Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.

Hierarchy of Effects – Overview, How It Works and Stages

July 11, 2022 By Hitesh Bhasin Filed Under: Advertising

What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…

Read more »

Concentric Diversification – Meaning, Strategy and Examples

July 10, 2022 By Hitesh Bhasin Filed Under: Strategy

Concentric Diversification

Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….

Read more »

Conglomerate Diversification – Definition, Steps and Advantages

July 8, 2022 By Hitesh Bhasin Filed Under: Strategy

Conglomerate diversification

Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…

Read more »

Earned Media – Definition, Examples and Tips

July 5, 2022 By Hitesh Bhasin Filed Under: Marketing

Earned Media

Earned media is any media material related to you or your brand or business that you haven’t paid for or made yourself. Generally, this sort…

Read more »

Healthcare Marketing – Definition, Strategies and Challenges

June 27, 2022 By Hitesh Bhasin Filed Under: Marketing

Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…

Read more »

What is Gamification? Marketing, Education and Healthcare

June 27, 2022 By Hitesh Bhasin Filed Under: Marketing

Gamification

Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…

Read more »

Hard Goods vs Soft Goods

October 20, 2022 By Marketing91 Team Filed Under: Retailing

Hard Goods

Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…

Read more »

Delta Model – Definition, Importance and Case Study

June 20, 2022 By Hitesh Bhasin Filed Under: Strategy

The Delta Model is a mathematical model that is used to predict the changes in various quantities over time. This approach can be useful for…

Read more »

Channel Strategy – Definition, Creation and Types

February 15, 2023 By Marketing91 Team Filed Under: Distribution

Channel Strategy

Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….

Read more »

Channel Partner – Definition, Benefits and Types

February 15, 2023 By Hitesh Bhasin Filed Under: Distribution

Channel Partner

Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…

Read more »

Channel Design – Definition, Importance, Elements and Types

June 20, 2022 By Hitesh Bhasin Filed Under: Distribution

Channel Design

Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…

Read more »

Bulk Buying – Definition, Tips, Sites and Disadvantages

June 10, 2022 By Hitesh Bhasin Filed Under: Marketing

Bulk buying

Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…

Read more »

Commercialization – Definition, Process and Strategies

February 8, 2023 By Hitesh Bhasin Filed Under: Marketing

Commercialization

What Is Commercialization? Commercialization is the process or activity through which a good or service is introduced into the market. It is also the stage…

Read more »

Community of Practice – Definition, History and Types

May 26, 2022 By Hitesh Bhasin Filed Under: ARTICLES

Community of practice

A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…

Read more »

College vs University – Differences, Types, Pros and Cons

October 20, 2022 By Marketing91 Team Filed Under: ARTICLES

College vs University

College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….

Read more »

Cash-and-Carry Wholesaler – Definition and Features

May 12, 2022 By Hitesh Bhasin Filed Under: Distribution

cash and carry wholesaler.

A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…

Read more »

Buyer’s Market – Definition and Strategies

March 14, 2022 By Hitesh Bhasin Filed Under: Marketing

Buyer's Market

A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…

Read more »

Brand Experience – Definition, Strategies and Examples

February 27, 2022 By Hitesh Bhasin Filed Under: Branding

Brand Experience

Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…

Read more »

Buyer Persona – Definition, Importance and Tips

February 27, 2022 By Hitesh Bhasin Filed Under: Consumer Behavior

A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…

Read more »

Business to Consumer – Definition, Types and Example

March 20, 2023 By Hitesh Bhasin Filed Under: Marketing

Business to Consumer

Business to consumer is a type of business model in which a business sells its products or services to consumers who are the end-users of…

Read more »

Business to Business – Models, Examples and Strategies

February 28, 2023 By Hitesh Bhasin Filed Under: Marketing

Business to business is a type of business model in which a business makes products or services for another business instead of an individual consumer…

Read more »

Broadcast Media – Meaning, Importance, Types and Features

March 14, 2023 By Hitesh Bhasin Filed Under: Advertising

Broadcast Media

Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…

Read more »

Awareness – Definition, Meaning and Examples

January 7, 2022 By Hitesh Bhasin Filed Under: Marketing

Awareness

Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…

Read more »

What Is Multi-level Marketing (MLM)?

December 28, 2017 By Hitesh Bhasin Filed Under: Marketing

Multi level Marketing

What Is Multi-level Marketing (MLM)? Multi-level marketing is the marketing strategy in which a direct sale company compensates its salespeople not only for the sales…

Read more »

Online Branding – Definition, Factors and Basics Steps

September 4, 2021 By Hitesh Bhasin Filed Under: Branding

Online Branding

Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…

Read more »

Customer Appreciation – Definition, Importance, Ideas and Strategies

September 4, 2021 By Hitesh Bhasin Filed Under: Customer Management

Customer appreciation

Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…

Read more »

Luxury Brand Marketing – Concept and Strategies

January 25, 2022 By Hitesh Bhasin Filed Under: Branding

Best Luxury Brand Marketing

Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….

Read more »

Media Buying – Definition, Importance, Stages and Tips

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Media Buying

Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…

Read more »

50 Free Advertising Tips and Ideas for Small Businesses

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Free Advertising

Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…

Read more »

Promotional Videos – Meaning, Importance, Types and Examples

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Promotional Videos

Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…

Read more »

Brand visibility – Definition, Importance, Strategies and Measurement

January 25, 2022 By Hitesh Bhasin Filed Under: Branding

Brand visibility

Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…

Read more »

13 Branding Lessons That Make a Strong Brand

September 2, 2021 By Hitesh Bhasin Filed Under: Branding

Branding lessons

Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…

Read more »

Brand Leadership – Definition, Importance, Advantages and Examples

September 2, 2021 By Hitesh Bhasin Filed Under: Branding

Brand Leadership

Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…

Read more »

Advertising Message – Definition, Meaning, Importance and Components

October 12, 2021 By Hitesh Bhasin Filed Under: Advertising

Advertising Message

What is an Advertising Message? An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its…

Read more »

Soft Launch – Definition, Advantages, Strategy and Examples

August 30, 2021 By Hitesh Bhasin Filed Under: Marketing

A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…

Read more »

Marketing Goals – Definition, List of Goals and Examples

August 30, 2021 By Hitesh Bhasin Filed Under: Marketing

Marketing Goals

Marketing goals are the specified aims that any company wants to achieve via its marketing strategy and efforts. Examples of these goals include creating brand…

Read more »

What is a Marketing Budget and How to Create one?

March 28, 2023 By Hitesh Bhasin Filed Under: Marketing

Marketing Budget

Allocating a precise marketing budget is vital for any company that seeks to amplify its brand recognition. With carefully-planned marketing budgets, you can acquire the…

Read more »

Customer Expectations – Definition, Types, List, and how to meet them

August 25, 2021 By Hitesh Bhasin Filed Under: Customer Management

Customer Expectations

Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…

Read more »

Non-Price Competition – Meaning, Phases, Pros and Cons, Examples

August 25, 2021 By Hitesh Bhasin Filed Under: Pricing

Non-Price Competition

Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…

Read more »

Industrial Marketing – Definition, Strategy, Characteristics, Steps and Difference from Consumer Marketing

August 25, 2021 By Hitesh Bhasin Filed Under: Marketing

Industrial marketing is a business-to-business marketing practice that is used for promoting the goods and services of one business or enterprise to another. It is…

Read more »

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Interim pages omitted …
  • Go to page 35
  • Go to Next Page »
Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved