MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
What is Corporate Life Cycle?
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical stages of its existence in the corporate world. The entire life cycle of the business starts with the birth or the incorporation stage, growth stage, expansion stage as it explores
Top Lingerie Brands across the world
Lingerie is called intimate for a definite reason. New and sexy lingerie can cause havoc with one’s hormones and easily builds up the confidence level of the wearer. It is an ongoing adventure that starts with pampering yourself so that the transformative magic of a beautiful lingerie set can make you feel secure, comfy, sexy,
Cafe Coffee Day Competitors
Café Coffee Day (CCD) is an Indian Coffeehouse player that was established during the year 1996 and is headquartered in Bengaluru, India. The company is owned by Coffee Day Global Limited which is a subsidiary of Coffee Day Enterprise Limited. The company serves approximately 1.8 million cups of coffee per annum in about six countries.
Top 14 Brands in UK
The UK is considered one of the most common places to buy brands. It is the world center of the marketing and advertising industry. It is also the most attractive place for brand creation. London has the most arrivals new brands of quite often. Through this article let us discuss the top brands in the
How to Advertise on Facebook?
Advertising through Google ads and advertising through Facebook are very different from each other. While in Google advertising, you can easily get leads through the input of some effort, Facebook advertising tactics need to be more aggressive to show positive results. Here, we will guide you on how to advertise on Facebook.
What is Disruptive Innovation?
Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and form in simple applications in the market and then eventually elevates up in the market and displaces the established competitors in the market carving a niche for itself gaining a
Top 20 most popular brands – Most recognized brands in the world
The most popular brands in the world are undoubtedly the most recognized ones. Canvassing the internet for information will lead us to several brand names that have created a unique position in the current scenario with sheer efforts, hard work, due diligence, quality products, innovative advertising, clever creativity, amazing pricing policies, easy product reach, and
How to Build a Facebook Campaign Landing Page?
Landing pages are one of the most popular, effective and result-driven means of converting leads into customers. With the help of the right kind of landing page, businesses convince their visitors to do some favorable actions. Visitors provide you some important details in exchange of special offers that you make. Facebook Campaign Landing page offers
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make the companies aware of their position in the market as compared to their competitors. It is purely a marketing model that helps the companies to analyze their position in the
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company can attain the pinnacle of success and growth in the business. The concept harps on the power of simplicity that elevates the chances of success in the business.
How to Increase Website Traffic?
If you have a website, then you must always wonder how to increase and grow your online presence – how to route more traffic to your website and become famous and make your opinion on different matters heard to a wider audience. Websites are the new influencers and many companies leverage their websites to promote
Top 11 Aldi Competitors
Aldi, a famous retail industry is the common brand of two discount supermarket chain in Germany. It has about 10,000 stores in about 20 countries. Its estimated turnover is approximately 50 billion Eurodollars. This chain was established during the year 1946 by two brothers Karl and Theo. It was formed after they took over their
Top 20 Scotch Brands in the World
Scotch is one of the most preferred and revered spirits in the world. It is either grain or malt whiskey and must be made from malted barley and that too in Scotland. The other vital thing about Scotch whiskey is that it should be kept and aged in only oak barrels and that too for
Top British Fashion brands in 2018
London provides a great choice of British designers. Britain has developed and produced popular brands in the world. British fashion has always been admired for their sense of style. These fashions are described as possessing a thrown-on feel to whatever apparel is worn. The main highlight on the British fashion is that it never looks
Top 20 Global Brands in the World in 2018
The world is full of innumerable industries where brands take prominence because of their distinctive value in the eyes of a common man. A brand signifies an instant image that takes root in our mind and differentiates one from the other. In order to determine the prominent brand in the current market scenario, we have