What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Dr Reddy’s acquires Mayne Pharma’s USA generic prescription portfolio for $105 mn
Dr Reddy’s Laboratories (DRL) has announced a definitive agreement to purchase the US generic prescription product portfolio of Australia-based Mayne Pharma Group for $90 million…
Swiggy Integrates Dineout and launches offerings for all its users
Swiggy has now incorporated Dineout’s offerings into its platform, making them available to all its users. The advertisement ‘Go Out with Swiggy Dineout’ showcases newlyweds…
TikTok Banned in Canada on all Official Devices
Canada has banned TikTok from all government-managed networks and devices. In doing this, Canada joins the U.S. federal government, many American states and the European…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
Bisleri expands globally, signs supply agreement with a company in Dubai
Bisleri has executed its first international expansion plan and has partnered with the Nasser Abdulla group. The Nasser Abdulla group is a 25 year old…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
What Is Brand Perception? How to Measure It with Examples
What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…
What is Brand Quality and Strategies to develop it?
What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…
Brand Journey: Definition, Stages and Tips
What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…
Endogenous Growth Theory: Definition, Elements and Examples
What is Endogenous Growth Theory? Endogenous Growth Theory is a term used to describe economic growth that is driven internally from within the economy, as…
28 Characteristics of a Successful Leader
Strong leaders are essential for success and progress in any organization, team, or group. But what makes a leader truly effective? It starts with having…
Brand Manager: Definition, Role and Job Description
What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…
What is Brand Marketing? Definition and Strategy
What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….
