MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
What is Classified advertising?
Advertising is a tool of marketing that is used to create awareness about a product or service. Since firms often count on advertising for their products and often see it as a quick fix for their marketing needs, multiple kinds of advertisements have been created. From Print advertising to broadcast advertising to covert advertising to
Top Hilton Competitors across the world
Hilton group of hotels was established back in 1919 by Conrad Hilton. It provides customers with a great customer experience at their locations. It provides services like sauna, spa, gym, and many more. It has won many awards at the international level for the quality of service delivered to the guests. It is one of
Marketing Strategy of Dove
The personal care & skincare brand Dove is the flagship brand of the FMCG giant Unilever. It was introduced by the MNC in the year 1957 & initially the products were launched for women later on the brand has extended its product lines by making products available for Men and Baby segment. Dove products are
Top Hewlett Packard Competitors
Formerly abbreviated as HP, it is one computer and Technology Company that had stood the test of time in designing, manufacturing and selling computer hardware. It was the famous American technology firm that supplied various computer hardware products across the different business, government and corporate spheres. The split that led to the formation of Hewlett
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its portfolio has become World’s largest cosmetic company concentrating primarily on product categories such as Skincare, Cosmetics, Make-up, Haircare & perfume. The company have invested more than $1000 million in research
Brand Building Process – How to build a brand?
The Brand Building Process is one of the most significant facets of the overall business strategy as a successful Brand Building Process helps the brand to outshine and stand apart from the competition and plays a very crucial part in creating loyal customers and helps the firm to accomplish the objectives of sales and higher
Marketing Strategy of LG
The Korean conglomerate giant was popularly known as Lucky-GoldStar has the presence over more than 100 countries worldwide with its subsidiaries such as Zenith, LG Chemicals, LG Innotek, LG Electronics, ZKW group (premium automotive lighting company) etc. The company deals in products such as mobile telephony, information technology, Electronics items both for home as well
What is an Export house?
Export as a business is growing across multiple sectors. There are always a number of countries which are under developing stages and a lot of material to these countries goes from developed nations. At the same time, agriculture and other such produce is exported from developing nations to developed nations. In short, there is always
Top ESPN Competitors
Founded in 1979 by brothers Bill, Scott and Ed Egan, ESPN which initially was an acronym meaning Entertainment and Sports Programming Network, is an American based satellite sports channel under the ESPN Inc. brand which is a joint venture between Walt Disney which has an 80% stake in the company and the remaining 20% owned
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide and is the number 1 selling the cosmetic brand in Inthe dia. The brand has been famous for its Lakmé Salon and Lak,mé Fashion Week events in the country which
Marketing Strategy of NIVEA
The first oil and water based revolutionized cream brand was founded by the parent company Beiersdorf in the year 1911. The logic behind the name Nivea is that it is derived from the Latin word “nix, nivis” which means snow white. The originally formulated cream was a mixture of oil, water, glycerine, citric acid, and
Top Dove Competitors
Dove is a popular brand of personal care products, owned by Unilever. It is considered as the home for real beauty. It is originated from the United Kingdom. Dove has been working towards making beauty a great source of confidence. The various products of Dove are manufactured in many countries like Argentina, Brazil, China, Canada,
What is Customer Profile? How to create a customer profile?
Not all products in the market are meant for every consumer; rather a particular customer won’t use all the commodities available in the region. While some products cater to young people, there are others which exclusively focus on mature adults. Certain commodities are meant for women; likewise, there are products and services targeting men. Therefore,
What is Brand Reputation?
Brand Reputation means how the particular brand of the company is viewed and perceived by the customers, stakeholders, and the market as a whole. It is the culmination of ideas and emotions that a customer associated with the brand with the customer service experienced during the purchase of goods and services, whilst using them, and
Institutional advertising
Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason why businesses across industries keep a substantial chunk of their budget for advertising. There are numerous kinds of advertising and institutional advertising is one of them.