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1000s of Blinkit Delivery Executives Revolt & Join Rivals Swiggy, Zepto & Others

April 26, 2023 By Hitesh Bhasin Filed Under: News

Blinkit

Recently, 1000 delivery executives previously employed by Blinkit, a popular food delivery service, have left to join competitors such as Swiggy and Zepto, causing a…

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PhonePe to launch an Android app store in India

April 26, 2023 By Hitesh Bhasin Filed Under: News

PhonePe to launch an Android app store in India

PhonePe, the mobile payments platform that leads the market in India, intends to introduce an Android app store of its own. Indian users will be…

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Jio to soon launch AirFiber to take on traditional Wi-Fi service providers like Airtel, ACT

April 26, 2023 By Hitesh Bhasin Filed Under: News

Jio to soon launch AirFiber

According to reports, Jio is all set to launch its fiber optic-based service AirFiber this month in India, with plans to take on the country’s…

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Role of Entrepreneurship

April 20, 2023 By Hitesh Bhasin Filed Under: Entrepreneurship

Role of Entrepreneurship

Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…

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Branded House vs House of Brands

April 10, 2023 By Hitesh Bhasin Filed Under: Branding

Branded House vs House of Brands

Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…

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What is MIS? Management information systems

March 27, 2023 By Hitesh Bhasin Filed Under: MANAGEMENT

management information system

What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…

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Characteristics of Retailing

March 24, 2023 By Hitesh Bhasin Filed Under: Retailing

What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…

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Theories of Entrepreneurship

March 24, 2023 By Hitesh Bhasin Filed Under: Entrepreneurship

Theories of Entrepreneurship

Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…

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Brand Style Guide: Definition, Importance and Examples

March 14, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Style Guide

What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…

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20 Brand Health Metrics and how to measure them

March 14, 2023 By Hitesh Bhasin Filed Under: Branding

Brand Health

What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…

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JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march

March 1, 2023 By Hitesh Bhasin Filed Under: News

Jiomart Holi

JioMart just got into the Holi mood by launching a digital-first campaign targeting its Big Holi sale from 1st to 8th march. The campaign is…

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Tata Group’s talks over $1 billion Bisleri stake stall

March 1, 2023 By Hitesh Bhasin Filed Under: News

Tata Group's talks over $1 billion Bisleri stake stall

Negotiations between the Tata Group and Bisleri International Pvt for a majority stake in the Indian bottled water giant have reportedly broken down due to…

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Goodbye Vistara Airlines! Air India to discontinue Vistara after merger

March 1, 2023 By Hitesh Bhasin Filed Under: News

Air India to discontinue Vistara after merger

Air India’s CEO Campbell Wilson has announced that the Tata group-owned airline will discontinue the Vistara brand, once the merger with Tata SIA Airlines Ltd…

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DS Group Partners with Läderach (Swiss Chocolate Maker)

March 1, 2023 By Hitesh Bhasin Filed Under: News

DS Group Partners with lderach

DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…

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Castrols unveils a New Logo and a Refreshed Brand Identity

March 1, 2023 By Hitesh Bhasin Filed Under: News

Castrols unveils a New Logo

Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…

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