Ever wrote a poem and posted on Instagram and later found out that some unknown person copied the poem, and now the actual copyright of…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Negotiation – Definition, Outcomes, Steps and Skills
Does a dispute always end up bad? Is there any way it can be solved? What are the tools we can use to resolve a…
Strategic Goals – Definition, Importance and Examples
Strategic goals are defined as planned objectives that an organization tries to achieve. Many senior managers usually take a lot of time to develop and…
Reading Strategies – Meaning, Elements and Types
Reading is defined as a cognitive process that helps to derive the meaning of words in a specific language. The reader has to use numerous…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
Franchising – Definition, Advantages and Disadvantages
Franchising can be defined as a business relationship between two parties (franchisor and franchisee). Under the franchising business protocol, the franchisor provides the franchisee’s license…
Sampling and Sample Design – Types and Steps Involved
Sampling and sample design is an essential factor as it is based on the judgment of the researcher to provide the best information for the objectives…
Questionnaire Design – Overview, Features & Fundamentals
A questionnaire is a powerful research tool that involves a series of relevant questions. The question setter or researcher sets the questions to gather information…
Sources of Data – Types and Ways of Collecting Data
Data is the backbone of any data analysis work which is carried on in the research process. Data analysis and interpretation work purely on the…
What are the Types of Market Research?
Market Research is one of the business strategies used to help the company or the brand research their target audiences and market. It helps them…
7 Steps To Conduct Research Process
Without the research process, experiments are incomplete. Researchers implement the research process in their experiments to conclude. It includes identifying, assessing, and analyzing the information…
Customer Satisfaction – Definition, Importance and Methods
The consumer is God. The necessity and relevance of a product, brand, and company exist through the consumers’ requirements. Without the support of the consumers,…
Research Methodology – Overview, Types and Methods
Research methodology revolves around a step-by-step method for garnering, analyzing, and processing the collected data. Everything here is according to the research design. It is…
Market Cannibalization – Overview, Importance & Examples
What Is Market Cannibalization? Market cannibalization stems from newer product launches that displace an older product’s market, resulting in decreased demand. Market Cannibalization might decrease…
What is Branding and How to Use It for your Business?
Branding is a process of creating a name, presence, symbol, or design that gives meaningful existence to a brand, business, company, person, product, or service…
Behaviorism – Types and Concept of Behavioral Psychology
Behaviorism is a theory which states that all behavior is learned through interaction with the environment. It is done through a process known as conditioning…
5 C’s of Marketing – Definition, Analysis and Examples
5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan. It…
4 A’s of Marketing Explained With Their Types
4 A’s of Marketing is customer-centric marketing that pays heed to the 4 values that matter most to the customers- Acceptability, Affordability, Accessibility, and Awareness….
Technology Competence – Overview and Its Features
Every organization is equipped with the latest technology in the market. There are technological wars of different companies with each other. For example, Amazon competes…
10 Essential Sales Skills For a Successful Career in Sales
What are Sales Skills? Sales skills are defined as the set of abilities required in sales jobs. Sales jobs are omniscient since they are present…
Attitude – Definition, Importance, Types and Functions
Attitude refers to the inherent qualities of mind, thinking, feeling, opinion, and character of an individual that might define the personality of that individual. In…
The Ultimate Guide to Podcast Advertising
New online advertising techniques are changing the ways through which businesses and entrepreneurs feature their products and services. Podcast Advertising is one such technique that…
Bargaining – Definition, Impact and Collective Bargaining
Bargaining is a form of the distributive negotiation process that happens between buyer and seller to debate and agree upon the price and nature of…
Market Saturation – Definition, Meaning, Types, Reasons and Examples
Market saturation is a scenario where the business meets all the demands of a product or service in the market which means the market growth…
Product Leadership – Definition, Strategy & Responsibilities
The modern-day market has become extremely competitive – to survive in this market; businesses need product leadership. The concept of product leadership is all about…
Doblin’s 10 Types of Innovation Framework Explained
Whenever we need something so badly in the business landscape, innovation is bound to happen. From the slight improvement in the user interface of your…
How to Write a Mission Statement With Real Examples
A mission statement is defined as a roadmap that describes the vision statement of an organization. In other words, it is an action-oriented statement that…
The Importance of Marketing to Businesses
Marketing is important for any business, large or small. By creating and implementing a marketing strategy, businesses can reach new customers, build brand awareness, and…
Critical Reading – Overview, Objectives and Strategies
Critical reading is defined as reading in a scholarly context. The focus and attention of critical reading are to the words identifying the author’s viewpoints…
Foot in the door Technique in Marketing
Foot in the door (FITD) is a persuasive or compliance technique in which it is believed that someone who initially agrees to a minor request…
Consumer Goods – Definition, 4 Types and Examples
What Are Consumer Goods? Definition: Consumer goods are the products that an average user purchases for self-consumption. They are also popularly known as final goods…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Marketing Ethics – Definition, Importance, Role and Examples
Marketing Ethics or Ethical Marketing is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing presence, leads, sales, and conversions of…
Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
