MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based
SWOT analysis of Uniqlo
Uniqlo is a Japanese fashion brand which has pan-global popularity. Uniqlo which is a fully owned subsidiary of Fast Retailing Co Ltd, is a specialist in casual clothing. Though Uniqlo is a big brand of low-cost clothing in
SWOT analysis of Michael Kors
Michael Kors Holding Private Limited is a designer label for sportswear and accessories owned by the famous designer Michael Kor. The brand sells accessories, clothes, perfumes and jewellery for both women and men. The fashion house started its
SWOT analysis of Tesla Motors
Tesla Motors is a new age automotive company which manufactures alternative energy vehicles like solar-powered cars, hybrid vehicles, and battery operated vehicles. A pioneer of sustainable energy options Tesla Motors is backed by a very strong research and
SWOT analysis of Qatar Airways
Qatar Airways which is seen as one of aviation industry’s most successful brands of all times is the official flag carrier of the country. The airline was launched for the first time in the year 1994 as a
SWOT analysis of Reebok
Reebok is a popular brand of sportswear and related merchandise which is based out of United Kingdom. Founded by Joseph William Foster in the year 1958, the company started off by making athletic footwear. Today the company manufactures
Marketing mix of Nikon
Nikon Corporation is commonly known as Nikon and is a public company of Japanese origin. It is associated with IT and Technology industry and deals in consumer electronics. The brand has been associated with professional photography but in
Market Coverage Strategy
The costs of Advertising a product or service is huge and thus organizations need to carefully craft an advertising strategy that will not only effectively market their product or service to the target consumers but will also be
SWOT analysis of Rolex
Rolex is a brand of designer watches headquartered in Switzerland that designs, manufactures, and distributes luxury watches. The watches are sold under two labels namely Rolex and Tudor. The company was established in the year 1905 by Hans
Marketing mix of JP Morgan and Chase
JP Morgan and Chase is a public company of American origin. It is associated with banking and finance industry as it deals with financial services. In terms of market capitalization, it has been ranked at the second position
What is Brand Alliance?
Brand Alliance Definition Brand Alliance is an agreement between the companies that combine two or more individual brands, products or other related assets with an objective to achieve raised awareness in the market and in the minds of
SWOT analysis of Disneyland
Disneyland is a popular group of cartoon and movie based amusements parks owned by the famous entertainment company Walt Disney Pictures. One of the earliest parks of this kind, Disneyland was set up in the year 1955 under
Marketing mix of Cathay Pacific
Cathay Pacific Airways Limited is popularly known as Cathay Pacific. It is associated with aviation industry as it deals in the airline sector. Cathay Pacific is a part of Oneworld Alliance and the flag carrier of its country
What is Brand Affinity?
Brand Affinity is the most delightful and valuable level of relationship that a customer shares with the brand and it is based on the belief that the customer and the company share common values and ideas. The concept
SWOT analysis of Starwood Hotels & Resorts
Starwood Hotels & Resorts is a premium hotel chain owned by the Marriott International. The company which was one of the largest in the hospitality business in the US with a chain of resorts, spas, hotels. Residences and
Marketing mix of Shangri-la Hotels and Resorts
Shangri-la Hotels and Resorts is a public company based in Hong Kong. It is associated with Tourism and hospitality industry as it deals in hotels and resorts. The multinational company is a subsidiary of its parent company The