What is e-Commerce? E-commerce is the buying and selling of goods and services online which includes everything from ordering groceries to booking hotels and buying…
What is Email Marketing? Definition, Strategy and Tips
What is email marketing? Email marketing is a type of direct marketing as well as digital marketing that uses email to market your company’s products…
Digital Media – Definition, Importance, Trends and Job Opportunities
What Is Digital Media? Digital media is any electronic media that can be stored, accessed, and manipulated using a computer. This includes social media, websites,…
Digital Assets – Meaning, Elements, Types and Benefits
What are Digital Assets? Digital assets are a type of asset that is developed and stored digitally, has some identity, can be found, and comprises…
Click Through Rate (CTR) – Definition, Importance and Tips
The Click through rate is the rate at which an ad is clicked by the target audiences or site visitors. You may also understand it…
Direct Mail – Definition, Marketing, Tips and Advantages
Direct mail is marketing collateral sent directly to the customer via the postal services of any region. Businesses conform to this kind of marketing to…
Top 25 Ecommerce Trends To Watch For in 2021
Introducing eCommerce Trends 2021 The e-commerce industry was booming on a global scale in the last few years and growing from strength to strength. 3.53…
Above the Fold – Definition, Importance and Examples
What Is Above The Fold? Definition: Above the fold is defined as the top half portion of the newspaper or a website that is straight…
Learning Management System (LMS) – Overview & Features
A Learning Management System or LMS can be understood as software that is utilized by numerous E-learning courses and training programs on the web. Such…
LinkedIn Endorsements – Overview, Importance and Tips
LinkedIn endorsements are a feature that other people use to confirm and verify your competencies. Usually, 1st-degree connections can endorse skills and validate your strengths….
An Ultimate Guide on How to Develop a Content Strategy
The content strategy revolves around an ongoing cycle of converting business goals and objectives into an arrangement that utilizes content as an essential method for…
An Ultimate Guide to LinkedIn Advertising
LinkedIn advertising is one of the most powerful B2B advertising techniques to generate leads, optimize website traffic, and improve brand awareness by using befitting LinkedIn…
What is Effective Writing? & How to Write Effectively
Writing effectively and mere writing are two different terms. You can’t write effectively by just writing error-free sentences. Your expertise in a language doesn’t define…
Online Marketing – Definition, Importance and Components
Online marketing optimizes the reach, leads, conversions, and sales of businesses/brands on the web by using different digital marketing channels and strategies. An online marketing…
Difference Between Data Warehousing and Data Mining
Data warehousing and data mining are two crucial processes associated with compiling, organizing, and extracting useful data. In Data warehousing, data is compiled and organized…
How to write a professional email?
Are you aware of the fact that an estimated 2.4 million emails are sent on an average per second, and that is seriously an impressive…
Predictive Analytics – Examples, Algorithms, Advantages and Techniques
What is Predictive Analytics? Predictive analytics analyzes contemporary and historical facts to make future predictions using different statistical methods like data mining, machine learning, AI,…
What is a Follow-up Email and How to write one?
A follow-up email is referred to as the email that is sent for checking in. It can be sent to anyone from whom you expect…
SEO vs SEM: A Deep Comparison between SEO and SEM and Which is More Profitable
Businesses need effective online promotion to rank good in search engine ranking pages. SEO and SEM are two of the most popular and powerful methods…
13 Excellent Real Estate Online Marketing Tips
If you are into Real Estate business, then knowing the right Real Estate Online Marketing tips will, for sure, empower your business to generate more…
What is Blogger Outreach? Concept, Explanation, Examples, Advantages, Disadvantages
Blogger outreach, also known as blogger relations, is a business that deals with working with the bloggers for creating authentic and genuine content for promoting…
The Complete Guide to Advertising on Instagram (with Steps)
Do you want to how you can promote your brand on Instagram? Then being aware of best practices of advertising on Instagram can enable you…
11 Essential Digital Marketing Skills You Need to Know
Digital Marketing is so omnipresent nowadays that for optimizing the presence of a business, penetrating the target audience base, generating leads, and boosting sales, mastering…
Augmented Reality Vs Virtual Reality – Difference Between AR andVR
Both augmented reality and virtual reality are getting increasing interest in marketing, brand development, entertainment, and gaming. Many companies having a revenue of more than…
What are Cyber Threats? Types, Levels and Examples
Advancements in science and technology have made life richer because people have the internet and the use of a personal computer at their disposal. But…
How to Make Money on YouTube?
There are 2 billion people active monthly on YouTube and these number are increasing day-by-day. YouTube covers local versions in more than 90 countries and…
Top 10 Live Chat Software Solutions For Your Website
If you stay connected with your customers all the time, no one can stop your business from growing. Additionally, solving the queries and reacting to…
5 Detailed Steps for Selling on Instagram
Instagram is one of the largest social media platforms, where people of different ages spend a lot of their time. Almost one-eighth of the total…
Social Marketing | Definition, Importance and Campaigns
Definition: Social good is the primary focus of the Social Marketing that revolves around channelizing positive changes in social, national, international and local communities for…
Top 10 Digital Skills you should have for a career in digital
Looking at the prevalence of digital channels around the world, digital skills have become inevitable for all kinds of market niche be it entry-level call…
What is Article Marketing? 7 Steps in Article Marketing
Are you looking for some practical ways to improve the organic search ranking of your site? Then Article Marketing can be quite useful for you….
9 Brilliant Steps of How to Become an Influencer and Increase Followers
These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels…
10 Best Ways To Stay Safe Online
At the time when the digital world is going omnipresent around the world, issues related to data theft, scams, hacks, ransomware, malware, etc. are also…
Careers In Digital Marketing – Career Options, Skills, Benefits
By the end of 2020, more than 20 Lakh Jobs are expected in Digital Marketing Space suggests a CII & KPMG report. So, this is…
How to edit a PDF? Two Ways to Edit a PDF
Editing a PDF or Portable Document Format is one prime requirement that we all face in today’s digital life. Even most of the time, users…
Lead generation – Concept, Types and Steps for Generating Leads
What is lead generation? For running a successful business, it is essential to incorporate the strategy that can widen the reach, meet the prospects, connect…
Content Analysis – Types, Importance, Advantages and Steps
Content Analysis is a research method used to determine a specific pattern of words and concepts given within the text or set of documents. The…
Machine Learning – Definition, Methods and Types Of Machine Learning
The term “Machine Learning” was first introduced in 1959 by Arthur Samuel, a pioneer in the field of computer gaming and Artificial Intelligence. Soon after…
What is Remarketing and How do these ads work?
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action,…
Right to Privacy: Meaning, Understanding And Importance
Right to Privacy is a legal right of an individual that gives him the necessary freedom to live life as a free person. This means…
