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What are Branded Keywords?
Branded keywords are terms that include the branded name (or variation of the brand name) of a company, product, or service. For example, if you were running a search engine marketing campaign for Apple Inc., branded keywords might include “Apple,” “iPhones,” and “MacBooks.”
Branded keywords are important because they help to ensure that your ads are seen by people who already have an interest in your company, product, or service. Additionally, branded keywords can be used to increase brand recognition and visibility. Finally, branded keywords often have a higher click-through rate (CTR) than generic terms because they are more targeted and relevant to the searcher’s intent.
Branded ads allow brands to appear in search results when someone is searching for their products or services. They are considered to be the best type of keyword for PPC campaigns as they drive brand searches and searchers are likely to click on your brand search ads. Branded phrases can also help you stand out from the competition and make sure your business is seen first in search engine results pages (SERPs).
It’s important to not just focus on such keywords in your digital marketing strategy, as they are only one piece of the puzzle. Branded words should be balanced with other keyword strategies to ensure you’re reaching out to potential customers and driving leads that will bring the most value to your business.
Why Branded Queries matter?
1. Better changes to have valuable customer interactions
Branded keywords can be used to create better customer relationships, as branded terms often provide pertinent information about a product or service. This allows for more direct interactions with customers, and thus the opportunities for valuable conversations that could provide feedback or additional sales.
2. Useful competitive analysis
Branded keywords also allow companies to monitor their competition by using these branded words in their search engine marketing campaigns. This can provide insights into how competitors are performing, and what strategies they may be used to achieve success.
3. Customer sentiment
Branded keywords also give companies an understanding of customer sentiment. Customers are more likely to use branded terms when searching for a product or service, and this allows businesses to gauge their customers’ opinions on various products and services.
4. Targeting improvement
Additionally, branded keywords can help to improve targeting for campaigns. By including branded terms in their ads, businesses can ensure that their messages are reaching the right audiences, leading to more click-throughs and conversions.
5. Understanding of primary needs
Branded keywords can also provide insight into the needs of customers. By analyzing branded words, businesses can determine what type of information or product/service customers are most interested in and tailor their campaigns accordingly.
6. New opportunities
The use of brand keywords can also open up new opportunities for businesses. By monitoring branded keywords, businesses can be alerted to any changes in the market and the competitive landscape, giving them a chance to adapt quickly and capitalize on any new opportunities that arise.
7. Having SERP Authority
Finally, branded keywords are important for SEO purposes because they can help to increase a brand’s visibility on search engine results pages (SERPs). By using branded terms in content and campaigns, businesses can gain higher rankings on SERPs, which will lead to more organic traffic and conversions.
How to find Branded Keywords
For your branded keywords strategy, you can use the following methods to find keywords
1. Use Google Alerts
One of the easiest ways to find branded keywords is by setting up a Google Alert. This will allow you to receive notifications whenever your branded terms are used in any content.
2. Google Suggest and autocomplete
Another way to discover branded keywords is by using Google’s suggest and autocomplete features. These tools can help you uncover related searches that may be relevant to your branded terms, giving you an idea of which search queries customers are using when looking for information about your product or service.
3. Tracking via Twitter
Tracking branded terms on Twitter can also be a good source of data on branded keywords. You can use the “search” bar to look up branded words, as well as set up tracking for specific hashtags related to your branded terms.
4. Using Tools
There are also a variety of tools available online that can help you find branded keywords. These include keyword research tools, as well as website analytics platforms, such as Google Analytics.
Explore social media: Exploring how branded terms are used on social media sites can also be helpful in finding relevant branded keywords. You can look at what people are saying about your brand and products, which will give you an idea of the types of searches they’re using to find information.
Overall, branded keywords play an important role in marketing strategies, allowing businesses to better understand customer needs and create more effective campaigns. By using branded words in search engine marketing campaigns and content creation, businesses can gain a competitive edge and drive more traffic and conversions.
What to do with Branded Keyword data?
Once you’ve collected branded keyword data, you can use it to
1. Analyze customer sentiment
Branded keywords can be used to measure customer sentiment and track how people feel about your brand. This can be used to inform marketing campaigns and target content that resonates with customers.
2. Optimize campaigns
Branded keywords can also be used to optimize campaigns for better results. By including branded words in your ads, you can ensure they are targeting the right audiences and will be more likely to be seen and clicked on.
3. Develop content
Branded keywords can also be used to develop content that is more targeted and relevant to customers. This can help you create content that provides value and resonates with your target audiences, leading to increased engagement and conversions.
4. Track competitors
Finally, branded keywords can also help you track what your competitors are doing. By monitoring branded terms used by other businesses, you can gain valuable insights into their strategies and create campaigns that better target their audiences.
5. Highlight your brand voice versus your competitors
Branded keywords can also be used to highlight the unique brand voice of your business versus other competitors. By using branded words as part of your SEO strategy, you will be able to differentiate between content produced by your company and that produced by others.
6. Do more conversations with customers on branded topics
The branded keywords you find can also be used to create more conversations with customers. By engaging in conversations on branded topics, you will get an idea of what your customers want and need, allowing you to provide more tailored and relevant content.
What types of Branded Keywords you should optimize your Content For?
