Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Marketing strategy articles » 3 C concept of marketing strategy

3 C concept of marketing strategy

February 17, 2018 By Hitesh Bhasin Tagged With: Marketing strategy articles

The 3 C concept of marketing strategy is a very interesting concept for marketers as it explains complete marketing strategy on the basis of 3 variables. These 3 variables are dynamic and inter dependent on each other. If one changes, the other has to change. The 3 C of marketing strategy are

1) Customer
2) Company
3) Competitor

Marketing strategy 3 c concept - 2

This concept of marketing strategy talks about the dynamic relation which exists in these three variables. Let us explain such relations with an example.

Marketing strategy 3 c concept - 1

 

Customer + Company = Low competition.
When a customer has a high regard for a company, the competitor seldom finds a chance to penetrate. For example – niche products with high brand equity. The above equation can also be reversed. Customer + Competitor = Low penetration for our company.

Customer = Competitor or Company
The above equation can be observed when there is not much competition and also when the difference between the company and the competition is less. In this case, the company needs to create more USP’s so that it is above the competitor in the customers mind. For example, Reebok vs Adidas. Pepsi vs Coke.

Customer = Competitor 1 or Competitor 2 or Competitor 3 or Company
Usually an equation which is observed in mass market, where the customer is not too brand loyal and can switch between brands at will. Example – FMCG market

Thus, the 3 C of marketing strategy is clear in one thing – If you don’t capture the audience, someone else will. Hence pay equal attention to all three – your customer, your competitor and yourself.

Not found what you are looking for? Use the search box below

Related posts:

  1. Marketing strategy of Coca cola – Coca cola marketing strategy
  2. 15 Types of Marketing Strategies
  3. How to develop a Multi Channel Marketing campaign?
  4. Marketing strategy of Airtel – Airtel marketing strategy
  5. Marketing strategy of Cadbury – Cadbury marketing strategy
  6. Competitive Strategies – Definition, Limitations, and the Importance
  7. What is the Importance of strategy to a Business or an Organization?
  8. The Top 10 Strategy Framework for Businesses Explained
  9. Marketing strategy of Amazon – Amazon marketing strategy
  10. What is the Importance of Marketing Strategy?
Marketing91 Youtube
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. jayesh says

    pls keep giving marketing tips for construction business.

    Reply
  2. Hitesh Bhasin says

    Will try to follow up with that article. Will email you when i write about it.

    Reply
  3. Farhan says

    The strategy also work well with Digital Marketing.

    Reply
  4. Abdulazeez Musa says

    Can you please send me some top marketing tips that I can apply as a banker to help me improve my marketing skills and daily business negotiations?

    Reply
  5. Sushant Pandey says

    Dear sir.

    Please tell me automobile marketing tips

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Workforce Planning – Definition, Importance, Working and Steps
  • What is Demand Planning and Why is it Important?
  • What is business? – Definition, Nature, Importance, Functions and Channelization
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved