What is e-Commerce? E-commerce is the buying and selling of goods and services online which includes everything from ordering groceries to booking hotels and buying…
What is Email Marketing? Definition, Strategy and Tips
What is email marketing? Email marketing is a type of direct marketing as well as digital marketing that uses email to market your company’s products…
Digital Media – Definition, Importance, Trends and Job Opportunities
What Is Digital Media? Digital media is any electronic media that can be stored, accessed, and manipulated using a computer. This includes social media, websites,…
Digital Assets – Meaning, Elements, Types and Benefits
What are Digital Assets? Digital assets are a type of asset that is developed and stored digitally, has some identity, can be found, and comprises…
Click Through Rate (CTR) – Definition, Importance and Tips
The Click through rate is the rate at which an ad is clicked by the target audiences or site visitors. You may also understand it…
Top 25 Ecommerce Trends To Watch For in 2021
Introducing eCommerce Trends 2021 The e-commerce industry was booming on a global scale in the last few years and growing from strength to strength. 3.53…
Above the Fold – Definition, Importance and Examples
What Is Above The Fold? Definition: Above the fold is defined as the top half portion of the newspaper or a website that is straight…
Learning Management System (LMS) – Overview & Features
A Learning Management System or LMS can be understood as software that is utilized by numerous E-learning courses and training programs on the web. Such…
LinkedIn Endorsements – Overview, Importance and Tips
LinkedIn endorsements are a feature that other people use to confirm and verify your competencies. Usually, 1st-degree connections can endorse skills and validate your strengths….
An Ultimate Guide on How to Develop a Content Strategy
The content strategy revolves around an ongoing cycle of converting business goals and objectives into an arrangement that utilizes content as an essential method for…
An Ultimate Guide to LinkedIn Advertising
LinkedIn advertising is one of the most powerful B2B advertising techniques to generate leads, optimize website traffic, and improve brand awareness by using befitting LinkedIn…
What is Effective Writing? & How to Write Effectively
Writing effectively and mere writing are two different terms. You can’t write effectively by just writing error-free sentences. Your expertise in a language doesn’t define…
Online Marketing – Definition, Importance and Components
Online marketing optimizes the reach, leads, conversions, and sales of businesses/brands on the web by using different digital marketing channels and strategies. An online marketing…
Predictive Analytics – Examples, Algorithms, Advantages and Techniques
What is Predictive Analytics? Predictive analytics analyzes contemporary and historical facts to make future predictions using different statistical methods like data mining, machine learning, AI,…
SEO vs SEM: A Deep Comparison between SEO and SEM and Which is More Profitable
Businesses need effective online promotion to rank good in search engine ranking pages. SEO and SEM are two of the most popular and powerful methods…
The Complete Guide to Advertising on Instagram (with Steps)
Do you want to how you can promote your brand on Instagram? Then being aware of best practices of advertising on Instagram can enable you…
11 Essential Digital Marketing Skills You Need to Know
Digital Marketing is so omnipresent nowadays that for optimizing the presence of a business, penetrating the target audience base, generating leads, and boosting sales, mastering…
Augmented Reality Vs Virtual Reality – Difference Between AR andVR
Both augmented reality and virtual reality are getting increasing interest in marketing, brand development, entertainment, and gaming. Many companies having a revenue of more than…
5 Detailed Steps for Selling on Instagram
Instagram is one of the largest social media platforms, where people of different ages spend a lot of their time. Almost one-eighth of the total…
Social Marketing | Definition, Importance and Campaigns
Definition: Social good is the primary focus of the Social Marketing that revolves around channelizing positive changes in social, national, international and local communities for…
Top 10 Digital Skills you should have for a career in digital
Looking at the prevalence of digital channels around the world, digital skills have become inevitable for all kinds of market niche be it entry-level call…
What is Article Marketing? 7 Steps in Article Marketing
Are you looking for some practical ways to improve the organic search ranking of your site? Then Article Marketing can be quite useful for you….
9 Brilliant Steps of How to Become an Influencer and Increase Followers
These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels…
Careers In Digital Marketing – Career Options, Skills, Benefits
By the end of 2020, more than 20 Lakh Jobs are expected in Digital Marketing Space suggests a CII & KPMG report. So, this is…
Lead generation – Concept, Types and Steps for Generating Leads
What is lead generation? For running a successful business, it is essential to incorporate the strategy that can widen the reach, meet the prospects, connect…
Content Analysis – Types, Importance, Advantages and Steps
Content Analysis is a research method used to determine a specific pattern of words and concepts given within the text or set of documents. The…
What is Remarketing and How do these ads work?
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action,…
Right to Privacy: Meaning, Understanding And Importance
Right to Privacy is a legal right of an individual that gives him the necessary freedom to live life as a free person. This means…
Top 10 Blogger Outreach Tools to Connect with Top Influencers
Though Blogger Outreach is time-consuming, it can lead to an increase in traffic of the blog and therefore in the process increase the sales and…
10 Most Popular WordPress Alternatives for Starting a Blog and Website
WordPress is known to be one of the most famous and convenient options if you are planning to get a website created. But it is…
Long tail keywords in SEO: Meaning, and Tools to Find Them Easily
Keywords are an important part of any content today that wishes to rank in the search engines. Now, many marketers and developers make use of…
How to Search a Domain Name for Your Website using Tools
The domain name is one of the important aspects when starting a new website or blog. Finding the right domain name may not be as…
Importance of Website Backups and How to Take the Backup
 A website backup is a copy of all your website’s important files and folders. Every backup of your website must include databases, images, website code…
Ways to Reduce Bounce Rate of the Site & Increase Conversion Rate
Years back, taking care of the websites was only the responsibility of the web developers. But now when the owners of the websites have become…
Create Videos For your Business with Facebook Cover Video Maker
Your quest of mastering Facebook Marketing would have enabled you to create a Facebook page, add a profile picture, including cover photos, and then create…
Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine
Do you know how adeptly Long tail keyword tools alleviate the task of finding the most specific keywords for you? If you do not, then…
Tips on How To Buy Domain Name for Your Business and Personal Brand
When you have an online business, there is only one thing that is the most important to you, which is getting the right online presence…
WordPress Themes: Basics, Importance, Examples & SEO Implications
Curious to know what are the WordPress themes? Then the very first thing that you should have an idea about is- WordPress and its key…
10 Social Media Tools for Posting and Scheduling to Save your Time
If you are a social media marketer, then it is evident that you will need all the tools of automation and shortcut for success. This…
Web Content – Top 20 Tips To Write Better Web Content
Most businesses have understood the importance of content on their websites which is why good content writing has become extremely popular and crucial for the…
