What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
The Marketing category has detailed articles, concepts and How-tos to help students and professionals learn the concepts and applications.
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
Earned Media – Definition, Examples and Tips
Earned media is any media material related to you or your brand or business that you haven’t paid for or made yourself. Generally, this sort…
Healthcare Marketing – Definition, Strategies and Challenges
Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Hard Goods vs Soft Goods
Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…
Delta Model – Definition, Importance and Case Study
The Delta Model is a mathematical model that is used to predict the changes in various quantities over time. This approach can be useful for…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Channel Partner – Definition, Benefits and Types
Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…
Channel Design – Definition, Importance, Elements and Types
Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Bulk Buying – Definition, Tips, Sites and Disadvantages
Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…
Commercialization – Definition, Process and Strategies
What Is Commercialization? Commercialization is the process or activity through which a good or service is introduced into the market. It is also the stage…
Community of Practice – Definition, History and Types
A community of practice is a group of people involved in sharing similar concerns, interests, passions, or problems in a way to create and optimize…
College vs University – Differences, Types, Pros and Cons
College vs university analysis is pivotal in understanding how these educational institutions are different and how they have greatly impacted the lives of countless individuals….
Cash-and-Carry Wholesaler – Definition and Features
A cash-and-carry wholesaler is a type of wholesaler that carries a limited line of fast-moving goods and sells that to small retailers on a cash-only…
Buyer’s Market – Definition and Strategies
A buyer’s market is a situation when supply exceeds the demand letting buyers have upsides over sellers in the price negotiations. Hence, when a situation…
Brand Experience – Definition, Strategies and Examples
Brand experience is the kind of experience a user feels when he or she connects, interacts, engages, or converts with a brand. Brands use different…
Buyer Persona – Definition, Importance and Tips
A buyer persona is a detailed as well as a semi-fictional representation of the target customer of a business. It is based upon the data,…
Business to Consumer – Definition, Types and Example
Business to consumer is a type of business model in which a business sells its products or services to consumers who are the end-users of…
Business to Business – Models, Examples and Strategies
Business to business is a type of business model in which a business makes products or services for another business instead of an individual consumer…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
What Is Multi-level Marketing (MLM)?
What Is Multi-level Marketing (MLM)? Multi-level marketing is the marketing strategy in which a direct sale company compensates its salespeople not only for the sales…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Promotional Videos – Meaning, Importance, Types and Examples
Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is an underlying idea or point that an advertiser wishes to convey to its target audience. Its…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Marketing Goals – Definition, List of Goals and Examples
Marketing goals are the specified aims that any company wants to achieve via its marketing strategy and efforts. Examples of these goals include creating brand…
What is a Marketing Budget and How to Create one?
Allocating a precise marketing budget is vital for any company that seeks to amplify its brand recognition. With carefully-planned marketing budgets, you can acquire the…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Industrial Marketing – Definition, Strategy, Characteristics, Steps and Difference from Consumer Marketing
Industrial marketing is a business-to-business marketing practice that is used for promoting the goods and services of one business or enterprise to another. It is…
