The concept of Advertising can be defined as an initiative and an attempt to influence the purchase decisions and buying behaviors of the target market and customers through various marketing and promotional techniques.
The firms need to have a 360-degree Advertising and marketing plan to set their cash registers ringing and accomplish their objectives of higher sales and high profits.
Right from using the traditional methods of promotion to opting for the digital mediums and social media channels that are the latest rage in today’s era; the firm needs to have an optimum and exhaustive Advertising plan in place.
Various methods of Advertising
#1 Print advertisements
Print advertisements are the most conventional and traditional ways of Advertising and are still considered as a vital marketing and promotional tool. Though, it is facing the heat and losing its pace owing to the various digital and social media channels.
But many of the prominent brands and companies in the various industry domains use Advertising as one of the crucial methods of Advertising for launching and promoting their products and services on a larger scale. They select popular newspapers, magazines, and periodicals to advertise their offerings and reach the target audience.
#2 Digital marketing
As mentioned in the earlier section, digital media and marketing initiatives are taking over the world of Advertising as it has become one of the fastest media to reach the target audience.
And the main reason behind the same is that each one us are hooked on the various social media channels such as WhatsApp, Facebook, Instagram, LinkedIn, and more all day long. They are used for connecting, networking, dating, shopping, and more bringing in the change in our daily lives.
Some of the prominent and most famous means of digital Advertising are mentioned below:
- Instagram promotions
- Facebook promotions
- Google ad words
- Ad Sense
- Social Media Marketing
- SMS campaigns
- WhatsApp campaigns
- E-mailer campaigns
- Google promotions
- Banner Ads
- YouTube Promotions
- Retargeting and Remarketing
- Mobile Apps and more
#3 Television Commercials
Just like print advertisements, even television commercials are one of the most primitive and traditional ways to market and promote the product and service offerings. Plus they are also one of the most expensive tools of Advertising as the commercials are charged at a per ten seconds basis.
Majorly retail and FMCG brands opt for television commercials as they have a more extensive audience base to capture and target.
#4 Hoardings and Signages
Hoardings and Signage’s at the various locations of the target area and market that are prominent and worthy are taken by the companies on a monthly or quarterly basis to promote their product and service offerings.
They do not generate leads and sales most of the times and work as a hammering factor as a part of the 360 Advertising and marketing strategy.
#5 Mobile Vans
Mobile vans are the latest addition to the list of Advertising. They are like the mini version of the hoardings with the differences that they are quite nominal and come with the factor of mobility.
#6 Radio Advertisements
Radio ads are one of the most common methods of Advertising. And just like hoardings, it is not necessary that they generate leads and sales for the brand. But they have opted as a part of 360-degree marketing and Advertising campaigns and strategy.
The takeover of Digital Advertising
Over the last decade, the stream of Advertising has witnessed the changing dynamics of the market at a highly fast paced manner owing to the introduction of smartphones, social media, and digital marketing.
Hence, traditional means of Advertising such as print ads, TV ads, hoardings, and radio ads have taken a back seat with brands focusing on digital platforms as they are quite budget-friendly. Plus their reach is higher with measurable results and high conversion ratio.
Vital characteristics of Advertising:
- The field of Advertising requires the brand or the company to pay for creating the ad for the specific media platform and to buy the slots for the same.
- It is one of the most vital and crucial tools of marketing and promotion of the product and service offerings by the firm.
- The concept of Advertising is a one-way or a single way of communication wherein the brands communicate with their target audience through the various media and marketing platforms.
Advantages of Advertising
- It helps the firm to enhance its brand equity and market share.
- Helps the firm to reach its target customers in the most effective and efficient manner
- It helps the firm to launch its new offerings of products and services amidst much fanfare and galore.
- It helps the firm to gain a competitive edge and advantage in the market.
- It educates the customer about the brand’s offerings, journey, and history.
- It helps the firm to attain its sales targets and rake higher profits.