There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example – production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. As the market changed, so did the concepts of marketing. And today, we have an opportunity to look at all 5 concepts of marketing and what they represent.
- Production concept
- Product concept
- Selling concept
- Marketing concept
- Societal marketing concept
The article lists out the concepts of marketing in a very brief manner. You can click on each link to know more about each individual concept of marketing.
Production Concept – Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept. Click here to read more about the Production Concept
Product Concept – Consumers favor products that offer the most quality, performance, or innovative features. The product concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company. Click here to read more about the Product Concept
Selling Concept – Consumers will buy products only if the company aggressively promotes or sells these products. Off course, in this era of marketing, we know that selling is not the only tactic to sell your product. You have to focus on marketing as well. Click here to read more about the Selling Concept
Marketing Concept – Focuses on needs/wants of target markets & delivering value better than competitors. The marketing concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand over every other competitor. This can be achieved through marketing. Click here to read more about the Marketing Concept
Societal Marketing concept – Focuses on needs / wants of target markets & delivering value better than competitors that preserves the consumer’s and society’s well-being. Click here to read about the Societal Marketing concept
Wat of the customer concept
discuss the view that the marketing concept is the holy ‘leitmofit'(i.e. theme) of the marketing faith; since it attest to the centrality of customers as key to attaining an organizations objectives
is concept the same thing as “terms “
Dear anni, terms and concepts are different terminology. Concepts are ideas put forward by various marketing think tanks over the years.
can you tell me about the Target,positioning,and segmentation
can you tel me about the concept of marketing in travel and tourism
Thats a huge topic but i will try to cover the same soon. Its a good topic :) Thanks for the tip.
@ Asad Hayat – try this link – https://www.marketing91.com/difference-segmentation-targeting-positioning/ Difference between segmentation, targeting and positioning.
HOW TO EXPLAIN OUR PRODUCT TO CUSTEMBER
this is very easy first at all you have to know tat all of the specification regarding this product …u dont feel nervous if custumer asked anyy query regarding this product .nd maintain p.d attitude behave
e.t.c
Good work,these concepts are very helpful to me thank you.
research about marketing concept (basic and applied)
what is the difference between the consumer concept and marketing concept?
Thanks for sharing this article. This article is well explained and easy to read.
Merci pour votre travail
can you explain what is the difference between segment marketing and target marketing.,,what are all the factors affecting the target marketing.
faithfully
Muhammed Ajmal N
Hii. Well, lets take the example of Geographic segmentation.
Now you have decided on a particular geography where you want to start your chain of restaurants. It might be your own state, country. So your segment is decided. Thats segment marketing. You may use demographic, geographic or any different forms of segmentation. More on segmentation here – https://www.marketing91.com/4-types-market-segmentation-segment/
Now your target audience might be the affluent people of that area, in which case you need to have a posh restaurant. Or you might be targeting youngsters, in which case you may think of a fast food restaurant or a franchise. So once you have decided your segment, you do target marketing.
The final part of this is positioning, where you use the ambiance, the marketing etc to position yourself correctly between competitors. The combination of all this is known as “Segmentation, targeting and positioning”. It is one of the important concepts of marketing.
What about wholistic concept
Hi am lungie I would to know if co-concepts of marketing is the same thing as concepts of marketing