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Home » Marketing management articles » Intensive growth

Intensive growth

December 31, 2017 By Hitesh Bhasin Tagged With: Marketing management articles

Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces a new product, enters a new market, or further develops its own competency, than the firm is undergoing intensive growth. Intensive growth strategies are likely to help the firm grow in the market faster and make the company stronger.

Intensive growth can be best explained with a reference to the product market expansion grid. We highly recommend that you read that article before reading this one. The product market expansion grid takes the product and the market into consideration and then suggests 4 strategies for intensive growth which a firm can implement.

Intensive growth

Strategies for intensive growth.

Market penetration – Market penetration is the most commonly used strategy for intensive growth. This strategy is used when the current products are expanding in current markets. Thus a firm might reduce the price of the product to penetrate the market better. This ensures that the firm expands its market share and shows intensive growth.

Market development – Market development happens when an existing product is introduced in a new market environment. In such a case, the company will have to use various promotional tactics as well as implement a marketing strategy to cover the new market.

Product development – Another form of intensive growth strategy is the product development strategy. When the current market is showing interest in a new product, than by product development, the company can increase its customer base and thereby show intensive growth.

Diversification strategy – The last strategy of intensive growth is diversification strategy. Most commonly observed in geographical expansion, this form of intensive growth strategy takes place when a new product is introduced in a new market. Thus the challenges involved in diversification strategy is huge, but if the strategy is a success, than the profit and return on investment is huge as well.

Thus, overall there are many ways to show intensive growth for a company. The company has to implement one or more strategy at any given point of time to show continuous intensive growth.

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  4. Product market expansion grid
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  6. What is Product Strategy? How to develop a product strategy?
  7. What are the various distribution strategies for a company?
  8. What is Product Launch – Examples, Types, Advantages
  9. 8 Steps of the Right Product Development Process
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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. chysom says

    thanks a lot, you did justice to this topic

    Reply

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