One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see small and big players already existing in the industry. All of them are trying to get a market share for themselves. In such a hustle and bustle, achieving a premium positioning sounds difficult but is very much possible. Many brands, especially … [Read more...] about How to achieve Premium Positioning for a brand or a product?
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions in Asian and European markets. Asia accounts for 45 % of the total beer consumption of the world and it contributes 28% of the operating profit in Carlsberg business. It currently operates in two business segments namely Craft … [Read more...] about Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
Ability to listen is among the most vital skills that anyone needs to develop. Your effectiveness in listening plays an enormous role in determining a significant impact on how you do your job and also the way you build quality relationships with your peers. People listen for various reasons such as obtaining information, learning to understand and for enjoying the conversation … [Read more...] about Active Listening And Why Managers Need It
Consumer surplus comes about when there is a difference between the value of the commodity to be purchased and its value. It can, therefore, be defined as the difference between the total amount of money consumers are able and willing to pay for the certain commodity and the actual amount they pay. The actual amount is the market value of a product while what they are willing … [Read more...] about Consumer Surplus And Its Formula
Research shows that most of the successful organizations are those that have embraced work ethics as a core element in steering them to accomplish their goals and objectives. But we cannot run away from the fact that even those companies regarded as successful and have established a strong ethical culture also have employees who at times portray behaviors, attitudes, and … [Read more...] about 5 Ways On How To Improve The Work Ethics Of Your Organization
Production by definition is the utilization of available economic resources to create things that satisfy human wants e.g. wheat and maize. It, however, is not only limited to creating things, but it also involves doing everything possible to ensure that the goods produced can satisfy human wants. This, therefore, means that production starts right from the ground. In the case … [Read more...] about Four Factors Of Production And Their Role In Economy
Irrespective of the size of business, it is mandatory for every organization to have a code of conduct. The essence of the same is to help in providing behavioural regulations that employees need to follow to ensure that the values of the organization are reflected in its entire business dealings. Traditionally, it's only professional bodies that were known for having and … [Read more...] about What Constitutes A Good Code Of Ethics For Your Organization?
The Japanese Consumer electronics manufacturing & marketing multi-national Corporation (MNC) Casio Computer Co., Ltd was founded by Tadao Kashio in the year 1946 who started the company by developing its first product as Yubiwa Tube, a Cigarette holder. Later on with a focus on developing Calculators company became popular worldwide which was capitalized by the company … [Read more...] about Marketing Strategy of Casio – Casio Marketing Strategy
Different countries in the world employ different kinds of economies. These economies are unique in their own ways but share some specific characteristics. They can, therefore, be categorized into four systems i.e. Command Economies, Traditional Economies, Mixed and Market Economies.At the moment it is possible to identify different types of economic systems. All these … [Read more...] about Four Types Of Economic Systems
Being founded as Precision Optical Industry Company Ltd in 1937 in Japan, it has come a long way to emerge as a prominent player in imaging technology and solutions industry. The world’s leading manufacturer of office multifunction devices (MFD), Cameras, Laser/inkjet printers, Copying machines and lithographic equipment generated 79% of its sales from outside Japan in the year … [Read more...] about Marketing Strategy of Canon – Canon Marketing Strategy
Everyone has given in to compulsive buying at one point in time. Don’t deny it; there is a point in time when you bought that you didn’t need. It is not because you had to buy it or because you fell in love with the product. You just bought it because you felt an urge to. You may have sometimes wondered how store owners know exactly what to put at the checkout isle that you … [Read more...] about What Is Impulse Buying? What Are The Factors Influencing Impulse Buying
A manager plays many roles in an organization, and one critical role that they play is to ensure the discipline of employees within the organization. Employees are often required to be on good behaviour and display good ethical values within the organization and when representing the organization in an outside environment. This is the only way performance and productivity can … [Read more...] about How To Deal With Employee Misconduct?
We are all leaders at some time in some aspect of our lives, whether it is at work, on the sports field or at home with our family. In an organizational setting, leadership style and the strength of the leadership are crucial to success. Employees without good and effective leaders will often look elsewhere for inspiration and creativity, whereas a good leader will provide … [Read more...] about 5 Types Of Leadership Style
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the all-around good of the organization. Managers in each workplace speak about building the team, working as a team and my team, but very few of them are familiar with the experiences generated from teams and the effectiveness that work teams … [Read more...] about What Is A Formal Team And Types Of Formal Teams?
Ideally, if there is any significant element that any business aiming short and long term success needs to have, is instilling discipline. Research shows that all successful businesses are those that regard discipline not as a principle of business but as a principle of greatness. The culture of discipline revolves around a wide range of things, which cut across all the … [Read more...] about How To Imbibe A Culture Of Discipline & 5 Steps Of Discipline?