The types of branded keywords you should optimize your content for will depend on the type of business and audience you’re targeting. Some branded words to consider include:
- Your company name or product name: These branded words should be used in all of your content, as they are the most important branded keywords for your business.
- Words related to topics that are important to your target customers: You should also use branded terms related to topics that are important to your customers. This will help you create content that resonates with them and provides value.
- Industry-specific terms or phrases: Industry-specific branded keywords can be used to optimize content for audiences who may not know about your brand. This can help you reach a wider audience and increase engagement.
- Synonyms or variations of branded words: Using synonyms or variations of branded words can help you reach more people searching for similar topics or products.
- Relevant hashtags: Hashtags can be used in search engine optimization (SEO) to help your content stand out from the competition and reach more people.
- Competitors’ branded terms: Finally, branded keywords related to competitors can also be used as part of an SEO strategy. Tracking these branded terms will allow you to monitor what other businesses in your industry are doing and create campaigns that better target their audiences.
Dubbing keywords with your brand name makes it easier for customers to find you online, and also strengthens customer engagement. With branded keyword data, businesses can obtain customer insights, develop targeted content, track competitors, and create a distinct brand voice. This allows businesses to have more effective conversations with customers on topics that are important to them.
Tips to use Brand Keywords in a Content Marketing strategy
Let’s understand how branded keywords can be used in your content marketing campaign
- Use branded keywords in headlines, meta titles, and meta descriptions to help your content stand out: Including branded words in headlines and meta titles can make your content more visible to customers searching for similar topics. This will also help you differentiate between content produced by your company and that produced by others.
- Monitor branded terms used by competitors so you can create campaigns that better target their audiences: Tracking branded keywords used by competitors can give you valuable insights into the topics they’re targeting and what audiences they’re trying to reach, allowing you to tailor your campaigns accordingly.
- Use branded words related to topics important to customers to create content that resonates with them: Branded keywords related to topics that are important to your customers can be used in content marketing strategies. This will ensure your content is relevant and provides value to customers.
- Include branded terms throughout the body of your content for increased visibility and engagement: Using branded keywords throughout the body of your content can help increase its visibility in search engine results pages (SERPs). This will also help you engage with potential customers.
- Outperform the competition in content ranking in search engines: By optimizing branded keywords, you can create content that ranks higher than similar content produced by competitors. This will ensure that potential customers are seeing your company’s content before anyone else’s.
- Increase the visibility of the company’s website or blog: Branded keywords are essential for improving SEO rankings, which means more people will be able to find your website or blog when they are searching for similar topics. This will help to increase the visibility of your business and its content.
Difference between Branded and Non-branded keywords
Branded keywords are words or phrases associated with a specific business or brand. They can help customers find your content more easily and increase the visibility of your website in search engine results pages (SERPs).
Non-branded keywords, on the other hand, do not refer to any particular business or brand. These terms are typically related to topics or products that may be relevant to your industry but that don’t necessarily refer to your company specifically.
While branded keywords are important for helping customers find you online, non-branded keywords can also help you reach new audiences who may not be familiar with your brand yet.
In conclusion, branded keywords should be used as part of an SEO strategy to make it easier for customers to find your content online. Non-branded keywords can also help you reach a wider audience and target potential customers who may not be aware of your brand yet. Both branded and non-branded keywords should be used in combination to create an effective SEO strategy.
How Branded and Non-branded Keywords work Together
Branded keywords will help customers find your content more easily, while non-branded keywords can help you reach new audiences who may not be familiar with your brand yet.
By optimizing branded and non-branded keywords together, you can create content that ranks higher in search engine results pages (SERPs). This will ensure that potential customers are seeing your company’s content before anyone else’s.
In addition, branded and non-branded keywords can be used together in content marketing strategies to target relevant topics that are important to customers. This will ensure that the content resonates with them and provides value.
In conclusion, branded and non-branded keywords are both essential elements of a successful SEO strategy. By optimizing both types of keywords together, you can create content that will rank higher in SERPs, reach a wider audience, and provide valuable information to potential customers.
Examples Of Branded Keywords
Some of the keyword types that are considered branded keywords are
- Company Name
- Product Names
- Taglines or Slogans
- Brand Ambassadors
- Company Events
- Executive Team Members
Examples of Non-Branded Keywords
Let’s have a look at some of the non-branded keyword examples that can be used to optimize non-branded search
- Industry Topics/Trends
- Competitor information
- Related Search Terms
- Keywords related to customer pain points
- Descriptors or adjectives associated with the product/service
- Questions that customers may ask about your product/service
When you track branded keywords and phrases, you are able to direct potential customers who already have an interest in your own brand straight to your sales funnel.
By analyzing the search volume for each keyword, you can develop separate campaigns that cater specifically to the different search intents of potential customers. This is a strategic way of ensuring that your brand gets maximum visibility and engagement.
By understanding how branded keywords can contribute to your overall marketing strategy, you will be able to optimize your campaigns and get the most out of your time and resources. Implementing an effective keyword-tracking system is the key to success when it comes to leveraging the power of branded keywords.
Ultimately, tracking branded keywords can help drive sales, build brand loyalty and boost your visibility in the digital space. With this knowledge, you can be sure that your branded keywords will work for you and not against you. When done correctly, tracking branded keywords will help you gain an edge over your competition.
So start leveraging the power of branded keywords today!
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