A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
College vs University – Differences, Types, Pros and Cons
College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
Buyer’s Market – Definition and Strategies
A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…
Brand Experience – Definition, Strategies and Examples
Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
Business to Consumer – Definition, Types and Example
Business to consumer is a type of business model in which a business sells its products or services to consumers who are the end-users of…
Business to Business – Models, Examples and Strategies
Business to business is a type of business model in which a business makes products or services for another business instead of an individual consumer…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
What Is Multi-level Marketing (MLM)?
What Is Multi-level Marketing (MLM)? Multi-level marketing is the marketing strategy in which a direct sale company compensates its salespeople not only for the sales…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Promotional Videos – Meaning, Importance, Types and Examples
Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Marketing Goals – Definition, List of Goals and Examples
Marketing goals are the specified aims that any company wants to achieve via its marketing strategy and efforts. Examples of these goals include creating brand…
What is a Marketing Budget and How to Create one?
Marketing budget is an estimation of the amount of money that is required in the promotion campaign of products and services of a business. It…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Industrial Marketing – Definition, Strategy, Characteristics, Steps and Difference from Consumer Marketing
Industrial marketing is a business-to-business marketing practice that is used for promoting the goods and services of one business or enterprise to another. It is…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Marketing Intelligence – Definition, Types, Importance and Collection
What is Market Intelligence? Market intelligence or Marketing Intelligence is the process of gathering and analyzing information about a given market. Market intelligence can be…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is a collection of the relevant data associated with the information gathered from each of the existing and potential customers. The customer…
Direct Competition – Definition, Examples and Strategy
Direct competition is a type of market competition in which two or more businesses compete for the same product or service- that too in the…
B2B Marketing Definition – Meaning, Importance and Strategies
B2B marketing is a business-to-business marketing strategy specifically designed by an organization or enterprise for doing business with another organization or enterprise. This kind of…
What is the Purchasing Process? 4 Types and 9 Steps
The purchasing process is a procedure for buying goods and services. It varies from one business to another business but the significant elements and aim…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
What is Product Innovation and Why is it Important?
Product innovation can be understood as the development-driven process that empowers a business in making better products or improving existing products for the consumers. These…
Ethical Marketing – Definition, Principles and Examples
Ethical marketing is a type of marketing practice that promotes a brand, product, or service by following marketing ethics and fulfilling social responsibility. Ethical Marketing…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
What is Collectivism and Its Influence on Behavior
Collectivism is characterized by focusing on the group over self or individual. It refers to a culture, a society or an economy that values group…
Integrated Marketing Communications – Meaning & Benefits
What is the final purpose of the marketing endeavors of a company? For sure, it is driving up revenues, building brand awareness, and optimizing market…
Boundary Spanning
Boundary spanning is a process of developing external relationships by spanning the boundaries for the accomplishment of the business objectives. It refers to a situation…
