MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs,
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization is able to achieve that. Increasing sales is
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every organization will have a defined set of KPIs
8 Types of Absenteeism and How to Deal With Them
Absenteeism is informed or uninformed unavailability of an employee at work. Taking long, unnecessary breaks at work, being disinterested, leaving early etc. are also forms of absenteeism. Employee absenteeism can be very costly
What is Retail sales? Explained in detail
Purchase and sale of retail goods by customers and businesses is called retail sales. Retail goods are usually comprising of finished goods. Retail goods consist of consumer durables and consumer non-durables. Household goods
10 Ways to Attract Talent to your Organization
Attracting the required talented individual is like finding the right fit. There are lots of people with varied personalities, training, experience, and skills who are on the look-out for jobs. The precise interviewee
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales. The target audience is doctors of any kind,
Top 10 Dropbox Competitors
Dropbox is a file hosting service that is operated by an American company, Dropbox. It was established during the year 2007 and is headquartered in San Francisco. It provides cloud storage, file synchronization,
The Positive Impacts of Social Media
In today’s world, everyone opts for a social media platform for marketing their product as it has become the most powerful platform to do so. It gives a great return on the investment
What is Sales Growth? Sales growth Explained in Detail
Sales Growth is the parameter which is used to measure the performance of the sales team to increase the revenue over a pre-determined period of time. Sales growth is an essential parameter for
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise the profit bars. Sales activities are a part
Harley Davidson Competitors
Harley Davidson is an American motorcycle manufacturer company that was formed during the year 1903 and is headquartered in Wisconsin, United States. It is the most popular branded cruiser motorcycle that has a
What is Total Quality Management?
The concept and methodology of Total Quality Management can be defined as an extensive and structured organization management approach that mainly focuses on the continuous quality improvement of products and services offered by
17 Types Of Websites
WordPress is indeed one of the most powerful content management systems. It is one of the best options for creating any of your websites. One of the most flexible systems, WordPress can be
How to Schedule Posts in Wordpress?
As a blogger, we assume you are aware of the need for your visitors to have fresh content on your site almost on a daily basis. However, we as human beings have a
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The top management, responsible for planning and implementing long-term
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow, Scotland in the year 1871 by Thomas Lipton