Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Service marketing » Ownership in service marketing

Ownership in service marketing

December 29, 2017 By Hitesh Bhasin Tagged With: Service marketing

Ownership is never transferred in the case of services.

In products, the product is produced first and than it is sold. However in services, the product is bought first and than produced and consumed. In this case the ownership is not transferred.

Ownership in services marketing

Lets take an example. You go to an electronics shop and buy a sony walkman. The product now belongs to you. However, you next go to the restaurant and order a dish. Does the food in the restaurant belong to you? No. In the case of the electronics shop too, the product – Walkman might belong to you, but the ownership of the service has not been transferred. In an IT company, you might get an order for an IT software but do you own the software? Not until it becomes a independent product for the IT company.

In short, ownership is trasnferred in case of products but not in case of services.

Marketing implications of Ownership

A lot of the implications of ownership depend on how your people perform while delivering the service. The ownership criteria comes after the service product has been delivered to the customer and not before.

Example, A customer might not like the service in a shop, a restaurant or an airline. However he would have already paid for the usage of the service product. Thus in such a case he can positively or negatively impact the service product. Hence measures should be taken in the complete marketing mix to not dissapoint the customer post the service sale.

What have been you grievances against service providers? Kindly list if any.

Related posts:

  1. Service Differentiation and 7 Ways to Differentiate Service from Competitor
  2. Service triangle or The service marketing triangle
  3. What is Service Strategy? Meaning, Importance and Process
  4. 4 types of service processing – How to categorize service processes?
  5. What is Service Excellence? And Why it is Important
  6. 6 Core Reasons that Customer Service is Important
  7. Difference between goods and services
  8. Seven characteristics of services
  9. 4 Main Types Of Marketing Services You can Receive from Marketing Agencies
  10. Service Channels in Marketing and their role in services
Marketing91 Youtube
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. George Nyamudandara says

    marketing has evolved a lot . I realise instead of the 4 Ps I understand there are now 7Ps what are the other 3 Ps and their market implications . Ownership in service marketing does it exist , is it really ownership .

    Reply
  2. William says

    Thanks

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Intrapersonal Communication – Definition, Meaning, Types and Forms
  • What is a Follow-up Email and How to write one?
  • Carl Rogers Theory | Rogers Humanistic Theory of Personality
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved