A blog is an informational website published on world wide web published in the form of dairy. The concept of the blog is introduced in the year 2009, where a single author shared information on a particular topic with a small group of people.
But in the year 2010, the concept of the blog become popular worldwide, and the writing of multiple authors was published on a single blog. In the present times, even large companies, news companies, universities, think tank, etc. publish blogs regularly to share information with their audience.
After the success of the blog, the concept of microblogging also emerged and became an important social media platform used by people to share their views in short posts.
The name of the famous microblogging platform is Twitter. A blog consists of various features. In this article, you will learn about the different features of a blog.
10 Essential features of a blog
#1 Useful content
The first and most important feature of a blog is useful content. In the race of Google ranking, people try to post more and more content without paying much attention to the quality of the blog post, which in the long term, proved to be detrimental for the blog.
As you might get in the first few search options provided by Google, but it will be of no use if your content is not useful people will ultimately skip your blog and head for a blog with better content.
#2 Use Same structure for all the blog posts
Next important feature of a blog is the structure of the blog post. A blog post on a blog should follow the same structure for every single post.
For example, first, you write the header of the post followed by the main content and a menu to search for a different post on the right side and recent posts on the left side of the blog and in the last the conclusion or the footer of the blog post.
Follow the same pattern for all of your posts. In this way, your readers will feel easy to return to your blog and will feel comfortable to searches on your blog.
Adding the links of the other posts in the blog post wherever necessary is a great method of promotional strategy.
In this way, you can increase the number of clicks and views of your blog, which will improve the credibility of your blog, and more people will rely on the data shared on your blog.
#4 Attractive Headlines
Headlines of your article play an important role in making the reader of the article stay for a longer period on your website. However, choosing attention-grabbing headlines for your blog is not an easy task.
It requires skills and creativity to write such headlines. The right choice of headings in the blog post can help attract traffic on your blog.
#5 Write relevant content
It is important to write a relevant post on your blog. Your readers will be disappointed if they will find a sports article on a beauty blog. Make sure your all articles are in same format, order, and structure. Relevancy in the content of your post shows the professionalism of your writing.
#6 Give your personal touch
Blogs were started when an individual started writing his own thoughts, views, or information on a particular topic. Even though in present times, multiple writers write articles for a single blog.
But make sure that one topic should be designated to single writer and so that the personal touch of the writer can be maintained for a long time. Every writer his own style to communicate with his readers and readers also feel connected with the writer.
#7 Visual media
Visual media plays an important role to grab the attention of your readers.
Therefore, it is important to select pictures or gif or video clips which are related to the content of the post. A right choice of media can help your readers to understand the post easily and to interpret the same meaning that you wanted them to interpret.
Therefore, I will suggest you pay as much attention to your visual media as you pay to your content of the post.
#8 Encourage discussion
Your post must encourage your readers to give their views on the article that you have written. In this way, you will get maximum comments on the post, which will help to improve the google ranking of your blog as a result of which you will get more traffic to your website.
#9 Length of the blog post
It has always been a problem for the bloggers to choose the right length of the post. If you discuss with your fellow bloggers, you will learn that no bloggers have the knowledge about the right length of the blog post.
There are people who say keeping the length between 500 to 1000 words will help to get good google ranking, but in my point of view, only good content no matter what the length of the post will be able to make the right google ranking.
Therefore, focus more on the quality of the content rather than the number of words of the post.
#10 Easy read
Even though you have an excellent vocabulary, don’t try to show it off in your blog posts. Choose the words of your blog post correctly. Maybe you are well-versed with the meaning of the complex words but not your readers.
Therefore, keep the complexity of the vocabulary of your blog post not too complex. So that your readers can learn easily what you actually want to convey rather keep referring to their dictionary again and again.