Recently, 1000 delivery executives previously employed by Blinkit, a popular food delivery service, have left to join competitors such as Swiggy and Zepto, causing a…
PhonePe to launch an Android app store in India
PhonePe, the mobile payments platform that leads the market in India, intends to introduce an Android app store of its own. Indian users will be…
Jio to soon launch AirFiber to take on traditional Wi-Fi service providers like Airtel, ACT
According to reports, Jio is all set to launch its fiber optic-based service AirFiber this month in India, with plans to take on the country’s…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Theories of Entrepreneurship
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march
JioMart just got into the Holi mood by launching a digital-first campaign targeting its Big Holi sale from 1st to 8th march. The campaign is…
Tata Group’s talks over $1 billion Bisleri stake stall
Negotiations between the Tata Group and Bisleri International Pvt for a majority stake in the Indian bottled water giant have reportedly broken down due to…
Goodbye Vistara Airlines! Air India to discontinue Vistara after merger
Air India’s CEO Campbell Wilson has announced that the Tata group-owned airline will discontinue the Vistara brand, once the merger with Tata SIA Airlines Ltd…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
