating any of your websites. One of the most flexible systems, WordPress can be
How to Schedule Posts in Wordpress?
As a blogger, we assume you are aware of the need for your visitors to have fresh content on your site almost on a daily basis. However, we as human beings have a
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The top management, responsible for planning and implementing long-term
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow, Scotland in the year 1871 by Thomas Lipton
Top 14 Hyundai Competitors
Hyundai is a popular automotive manufacturing company that was set up during the year 1967 and is headquartered in Seoul, South Korea. Having started as a construction company, Hyundai has faced many restructuring
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We often hear people say that marketing their brands in the platforms of social media do not produce the same amount of success and profits that they expected it to. Well, what we
What is the 5S System Framework in Management?
The 5S system can be defined as a systematic form and methodology of visual management utilizing everything from the floor tape to operations manuals during the manufacturing process in the firm. It is
Top 12 Negotiation Skills you should Possess
Negotiation is a process in which two or more parties reach a mutually beneficial and consented agreement by compromise and/or discussion in order to bridge the differences and avoid disagreements. A conflict is
What are the Negative impact of Social Media?
Social media has done a lot of good things for us. It has helped people reach out to like-minded people on the internet. It has helped in the advancement of businesses and organization.
What is Just in time Manufacturing? Elements Involved
Just in Time Manufacturing is also known as just-in-time production or the Toyota Production System and can be defined as the methodology with an objective to reduce times within the manufacturing system as
How to Increase Facebook Likes for Your Business Page?
Facebook pages offer your business a huge amount of publicity. Once you have started a page, you could lead visitors and customers to your official website easily. A well-updated page can add credibility
Beginners Guide to Social Media Influencers
If you are curious enough to know about influencer marketing then you are definitely in the right place. Here you will find about all the relevant things that are related to the Social
What is The Kraljic Matrix – Portfolio Purchasing Model?
The Kraljic Matrix Portfolio Purchasing Model was developed by Peter Kraljic in the year 1983 and the model could be used to analyze the purchasing portfolio of a company. The matrix duly facilitates