Top Direct selling companies in the World in 2021

Direct selling business is one of the most popular business models in the world in which entrepreneurs hire independent people to offer products and related services directly to the customers. In the United States alone there are more than 6+ million part-time and 1+ million full-time sellers to deal with an estimated 36.9 million customers

The Top Direct Selling Companies in the world in 2021 includes the following brand names

1. Amway

 

• Origin Country: United States
• Co-founders: Richard DeVos and Jay Van Andel
• Founded: 9th November 1959
• Headquarters: Ada, Michigan, United States
• Employees: 16,000+
• Parent: Alticor
• Revenue (TTM): $ 8.5 billion for the fiscal year 2020
• Net Income (TTM): $ billion for the fiscal year 2020
• Number of salespeople in the US: 1,000,000
• Turnover: 8,80 Billion USD

Amway is one of the top global direct sales company that has spread its business to 100+ countries around the world with help of sub-brands like XS Energy, Atmosphere, eSpring, Artistry, Nutrilite, Glister and Amway Home.

The leading multi-level marketing model Amway deals in beauty care products, health, personal care products, home care products and energy products like vitamin and mineral supplements. Its products are most popular with the female population although its health products are equally popular amongst men.

2. Natura & Co

• Origin Country: Brazil
• Founded: 1969
• Headquarters: Sao Paulo, Brazil
• Employees: 40,000+
• Turnover: 4.4 billion USD
• Revenue (TTM): $ 7.195 billion for the year ending 31st March 2021 with an up of 323.65% year-over-year
• Net Income (TTM): $ 0.031 billion for the year ending 31st March 2021 with a decline of 116.66% year-over-year

Natura & Co is a single-level global model that has spread its product presence to 73 countries through 3,200 stores, an online website and 1.7 million consultants. It is associated with the cosmetics industry and deals in the manufacturing and selling of a unique and eco-friendly product line that includes hair care, perfumes, cosmetics, solar filters, and household items.

Creditable products and sustainable performances have helped Natura & Co to become the largest pure-play cosmetics global brand in the world since January 2020.

3. Herbalife Nutrition

 

• Origin Country: United States
• Founder: Mark R Hughes
• Founded: February 1980
• Headquarters: Los Angeles, United States
• Employees: 8,900+
• Global Net sales: 5.5 billion USD (2020)
• Number of salespeople in the US: 4.5 million
• Turnover: 4.50 billion USD
• Revenue (TTM): $ 5.781 billion for the year ending 31st March 2021 with an up of 16.38% year-over-year
• Net Income (TTM): $ 0.474 billion for the year ending 31st March 2021 with an up of 82.25% year-over-year

High standard business policies, direct communication method with customers and quality products has made Herbalife Nutrition one of the largest direct sellers in the world. It has spread its presence to 94 countries with main markets in the Asia-Pacific region and North America and operates through a network of autonomous members and distributors.

The brand is associated with dietary supplements and deals in developing and marketing personal care, sports nutrition, weight management, and nutrition supplementary products. It has pledged its full support to Herbalife Family Foundation to offer better nutritional choices to needy children.

4. Vorwerk

• Origin Country: Germany
• Founded: 1883
• Headquarters: Wuppertal, Germany
• Employees: 12,227+
• Turnover: 4.20 billion USD
• Revenue (TTM): $ 4.48 billion for the fiscal year 2020

Vorwerk is a limited partnership company that operates as a single-level model. It has spread its global reach to 70 countries with help of 633,128 sales representatives

Vorwerk is a corporate group associated with several industries like services, cosmetics, perfumes, body care, fitted kitchens, carpets and household appliances. It has founded “The Vorwerk Family Fund” In the year 2002 and through the charitable foundation offers help to a Children’s Village in Hyderabad and Costa Rica.

5. Coway

 

• Origin Country: South Korea
• Founded: 1989
• Revenue (TTM): $ 2.8 billion for the fiscal year 2020

Coway is a premium brand that has a product reach of more than 6 million customers. It ranks at 5th position in the list of top 20 direct sales companies because of high-tech products, 182 cutting-edge devices, one of the world’s largest R&D centre and unparalleled door-to-door service

Coway deals in the convenience products like air purifiers, water purifier, cosmetics, mattresses, water softeners and bidets. The company has 370+ researchers attached with its brand to offer products that will help to maintain a healthy lifestyle and clean environment. Coway encourages the active participation of all its employees in community service programs.

