MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of your company and … [Read more...] about Above 30 Marketing and strategy models and concepts
Effective teamwork has become a prerequisite to success for most organizations today. As the world of business becomes stiffly competitive, companies are taking up all possible measures to ensure that they remain competitive in the industry. As prior mentioned, teamwork is one of the strategies that organizations are implementing today with regards to surviving the harsh market … [Read more...] about What Are The Team Building Skills Required To Build A Strong Team?
Barclays being 325-year-old banking financial institution is offering products such as investment banking, Wealth management services, International Cards etc. for both retail & corporate customers. It has a strong presence in UK and US as it has defined its businesses into Barclays Corporate & International and the Barclays United Kingdom. Segmentation, targeting, … [Read more...] about Marketing Strategy of Barclays – Barclays Marketing Strategy
What is Employee Turnover? Employee turnover is the total number or percentage of employees who for one reason or the other leave a company or organization and are then replaced by new workers. In simpler terms, employee turnover is the act of finding a replacement for a worker who has left the organization. Employees can decide to part ways with organizations because of … [Read more...] about Difference Between Employee Turnover And Employee Attrition
By serving 2 billion consumers and servicing tens of millions of merchants worldwide Alibaba has emerged as a Global E-commerce player with its footprints in E-Commerce, Logistics, Payments, Marketing Services, Cloud computing and meta-market businesses. Segmentation, targeting, positioning in the Marketing strategy of Alibaba - Alibaba uses a mix of demographic, … [Read more...] about Marketing Strategy of Alibaba – Alibaba Marketing Strategy
The sales department in most organizations is usually formed to help handle inbound calls and sales related tasks. The department can also take up the responsibility of managing the procurement of goods. This is the team that is responsible for the growth and development of any profit oriented business. Creating a dynamic and fruitful sales department is not a difficult task. … [Read more...] about 6 Factors influencing structure of Sales organization
Founded in 1942, the company was set up with an objective of taking over world’s biggest and famous paint companies operating in India. The customer-centric approach and innovative spirit have helped the company to continue to be a market leader in paints since 1967. Asian paints group operates in 19 countries with subsidiaries such as Berger, APCO, Scib Paints, PPG Asian … [Read more...] about Marketing Strategy of Asian Paints – Asian Paints Marketing Strategy
AXA is a French MNC with its presence in more than 60 countries around the world. Its business portfolio consists of Investment and advisory services, General Insurance, Life Insurance and other financial services. 200 Years ago Claude Bebear started AXA operations and made it a global Insurance service provider with 160000+ employees. Segmentation, targeting, positioning in … [Read more...] about Marketing Strategy of Axa – Axa Marketing Strategy
Kitkat is from the house of Nestle and is distinguished because it has one of the most iconic taglines ever – Have a break, have a Kitkat. It is also differentiated from the normal chocolate brands because it is more of a wafer chocolate and not chocolate bars. Thus, because of this differentiation, there have hardly been competitors in the Kitkat space, although there is too … [Read more...] about SWOT analysis of Kitkat
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for the plan for when you present it. Never at one point assume that the plan can speak for itself, it can’t. You need to include a statement that will help the audience (client/investors) to get a comprehensive understanding of the business … [Read more...] about What Are Concept Statements? How To Write A Concept Statement?
Parle G is one of the largest selling biscuit brands in the world. It is simple in its taste and simple in its packaging. But this simplicity has taken the brand to great heights. There are many positives which make Parle G the brand that it is. It is easily accessable to a wide population and its taste is addictive because of its sweetness. Here is the SWOT analysis of … [Read more...] about SWOT analysis of Parle G
With more than 200 years of experience, Citibank is making the life of its clients easier by helping them with their investment & saving decisions. Citibank primarily is in Consumer Banking, Institutional Client group banking & institutional securities markets & services businesses. In the year 2015, the net revenues of Citigroup stand at $76.3 Billion while net … [Read more...] about Marketing Strategy of Citibank – Citibank Marketing Strategy
A rhetorical triangle is made up of three persuasion strategies namely logos, pathos, and ethos. These three persuasion appeals always work in tandem during arguments. The great Greek philosopher, Aristotle, in 4th century BCE wrote great treatises concerning rhetoric where he outlined the three major rhetoric appeals as mentioned above. Essentially, these strategies are what … [Read more...] about What Is A Rhetorical Triangle And How To Use It
The world’s renowned financial institution Bank of America has a full range of financial products/ services from asset management to investing & banking, to address the growing and changing needs of the customers. With 4500+ retail touch points, 16000+ ATMs and technologically advanced & seamless online banking platform Bank of America is emerging as a global leader in … [Read more...] about Marketing Strategy of Bank of America – Bank of America Marketing Strategy
Sunfeast is the biscuit arm of ITC limited and is manufactured in India and sold in several countries. It has several products which are famous such as Yippee noodles as well as Sunfeast dark fantasy biscuits. Sunfeast majorly targets the biscuits and snacks market. Here is the SWOT analysis of Sunfeast Strengths in the SWOT analysis of Sunfeast Good combination of Mid … [Read more...] about SWOT analysis of Sunfeast
Emotional appeal is a persuasion method used to create emotional feedback or response from the target audience. Emotional appeals are often used to manipulate an audience into making an emotional decision or giving an emotional response. Emotional appeal is more prevalent in advertising but can also be used in courtrooms, churches, schools etc. Emotional appeal is used to boost … [Read more...] about What Is Emotional Appeal And How To Use It In Marketing