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Home » Marketing » Page 2

The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

What is Advertising Jingle? 9 Best Jingles of All Time

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Advertising Jingle

Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…

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Consumer Decision Making Process

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…

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How to Learn from Competitors? 10 Smart Ways to Understand Competition

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….

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Internal Customer Service: Definition, Best Practices and Examples

July 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Internal Customer Service

When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…

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Customer Service: Definition, Importance, Benefits and Tips

July 21, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Customer Service

Customer service is all about responding to customers’ inquiries, both before and after they purchase a product or service. Whether it’s in-person, over the phone,…

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Customer Reviews: Definition, Importance and Strategies

July 21, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Customer Reviews

A customer review is a true testament to one’s experience with your company. Customer reviews offer an invaluable resource for businesses, providing plenty of potential…

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26 Marketing Objectives with Examples

July 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Marketing Objectives

What Are Marketing Objectives? Marketing objectives are what a business wants to achieve through its marketing activities. Typically, businesses have several objectives for their marketing…

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Product Recall: Definition, Process, Examples & Risks

July 21, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Product recall

A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…

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Potential Customer: Definition, Meaning, Examples and Identification Steps

July 7, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Potential Customer

Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…

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Marketing Implementation Plan with Examples and Template

July 7, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Marketing Implementation

Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…

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Competitive Market: Definition, Types, Characteristics and Examples

July 7, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Competitive Market

A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…

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How to Write SMART Goals? (Detailed Examples)

July 24, 2023 | By Hitesh Bhasin | Filed Under: Marketing

SMART Goals

What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…

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What is Potential Product? Definition and Advantages

June 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Potential Product

The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…

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What is Actual Product? Definition, Examples and Importance

June 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Actual Product

What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…

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What is Owned Media? Definition, Channels, Process and Examples

June 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Owned Media

Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…

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Shared Media: Definition, Types, and Importance

June 19, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Shared Media

What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…

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Difference between Marketing and PR

July 21, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Difference between Marketing and PR

Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…

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Branded House vs House of Brands

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Branded House vs House of Brands

Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…

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Characteristics of Retailing

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…

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Brand Style Guide: Definition, Importance and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Style Guide

What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…

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20 Brand Health Metrics and how to measure them

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Health

What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…

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Brand kit: Definition, Purpose, Types and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand kit

What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…

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Brand Integration: Definition, Branded entertainment and Licensing

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Integration

What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…

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What are brand guidelines? Definition and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand guidelines

What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…

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What Is Brand Perception? How to Measure It with Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Perception

What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…

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What is Brand Quality and Strategies to develop it?

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Quality

What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…

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Brand Journey: Definition, Stages and Tips

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Journey

What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…

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Brand Manager: Definition, Role and Job Description

November 11, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Manager

What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…

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What is Brand Marketing? Definition and Strategy

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand Marketing

What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….

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What is Channel Marketing? Definition Types and Benefits

December 24, 2022 | By Hitesh Bhasin | Filed Under: Marketing

Channel Marketing

Channel marketing is the act of working with outsiders or third-party channels or intermediaries to take products and services to the target market. In this,…

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Brand Dilution: Definition, Causes and Examples

June 10, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Brand dilution

What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…

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Competitive Environment – Definition, Types, Factors and Examples

June 20, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Competitive Environment

What is a competitive environment? A competitive environment is the market space within which companies compete against each other to gain market share. It includes…

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Channel Flows in Marketing – Definition, Types, Role and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Channel Flows in Marketing

What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…

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Deceptive Pricing – Definition, Legal Provisions and Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Deceptive Pricing

What is Deceptive Pricing? Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for…

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Dominant Strategy – Definition, Types, Outcomes and Examples

July 3, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Dominant Strategy

What is a dominant strategy? Dominant strategy is a situation in which one particular strategy is the best option for a player regardless of what…

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What is AIDA Model in Marketing? How to Use It To Increase Conversions in 2023

August 18, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Aida Model

AIDA Stands for Attention, Interest, Desire, and Action. It is a classic model used in marketing to help strategize the best way to generate leads…

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Deep Assortment – Definition, Types, Strategies, Importance And Examples

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

What is a Deep Assortment? Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with…

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Assortment Strategies – Definition, Importance, Components, Tips

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Assortment Strategies

What are Assortment Strategies? Assortment strategies are the strategies that retailers use on daily basis for finding out the optimal product mix for their inventory….

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Dissertation – Definition, Types, Structure and Tips on How to write it

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Dissertation

A dissertation is a long piece of academic writing based on original research, typically done as a requirement for a doctorate. Dissertations usually consist of…

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Demand Backward Pricing – Definition, Importance and Types

June 12, 2023 | By Hitesh Bhasin | Filed Under: Marketing

Demand Backward Pricing

Demand-backward pricing is a demand-oriented pricing approach in which the price of a product is based on what consumers are prepared to pay. It’s critical,…

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