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Home ยป Marketing

The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

What is Television Advertising? Characteristics, Types & Examples

September 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Television advertising is a powerful tool for any business. It allows you to reach a wide audience and create brand awareness in an effective and…

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Consignment Sales: Definition, Advantages and Disadvantages

September 13, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A consignment sale is a business transaction in which one person (the consignor) gives objects to another person (the consignee) for selling purposes. The consignee,…

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Brand Journalism: Definition, Importance and Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Journalism

What is Brand Journalism? Brand Journalism refers to a type of marketing that focuses on creating content that looks, feels, and reads like traditional journalism….

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Commercial: Definition, History and Types

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A commercial is a form of advertising that allows businesses to promote their products or services on television, radio, or the Internet. Commercials typically last…

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Oligopoly: Definition, Characteristics, Types and Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Characteristics of Oligopoly

The characteristics of an oligopolistic market structure include interdependent decisions, a kinked demand curve, and competitive behavior among firms. Interdependence means that each firm takes…

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Market Structure: Definition, Features, Types And Examples

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Market Structure

Market structure is a concept in economic theory that classifies firms based on the types of goods and services they sell (homogeneous or heterogeneous) and…

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Brand Differentiation: Definition, Examples, Steps and Importance

August 23, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Differentiation

What is Brand Differentiation? Brand differentiation is the creation of a brand identity that differentiates the brand from other brands in the market. Brand differentiation…

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Book-To-Bill Ratio: Definition, Examples and Calculation

July 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Book To Bill

What is Book-To-Bill Ratio? Book to bill ratio is the ratio of orders received to the orders shipped to measure the demand and supply gap…

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Perishability | Definition, Importance and Uses in Industries

July 4, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Perishability - Definition, Importance and Uses in Industries

Perishability refers to the property of certain products and services that makes it impossible to store them for sale at a later time. This means…

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Top 10 Largest United States Companies in 2023

August 16, 2023 | By Hitesh Bhasin | Filed Under: Marketing

In this article, we discuss the largest companies in the United States in 2023. We have done extensive research to get the revenue and Market…

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The Five Brand Pillars: Examples and How to Build one?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Pillars

What are Brand Pillars? Brand pillars are the core values that guide and inform a brand’s identity. They provide a foundation for all of the…

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Leveraging Secondary Brand Associations to Build Brand Equity

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Leveraging Secondary Brand Associations

Leveraging secondary brand associations is a way of associating with another entity or brand to help you build brand equity, expand into new markets, and…

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Brand Mascots: Definition, Benefits, Tips and Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Mascot

What is a Brand Mascot? A Brand Mascot is a character that is used to represent a company or product. Brand mascots can be human,…

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Brand Packaging: Definition, Steps, Usage & Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand packaging

What is Brand Packaging? Brand packaging is the process of creating and designing the packaging for a brand that includes branding elements such as a…

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Brand Hierarchy: Definition, Types, Models and Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What Is Brand Hierarchy? Brand hierarchy is the organizational structure of a company’s brand portfolio. It outlines the relationships between a brand’s different elements, and…

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The Brand Value Chain

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand value chain

What is a Brand Value Chain? A brand value chain is a framework that helps businesses understand how value is created, delivered, and captured within…

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How to Manage Brand Equity?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

How to Manage Brand Equity

What is Brand Equity? Brand equity is the brand-perceived value that a company has built up over time. This value is based on positive customer…

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The 12 Brand Archetypes Explained with Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Archetypes

What are brand archetypes? Brand archetypes are universal symbols or characters that help create a brand identity and convey brand values as a persona. By…

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What is Brand Development Strategy? 17 Strategies Explained with Steps

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Development Strategies

What are Brand Development Strategies? Brand development strategies are the key elements that define your brand’s purpose, values, and personality. Brand development involves a combination…

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What is a Brand Bible and How to Build One?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Bible

What is a Brand Bible? A Brand Bible is the definitive source for a company’s brand design, treatments, and fundamentals. Brand bibles are essential to…