6. Nu Skin

• Origin Country: United States
• Founded: 1984
• Headquarters: Provo, Utah, USA
• Employees: 4,900+
• Number of salespeople in the US: 1.2 million
• Turnover: 2.28 billion USD
• Revenue (TTM): $ 2.5 billion for the fiscal year 2020
• Net Income (TTM): $ 191 million for the fiscal year 2020

Nu Skin occupies the 6th position in the list of top 20 direct sales companies of the world in 2021. It is a multi-level business infrastructure that has spread its product presence through direct sales in fifty-four global markets

Nu Skin is associated with wellness solutions and beauty products that include dietary supplements, body care, oral care, hair care, spa systems and essential oils. As part of CSR activities, the company has launched “Nu Skin Force For Good Foundation” that will help to minimize poverty, illiteracy, and disease from the lives of children

7. Primerica

• Origin Country: United States
• Founded: 10th February 1977
• Headquarters: Duluth, Georgia, USA
• Turnover: 1.69 billion USD
• Revenue (TTM): $ 2.330 billion for the year ending 31st March 2021 with an up of 11.9% year-over-year
• Net Income (TTM): $ 0.410 billion for the year ending 31st March 2021 with an increase of 14.55% year-over-year

Primerica is a business model associated with multilevel marketing, debt management plans, credit monitoring and financial services. It offers investments and insurance opportunities to middle-income families settled in Canada and United States.

The publicly traded company uses eleven tiers of recruiters and sales representatives to sell products and services like term-life insurance, mutual funds, home insurance and auto insurance for a commission

8. Young Living

• Origin Country: United States
• Founder: Donald Gary Young
• Founded: 1993
• Headquarters: Lehi, Utah, USA
• Sales Representatives: 1.5 million
• Turnover: 1.50 billion USD
• Established Commission Payout: 770 million USD per year in 2020
• Revenue (TTM): $ 2.2 billion for the fiscal year 2020

Young Living occupies the 8th position in the list of top global direct sales companies. It has a multilevel marketing model that is associated with essential oils and related products like natural blends, home products, essential oils, multivitamin wellness items, alternative medicines, skincare, body care and bath products.

It sells its products through distributors and online website in several countries.

9. eXp Realty

• Origin Country: United States
• Founded: 2009
• Headquarters: Washington, USA
• Employees: 10,001+
• Revenue (TTM): $ 1.8 billion for the fiscal year 2020

eXp Realty is a publicly-traded company associated with residential real estate. It acts as a subsidiary company and is placed at 9th position in the list of top 20 direct sales company in the world in 2021.

eXp Realty is a brokerage firm that hires direct representatives to sell its real estate products to the interested party for a commission.

10. PM-International

• Origin Country: Germany
• Founder: Rolf Sorg
• Founded: 1993
• Headquarters: Schengen, Luxembourg
• Head Office: An der Hofweide, Germany
• Employees: 450 – 500
• Revenue (TTM): $ 1.71 billion for the fiscal year 2020

PM-International is a Limited Liability Company that has adopted the direct selling model. It is a supplier, manufacturer and exporter of beauty, health and wellness products and deals primarily in cosmetics and food supplements through its own brand Fitline

PM-International has the distinction of being the largest direct sales company in Europe. It has a product presence in 35 countries and sells its products through distributors and direct sales centres.

11. Tupperware

• Origin Country: United States
• Founder: Earl Tupper
• Founded: 1946
• Parent Company: Tupperware Brands
• Turnover: 2.26 billion USD
• Revenue (TTM): $ 1.740 billion for the year ending 31st March 2021
• Net Income (TTM): $ 112 million for the year ending 31st March 2021
• Number of salespeople in the US: 3 million

Tupperware is a subsidiary company that operates on both single-level and multi-level marketing models and has spread its product presence to more than 100+ countries

Tupperware is associated with home products used for serving, storage and preparation. The company develops, distributes, manufactures and markets its products through direct sales representatives. Two of its top market places are Germany and Indonesia.

12. Atomy

• Origin Country: South Korea
• Founder: Han-Gill Park
• Founded: June 2009
• Global sales: 1.73 billion USD
• Revenue (TTM): $ 1.48 billion for the fiscal year 2020
• Worldwide members: 12,441,528

Atomy has been ranked at 12th position in the list of top direct selling companies in the world. The company has shown a remarkable growth of 13.90% in the last year and plan to extend its market to China, Turkey, Colombia and India in the coming days. Currently, it has a product presence in United States, Taiwan, Canada and Japan.

Atomy has the distinction of earning 100+ billion KRW for five years in a row in this industry. At the onset, it had only 33 products in its portfolio but now it has increased to 426 products in categories like fashion, food, home goods beauty and health food.

13. Oriflame

 

• Origin Country: Sweden
• Co-founders: Jonas af Jochnick, Robert af Jochnick and Bengt Hellsten
• Founded: 1967
• Headquarters: Schaffhausen, Switzerland
• Employees: 6,000+
• Revenue (TTM): $ 1.38 billion for the fiscal year 2020
• Turnover: 1.3 billion Euros

Oriflame is a multilevel marketing model that has spread its product presence across 60 countries through an online website and recruited consultant. It has 3 million brand partners who help in selling its products to interested customers

Oriflame has a vast product list of 1,000 products attached to its brand name which includes fragrances, cosmetics, skincare, wellness, hair products, bath and body and health products

14. Usana Health Sciences Inc.

• Origin Country: United States
• Founder: Myron Wentz
• Founded: 1992
• Headquarters: Utah, USA
• Employees: 1,943 (2020)
• Turnover: 1.04 billion USD
• Brand Equity: 441.65 million (2020)
• Revenue (TTM): $ 1.35 billion for the year 2020
• Revenue: 308 million USD for Q1 2021
• Net Income (TTM): $ 125 million for the year 2020
• Net Income: 31 million USD for Q1 2021

Usana Health Sciences Inc. occupies the 14th position in the list of top 20 direct sales companies. It follows a multi-level marketing approach and sells its products in 24 countries with help of independently working distributors and via the internet.

