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Home » Marketing » Page 3

The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

Dichotomous Question: Definition, Importance and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Dichotomous Question

A dichotomous question is a question that can be answered with a “yes” or “no” response. dichotomous questions are often used in market research to…

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Delivery Schedule – Definition, Tips and Template

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Delivery schedule

The delivery schedule is the plan for how and when a product will be delivered to the customer. It includes the steps that need to…

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Delivery Terms – Definition, Meaning and Benefits

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Delivery terms

Delivery terms are the conditions under which goods or services are delivered. Delivery terms may include provisions for delivery date, method of delivery, and responsibility…

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Direct Channel – Definition, Importance, Types and Benefits Information

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Direct Channel

What is a Direct Channels? A direct channel is a distribution channel in which there are no intermediaries involved between the manufacturer/ brand and the…

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What is a Department Store? Definition, Types and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A department store is a large retail establishment that offers a wide range of products, including clothing, home goods, furniture, electronics, and more. Department stores…

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Distribution Network – Definition, Examples and Benefits

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Distribution Network

What is a Distribution Network? A distribution network is a group of interconnected storage facilities and distribution methods that are used to send goods from…

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Distribution Management – Definition, Importance, Types and Factors

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Distribution Management

What Is Distribution Management? Distribution management is a strategic business process that plans, implements, and controls the efficient movement of goods from point of origin…

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Haggle – Definition and 10 Ways of Haggling

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Haggle

What is Haggle? The term haggle is the art of bargaining or negotiating prices. Haggling can also be seen as a way to gain power…

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Destination Store – Definition, Overview, Types and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Destination store

What is Destination Store? A destination store is a type of retail store that is designed to be a destination in and of itself. Destination…

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Blind Testing: Definition, Types and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…

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How to Close a Sale: 20 Powerful Closing Techniques

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…

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Conceptual Framework in Research – Definition, Types and Procedure

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Conceptual framework

What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…

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Hierarchy of Effects – Overview, How It Works and Stages

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…

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Earned Media – Definition, Examples and Tips

July 5, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Earned Media

Earned media is any media material related to you or your brand or business that you haven’t paid for or made yourself. Generally, this sort…

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Healthcare Marketing – Definition, Strategies and Challenges

June 27, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…

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What is Gamification? Marketing, Education and Healthcare

June 27, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Gamification

Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…

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Hard Goods vs Soft Goods

June 12, 2023 | By Marketing91 Team | Filed Under: Marketing

Hard Goods

Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…

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Channel Strategy – Definition, Creation and Types

June 12, 2023 | By Marketing91 Team | Filed Under: Marketing

Channel Strategy

Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….

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Channel Partner – Definition, Benefits and Types

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Channel Partner

Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…

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Channel Design – Definition, Importance, Elements and Types

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Channel Design

Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…

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Bulk Buying – Definition, Tips, Sites and Disadvantages

June 10, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Bulk buying

Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…

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Commercialization – Definition, Process and Strategies

February 8, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Commercialization

What Is Commercialization? Commercialization is the process or activity through which a good or service is introduced into the market. It is also the stage…

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Community of Practice – Definition, History and Types

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Community of practice

A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…

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College vs University – Differences, Types, Pros and Cons

June 10, 2023 | By Marketing91 Team | Filed Under: Marketing

College vs University

College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….

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Cash-and-Carry Wholesaler – Definition and Features

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

cash and carry wholesaler.

A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…

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What is Buyer’s Market? Definition, Examples & Buyer vs Seller’s Markets

August 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Buyer's Market

A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…

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Brand Experience – Definition, Strategies and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Experience

Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…

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Buyer Persona – Definition, Importance and Tips

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…

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What is Business-to-Consumer (B2C)? A Complete Guide

August 14, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Business to Consumer

Business-to-Consumer” (B2C) is a business model that refers to the process of selling products and services directly to consumers. It’s a common approach used in…

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What is Business-to-Business (B2B)? Definition, Examples & How to Use

August 8, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Business-to-business is a type of business model in which a business makes products or services for another business instead of an individual consumer or end-user….

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Broadcast Media – Meaning, Importance, Types and Features

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Broadcast Media

Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…

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Awareness – Definition, Meaning and Examples

January 7, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Awareness

Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…

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What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2023

August 16, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Multi level Marketing

Multi-level Marketing, often referred to as MLM, is essentially a sales strategy where the emphasis is not just on selling products but also on recruitment….

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Online Branding – Definition, Factors and Basics Steps

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Online Branding

Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…

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Customer Appreciation – Definition, Importance, Ideas and Strategies

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Customer appreciation

Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…

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Luxury Brand Marketing – Concept and Strategies

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Best Luxury Brand Marketing

Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….

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Media Buying – Definition, Importance, Stages and Tips

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Media Buying

Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…

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50 Free Advertising Tips and Ideas for Small Businesses

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Free Advertising

Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…

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Brand visibility – Definition, Importance, Strategies and Measurement

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand visibility

Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…

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13 Branding Lessons That Make a Strong Brand

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Branding lessons

Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…

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