Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Consumer Decision Making Process
The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…
How to Learn from Competitors? 10 Smart Ways to Understand Competition
Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Customer Service: Definition, Importance, Benefits and Tips
Customer service is all about responding to customers’ inquiries, both before and after they purchase a product or service. Whether it’s in-person, over the phone,…
Customer Reviews: Definition, Importance and Strategies
A customer review is a true testament to one’s experience with your company. Customer reviews offer an invaluable resource for businesses, providing plenty of potential…
26 Marketing Objectives with Examples
What Are Marketing Objectives? Marketing objectives are what a business wants to achieve through its marketing activities. Typically, businesses have several objectives for their marketing…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
Marketing Implementation Plan with Examples and Template
Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…
Competitive Market: Definition, Types, Characteristics and Examples
A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…
How to Write SMART Goals? (Detailed Examples)
What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…
What is Potential Product? Definition and Advantages
The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…
What is Actual Product? Definition, Examples and Importance
What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…
What is Owned Media? Definition, Channels, Process and Examples
Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…
Shared Media: Definition, Types, and Importance
What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
What Is Brand Perception? How to Measure It with Examples
What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…
What is Brand Quality and Strategies to develop it?
What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…
Brand Journey: Definition, Stages and Tips
What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…
Brand Manager: Definition, Role and Job Description
What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…
What is Brand Marketing? Definition and Strategy
What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….
What is Channel Marketing? Definition Types and Benefits
Channel marketing is the act of working with outsiders or third-party channels or intermediaries to take products and services to the target market. In this,…
Brand Dilution: Definition, Causes and Examples
What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…
Competitive Environment – Definition, Types, Factors and Examples
What is a competitive environment? A competitive environment is the market space within which companies compete against each other to gain market share. It includes…
Channel Flows in Marketing – Definition, Types, Role and Examples
What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…
Deceptive Pricing – Definition, Legal Provisions and Examples
What is Deceptive Pricing? Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for…
Dominant Strategy – Definition, Types, Outcomes and Examples
What is a dominant strategy? Dominant strategy is a situation in which one particular strategy is the best option for a player regardless of what…
What is AIDA Model in Marketing? How to Use It To Increase Conversions in 2023
AIDA Stands for Attention, Interest, Desire, and Action. It is a classic model used in marketing to help strategize the best way to generate leads…
Deep Assortment – Definition, Types, Strategies, Importance And Examples
What is a Deep Assortment? Deep assortment is the total number of SKUs that a retailer offers in a particular product category. Specialty stores with…
Assortment Strategies – Definition, Importance, Components, Tips
What are Assortment Strategies? Assortment strategies are the strategies that retailers use on daily basis for finding out the optimal product mix for their inventory….
Dissertation – Definition, Types, Structure and Tips on How to write it
A dissertation is a long piece of academic writing based on original research, typically done as a requirement for a doctorate. Dissertations usually consist of…
Demand Backward Pricing – Definition, Importance and Types
Demand-backward pricing is a demand-oriented pricing approach in which the price of a product is based on what consumers are prepared to pay. It’s critical,…
