MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based
How to build Brand Reputation?
The concept of Brand Reputation means how the particular brand is viewed and perceived by its existing and prospective customers along with the market as a whole. It is the result of every expression and activity that a
Marketing Strategy of Himalaya
It all started in 1930 when the idea of contemporizing the Ayurveda by Mr. M. Manal gave birth to the company Himalaya. It opened its first office at foothills of Himalaya in Dehradun in the year 1932, since
SWOT analysis of Singapore Airlines
Singapore Airlines, the official flag carrier of Singapore is a 7-decade old airline headquartered in Singapore. The airline which uses the Singapore girl as the brand icon has its hub at the busy Changi Airport and operates flights
SWOT analysis of Virgin Atlantic
Virgin Atlantic is a British Airline founded by the ace businessman Richard Branson. Owned by the Virgin Atlantic Limited, the airline has always been focused on creating differences in each of their services while also driving efficiency and
What is meant by Website traffic?
Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For
Top Amazon Competitors
Amazon was founded by Jeff Bezos, in the year 1994. It is one of the top e-commerce companies based in Seattle; Wash. Amazon uses the cloud technology platform and is the largest retailer in the world which provides
Top AWS competitors
Amazon which ventured as an online bookstore has emerged as the leading cloud computing provider in the world. Amazon Web Service (AWS) Cloud Business is a service that provides developers and businesses a simple way to create a
The Ability to Pay Principle
Taxation is basically a disciplined process through which an imposing agency, especially government manages to levy taxes. Taxation is actually a strategy to generate revenue to meet the government expenditures and relevant affairs of the state. Taxation has
Top BBC Competitors
British Broadcasting Corporation (BBC) is a public service broadcaster of British. It is situated in Westminster, London. It is one of the oldest and largest broadcasting groups in the world. It has more than 20,950 staff. The various
Abnormal profit explained
Everyone is after money and want to increase their bank balance. Multiple companies are running every second of twenty-four hours at the national and international level in order to gain profit and success. Almost every company and industry
Top Cadbury Competitors
Cadbury is a confectionary company that is headquartered in London, United Kingdom. It has their operations in about 50 countries across the world. It is well-known for its dairy milk chocolate that is a favorite among the people
Importance of Leadership
A leader by definition is a person who leads a group, organization or a country. Leadership being the most influential element of any business has the greatest impact on the results. For any project to be successful the
The Market Demand Curve
The market demand is always varying due to various factors. One factor can be production and product availability. Another factor can be the price of the product. Because of the huge impact of price on the sale of
Top Accenture Competitors
Accenture is one of the top IT Company which mainly focuses on solving the tough challenge for any client. Accenture serves more than 120 clients across the world and works across more than 40 industries. Accenture is proud
The Importance of a good domain name
Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you personally like. If you are just starting a new business then you have