When an organization starts its business in the market, its success and sustenance are shaped by a number of factors. While some of these factors are beyond the control of the company, others can be brought within its grip. The former is known as external factors which form the macro environment and the latter encompassing
What is Carry Over Effect?
In order to understand carry over effect, it is important to brush up the basic concept of business communication. In the context of business, marketing is an umbrella term that refers to a wide range of activities like advertisements in print, broadcasts and new media; ads on hoardings and signboards; promotional messages and emails; advertisement
Top TV Channels in the world
Television channels are a major source of entertainment nowadays. Besides mobies, they are known to be the most viewed form of entertainment on the television. Each tv channel is different and targets a different type of crowd. They have their own segmentation, targeting and positioning. The following are the top TV channels in the world.
Top Boeing Competitors
Boeing is one of the world’s major aerospace companies that are based out in the United States. It is the top producer of commercial jetliners and defense, space and security systems. Boeing has their service extended to airlines in about 150 countries. The various products of Boeing are military and commercial aircraft, weapons, satellites, defense
Interpersonal roles in management
If you are reading this, chances are that you have a hunch that the roles we play in daily life at home are the same we play at the workplace in terms of decision-making, collaboration and offer thought leadership to the team. Interpersonal roles in management are increasingly being looked at with caution as slow
Top Cisco Competitors
Cisco is an international technology leader and innovation company headquartered in California, United States. Ever since 1984, Cisco is determined to make the internetwork. Cisco products, employees and partners make use of their technology and innovation to the society to be connected securely and enhance the usage of digital technology. Cisco produces and retails networking
Concept of Product Class
To understand the concept of Product Class, it becomes essential to first understand what exactly a “product” is. A product can be defined as anything that is offered to a market for consumption. The product can be of any kind (tangible or intangible) and is offered to satisfy a need. The key to remember here
Home Depot Competitors
Home Depot is an American home improvement retailer company is situated in Georgia, United States. Home Depot has about 2,200 stores in United States, Mexico, and Canada. It has about 400,000 employees working for them. Home Depot is also associated with online commerce. Home Depot offers more than 35,000 products in stores and more than
Demarketing Explained in detail
In the competitive world of business, where every business tries its best to overtake it’s competitor, marketing a product or service has become the de-facto requirement for all businesses. In fact, with reports suggesting that marketing is the key revenue growth driver for approximately 30% of firms, businesses are allotting 11% of their budget towards
Marketing mix of Vans Retail
Vans is a subsidiary of its parent company VF Corporation. It was founded in year 1966 by its co-founders Asiah Brewster, Paul Van Doren, Serge D’Elia, James Van Doren and Gordon C Lee. Vans is an American company and is associated with lifestyle and retail industry as it deals in apparels and accessories. It has
Who are Brand Advocates and what is Brand advocacy?
What is of Brand Advocacy Brand Advocacy can be defined as when a person or a customer of the brand talks in the favor of the brand and its offerings of products and services and spreads the positive word of mouth to his or her friends, family, relatives, and peers about the brand. With the
Marketing mix of Barcelona Football Club
Futbol Club Barcelona has several nicknames to its credit. It is sometimes referred to as Barcelona or more commonly as Barca. It is associated with sports industry as it is a professional club playing football in Premier League. Barcelona Football Club was founded in the year 1899 by a group of footballers of Catalan, English
What is Cooling off period?
Cooling off period has two meanings. The first one happens in an agreement which allows the buyer to back out from the contract within a stipulated time, as mentioned in the agreement without paying any penalty. This stipulated time is known as cooling off period. It happens with all kinds of agreements be it with
Marketing mix of Versace
Gianni Versace S.p.A is popularly known in the fashion world as Versace. It is a private company of Italian origins. Versace is associated with retail and lifestyle industry as it deals in apparels and accessories. The brand was found in year 1978 by fashion designer Gianni Versace. It is a classic brand favoured by royalties,
Who are Key Opinion Leaders?
Key opinion leaders are influential individuals who have the capacity and means to affect the opinions, perspectives and views of other individuals. The main task and aim, in this case, is to convince people regarding the fact that what you provide is the best and this is where their search must end as it is