Holistic marketing concept is a part of the series on concepts of marketing and it can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts.
According to holistic marketing concept, even if a business is made of various departments, the departments have to come together to project a positive & united business image in the minds of the customer. Holistic marketing concept involves interconnected marketing activities to ensure that the customer is likely to purchase their product rather than competition.
Example of Holistic marketing concept
An organization will have different departments like sales and marketing, accounting and finance, R&D and product development and finally HR and operations. Thus, if you want to implement a holistic marketing concept in your organization, you need to ensure that R&D and product development take the feedback from marketing and sales to launch the product which is most likely to attract customers.
On the other hand they need to work closely with accounting and finance to find out the exact budget for the project. Sales and marketing need to communicate to the HR the right kind of people that they need, and finally, admin and operations need to devise a plan to retain these people.
Thus, in the above manner, you get the right product at a right price with the right profits. Along with this you get the right people who will market your product in the right manner.
If you do all these things, you are sure to get the right customer to your doorstep. This is the complete essence of holistic marketing concept. By doing the right things together as an organization, your product and brand stands a far better chance in being successful than compared to these elements working individually without any holistic vision.
Today, customer mindset is changing. Wealth is becoming lesser and debt is high. Thus customer purchases are being made after lots of thinking. Customers search offline as well as online for the right product and have good knowledge of the product before they purchase. It is likely that the customer has already made a purchase decision even before he enters the showroom. Thus holistic marketing concept is needed at this hour to ensure that the customer chooses your product over everyone else.
A key driver of Holistic marketing is marketing communications. The job of marketing communications is to send the right message to the target group. By approaching various customer contact points, a uniform message can be sent to the customer. This consistency is likely to raise confidence in the customer for your company thereby raising the brand image.
Samsung is an example of Holistic marketing where the products are developed keeping the customer in mind, The showrooms are branded in the proper manner, the customer service is polite and the service is fast. Thus Samsung is an excellent example of Holistic marketing.
Here is a video by Marketing91 on the Holistic marketing concept.
Some key concepts which are important in Holistic marketing are
Internal marketing – Marketing between all the departments in an organization
Relationship marketing – Building a better relationship with your customers, internal as well as end customers is beneficial for holistic marketing.
Performance marketing – Driving the sales and revenue growth of an organization holistically by reducing costs and increasing sales.
Integrated marketing – Products, services and marketing should work hand in hand towards to growth of the organization.
Thus Holistic marketing is a concept which is organization wide and helps the growth of the organization with the right marketing of the product. With the rise in competition and the limits placed on customers with finite financial resources, decisions will be scarce and as an organization we have to implement holistic marketing so that decisions are made by customers in our favour.
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Very useful information about the marketing.
Good day Thank you for a very rich information
Can you please write something about:
How to implement holistic marketing in the company? and, what changes can be done?
Very nice about Holistic marketing
pls tel mi mor abt holistic mkt concept
Is there any short definition of holistic concept of marketing???
it can be define as a marketing concept that consider business as a whole ,not entity having various different parts , as per the holistic concept the business is made up of various different parts ,the departments have come together protect the positive and united image in the minds of customer, this concept involves to ensure that the customer will buy their product rather than of competitor.
can you give names of the companies following this concept?
Hello Sagar, Well most top companies nowadays recognise that holistic marketing is the way to go. So most consumer durable companies, or companies where services are required will be following the holistic marketing concept. They have to, to be successful, as in the day of internet, if the brand is weak anywhere, it gets public very soon.
can u plz give me some more example of holistic markting?
Please send me the more example of Holistic Marketing concept .
What is the suitable comments for the brand or organization improvemnts.
i need to know examples of companies using the marketing concept in africa
Econet. It has been the leading the telecommunications industry for quite some time in Zimbabwe to be specific.
thank you for the information about holistic marketing, but can u please provide the example of the element of holistic marketing, and how to implement them in a business
This is helping me alot continue by eazy e
Thanks for such a rich information in easy language.. but can u please define in depth about its components.
Can u plz give me a example of holisting marketing
well judged and pointed about holistic marketing topic but needs references to further studied
Explanation is really helpful and Better to understand… ?
Can u give some other examples of holistic marketing concept
Help me to describe the holistic marketing concept showing how a company can apply it
thanks for the explanation. what are the theories of holistic marketing please.