People generally assume that the greater the number of people employed to carry out a particular task, the better. The collective effort will prove to be more efficient than individual effort. There are certain tasks that necessitate a group working together in order to carry it out. The adage of too many cooks spoiling the
What is Share Of Voice? Explained in detail
Every company has a marketing team. This is a group of dedicated as well as expert professionals who tell the company about the best way to make the company earn. Usually, people are under the impression that marketing only means to make ads and sell them in the media. But that is totally incorrect. That
Vodafone Competitors
A British international company, Vodafone was established in the year 1991 and headquartered in London. It mainly operates in various regions of Africa, Europe, Asia, and Oceania. Vodafone has their network and operates in about 25 countries and has their partner networks in about 47 countries. It is a popular brand which has deep roots
Importance of Marketing Communication
Definition of Marketing Communication Marketing Communication can be defined as the methodologies and tactics adopted by the companies to convey the messages in a unique and creative manner to their existing and prospective customers about their offerings of products and services. The messaging communication is either direct or indirect in nature with an intention to
Top Tata Motors Competitors in the world
Tata Motors is a foremost automobile industry which is headquartered in Mumbai, India. Its main business operations focus on producing many products related to automobiles like trucks, cars, buses, utility vehicles, and defense vehicles. Almost there are about 8.5 million vehicles of Tata brand that ply globally. Their vehicles are customized and it provides and
Top 12 FedEx Competitors in the world
A famous courier delivery service company, FedEx Corporation is an international company headquartered in Memphis, Tennessee. The label “FedEx” is an abbreviation of the company’s name, Federal Express. This name was used for the period of 1973 till 2000. This courier company is popular for its instant shipping service and also following a system that
Top 11 Toyota Competitors
A popular brand of automobiles, Toyota is an international company in the automotive sector. Its innovative approaches for the design and production have led way for many vehicles plying on road daily. Due to their strong focus in the field of research, Toyota comes out with unique variants of models. Their product portfolio includes SUVs,
Importance of Marketing Environment
The Definition of Marketing Environment Marketing Environment can be defined as the various internal and external factors that surround the business on a day to day basis and influence the marketing strategies and other operations of the firm. These factors can be divided into internal, micro, and macro marketing environmental factors of which some are
Top 11 Amul Competitors
Amul is an Indian Dairy industry that is based out in Anand, Gujarat. Established in the year 1948, this popular brand is managed by the Gujarat Co-operative Milk Marketing Federation (GCMMF) which is a famous cooperative body. It owns about 3.6 million producers of milk in Gujarat. It is the largest producer of ice cream
Social Exchange Theory in Business
Relationships among individuals and organizations are based on exchange. By exchanging products, either material or immaterial, in ways that are rewarding to all the parties that are involved. People decide whether forming a relationship with another individual or group has more benefits than costs. Depending on what decision they make, they negotiate a system where
Top 15 Rolex Competitors in the world
A famous watch manufacturing brand, Rolex is headquartered in Switzerland. This brand is considered as a prestigious brand. The watches of this brand are assembled from the premium raw materials and it is well fashioned. There is an in-house team who takes care of design and manufacturing to meet the standards. It is the world’s
What is the purpose of a website?
Before you start creating or even start planning your website, you have to identify why you are making that website and what is the purpose of a website. Purpose of a website can be different for everyone. Some businesses have a website to increase their business, reach their customers and target audience, establish themselves in
Moving Average Price
Any business that sells products is bound to keep an inventory of its products. To keep track of its inventory and for price control, business resort to varied methods – some which are used to keep track of products sold while others that are used for optimum pricing of products. For those businesses looking for
L’Oreal Competitors
A well-known French company, L’Oreal Paris is one of the leading companies in the personal care and cosmetic industry. The company is headquartered in France and established in the year 1909. It has an annual sale of various products of about $27.2 billion dollars. Their famous products are color cosmetics, hair care, sun care, skin
Brand Board
Definition of a Brand Board The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elements such as logo, typography, color palette, and tagline amongst other important details. It is a neat and well-planned document highlighting all the visual elements of the brand in an aesthetic and appealing