5 C’s of Marketing (Company, Customers, Competitors, Collaborators, and Climate) are useful in analyzing five key areas of a successful and well-defined marketing plan.
It analyzes strengths and weaknesses along with opportunities and threats for a marketing plan and strategy to channelize an effective SWOT analysis around different market segments to construct a well-defined marketing plan as per customer needs.
What are the 5 C’s of Marketing?
The 5 C’s of marketing is defined as a situation analysis and the framework of that analysis, which will, in turn, tell you about the strengths and weaknesses of your business or the brand.
All in all, for having a good strategy for your brand’s marketing strategy, there are five basic terms that one needs to always keep in consideration-
- Company
- Customers
- Competitors
- Collaborators
- Climate
Other than SWOT analysis (strengths, weaknesses, opportunities, and threats), the 5 C analysis helps professionals make the right decisions and make good marketing strategies. A marketing strategy will exist only when a company combines all the goals and objectives into one plan.
When in the market, one must understand the customer, the environment, and its capabilities. The company must be able to forecast all its trends in the company’s marketplace. At this point, the 5C analysis comes to work.
It can scan the 5 C’s of marketing that further analyzes the micro and the macro-environmental factors. Let us deep down into these 5 C’s of marketing and understand how they cater to different market segments and optimize the performance and conversions of marketing decisions-
5 C’s of Marketing Analysis
1. Company
It involves analyzing the product line, culture, goals, and the company’s image in the market. One can also consider the company’s technology and experience.
This marketing analysis aims to see if the company is in the best position in the market or not and whether it can meet customer needs.
To analyze the company, one can list down these points about their company –
- List of major product lines and types
- The product variation from that of the competitors
- The competitive advantages the company has
- The brand’s uniqueness
- The good and the bad points about your business as compared to the competition in the market
- The customers’ review of the brand or the business
- The long-term goals of the company (5-year goals)
It is important to be honest with these answers because it will tell you where your company is standing in the market and how much you need to work on your brand to reach a good level.
2. Customer
Customers are the soul of the business you are running. It is very important to identify the customers and understand their needs a d try satisfying your customers.
To stay in the market competition, you need to analyze the customer and what made them purchase your brand. If you can understand your customers, what they need, and how much your product meets their needs, your brand will become much more effective, and you will enjoy delivering your products.
If you are planning to target multiple marketing segments of the market, try considering these points-
- The ideal customer for your product
- Setting up the target audience
- The group that is currently purchasing your products
- Segregation of good, poor, and no review products
- The reaction of your customers to your website and your products
- The effective promotion campaigns
- Points that attract the customers to your product are the price, quality, uniqueness, benefit, etc.)
The goal of these points is to delve into the types of customers interested in your brand, their behavior, and what motivates them to buy your product.
3. Competitors
If you want to sustain itself in the market, it is important to know who you are competing against. You need to find out if the competitors are a threat to your company or are they, active competitors, as this will offer you a competitive advantage.
You should check the number of competitors in the market. Research them and then work on your branding decisions and construct your marketing plan.
Here are a few points you need to consider while analyzing the competition –
- The direct competitors
- Segregation of established and emerging competitors
- The strengths and weaknesses of your competitors
- Strategies made by the competitors
- the targeted audience of the competitors
- the social media presence
if you know your competitors’ marketplace, the strengths and the weaknesses will give you a good advantage to stay in the market and plan your strategies accordingly.
4. Collaborators
Collaborators are people or businesses that can help the company in achieving its objectives and goals.
Suppliers or distributors are an example of collaborators in a business model. Every collaborator always remembers to note the primary contact person, their email address, phone number, and other important information crucial for successful marketing.
Consider these points before collaborating with any other business –
- The person who runs the daily operations of the company
- A partner who will help in running the company
- Creating or supplying the product
- Shipping provider
- Ecommerce platform
- Marketing or advertising
- Distribution of the products
- Running social media accounts.
After you are done considering the points, you will realize that you need many people to run the business than that of the people you initially started with. Listing the collaborators will help you keep track of who is sharing what responsibility.
5. Climate
When assessing the environment, the factors that are considered are the external factors. The economic well as political and regulatory environments are a part of the 5th C’s of marketing – climate.
The trends followed by society, also called the social or the cultural trends, also come under ‘climate.’ It is also important to analyze the technological environment.
Consider these points while you are assessing the external factors or the climate for your company –
- Keep yourself updated about the proposed laws or regulations. It may affect your business, so you need to be ready to address all the new laws.
- Keep a check on all the new social trends that are coming into the market.
- Economic trends that might affect the business or the brand
- New emerging technologies might change the way customers act. Therefore, it is important to evolve with technology.
- The opinions that are becoming popular or unpopular and changing according to it.
With these points, you are not trying to predict the future; rather, you are trying to keep a general thought about what and how the market will be headed.
5 C’s of Marketing Example: McDonald’s
Here are the 5 C’s of marketing analysis of the biggest food joint company – McDonald’s:
1. McDonald Company
McDonald’s corporation is available in 119 countries around the globe. Thirty-three thousand locations serve around 68 million customers every day! When it comes to McDonald’s as a brand and a fast-food industry, its sales are high.
McDonald’s is rated number 6 brand by Interbrand. There are a few negative effects of the brand on people, and, i.e., the issues of obesity, animal cruelty, social platforms commentary, and the targeted audience involve innocent and manipulative youth. But the brand aims to maximize the profit with every passing year.
2. McDonald Customers
McDonald’s target audience is based upon the demographic variables, i.e., age and lifestyle. The heaviest targeted audiences are children and teenagers.
3. McDonald Competitors
The food joint has a lot of competitors in the market. But McDonald’s has never changed the taste of its food product; therefore, it has been carrying its uniqueness for a long time, and no other brand has, till now, able to match that level.
4. McDonald Collaborators
In McDonald’s, the three-legged stool philosophy involves the supplier partners as the third leg. The suppliers owned by the company are beef, meat, and milk that are to be used in its products. Other suppliers are also included, like the grocery stores that supply fresh vegetables.
5. McDonald Climate
There are many new laws and regulations that come into force rated to the food industry. The social trends change, and so do McDonald’s changes its trends.
For example: whenever there is a new movie, or there is something that is trending, the brand targets the children by introducing toys for the children related to the trend.
Here is a video by Marketing91 on 5C’s of Marketing.
Conclusion!
On the concluding note, we hope you would have understood the role of the 5 C’s of marketing in channelizing marketing campaigns for different business models for targeting and converting potential customers.
How crucial do you find 5 C’s of marketing in gauging customer’s needs and optimizing the growth rate?
Do you think a 5 C’s of marketing analysis of a company is effective in offering a good guideline for an optimized marketing strategy?
