Any construction job is laced with myriad risks and possibilities of resultant losses. These losses may arise from delay in procuring materials, structural changes, faulty execution of ideas and rectifying the errors. All of these waste precious time and cost more money than initially estimated. Hence, most of the customers want a way to mitigate
Top 10 Companies In France In 2017
France – a nation of culinary excellence, better wine, a distinct culture, and breathtaking landscapes. A nation that is also known for its business acumen, our top 10 companies in France in 2017 have what it takes to level the playing field. A finger in every pie, the country has made so much progress in
What is the Importance of Marketing Strategy?
Definition of Marketing Strategy Marketing Strategy can be defined as building and planning a long-term and forward-looking approach with a well defined plan to attain the desired goals and objectives of accomplishing higher sales, increased revenue generation for the company, retaining the loyal base of customers, attracting the new set of customers, and gaining a
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their site within minutes. Both free and paid themes are available which can be installed and the site will look good. But even with all these tools, websites must have some
What is Spillover Effect?
Spillover effects are events caused due to something in a seemingly unrelated context. It refers to events that occurred in one context affecting events in a different context. The term is usually used in a negative sense. Positive spillover effects do exist, but they are not focused upon to a similar degree. Apparently unconnected events
Top 13 Honda Competitors in the world
Honda is a standard brand in the automobile sector that was founded in the year 1946 and is headquartered in the location Japan. The company manufactures various automobile devices like motorcycles, aircraft, and power equipment. It produces high-powered vehicles. Its main business operations include the design, production, and sale of vehicles. It also provides good
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers. Accomplishing of such true believers of the brand and the brand fanatics is made possible as the Cult Brand sell more than the products or a service; they sell a
Top British Airways Competitors
The largest international airline of UK, British Airways is the world’s leading premium airlines. Established in the year 1974, their main area of business is in London having their presence in many places across London city. The airways fly to about 170 destinations across the globe. This airline company has its own engineering brand that
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the 1970s. ITC since then has emerged as a multi-business conglomerate having business in various industries such as Hotels, Lifestyle Retail stores, ready to eat sector, confectionary sector, Paperboards segment, body
Social Identity Theory
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in which they interact with other members of society. The manner in which a person’s identity develops is not a process that occurs within a vacuum. People do not exist in
Top Dettol Competitors
Established about 80 years ago, Dettol was initially used in hospitals for cleaning and disinfection of skin at the time of surgeries and its related procedures. Since then, Dettol liquid has been reliable across the world to clean wounds. It is a popular brand and it is the first brand that everyone remembers as an
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is based on Palo Alto, California and specializes in solar panel manufacturing, lithium-ion battery energy, and electric vehicles. Elon Musk who is the CEO of the company envisions Tesla as a
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related. The set of ethical
Social Learing Theory
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement. Learning is a cognitive process that occurs in a social context through observation and direct instruction. Behaviors that are rewarded are repeated by the learner. Conversely, behaviors which are punished
Top Gucci Competitors in the world
A popular fashion industry, Gucci is a well-known brand which was established in the year 1921 and headquartered in Italy. It has introduced a modern angle to the fashion world. Being recognized at the international level, Gucci is considered the highest selling Italian brand of fashion. It has its operations in about 600 stores worldwide.