Let’s first understand what is the difference between Facebook profile or Facebook page. A Facebook profile is an individual’s personal account. And in this personal account, one can post status updates, upload photos, share videos, add new friends
Top EBay Competitors
EBay is ranked position 127 on Forbes with a market Capitalization of $36.6 billion. Founded in the year 1995 in the United States, eBay has its headquarters in San Jose, California, and employees more than 12, 600 personnel.
What is Corporate Branding?
Corporate Branding is an act of using the brand name of the company in the overall advertising efforts and all the communication to the stakeholders. It is the intangible attitude and spirit behind the company that gives it
Disney Competitors
Disney is an American entertainment company that was founded in the year 1923 and has its headquarters in California. After inception, the company grew to be the best in the animation industry but later diversified to theme parks,
What is Website Conversion?
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out a form or making a purchase. The percentage of total visitors that convert
Marketing Strategy of Durex
“Durability, Reliability and Excellence” popularly known as Durex is founded in 1915 as The London Rubber Company by LA Jackson which was initially selling imported condoms and barber shop supplies. The brand name Durex got registered in the
Ford Competitors
The Ford Motor Company is a gigantic automobile manufacturing corporation having a legacy of being one of the finest automakers in the world for 115 years. It was founded by legendary businessman and automobile aficionado Henry Ford in
Marketing Strategy of Eveready
Eveready Industries India Limited (EIIL), the B.M Khaitan Group Company was formed in 1905 as Union Carbide India Ltd. and later in 1993 it became part of the Williamson Magor Group., The company is in the business of
POSDCORB Concept
Fortune magazine, a financial magazine with worldwide acclaims, publishes the most prestigious list of the largest and the most successful corporations of the world every year. These 500 companies taken together account for some staggering financial statistics such
Marketing strategy of Faber Castell
Founded in the year 1761 by Kasper Faber, the brand which resonates itself with the creativity is the largest Pencil Manufacturer worldwide. The German company is the leading stationary player in more than 120 countries globally distributing an
Importance of Brand Identity
Brand Identity is how the business wants to present itself in the marketplace and the way it wants to be perceived by the existing and prospective customers. It comprises of all the elements related to the company and
Marketing Strategy of Fair and Lovely
The flagship brand of Hindustan Unilever was introduced in the year 1973, after a research scientist in HUL lab discovered that vitamin B3 could prove instrumental in lightning of the skin color. Then after the brand has been
Target Pricing
How is a selling price for any product calculated? The norm for price calculation in any business is generally like this: Calculate all the costs relating to the production or procurement of a product; add up the desired
Marketing Strategy of Budweiser
Introduced in 1876 this American Brand is the biggest brand of the Anheuser-Busch InBev. in its portfolio. The Budweiser beers are filtered and are available worldwide in the draft and packaged forms. The brand is no. 3 brand
Five Types of Communication
Communication is a very basic and fundamental process for human beings. However, when a brand wants to communicate with their customers, then the communication takes another form. Similarly, there is communication involved between teams as well. There are