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Individual Branding: Definition, Examples, Strategies & Tips

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Individual branding

What is Individual Branding? Individual Branding is the process of creating, developing, and promoting a brand identity that is uniquely associated with an individual product…

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What is a Brand Deck and How to Build One?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand deck

What is a Brand Deck? A brand deck is an overview of your entire brand, typically including visuals such as logos, colors, fonts, and imagery…

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13 Amazing Brand Identity Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Identity Examples

What is Brand Identity? Brand identity is a unique set of characteristics that distinguish one brand from another. Brand identity includes visuals such as logos,…

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Points of Difference (POD): Definition, Types and Benefits

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Points of Difference

What are Points of Difference? Points of difference are the unique characteristics that distinguish a product or service from other competitors in the market. These…

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What are Branded Keywords and Why they Matter to your Brand?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Branded Keywords

What are Branded Keywords? Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service….

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Brand Knowledge: Definition, Examples, Elements and Importance

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Knowledge

What is Brand Knowledge? Brand knowledge is recognizing and understanding the features, benefits, and value of a brandโ€™s products or services. Branding helps customers form…

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What is Brand Licensing?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Licensing

What is Brand Licensing? Brand licensing is the process of renting or leasing an intangible asset such as a brand name, logo, or other elements…

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Brand Partnership: Definition, Types, Steps and Tips

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Partnerships

What is a Brand Partnership? A brand partnership is a strategic collaboration between two or more companies that mutually benefit by leveraging each other’s strengths…

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Warehousing: Definition, Types, Process and Functions

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Warehousing

Warehousing is a crucial part of the supply chain process that provides a storage facility. Warehouses are used to store goods and materials, improve the…

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Branding Questionnaire: 30 Questions to Build One

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Questionnaire

What is a Branding Questionnaire? A Branding Questionnaire is an invaluable tool for helping your business define and understand its brand. It asks questions that…

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Market Intelligence: Definition, Types, Advantages

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Market Intelligence

What is Market Intelligence? Market intelligence is the set of processes and activities used to track, collect, analyze, and interpret information about a given market….

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Top 10 Auto Insurance Companies in the World in 2023

July 31, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Insurance companies are a blessing in disguise as they offer financial protection against damage or loss to both individuals and properties. We live in a…

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Perception in Marketing: Meaning, Stages and Examples

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Perception in Marketing

When building marketing campaigns and strategies, it’s essential to comprehend the idea of consumer perception. Understanding how people may interpret your message can go a…

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STP Marketing: Segmentation, Targeting and Positioning

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

STP Marketing

The STP Marketing Model can be utilized for assessing how you communicate the advantages and worth of your product to various segments and enhancing your…

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What is a Hard Sell? Definition, Steps, Tactics & Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Hard sell

Hard Sell is a type of sales technique that is characterized by high-pressure selling tactics. This approach is often used when the goal is to…

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10 Marketing Challenges and How to Overcome Them?

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Marketing Challenges

Every business deals with marketing challenges of some kind. A comprehensive marketing plan and careful analysis are needed to identify efficient strategies to connect consumers,…

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Retail Industry: Overview, Trends, Activities and Challenges

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Retail Industry

The retail industry refers to all those businesses that engage in the sale of goods and services to customers. It includes various types of stores…

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ATL, BTL and TTL Marketing

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

ATL, BTL and TTL Marketing

In the field of marketing and advertising, there are three main activities: Above the Line (ATL), Below the Line (BTL), and Through the Line (TTL)….

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What Is Inventory Management? Benefits, Challenges and Tips

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Inventory Management

Inventory management is an important part of every businessโ€™s operations. It helps expand a businessโ€™s capacity for growth and profitability, as well as provides a…

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What Is a Marketing Plan? Types and How to Write One

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Marketing Plan

A marketing plan is a pivotal document or guideline for any business or organization to remain competitive and thrive. It lays out the strategies, tactics,…

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