Personal care or cosmetic products across the world is a kind of consumer-oriented business which tries to cop up with the latest requirements of the people. This industry focuses on manufacturing products that are related to personal hygiene and beauty. The revolutionary changes that are seen in this industry have bought a lot of popular
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of the sales. Fixed costs do not depend on the level of sales. Marginal Pricing, also called, Marginal cost-pricing comes under the idea of variable costs. It bases a product’s selling
What is Disposable Income?
Salaried personnel receives a regular amount, which is their income. However, they don’t enjoy the freedom to spend the entire amount at their free will as they pay a small amount as Income Tax (IT). As a mandatory direct tax, income tax is charged upon a person’s annual earnings. There are many income tax slabs
Top E-commerce companies in the world
The arrival of E-commerce platform has brought a change in the traditional shopping. E-Commerce also called as electronic commerce or online commerce refers to conducting the business activities over huge electronic networks like the internet. It denotes buying and selling over the internet. It makes use of technologies for its daily activities. E-commerce makes use
Top Luxury brands across the globe
Expensive luxury brands are an indication of status, prestige, and power. Wealthy people demand more luxury brands to showcase their wealth. Many available luxury brands make use of this advantage. Becoming exclusive brands raises their values and also makes them more beautiful to wealthy buyers. The luxury market has been growing significantly over the past
Top 20 Football brands as per brand value
A football club denotes an organization which has set of players, owners, managers, and members who are associated with the respective football team. Owning a football club is quite different from having any other business entity. In this case, the stakeholders will be the fans. The fans show their investment in form of their support
Top 13 laptop brands in the world
As technology progressed, Laptops became better and better in their functions. As a result, many brands started manufacturing laptops and its accessories. Some of these brands are considered as the top laptop brands in the world, Laptops have replaced desktops to a huge extent and desktop sale is down by a huge margin due to
What is Macro Environment?
Although businesses are autonomous in their identity and functioning, yet they are bound together within a common environment. Roughly, there are two kinds of atmosphere that exert some forces on the business activities and the long-term market existence of an organization. Demography, Economy, Physical, Socio-Cultural, Politico-Legal and Technological forces constitute the external or macro environment
Best Technology Brands in the world
Technology is an essential part of today’s world. The various businesses that take places across the world revolve around technologies. Technology is moving at a very fast pace to meet the growing demands of the industry. Many available brands of technology produced by many companies are unique in their own way. Through this article, let
What is Demand Analysis?
In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is willing to purchase at a given price in a period of time. In economics, the demand for a commodity refers to both the desire to purchase the commodity as well
Behavioural Targeting
Behavioural Targeting is a personalized advertising technique. It bases its advertising on information gained from an individuals’ online behaviour which refers to web browsing like their searches, their interests, their disinterests and pages they visit. You will find this technique is employed by online advertisers and publishers who focus on improving the level of effectiveness
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns, if buyers are not comfortable with the price, they will simply never buy it. On the other hand, if the market offers a lower price for a product, sellers will
Top Wine Brands across the globe
Wine lovers are increasing in the current generation. In the United States, the philosophy ‘less is better’ is followed and the sale of wine has been increased to about $10 per bottle. Wine users are highly influential in the global wine market and have a wide option of it. Over the past few years, many
Top Dairy Companies – Best Dairy Brands in the world
The Dairy industry is an important industry in the country’s agriculture sector. Dairy cows are seen across the country. The Dairy industry has many stages of producing milk, processing, transportation, packing, and merchandising. It generates a great value for the economy of the country. Over the years, many dairy farms and cows have been seen
What is selling cost?
According to the dictionary of marketing, selling cost refers to the expenditure, which is done by a company. This includes the promotion as well as the distribution of the product. The primary motive is to convince buyers to buy your product instead of opting for something else. To put it across in simple terms, selling