Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of businesses involved in the industry. Some industries which
What is a Service Level Agreement or SLA? Definition, Importance and Examples
Service-Level agreement or SLA is a Commitment between the service provider and the client which covers multiple aspects of services. It covers a lot of ground and mainly covers availability quality and responsibilities
What is Resource Allocation? Definition, Role and Factors
Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In this post, we will dive deep into the
Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is on the point of sale and value chain.
Zero Hours Contract – Advantages and Disadvantages
Zero Hours contracts are an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have any guarantees for the time to work. Zero
Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one of the best production processes by increasing safety,
Planned Obsolescence – Types, Advantages, Disadvantages
Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no longer functional or out of fashion or in
Primacy Effect: Definition, Meaning, Causes, Examples
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that results in retaining information that a person has
8 Characteristics Of Socialism – Advantages and Disadvantages
Socialism is a political as well as economic system in which the distribution and production are owned by society. This is in opposition to capitalism, which promotes private ownership of the means of
Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment required for the flow of goods from a
13 Functions of Marketing every Marketer should know
The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way that the consumers’ satisfaction or utility is maximized
9 Characteristics Of Globalisation
Globalization is geographic distribution and scattering of business, service, and or industrial activities by various means of an association like collaboration, joint venture, partnerships, or any such relevant partnership or by venturing solely
Profit Sharing: Definition, Objectives, Methods
Money, as we all know, is a great motivator, and if an employee is offered a chance of owning a part of profits, it takes his motivation and contribution to the next level.
Commercialisation – Definition, Stages, Improvements
The word commercialisation is quite familiar to us, but we never try to understand it in detail. We see marketing every day through our eyes. Every single thing is commercialised well amongst us.
Descriptive Research – Characteristics, Methods, Examples, Advantages
Descriptive research is a type of research that provides an in-depth description of the phenomenon or population under study. Descriptive research is neither in the category of qualitative research nor in the class
Organizational Change Management – 6 Steps and Strategy
Organizational change management is defined as a framework that deals with changing needs and requirements of a company. It is a tool to develop, manage and implement cultural changes, changes in structure and
