Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
Target Market: Definition, Strategies and How to find one?
A target market refers to a specific group of potential customers that you aim to sell your services to. This group is usually a subset…
Movie Marketing – The next big thing
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Customer Retention – Meaning, Importance and Strategies
Customer retention is a process of retaining existing customers. In this, a company is able to keep its customers coming back and not switch to…
SWOT Analysis of Facebook 2023
Facebook is the most popular social networking service and social media company with the parent brand Meta. The company was founded in 2004 by Mark…
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Intensive growth
What is Intensive Growth? Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces…
Marketing Mix of Costa Coffee and 4Ps (Updated 2023)
The Marketing mix of Costa Coffee analyses the 4Ps of Costa Coffee, which include the Product, Price, Place, and Promotion of Costa Coffee. What Café…
Marketing Mix of Reliance Industries and 7Ps (Updated 2024)
The Marketing mix of Reliance Industries analyses the 7Ps of Reliance Industries, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
What is a Vision Statement? 10 Examples to write your own
What is a Vision Statement? A vision statement is a brief, inspiring description of what you hope to achieve. It is typically used as part…
SWOT of Maruti Ecco
Ecco from Maruti Suzuki is a successful vehicle after the recovery from its versa!! The SWOT of Maruti Ecco discusses the strengths, weaknesses, opportunities and…
PlayStation Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of PlayStation analyses the 4Ps of PlayStation, including the Product, Price, Place, and Promotions. The PlayStation marketing mix has helped the brand…
SWOT Analysis of Pizza Hut
Pizza Hut is a global restaurant chain that specializes in Italian-American cuisine, particularly pizza. The company was founded in 1958 by brothers Dan and Frank…
Product Management – Example, Types and Career
To be effective in product management, you must comprehensively grasp the customer’s requirements and guarantee that the product fulfills them. Good communication skills and strategic…