In this article, we will discuss the website engagement metrics which is often a highly debated topic in the blogosphere.
For every online business to measure the success, there is a metric called Website Engagement. It is very important in calculating the user’s interest, their behavior etc, which is used to improve the delivery of the service or the content in a way that the user loving to see about. With the heavy influence of the Internet, businesses are now going online that helps them to grab the world market easily.
They are putting much time and effort in delivering high-quality content to attract right users to their platform.
But, it is a must to know how the users are engaged with the website.
Having clear insights on what’s happening on the site, what content drives more user engagement helps the businesses to make a right decision. Since there is no fixed formula to improve website engagement, therefore it is often decided based on some reports which we will discuss further in this article.
What is Website Engagement?
As a marketer, you only have 3 Secs to convert your audience into your subscriber or customer.
Website Engagement is a process of analyzing how well your site users likely to stay on your site and take any actions such as subscribing, buying products or services etc.
It is measured as an average value in percentage with the reference to the time and the total unique visitors in the given time.
It also includes other actions such as:
- how a visitor clicks on an ad,
- how a reader interacts with your online customer representative,
- how a reader contacts you via support form or other means of communication,
- how a reader gives a like and follows you on social media.
All these activities are interpreted as website engagement which can have a high influence on your branding and potential growth.
Why is Website Engagement Important?
In the old days, the sites were just pushing good chunks of content that are not highly targeted to the end user.
But Google and other search engines started improving their algorithm that focuses only on quality content delivery to their readers.
Even readers by themselves quickly leave the site if they do not find any useful content and solution to their problem.
The thumb rule to improve user engagement is: Deliver the quality content to the right people at the right time.
The competition in the online business has become tighter and to reach a decent volume in the market, your content needs to be highly interactive.
To actually achieve better user engagement, you should follow three important rules:
- Analyze: You should use some tools such as Google Analytics to track your site usage.
- Monitor: It is very important to monitor your user’s behavior, what type of contents (categories) they are looking mostly on your site.
- Automate: Implement various strategies to direct users to the right categories and help them find a solution or a result.
Why should you measure engagement?
The sole purpose of starting any business is to generate revenue using the business model or by selling a product or a service.
You need customers or a marketplace to sell your stuff because if there are no consumers, then there is no business.Hence, it’s becoming very important to measure website engagement regularly for a smooth running of the business.
For advertisers, they need traffic to their lead page or landing page and a web owner has the responsibility to drive the potential traffic to the advertiser.If you can measure the online engagement in the real-time, then you can easily build a true online business.
Tips to Improve your Website Engagement
It is very important to maintain a friendly relationship with your website visitors and make them visit again.
Let us discuss the various aspects that can help in improving user engagement on your site.
1.) Quality Content is King:
People don’t visit any site which is having no value or quality content so it is very important to write informative and useful content on your site.If you want your visitors to come back again, you have to create stuff worth loving.Add proper navigation, call to actions and let them take a decision.
You should follow this principle everywhere on your website, “Keep It Simple Stupid”.Creating a simple website layout or template, easy navigation, and readable content with right font size helps a lot.
Keep unnecessary complexity out of the boundary and help your visitors find a clean, minimal, and all the important information without having any problem.
3.) Place CTAs at prominent places:
Placing effective Call-To-Actions (CTAs) at the right place is a vital thing that encourages users to do what they want.As said already, increasing leads or sales is the primitive subject of any business, it is therefore achieved by effective use of CTAs.Some of the working example CTAs is a Button, Inline Contact Form, Subscription Form, and Request a Call Back feature.
This creates a friendly atmosphere between the user and the website. Create Trust, Loyalty and let them know you are ready to support them anytime.
4.) Use Media Elements:
I always insist every business owner to make use of Digital Medias such as images, gifs, flash videos.Using these digital assets will dramatically improve website engagement in terms of a lead generation or sales pitch.A single image is worth writing a thousand words. The best example is the recent rise of infographic marketing.
The next level of blogging is infographic which explains all the information in a single image which most successful bloggers already following.
This helps your site by making your visitors stay long thus helps increasing leads or sales.
5.) Be Social:
Apart from quality content, digital media, CTA’s, social media engagement is now a crucial factor in determining the success.People are looking for a prominent support and long-term assistance, hence they always keep an eye on your social platform also.
Hence, you should concentrate on your social channels, personalize things to increase the level of trust.Giving equal importance to social media helps to build a loyal audience base and long-term readers.
Every business is targeted and optimized for the end user or a consumer to whom they are selling their products or services.Hence, website engagement is an ultimate context in developing a brand or a business in the marketplace.The site engagement not only helps to sell products or services, it makes your customers loyal and stay with you for a long time.
Increased engagement always leads to more sales and increase brand awareness that eventually leads to higher conversion.