These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels…
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Channel Management – Definition, Steps and Problems
Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties…
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Category Management – Definition, Role, Benefits, Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit…
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Change Agent – Definition, Types, Skills And Examples
A change agent is an individual who aids in transforming a company by putting the onus on organizational development, improvement, and effectiveness. He can be…
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Deferred Compensation – Definition, Examples, Types, Advantages
Definition Deferred compensation is defined as an arrangement at your place of employment where a part of the compensation due to the employee is set…
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Equal Employment Opportunity – Definition, Meaning and Advantages
Definition of equal employment opportunity Equal employment opportunity is a concept that emphasis that opportunities in employment should be freely available to all citizens irrespective…
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Corporate Strategy – Meaning, Components, Advantages
Corporate Strategy can be understood as an all-embracing scope and direction along with the means, mediums, methods, and mechanisms through which different business operations of…
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Direct Selling – Definition, Types, Advantages, Disadvantages
What is direct selling? Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen…
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Personal Development – Definition, Importance and 9 Steps
Definition Personal Development is the process of improving oneself. A person develops when he measures his skills and qualities and make conscious efforts to improve…
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What is Planogramming? 6 Types of Planograms
Retailers continuously look for ideas to make their store look presentable to attract more customers. The presentation of products in the store is as important…
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Performance Review – Definition, Meaning, Dos and Don’ts
Definition of performance review A performance review is defined as an analysis of the work habits of an employee that helps to determine whether he…
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Retraining Definition – Meaning, Need and Advantages
Retraining is defined as a process that ensures learning of a new skill or in some cases revisiting an old skill or know-how to provide…
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Tactical Planning – Definition, Importance, Characteristics
Definition: Tactical planning is short term planning which takes into account the current operations of an organization. In this, you will be creating a strategic plan…
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Performance Management System – Elements, Characteristics, Benefits
Businesses and HR managers use a performance management system for tracking and monitoring the performances of employees. It also improves and alleviates the evaluation and…
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Marketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
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Merger Definition – Types And Examples
With the evolving times, the demands of customers are also evolving. Therefore, companies are required to adopt different strategies to serve their customers better. In…
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