Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
What is Planning? Definition, Importance and Features
Planning is the primary function of management that involves deciding the future course of action. There are several definitions of planning, but the one studied…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Absolute Return – Definition, Formula and Features
Absolute return is the return that an asset or portfolio achieves over a specified period. This return can be positive or negative. It is expressed…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Promotional Videos – Meaning, Importance, Types and Examples
Promotional videos are marketing or advertising videos, made to promote a business, product, or service in front of target audiences to optimize the conversions. A…
Direct Mail – Definition, Marketing, Tips and Advantages
Direct mail is marketing collateral sent directly to the customer via the postal services of any region. Businesses conform to this kind of marketing to…
20 Most Successful Brands in the World in 2021
Successful brands are the most recognizable, trusted, and loved brands that enjoy positive perceptions and customer loyalty from their target audiences to stand out from…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through an advertising campaign with the…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
