Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing » 4 types of service processing – How to categorize service processes?

4 types of service processing – How to categorize service processes?

September 8, 2018 By Hitesh Bhasin Tagged With: Marketing

In services, there is an input and an output. Both, the input and output can be intangible in nature because of which service processing is said to be a complicated process.

Most commonly, service input involves customers, and whatever customers may possess. For example – while visiting the restaurant, the customer is the input. On the other hand, in a laptop repair centre, the laptop is the object and is the input.

In both these cases, the output is tangible in nature. When you visit a restaurant, you get food to fill your stomach. Similarly, in a laptop repair shop, you will receive parts and repair service which is again tangible because you know the changes made in the physical parts of the laptop.

However, several services are intangible in nature and the service processing is intangible as well. An example is education consulting which is again a service where the customer is the input. But the quality of consultancy given by the consultant and the understanding of the same by the customer is intangible in nature. Hence, the quality of service processing can vary between consultant to consultant.

Thus, in general like any other service factor, there are two types of service processing – Tangible and intangible. Here are 2 processes each under service processing types.

Table of Contents

  • Tangible service processing
    • 1) Service processing involving people
    • 2) Service processing involving objects
  • Intangible service processing
    • 3) Mental stimulus
    • 4) Information processing

Tangible service processing

Which involves physically moving people or objects.

1) Service processing involving people

Some of the most common types of service processing is the one involve people. Health care, lodging, Passenger transportation, Fitness centres, Haircutting salon are all examples of service processing involving directly the end customer.

In this type of service processing, the customer needs to be present physically for the service to be delivered.

2) Service processing involving objects

Types of service processing - 2

When the customer is not required to be present while giving the necessary service, then it is a type of service process involving objects. Repair and maintenance work, Warehousing, Recycling of waste, Laundry or dry cleaning are procedures where the input is from the customer, but the processing does not require the customer’s presence at all.

Again, objects are tangible in nature and hence this is a tangible type of service processing. When you are shifting from one house to another, the material is handled by the service provider, but your presence is not necessary.

Intangible service processing

Intangible service processing occurs when the net result is difficult to be compared or the process is in general intangible in nature. The two types of intangible service processes are as below.

3) Mental stimulus

Types of service processing - 3

In this type of service processing, there is only mental work involved. As this is very difficult to be measured, it is classified as intangible. Theatre performance is one such activity which can be intangible. In a theatre performance, each of your performance will be perceived differently by different customers. At the same time, this theatre performance can also be shown on TV or it can be a radio reading.

Overall, the customer is not required to be present at all and not even an object of the customer is required. He just needs to understand what is happening. Advertising, movies, religion, Education are some of the examples which require a mental stimulus. Physical exchange of objects or people is not necessary.

4) Information processing

Types of service processing - 4

The last type of service processing occurs where information is being processed and there is no other processing involved. So when you go to a bank, the customer is an input and he wants to deposit cash to someone else’s account. After the instructions are given, the processing involves basic information processing thereby ensuring the transfer of money from the customers account to the account number given by the customer. In this case, neither customer nor the recipient is needed to be present. Only the information is required. Hence it is information type of service processing.

Some examples of service processing where only information is processed are Banking, KPO’s, Legal services, programming, website development, Research and several others. In fact, since the rise of the internet, information processing has become a big business.

Overall, there are the 4 types of service processing and a service business will be either one of these types of servicing processing.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. 10 Types Of Customers Services – Customer Service Channels
  2. Service Marketing – Definition, Importance, Characteristics and Strategy
  3. What is Service Strategy? Meaning, Importance and Process
  4. Customer Centric – Definition, Meaning, Characteristics, Advantages
  5. What are Customer Service Goals? How to reach your Customer Service Goals?
  6. Customer Experience – Concept, Examples and Strategy
  7. What is Customer Intimacy?
  8. Customer Analysis
  9. 6 Core Reasons that Customer Service is Important
  10. Who Is A Customer Service Representative and what is his Role?

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. ali nawaz says

    Easy to Understand !
    thanks

    Reply
  2. Mama Rod says

    Thank you for this good presentation

    Reply
  3. faisal says

    hello, where does Facebook fit in to all of this.

    Reply
    • Hitesh Bhasin says

      Facebook would ideally come under information processing. You put updates on facebook which is an information of what is going on currently in your life. This information is processed by your friends and colleagues. This information is also used for advertising.

      Reply
  4. laura says

    this is the only thing to make sence in 2 weeks thank you so much !

    Reply
  5. farnaz says

    It was so useful thank you.

    Reply
  6. Bilal says

    Thanks

    Reply
  7. Rafi says

    What is about the food delivery service?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collaboration – Definition, Importance, Types and skills
  • College vs University – Differences, Types, Pros and Cons
  • Common Stock – Definition, Classification and Examples
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved