Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Marketing Intelligence – Definition, Types, Importance and Collection
What is Market Intelligence? Market intelligence or Marketing Intelligence is the process of gathering and analyzing information about a given market. Market intelligence can be…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
Direct Competition – Definition, Examples and Strategy
Direct competition is a type of market competition in which two or more businesses compete for the same product or service- that too in the…
B2B Marketing Definition – Meaning, Importance and Strategies
B2B marketing is a business-to-business marketing strategy specifically designed by an organization or enterprise for doing business with another organization or enterprise. This kind of…
What is the Purchasing Process? 4 Types and 9 Steps
The purchasing process is a procedure for buying goods and services. It varies from one business to another business but the significant elements and aim…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
What is Product Innovation and Why is it Important?
Product innovation can be understood as the development-driven process that empowers a business in making better products or improving existing products for the consumers. These…
Ethical Marketing – Definition, Principles and Examples
Ethical marketing is a type of marketing practice that promotes a brand, product, or service by following marketing ethics and fulfilling social responsibility. Ethical Marketing…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
What is Collectivism and Its Influence on Behavior
Collectivism is characterized by focusing on the group over self or individual. It refers to a culture, a society or an economy that values group…
Integrated Marketing Communications – Meaning & Benefits
What are Integrated Marketing Communications? Integrated Marketing Communications (IMC) is an approach to marketing communications (MarCom) that recognizes the added value of a comprehensive plan…
Boundary Spanning
Boundary spanning is a process of developing external relationships by spanning the boundaries for the accomplishment of the business objectives. It refers to a situation…
Negotiation – Definition, Outcomes, Steps and Skills
Does a dispute always end up bad? Is there any way it can be solved? What are the tools we can use to resolve a…
Strategic Goals – Definition, Importance and Examples
Strategic goals are defined as planned objectives that an organization tries to achieve. Many senior managers usually take a lot of time to develop and…
Reading Strategies – Meaning, Elements and Types
Reading is defined as a cognitive process that helps to derive the meaning of words in a specific language. The reader has to use numerous…
Report Writing – Elements, Template and Format Sample
Report writing is defined as a formal style of writing used to describe a topic elaborately. It is for a specific target audience and includes…
Survey Design – Meaning, Importance and Best Practices
Survey design refers to the steps that are taken at the time of conducting a survey. It is defined as the planning process of the…
Franchising – Definition, Advantages and Disadvantages
Franchising can be defined as a business relationship between two parties (franchisor and franchisee). Under the franchising business protocol, the franchisor provides the franchisee’s license…
Sampling and Sample Design – Types and Steps Involved
Sampling and sample design is an essential factor as it is based on the judgment of the researcher to provide the best information for the objectives…
Questionnaire Design – Overview, Features & Fundamentals
A questionnaire is a powerful research tool that involves a series of relevant questions. The question setter or researcher sets the questions to gather information…
Sources of Data – Types and Ways of Collecting Data
Data is the backbone of any data analysis work which is carried on in the research process. Data analysis and interpretation work purely on the…
What are the Types of Market Research?
Market Research is one of the business strategies used to help the company or the brand research their target audiences and market. It helps them…
7 Steps To Conduct Research Process
Without the research process, experiments are incomplete. Researchers implement the research process in their experiments to conclude. It includes identifying, assessing, and analyzing the information…
Customer Satisfaction – Definition, Importance and Methods
The consumer is God. The necessity and relevance of a product, brand, and company exist through the consumers’ requirements. Without the support of the consumers,…
Research Methodology – Overview, Types and Methods
Research methodology revolves around a step-by-step method for garnering, analyzing, and processing the collected data. Everything here is according to the research design. It is…
Market Cannibalization – Overview, Importance & Examples
It’s important for businesses to consider market cannibalization when expanding market reach. Market cannibalization occurs when a business gains market share in an existing market…
What is Branding and How to Use It for your Business?
What is Branding? Branding is the process of creating a unique name and perception for a product or company in the consumer’s mind. Branding can…
5 C’s of Marketing – Definition, Analysis and Examples
5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan. Each…
4 A’s of Marketing Explained With Their Types
4 A’s of Marketing is customer-centric marketing that pays heed to the 4 values that matter most to the customers- Acceptability, Affordability, Accessibility, and Awareness….
Technology Competence – Overview and Its Features
Every organization is equipped with the latest technology in the market. There are technological wars of different companies with each other. For example, Amazon competes…
10 Essential Sales Skills For a Successful Career in Sales
What are Sales Skills? Sales skills are defined as the set of abilities required in sales jobs. Sales jobs are omniscient since they are present…
Attitude – Definition, Importance, Types and Functions
Attitude refers to the inherent qualities of mind, thinking, feeling, opinion, and character of an individual that might define the personality of that individual. In…
The Ultimate Guide to Podcast Advertising
New online advertising techniques are changing the ways through which businesses and entrepreneurs feature their products and services. Podcast Advertising is one such technique that…
Bargaining – Definition, Impact and Collective Bargaining
Bargaining is a form of the distributive negotiation process that happens between buyer and seller to debate and agree upon the price and nature of…
Market Saturation – Definition, Meaning, Types, Reasons and Examples
Market saturation is a scenario where the business meets all the demands of a product or service in the market which means the market growth…
Product Leadership – Definition, Strategy & Responsibilities
The modern-day market has become extremely competitive – to survive in this market; businesses need product leadership. The concept of product leadership is all about…
Doblin’s 10 Types of Innovation Framework Explained
Whenever we need something so badly in the business landscape, innovation is bound to happen. From the slight improvement in the user interface of your…
How to Write a Mission Statement With Real Examples
A mission statement is defined as a roadmap that describes the vision statement of an organization. In other words, it is an action-oriented statement that…
The Importance of Marketing to Businesses
Marketing is important for any business, large or small. By creating and implementing a marketing strategy, businesses can reach new customers, build brand awareness, and…
