The global British Luxury brand Burberry, established in the year 1856 has developed a distinctive craftsmanship, design with innovation in place. Headquartered in London the brand develops, designs, manufacture and sells a range of ready to wear clothes,
How to conduct a Market Survey?
When a company grows larger, then any changes they make affect the customers. Thus, if a company wants to keep their customers happy, they need to involve the customers whenever they want to make changes. At such times,
SWOT analysis of Tresemme
Tresemme is a leading brand of hair care products sold by the company Godefroy Manufacturing Company headquartered in Missouri, St Louis, USA. The brand which is positioned as a salon based hair styling products have in its portfolio
Marketing Strategy of Heineken
Established in 1864, the brand Heineken is been operating in more than 170 countries globally. The brewing company Heineken International produces pale lager beer which contains 5% alcohol by volume. Heineken operates with various international and cider brands
SWOT analysis of Vicco Turmeric
Vicco Turmeric is an ayurvedic face cream manufactured by Vicco Laboratories which is headquartered in Mumbai. Vicco Laboratories which also manufactures other ayurvedic products like Vicco Vajradanti toothpaste and toothpowder and the Narayani cream is an established player
What is Call to action?
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take an immediate action. A CTA (Call to action) is a final instruction to
Marketing Strategy of Ola Cab
The founder of the Cab aggregator which builds up online Marketplace for Taxi, Bhavish Aggarwal started its entrepreneurial venture in the year 2010 when he experienced the deep routed problem in India quality Cab service and professionalism of
Marketing Strategy of Ferrari
Founded in 1947 by Enzo Ferrari, the Italian masterpiece has been known for its world-class Sports Car Manufacturing. It is one of the world’s leading luxury brand focused on advanced engineering, sleek design. The brand symbolizes innovation, Italian
SWOT analysis of Gmail
Gmail is an email service owned by Google which robust and works on a wide gamut of devices such as computer, laptops, tablets, IoS, and Android-based smartphones. Gmail is feature rich e-mail and one can store up to
5 Tips to Increase Share of Wallet
We recently discussed the concept of Share of Wallet, it is natural for any business to want to know how to increase Share of Wallet for their business. The simple answer to that question is to retain the
Marketing Strategy of Hard Rock Cafe
The theme-based chain of restaurants; Hard Rock Cafe Inc. was founded way back in 1971 by Isaac Tigrett and Peter Morton in London. Initially, it started with walls covering with rock and roll memorabilia, a trend which expanded
SWOT analysis of MRF
MRF or the Madras Rubber Factory is a well-known tyre producing company in India. It has soon made itself a multinational company and produces the largest number of tyres in India. It is headquartered Chennai, India and the
Share of Wallet
Life of marketing personnel is driven by and centred on targets. Increasing sales; reaching more customers and; capturing new market share are eternal quests that they are engaged in. There are many ways to measure the growth of
Marketing Strategy of Fox Entertainment
The Fox Entertainment Group formed in 1979 is popularly known as Twenty-First Century Fox, Inc. (formerly known as News Corporation), is an American entertainment company that operates in global media and entertainment industry. It operates in business segments such as broadcast network, Cable network programming, Filmed
Marketing Strategy of Fuji Film
Founded in 1934 with the aim of producing photographic films and since then the company has diversified its businesses to imaging, photography and information solutions. Since its inception, the company has consistently been addressing the future needs along with