MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
What are Strategic Alliances and its role in Strategy?
Definition of Strategic Alliances The concept of Strategic Alliances can be defined as an arrangement between the two companies with an intention to share the resources and undertake a specific project that is mutually beneficial to both the parties involved. In the process of Strategic Alliance, each of the company maintains its autonomous position whilst
How to Get More Facebook Followers?
After you have laid the foundation on social media platforms, now it is the time to get the word out about your business. Remember that your target audience does not just consist of a loyal group of customers but also of people who may become your client in the future. To aid in your endeavor
7s Framework by McKinsey
The 7s Framework by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements that are strategy, structure, systems, shared values, style, staff, and skills. The main aim of the model is to identify if they are effectively and efficiently aligned with the core
Top 15 Chanel Competitors
Chanel is a popular fashion company that was founded during the year 1909 and is headquartered in Paris, France. It is a high fashion house that is specialized in women’s ready-to-wear clothes, fashion accessories, and luxury goods. The subsidiary companies of the company include Channel KK in Japan, Channel Inc. in the US, Eres, Chanel
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Marketing91 is a Marketing and Branding blog which covers basic and advanced marketing concepts and also analyses the latest brand strategies of top brands in the market. We are regularly publishing good amount of content on this blog, and like any business we need more hands on deck to expand faster. Our requirement is for
What is Corporate Life Cycle?
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical stages of its existence in the corporate world. The entire life cycle of the business starts with the birth or the incorporation stage, growth stage, expansion stage as it explores
Top Lingerie Brands across the world
Lingerie is called intimate for a definite reason. New and sexy lingerie can cause havoc with one’s hormones and easily builds up the confidence level of the wearer. It is an ongoing adventure that starts with pampering yourself so that the transformative magic of a beautiful lingerie set can make you feel secure, comfy, sexy,
Cafe Coffee Day Competitors
Café Coffee Day (CCD) is an Indian Coffeehouse player that was established during the year 1996 and is headquartered in Bengaluru, India. The company is owned by Coffee Day Global Limited which is a subsidiary of Coffee Day Enterprise Limited. The company serves approximately 1.8 million cups of coffee per annum in about six countries.
Top 14 Brands in UK
The UK is considered one of the most common places to buy brands. It is the world center of the marketing and advertising industry. It is also the most attractive place for brand creation. London has the most arrivals new brands of quite often. Through this article let us discuss the top brands in the
How to Advertise on Facebook?
Advertising through Google ads and advertising through Facebook are very different from each other. While in Google advertising, you can easily get leads through the input of some effort, Facebook advertising tactics need to be more aggressive to show positive results. Here, we will guide you on how to advertise on Facebook.
What is Disruptive Innovation?
Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and form in simple applications in the market and then eventually elevates up in the market and displaces the established competitors in the market carving a niche for itself gaining a
Top 20 most popular brands – Most recognized brands in the world
The most popular brands in the world are undoubtedly the most recognized ones. Canvassing the internet for information will lead us to several brand names that have created a unique position in the current scenario with sheer efforts, hard work, due diligence, quality products, innovative advertising, clever creativity, amazing pricing policies, easy product reach, and
How to Build a Facebook Campaign Landing Page?
Landing pages are one of the most popular, effective and result-driven means of converting leads into customers. With the help of the right kind of landing page, businesses convince their visitors to do some favorable actions. Visitors provide you some important details in exchange of special offers that you make. Facebook Campaign Landing page offers
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make the companies aware of their position in the market as compared to their competitors. It is purely a marketing model that helps the companies to analyze their position in the
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company can attain the pinnacle of success and growth in the business. The concept harps on the power of simplicity that elevates the chances of success in the business.