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Brand kit: Definition, Purpose, Types and Examples

February 28, 2023 By Hitesh Bhasin Filed Under: Branding

Brand kit

What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…

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Tim Hortons Expands to Singapore, Malaysia and Indonesia

February 28, 2023 By Hitesh Bhasin Filed Under: News

Tim Hortons coffee chain expands to Singapore

Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…

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Dr Reddy’s acquires Mayne Pharma’s USA generic prescription portfolio for $105 mn

February 28, 2023 By Hitesh Bhasin Filed Under: News

Dr Reddy's acquires Mayne Pharma's

Dr Reddy’s Laboratories (DRL) has announced a definitive agreement to purchase the US generic prescription product portfolio of Australia-based Mayne Pharma Group for $90 million…

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Swiggy Integrates Dineout and launches offerings for all its users

February 28, 2023 By Hitesh Bhasin Filed Under: News

Swiggy Integrates Dineout

Swiggy has now incorporated Dineout’s offerings into its platform, making them available to all its users. The advertisement ‘Go Out with Swiggy Dineout’ showcases newlyweds…

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TikTok Banned in Canada on all Official Devices

February 28, 2023 By Hitesh Bhasin Filed Under: Marketing

TikTok Banned in Canada on all Official Devices

Canada has banned TikTok from all government-managed networks and devices. In doing this, Canada joins the U.S. federal government, many American states and the European…

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Brand Integration: Definition, Branded entertainment and Licensing

April 17, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Integration

What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…

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Bisleri expands globally, signs supply agreement with a company in Dubai

February 28, 2023 By Hitesh Bhasin Filed Under: News

Bisleri Expands Globally

Bisleri has executed its first international expansion plan and has partnered with the Nasser Abdulla group. The Nasser Abdulla group is a 25 year old…

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What are brand guidelines? Definition and Examples

February 21, 2023 By Hitesh Bhasin Filed Under: Branding

Brand guidelines

What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…

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What Is Brand Perception? How to Measure It with Examples

February 20, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Perception

What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…

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What is Brand Quality and Strategies to develop it?

February 19, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Quality

What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…

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Brand Journey: Definition, Stages and Tips

February 18, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Journey

What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…

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Endogenous Growth Theory: Definition, Elements and Examples

February 17, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

Endogenous Growth Theory

What is Endogenous Growth Theory? Endogenous Growth Theory is a term used to describe economic growth that is driven internally from within the economy, as…

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28 Characteristics of a Successful Leader

February 16, 2023 By Hitesh Bhasin Filed Under: Leadership

Characteristics of Leader

Strong leaders are essential for success and progress in any organization, team, or group. But what makes a leader truly effective? It starts with having…

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Brand Manager: Definition, Role and Job Description

February 14, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Manager

What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…

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What is Brand Marketing? Definition and Strategy

February 16, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Marketing

What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….

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