MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided. Ansoff Matrix – Deciding the future of
Middlemen have been the bane of our society as a large chunk of actual profit share goes inside their pockets. The real losers in these dealings are the customers who have to bear the brunt of the marketing channel. During recent years we have seen the evolvement of direct selling companies who have discarded the
The concept of USP Analysis can be defined as the finding out the factors that distinguishes your products offered from the ones of the competitors and helps your brand tailor a unique personality in the market and in the minds of the consumers.
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded by brothers Theo Albert and Karl in the year 1946, the business then got split into two separate groups in the year 1960 which came to be known as Aldi
The Brand Co-ordinator is an integral part of marketing and branding departments and his prime duty is to develop the brand promotion strategies for the company. He handles the wide array of business functions involving corporate communication, public relations, brand management, market research, core marketing, working on the creative artworks, and online and offline promotions
Expensive diamond brands are a sign of prestige, status, and power. Wealthy people demand diamond jewelry to showcase their wealth. Many available diamond brands make use of this advantage. Becoming exclusive diamond brands raises their values and also makes them attractive to wealthy buyers. The diamond market has been growing significantly over the past few
The exact nature of Search Engine Optimisation or SEO is more of an enigma than an exact science – a fact that is underlined by the way in which Google’s Algorithm calculates the ranking of websites on its search results. There should be no surprises if a change in Google’s search algorithm makes your site
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal world, both of these would be one and the same, but the world is far from ideal and thus these two measures of the success of a website and reach
A website wireframe is a skeletal framework of the website that presents a visual guide to the users and is also referred to as the page schematic. Website wireframes have a number of purposes behind their development. The most important of these is that they serve to portray and present the website as intended by
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of the company such as higher sales, increased profits, and enhanced brand value amongst other crucial ones.
Do you want to know how beneficial marketing through Social Media can be for your business? Then let me tell you here that Social Media can be the most effective way to multifold your revenues. Marketing through Social Media is considered the most powerful technique for generating brand awareness, engagement, and conversions. While talking about
Blogging is one of the oldest internet-based professions and one of the most lucrative too. But to make a blog stand out and to make money from it, you need to have more skills than just writing well. In order to monetize your blog to make it worth your time and effort, you need to
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known as Digital Advertising. What is Digital Advertising? Marketers and business owners use online mediums to advertise their products and services, and for this, they invest in these Ads. Advertising through
Chinese smartphone is a popular device that is famous for its big beautiful screens. Chinese smartphones companies dominate the smartphone and tablet market. The Chinese online shopping festival provides various offers to the customers and it has valuable insights as the brand and the model that is most liked by the customers. Through this article,
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields of Pennsylvania in 1859 where he learned about residue called “Rod Wax” which had to be periodically removed from oil rig pumps and was then used as a healer for
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service that are available in different markets. It is a process of marketing a good or service without making any changes to it. If a product is changed at all, it