A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Delivery Schedule – Definition, Tips and Template
The delivery schedule is the plan for how and when a product will be delivered to the customer. It includes the steps that need to…
Delivery Terms – Definition, Meaning and Benefits
Delivery terms are the conditions under which goods or services are delivered. Delivery terms may include provisions for delivery date, method of delivery, and responsibility…
Direct Channel – Definition, Importance, Types and Benefits Information
What is a Direct Channels? A direct channel is a distribution channel in which there are no intermediaries involved between the manufacturer/ brand and the…
What is a Department Store? Definition, Types and Examples
A department store is a large retail establishment that offers a wide range of products, including clothing, home goods, furniture, electronics, and more. Department stores…
Distribution Network – Definition, Examples and Benefits
What is a Distribution Network? A distribution network is a group of interconnected storage facilities and distribution methods that are used to send goods from…
Distribution Management – Definition, Importance, Types and Factors
What Is Distribution Management? Distribution management is a strategic business process that plans, implements, and controls the efficient movement of goods from point of origin…
Haggle – Definition and 10 Ways of Haggling
What is Haggle? The term haggle is the art of bargaining or negotiating prices. Haggling can also be seen as a way to gain power…
Destination Store – Definition, Overview, Types and Examples
What is Destination Store? A destination store is a type of retail store that is designed to be a destination in and of itself. Destination…
Blind Testing: Definition, Types and Examples
What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
Hierarchy of Effects – Overview, How It Works and Stages
What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Earned Media – Definition, Examples and Tips
Earned media is any media material related to you or your brand or business that you haven’t paid for or made yourself. Generally, this sort…
Healthcare Marketing – Definition, Strategies and Challenges
Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Hard Goods vs Soft Goods
Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Channel Partner – Definition, Benefits and Types
Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…
Channel Design – Definition, Importance, Elements and Types
Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Bulk Buying – Definition, Tips, Sites and Disadvantages
Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…
Commercialization – Definition, Process and Strategies
What Is Commercialization? Commercialization is the process or activity through which a good or service is introduced into the market. It is also the stage…
Community of Practice – Definition, History and Types
A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
College vs University – Differences, Types, Pros and Cons
College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
What is Buyer’s Market? Definition, Examples & Buyer vs Seller’s Markets
A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…
Brand Experience – Definition, Strategies and Examples
Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
What is Business-to-Consumer (B2C)? A Complete Guide
Business-to-Consumer” (B2C) is a business model that refers to the process of selling products and services directly to consumers. It’s a common approach used in…
What is Business-to-Business (B2B)? Definition, Examples & How to Use
Business-to-business is a type of business model in which a business makes products or services for another business instead of an individual consumer or end-user….
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2023
Multi-level Marketing, often referred to as MLM, is essentially a sales strategy where the emphasis is not just on selling products but also on recruitment….
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
