The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales as well as the profit. Thus the primary motive of this market activity is to increase the sales so that one can earn maximum profit out of it after the output of the company is sold in the market.
Marketing activity includes the production of the products and the services as well as some of the government services.
Understanding the concept of market activity
In general, the market activity is a combination of all those attempts that are made so that the sale of any particular company any other firm can increase. This is done because when the sales increase, its profitability will improve too.
This will help a company to serve in a competitive market space and to establish itself in the long run. The main reason before indulging into market activities is to gain a favorable amount of remunerations and profit.
The market activity involves first the selling of the output and then depending on the various parameters like the profitability is obtained by a particular company. All of these activities are performed keeping the motive of increasing the sale in mind.
Thus the primary object of the market activity is to increase the sales and profitability if any company or any firm in a given period of time.
Now must keep in mind that the process of performing the market activity does not involve the transformation of the input into the output. Instead what is done in the market activity is to transfer the intermediate exchange from one activity to the other.
Here the one to whom the intermediate exchange is transferred is the consumer that means, the one who will be consuming these intermediate exchanges in the form of input. For instance, let’s consider glycerin.
When it is with the supplier, it is an intermediately, but when it is with the consumer, it acts as an input that can be consumed by the consumers.
Now there a market dataset, the primary purpose of which is to collect all the different type of the activities which will be having the same kind of the reference product in a limited range which can be a specific geographic location. In addition to it, this market dataset consists of many of the average transports that would help in the transportation of the products within that specified geographical limits.
It also includes the inputs of those particular products which are to be transported so that the losses that may have occurred during the trade or the transport can be covered up. Thus in general, it can be said that all of these are a set of mixes of the consumption for a given specified product that too for a given geographical location.
Now the market can be of many types. Generally, there are two types of markets, one is the global market, and the other one is the local market. Now, these markets are classified on the basis of whether these types of markets are dependent on the real-life conditions and also on the fact that how much of the local transforming activities are available there for any specific product.
After this is done, the inputs of those markets are then collected on its own by the help of an advanced database service layers which can identify it if it has specific information like the name of the product or the geographical location.
Examples of market activity
The process of marketing is way more different than those of the regular kinds of paid advertising like ads that come on television or in the print media like newspaper, etc. Marketing is a technique with which the consumers are made aware of a particular brand or a company, what sets them apart and also makes them better than their competitors.
Also, there are many variations in the marketing activities which are vast and is the cause of several different types of media activities and the other kinds of the company initiated outreach. Now the option for the marketing activities is not at all limited.
One can use their imagination to go as far as they can in term of how they would want to perform marketing activities.
Now here are some examples of the marketing activities –
1) Calling the targeted customers
Now, this is one of the most basic and standard methods of them all which comes under the marketing activities. Many of the companies keep calling their current customers and also to their targeted customers, and by the medium of this phone, they try to offer their services by first making them aware of the different kinds of services that they can provide to their customers.
Now in the majority of the cases, people tend to decline to these services ad this is quite common in today’s scenarios. But there are still a few people who get convinced by these phone calls and get ready to purchase the products or the services that are offered by them.
Thus there are always a few chances for some phone calls to be successful and which eventually end up benefiting the company.
2) Using print media to make customers aware
Many companies send out a newsletter to their current customers and their targeted customers so that they can be continuously made aware of the new happenings that take place in the company. Along with the newsletters they also send many different informative articles so the companies can get their message out and about in the public domain.
Now to send newsletters, companies use their previously prepared list of all the customers and the email them periodically about their publications and the published articles. Also, some of the companies have their financial experts who write weekly columns in the local papers, which again is a great way to drum up their business in the public domain.
3) SEO friendly marketing
This is newest in line as this type of marketing depends majorly upon the technology and also the best ways to promote one’s brand and to always be in the eyes of the consumers out there.
With the marketing that is shifting to an online platform, SEO has become quite the game changer in the advertising industry. Nowadays many providers are providing the same kinds of products and services.
So when the consumer searches for it on Google, they will click the first link that they see. Now, this is where the search engine comes into play. If your website is search engine friendly, then it will be among the top search result. Hence there will be high chances for consumers to click on your link.
This is because almost all the consumers browse through only the first few links that they get while searching on Google, so if your websites make it to the top list, it will be easier for you to reach out to your customers and last for a long time in their memories.
4) Organizing events and attending trade shows
This is again a great way to remain in touch with your customer base. By organizing an event, you get a chance to interact with the consumer in person, and this proves to be the most effective in making them aware of your brand and eventually turning them into potential customers.
Also when you attend the various trade events that are organized from time to time, you get to be making your business network strong. These trade shows are a crucial aspect of the business to business marketing. Also, they get to come in contact with the retailers who can effectively carry your products to the consumers.
5) Advertising your products as a part of the entertainment
Now, this again is an excellent method of engaging in the marketing activity. By placing your product in the various entertainment channel, it becomes easy to promote your business and to continually remain in touch with your customer through an indirect method.
By placing your products in the entertainment business, you can get a curb over a considerable base of customers which will consist of the online games and the moviegoers.
You can add your products in the scripts or the scene of the entertainment and without even realizing your customers will be getting to know about your brand or the products or the services then you are promoting.
What are the various advantages of marketing activities?
The various advantages of effective marketing are as follows –
- By effectively carrying marketing activities, companies can readily increase their sales and profitability.
- It helps in establishing the companies in the competitive marketing field as they always remain in touch with their consumers.
- It can provide long term benefits to the companies in a competitive marketing field.
Thus the marketing activities are quite beneficial for the companies to stay strong in the business field in the long run. It helps the companies to promote their brand which means them and also to have a long lasting impression of the companies.