MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of your company and … [Read more...] about Above 30 Marketing and strategy models and concepts
Marketing Strategy of DHL – DHL Marketing Strategy
Headquartered in Bonn, Germany DHL is currently operating in more than 220 countries & territories globally. In order to cater to the upsurge in the demand for the logistic services with the advent of economic activities post the recession of 2009, it has developed a talent pool of more than 350000+ employees in over 220 countries and territories across the globe, making … [Read more...] about Marketing Strategy of DHL – DHL Marketing Strategy
Marketing Strategy of British Petroleum – British Petroleum Marketing Strategy
British Petroleum being world’s leading oil and gas company (based on market capitalization; 2015) have a talent pool of more than 80,000 employees across the globe who continuously help the company in manufacturing and marketing energy products and services such as fuels, lubricants, petrochemicals and moving of hydrocarbons through different mediums of … [Read more...] about Marketing Strategy of British Petroleum – British Petroleum Marketing Strategy
10 different brand colors and what they stand for
One of the confusions which any small business owner, as well as a brand manager faces, is – Which brand colors should you choose to represent your brand? When we talk about brand building, it means we are serious about our business and we want it to be famous and remembered by our potential customers. Color is one of the primary senses we have as human beings and that is … [Read more...] about 10 different brand colors and what they stand for
Marketing Strategy of Rolex – Rolex Marketing Strategy
The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up with the first waterproof watch. With its innovative features and classic design, it has been the forefront player in the luxury watch market. The Company is run by the Hans Wilsdorf Foundation trust and all the profits are invested in the … [Read more...] about Marketing Strategy of Rolex – Rolex Marketing Strategy
SWOT analysis of FedEx – FedEx SWOT Analysis
FedEx is one of the top Logistics companies across the world. It has its origins in the United states and is one of the most commonly known logistics brand in the US. FedEx was initially known as Federal express and also had many different brands and companies which it was operating with such as RPS and Robert express. These were all branded under the FedEx umbrella … [Read more...] about SWOT analysis of FedEx – FedEx SWOT Analysis
Marketing Strategy of ESPN – ESPN Marketing Strategy
The leading multinational, multimedia sports entertainment organisation, ESPN was originally known as Entertainment and Sports Programming Network has been founded in 1979 and it features the broadest sports assets with over 50 business entities in more than 200 countries globally in 5 languages. The ESPN Inc. is a joint venture of The Walt Disney Company and Hearst … [Read more...] about Marketing Strategy of ESPN – ESPN Marketing Strategy
Problems With Performance Appraisal
Performance appraisal is a process that needs to be undertaken meticulously if obtaining desirable results is anything to go by. Many managers conduct this kind of evaluation on their employees from time to time majorly because it is an organizational tradition or requirement but not necessarily because of its impact on the future. However, there are those who do it for a … [Read more...] about Problems With Performance Appraisal
Marketing Strategy of Land Rover – Land Rover Marketing Strategy
Land Rover is the part of the British multinational automotive company Jaguar Land Rover Automotive Plc. and is a subsidiary of the Indian automaker Tata Motors. The principal activity of the company is to design, develop, manufacture and sale & marketing of vehicles under the brand name of the Jaguar and Land Rover (including Range Rover). Tata Motors acquired the … [Read more...] about Marketing Strategy of Land Rover – Land Rover Marketing Strategy
Marketing Strategy of Crocs – Crocs Marketing Strategy
Founded in 2002, Crocs has emerged as a prominent player marketing & distributing Casual Lifestyle foot wears and accessories for all in more than 90 countries and had sold more than 500 million footwears since its inception. All Crocs shoes featured with innovative Croslit material, a proprietary and patented feature, revolutionary technology that gives each pair of shoes … [Read more...] about Marketing Strategy of Crocs – Crocs Marketing Strategy
How To Have A Great Team Meeting? – 8 Tips For The Same
Meetings can be helpful in discussing issues that would add value to the overall goals and objectives of the organization. In most occasions, meetings usually bring about interactive sessions that create an environment for providing a positive outcome. At the same time, we also have an understanding that not all meetings work out in such a manner. But it should also not be … [Read more...] about How To Have A Great Team Meeting? – 8 Tips For The Same
Marketing Strategy of Panasonic – Panasonic Marketing Strategy
Incorporated in 1918 it has emerged as a prominent player in various lines of businesses. Currently, it is operating 4 different business segments namely electronic appliances, Eco solutions dealing in white goods, AVC networks dealing in mobiles digital and surveillance cameras and much more, automotive and industrial business supported by more than 400 consolidated companies … [Read more...] about Marketing Strategy of Panasonic – Panasonic Marketing Strategy
Marketing Strategy of Crossword – Crossword Marketing Strategy
The wholly owned subsidiary of Shoppers stops services Ltd. was established in the year 1992 and since its inception, it is retailing books and other allied items through departmental stores operated through company owned outlets or franchisees. It has received numerous awards and accolades and in 1998 it launched Crossword Book award to recognise & reward best Indian … [Read more...] about Marketing Strategy of Crossword – Crossword Marketing Strategy
How To Empower Teams In Your Organization?
An organization that succeeds in its undertakings is one where everyone is given equal opportunities to showcase their skills and competencies. Everyone is given a challenge, accepts it and try it out. It is an ideal way of bringing out the best of employees since from there it becomes easy for you to single out the strengths and weaknesses of every individual, which you can … [Read more...] about How To Empower Teams In Your Organization?
Marketing Strategy of Absolut Vodka – Absolut Vodkav Marketing Strategy
Founded in 1879 in Ahus, Sweden the company was established by Lars Olsson Smith. Smith’s liquor business became the foundation for the government monopoly due to which Vin & Sprit (Wine & Spirits) got created in 1917 in Sweden. The natural, pure and enriched flavour, forged with experience of more than 130 years inspired by a 18th-century apothecary bottle, Absolut … [Read more...] about Marketing Strategy of Absolut Vodka – Absolut Vodkav Marketing Strategy
Marketing Strategy of Chevron Corporation – Chevron Corporation Marketing Strategy
The largest energy company operate in upstream business – deals in natural gas, deep water, shale & tight resources and exploration; a downstream and chemical business which deals in refining, mining and chemical manufacturing. It explores, produces and transport crude oil and natural gas; refine, market and distribute lubricants and fuels; manufacture, sell and … [Read more...] about Marketing Strategy of Chevron Corporation – Chevron Corporation Marketing Strategy