MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs,
How to Appreciate An Employee? 10 Ways to Appreciate an Employee
It is the exceptional performance and passionate enthusiasm of the employees that work as a lifeline for any organization. His dedication to his job makes him a worthwhile and valuable addition to the
13 Types of Brand Classification
The concept of Brand Classification can be defined as the brand’s frame of reference and the foundation of its positioning. It determines the points of parity the brand has to meet in order
How To Approach Investors? 10 Ways to Approach Investors
Money is the reason for any business venture and the fact is that at one time or another you may require assistance for outside infusion and need to approach an investor to raise
What are the Social Media Marketing Objectives?
Are you just starting your online business now? If yes then you probably have no experience of how powerful, cost-effective and profit-oriented Social Media Marketing can be for your business. You might not
15 Types of Business Reports used by Organizations
There is a large amount of information which needs to be conveyed in every business and business report to just that. business reports are the formal way to present a piece of information
How Can You Boost Your Online Presence?
Gone are the days when just having a particular website for the business was enough to have a presence in the online world. Nowadays, you need to have much more than that to
10 Types of Business Degrees
Today a degree in business has become a necessity and is most pursued after in the education sector owing to the availability of different types of business degrees and their specializations with hardly
10 Ways To Approach A Customer In Retail
Can a retail business survive without its customers? No, I don’t think so. They are an integral part of this enterprise and some even consider them their lifeblood. So how are you going
10 Tips To Stay Focused on your work
The determination to succeed and the willpower to stay determined are two of the most important things in life which will always take you far and help you in achieving your goals. One
What is Sales Enablement? Process of Sales Enablement
Sales enablement is a relatively new concept and is seen as a circle overlapping two gigantic circles of Sales and Marketing. Sales team pursue and generate sales and marketing team acts as a
What are Customer Insights? Importance of Customer Insights
Today’s market has become more customer-centric than it was ever before. Gone are the days when products used to define the markets. Now it’s the customers who run the market and servicing customers
The Supply and Demand Curve – Explained in Detail
Supply and demand are one of the most fundamental concepts of economics working as the backbone of a market economy. The concept of demand can be defined as the number of products or
How Can You Reach Your Social Media Target Audience?
You might have been doing a great business and your product is growing its market excellently. But still, if your online business is not standing up to your expectation even after so much
13 Types of Authority in the Real World
Authority is an integral part of society which needs to be followed if one wants to live in society. Not following in the charity with invite a corrective action. Authority ensures that rules
How to get Social Media Traffic?
Do you want to get the best social media traffic? Well, in that case, you are not the only one who wants that. All of us have surely heard that social media is
How to Improve Team Bonding?
Everyone wants to be a part of the great team but have you realized that it is not just collaboration but bonding between members that makes the team best and differentiates it from