What Are Consumer Goods? Definition: Consumer goods are the products that an average user purchases for self-consumption. They are also popularly known as final goods…
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Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
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Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
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Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
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Service Marketing – Definition, Importance, Characteristics and Strategy
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
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Work Culture – Definition, Meaning and Importance
What is Work Culture? Definition: Work culture is defined as the shared values, behavior, attitudes, and beliefs in the workplace and reflects the ideology and…
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Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
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Marketing Ethics – Definition, Importance, Role and Examples
Marketing Ethics or Ethical Marketing is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing presence, leads, sales, and conversions of…
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Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
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Group – Definition, Characteristics, Functions and Types
A group is a collection of human beings who interact with each other in a manner that they mutually impact and channel the whole process…
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Ethics – Definition, Importance and Types
Definition Ethics are the moral principles that govern the behavioral inclinations and activities of an individual, society, or organization. Ethics revolves around the philosophical study…
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McClelland’s Theory of Needs (Achievement, Affiliation and Power)
What is McClelland’s theory of needs? McClelland’s theory of needs is a theory that describes how people in an organization are motivated by the need…
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Self service technologies – Definition, Meaning and 10 Examples
SST or Self Service Technologies enable users or customers to enjoy a service without even interacting with any service providers. With the help of Self…
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Interpersonal Communication – Meaning, Types, Importance, Elements and Examples
What is interpersonal communication? Interpersonal communication is a process where feelings, ideas, thoughts and information are exchanged face-to-face between two or more person via verbal…
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The Servqual Model – Definition, Dimensions, Gaps and Advantages
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
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