Ecommerce businesses are growing at a fast pace. Rather than establishing a physical store, people prefer to set up a business. Let us first learn what an eCommerce business is?
An eCommerce business is a business model which let the companies set up their business on an electronic network. Rather than displaying products in a physical store, a businessman put the products or services he wants to sell on a website on the internet.
As eCommerce business is easy to set up and does not require too much investment to set up companies of all sizes can set up an eCommerce business.
eCommerce businesses are the need of the hour and almost all small and large companies are taking their business online to increase their sales and to compete with the business online.
An in-depth understanding of an eCommerce business is required to be established to turn it into a successful business. There are various features of an eCommerce business, and one is needed to know all these features to set up a business online.
In this article, you will learn about the various features of an eCommerce business.
Table of Contents
Features of eCommerce business
#1 Ubiquitous in nature
The customer limit of a real business is limited to the city where it is located, whereas the reach of an eCommerce business is global. Ecommerce encourages customers to buy things from any corner of the world.
Because of the ubiquitous nature of the eCommerce business, the working hours and geographical boundaries of catering increases. People can connect to an eCommerce business in the availability of the internet.
#2 Large customer reach
Ecommerce businesses have reached to the customers living all around the world. Internet reaches national boundaries. Ecommerce provides an opportunity to businessmen to cater to the customers seamlessly without being limited by cultural and national boundaries.
Ecommerce marketplace has the potential to reach millions of worldwide customers.
#3 Universal standard
One of the most essential features of an eCommerce business is the universal acceptability of the website. An eCommerce website must work upon the universally accepted systems and methods. Maintaining global standards helps the users of an eCommerce website to use the website efficiently.
#4 Interactive platform
Another important feature of an eCommerce business is its interactivity. Interactivity means the two-way communication between the users of the eCommerce website and businesses. Customers feel easy to purchase from the websites where they can interact before, after, and even during the purchase.
For example, when a student wants to buy an online course, he would need the assistance of the experts of the website to help him to choose a suitable level of course for him.
In addition to this, businesses can know about the problem faced by the users of their eCommerce platform and can fix them in order to reduce the loses.
#5 Rich in content and information
The richness of content and information means the content and information can be provided in the form of audio, video, and images on the website.
For example, a customer will be impressed more if there is a video available on the website containing the information about the features of the products and information about how to use it or a hyperlink to the blog post explaining the uses of the product.
Educated and conscious customers always seek such information before making a purchase decision. In addition to this, such content makes the eCommerce website attractive to the consumers.
#6 Information density
With the help of technology, the cost of collecting information has reduced drastically.
It has become very easy to process the information about a customer and to pass it to the destined department to use it in the future. This not only has become easy but also has become quite inexpensive to do so.
Besides this, the accuracy and timeliness of the information have also improved. Using the information density, a merchant can sell the same product to a different group of people at different prices.
The one feature of eCommerce businesses which sets it apart from the physical businesses is its ability to provide personalized services to each customer. With the help of the technology and browsing and past purchases history of a customer, businesses can recommend personalized products and offer to an individual.
The same platform will contain different offers and recommendations for different people. The services and products can be changed according to the customer’s preference.
#8 Easy to use the checkout
Internet connectivity has made the eCommerce platform easy for people to access anytime and anywhere in the world. 80% of the times people browse through your website either when they have nothing to do or just to look for something.
To convert this type of users into buyers, you need to have easy to use eCommerce platform and even more easy to use check out portal.
If it requires too much hassle to go through the final check out, then they might lose interest in buying the product, and you will lose business. Therefore, one of the important features of an eCommerce business is multiple payment options such as payment through credit cards, debit cards, PayPal, and cash on delivery, etc.
#9 Reporting tool
The reporting tool is not an essential feature of an eCommerce business, but you can certainly use to enhance the user experience on the eCommerce platform.
The reporting tool will help you to know about the problems faced by your users immediately, and you can fix them earliest before it causes any more problems to the other users of your eCommerce platform.
Reporting tool also increases the reliability of your users when they know that they will get help in case something goes wrong with their transaction.
#10 Promotional and discount code tool
Another less common feature of an eCommerce platform is the promotional and discount code tool. Take the example of Zomato, Swiggy, and UberEATS. They always provide a discount and promotional code on the food ordered by the people.
People tend to buy more if they are given discounts on their purchase.
#11 Integrated Blog and articles section
Nowadays, people have become aware, and they make an intelligent purchase only. Integrating blogs and articles section in the eCommerce platform is another method to attract such customers. The image of your business will improve when they can learn great things from you.
The blogs and articles can be relevant to the products that you sell, or it can provide knowledge about any other topic which is not directly related to the products that are being sold on the eCommerce platform. It is an excellent way to increase the traffic on your eCommerce website.
Liked this post? Check out the complete series on E-Commerce