Usana is associated with the nutrition industry and deals in product categories like personal care, skincare, energy products, weight management and nutritional supplements.

15. Ambit Energy

• Origin Country: United States
• Founder: Jere Thompson, Chris Chambless
• Founded: 2006
• Headquarters: Dallas, United States
• Turnover: 1.1 billion USD
• Revenue (TTM): $ 1.12 billion for the fiscal year 2020
• Independent consultant: 250,000

Ambit Energy is one of the internationally acclaimed companies that follows a multi-level marketing approach for its business activities. It has a widespread network of distributors who work with the customers with help of direct sales.

It is associated with the energy industry and provides natural gas, solar services, Green e-plans and electricity to its customers. Ambit Energy has spread its presence to 17 states of the United States and in Canada and Japan.

16. Telecom Plus

• Origin Country: United Kingdom
• Founded: 1996
• Headquarters: London, United Kingdom
• Employees: 2000+
• Revenue (TTM): $ 1.09 billion (2020)
• Net Income (TTM): 35.8 million Pound (2020)
• Operating Income: 50.2 million Pound

Telecom Plus takes the help of multi-level business infrastructure to recruit distributors who can deal directly with customers. It is associated with the telecommunications industry and is a public utility supplier that supplies cashback card services, mobile, broadband, landline, electricity and gas services to both businesses and residential areas.

Telecom Plus is listed on the London Stock Exchange and is also a constituent of the FTSE 250 Index.

17. POLA

• Origin Country: Japan
•  Founded: 1929
• Turnover: 2.44 billion USD
• Revenue (TTM): $ 0.97 billion for the fiscal year 2020
• Established Commission Payout: 339.15 million USD per year in 2020

POLA is placed at 17th position in the list of top direct selling companies. It has nine cosmetic product brands which have different sales channels and price ranges. Their main product line deals with daily-use skin care products.

In Japan, POLA takes the help of sales representatives to market its products. Currently, more than 150,000 ladies across Japan known as POLA ladies are given special training so that they can deal with customers effectively

18. Medifast

• Origin Country: United States
• Founded: 1980
• Headquarters: Baltimore, Maryland, USA
• Employees: 550+
• Revenue (TTM): $ 0.94 billion (2020)
• Net Income (TTM): $ 103 million (2020)

Medifast is one of the publicly traded companies that has taken the help of a multi-level approach for its business. It is associated with the weight loss and nutrition industry and sells and distributes its products through franchised weight-loss clinics, telemarketing, multilevel marketing, team members and website

In the year 2017 Medifast introduced a new product line named Optavia Essentials whose products are sold directly from the coach to the customer.

19.

• Origin Country: United States
• Founder: Colette Gunnel and Kara Egan
• Founded: 2003
• Headquarters: Meridian, Idaho, USA
• Employees: 1056+
• Revenue (TTM): $ 0.89 billion for the fiscal year 2020

Scentsy is a privately held company that has spread its product presence to several countries like United States, Canada, New Zealand, Australia and Germany.

Scentsy has adopted a multilevel marketing strategy and sells its products through only independently operating consultant and no retail sales. Its product portfolio includes scented products like wax warmers and candles

20. The Beachbody Company

• Origin Country: United States
• Founder: Jon Congdon and Carl Daikeler
• Founded: 1998
• Headquarters: Santa Monica, California, USA
• Revenue (TTM): $ 0.88 billion

The Beachbody Company is a model that operates with help of independently operating coaches, team members and sales consultants through its high profile brands Openfit, Beachbody On Demand and Team Beachbody. It has spread its presence to United States, France, United Kingdom and Canada.

The Beachbody Company is associated with dietary supplements, streaming media and fitness industries and has a diversified product portfolio that includes Superfoods, Beachbar and Shakeology.

Some renowned direct selling companies which have made a name for themselves in the global industry are

21. Avon
22. Mary Kay
23. Beauty Counter
24. Lularoe
25. Paparazzi
26. Pampered Chef
27. Usborne Books
28. Infinitus
29. Melaleuca
30. Forever Living
31. SunHope

Conclusion

During recent years we have seen a significant rise in direct selling companies who have discarded the services of middlemen and have appointed independent salesmen. They deal directly with the customers so that any given deal is mutually satisfying and beneficial for all parties involved be it the buyer, or a seller or the direct sales representative.