Negative marketing is a technique that involves painting your business competitors in a bad light. It is a ploy that is often used by companies and businesses at large to make their products look better than their competitors’ in the eyes of consumers. This marketing technique has many times been condemned to be unethical and an unfair business practice. But still, some … [Read more...] about Negative Marketing: All You Ever Wanted To Know
Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period of time. Operating in length and breadth of the country with large SKU’s (stock keeping unit) to serve each and every segment of the society has helped the brand in penetrating the developing economies worldwide. Segmentation, targeting, … [Read more...] about Marketing Strategy of Close up – Close up Marketing Strategy
Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time Life Inc during its inception in 1980 which later on was merged in 1989 with Warner Communications. Currently, 8 channels run under the umbrella brand of Cinemax namely Cinemax, MoreMax, 5 star Max, Action Max, MovieMax, Outer … [Read more...] about Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
Value is often defined from various perspectives depending on the standpoint of the individual. Everyone will tell you what they think the value is all about especially when it comes to making purchases of goods or seeking particular services. Nonetheless, when the monetary aspect is included in the value, the entire concept gets a different meaning. It is always important to … [Read more...] about Value For Money Products And Their Advantages
Founded in 1973 by Frederick Wallace Smith, FedEx has come a long way to emerge as a leading player in the logistic and services industry serving more than 220 countries & territories across the globe. FedEx product & service portfolio consist of E-commerce, transportation and business service. It acquired the Europe’s logistic giant TNT express in 2016 which helped it … [Read more...] about Marketing Strategy of FedEx – FedEx Marketing Strategy
Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was founded by Philip Morris in 1924 initially meant for women. Over the period of time, it has been repositioned as a masculine brand in 1950 which helped the brand in increasing its sales. Segmentation, targeting, positioning in … [Read more...] about Marketing Strategy of Marlboro – Marlboro Marketing Strategy
Key performance indicators or KPIs are basically success indicators that are used in evaluating the effectiveness and success of different functions within the organization. Although used interchangeably, the key Performance indicators should not be confused with business metrics. KPIs are based on critical objectives and are constantly reviewed for positive influence on the … [Read more...] about What are Key Performance Indicators and their role in evaluation?
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an IT giant employing more than 135000 people (2016 data) consisting developers, engineers, consulting experts and support personnel worldwide. Segmentation, targeting, positioning in the Marketing strategy of Oracle- Segmentation … [Read more...] about Marketing Strategy of Oracle – Oracle Marketing Strategy
Voluntary resignation refers to the situation where an employee decides to terminate his contract or service with the organization in his or her volition. It can be one of the most stressful situations to a manager especially if the resignation comes at a time when the manager is not prepared and when it’s one of the top performing employees leaving. But in most cases, it is … [Read more...] about Voluntary Resignation By Employees And Reasons They Happen
Founded by Thomas A. Edition in 1878, General Electric has grown into a multi-fold organisation being present in the diversified set of businesses & industry. Its products and services range from aviation, Appliances & Lighting, Oil & Gas, Healthcare, GE capital, consumer financing, power & water, and industrial products. Segmentation, targeting, … [Read more...] about Marketing Strategy of General Electric – General Electric Marketing Strategy
Self-managed teams are a group of workers who have come together and are accountable and responsible for all or most aspects that revolve around the tasks that they do. Typically, traditional organizations are fond of placing employees to perform different tasks by the functional department within where they work or by their specialist skills. However, a self-managed team is … [Read more...] about What Are Self-Managed Teams And How Can They Be Effective?
When a manufacturing company produces goods, it needs to have a distribution channel in place to ensure the movement of goods from manufacturing to end consumer. This is why, most companies use various types of distribution channels to distribute their products. With services becoming more advanced day by day, even service products such as SAAS (software as a service) has … [Read more...] about Types of Distribution channels – Distribution channel types
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its legacy of being the largest telecommunications organisation in the world. Huawei currently deals in consumer products ranging from a smartphone to A.C, Enterprise solutions, telecom and end-to-end network related … [Read more...] about Marketing Strategy of Huawei – Huawei Marketing Strategy
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see small and big players already existing in the industry. All of them are trying to get a market share for themselves. In such a hustle and bustle, achieving a premium positioning sounds difficult but is very much possible. Many brands, especially … [Read more...] about How to achieve Premium Positioning for a brand or a product?
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions in Asian and European markets. Asia accounts for 45 % of the total beer consumption of the world and it contributes 28% of the operating profit in Carlsberg business. It currently operates in two business segments namely Craft … [Read more...] about Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy