The hospitality industry is one of the most important sources of income for a country and generates revenues in trillions. It spans various sectors like hotels, resorts, rentals and restaurants and is an integral part of the tourism industry.
In this article, we rank the top 20 Hotel brands worldwide in 2021
Table of Contents
Some of the top 20 hotel brands in the world in 2021 include
1. Hilton Worldwide
- Origin Country: America
- Founder: Conrad Hilton
- Founded: 31st May 1919
- Headquarters: Virginia, United States
- Revenue (TTM): $ 3.261 billion for the year ending 31st March 2021
- Net Income (TTM): $ -0.841 billion for the year ending 31st March 2021
- Brand value: $ 10,933 million (2020)
- Number of Guestrooms: 983,465
- Number of properties: 6,215
- Number of locations: 6478 (31st December 2020)
Hilton Worldwide is associated with the hospitality industry and has spread its presence to 118 countries with 5,405 franchised properties and 690 managed properties. One of its most popular properties is Hilton Garden Inn.
Some of the Hilton Worldwide properties in different tiers include
- Luxury Collection: Conrad Hotels & Resorts
- Upper Upscale: Canopy by Hilton
- Upscale: Hilton Garden Inn
- Upper Midscale: Hampton by Hilton
- Midscale: Tru by Hilton
- Timeshare: Hilton Grand Vacations
- Former: Coral by Hilton
2. Marriott International Inc.
- Origin Country: America
- Founder: J Willard Marriott and Alice Marriott
- Founded: 5th March 1927
- Headquarters: Bethesda, United States
- Employees: 121,000 (2020)
- Revenue (TTM): $ 8.206 billion for the year ending 31st March 2021
- Net Income (TTM): $ -0.309 billion for the year ending 31st March 2021
- Brand value: $ 6,028 million (2020)
- Number of Guestrooms: 1,400,693
- Number of properties: 7,484
At a second position in the list of top 20 hotel brands is Marriott International Inc. The hospitality industry giant licenses and franchises hotels, resorts, seasons hotels, timeshare and residential properties. Based on the number of rooms Marriott International is the largest hotel brands in the world
Marriott International operates 30 brands in the international market like the
- Marriott Executive Apartments
- Autograph Collection Hotels
- JW Marriott Hotels
- Protea Hotels
- Westin Hotels
- Gaylord Hotels
- Delta Hotels
- Renaissance Hotels
- Marriott Vacation Club
It has a loyalty program called Marriott Bonvoy for guests who are loyal to the Marriott International brand.
3. Hyatt Hotels Corporation
- Origin Country: America
- Founder: Hyatt Robert von Dehn and Jack Dyer Crouch
- Founded: 27th September 1957
- Headquarters: Chicago, United States
- Employees: 100,000 (2019)
- Revenue (TTM): $ 1.511 billion for the year ending 31st March 2021
- Net Income (TTM): $ -0.904 billion for the year ending 31st March 2021
- Brand value: $ 4,532 million (2020)
- Number of Guestrooms in Hyatt Hotels Corporation: 228,351
- Number of properties: 939
- Number of Locations: 1000 ( 2021)
Hyatt Hotels Corporation operates and franchises business and luxury resorts, destination hotels and vacation properties. It has spread its presence to 60 countries with help of 20 brands.
The properties of Hyatt Hotels Corporation include boutique hotels and full service for business and leisure travelers and clients looking for luxury accommodations. The portfolio of Hyatt Hotels Corporation includes
- Grand Hyatt Hotels
- Hyatt House
- Hyatt Centric
- Park Hyatt
4. Holiday Inn
- Origin Country: America
- Founder: Kemmons Wilson
- Founded: 1st August 1952
- Headquarters: Denham, United Kingdom
- Brand value: $ 4,496 million (2020)
- Number of rentable rooms: 214,000 (30th September 2018)
- Number of properties: 1,173 active hotels
Holiday Inn is placed at 4th position in the list of top hotel brands as per brand value. It is a subsidiary of Intercontinental Hotels Group and with time has become one of the largest hotel chains in the world.
Holiday Inn is an all-seasons hotels resorts and rentals in places like Asia-Pacific, Africa, Middle-East, Europe and the Americas. Important brands under its wing include
- Holiday Inn Hotel and Suites
- Holiday Inn Select
- Holiday Inn Club Vacations
5. Hampton Inn
- Type: Franchise
- Founder: Promus Hotel Corporation
- Founded: 1984
- Headquarters: Memphis
- Brand value: $ 3,871 million (2020)
- Number of Guestrooms: 266,933 ( 31st December 2019)
- Number of properties: 3,871
- Countries: 30
Hampton Inn is a part of hotel brands trademarked by its parent company Hilton Worldwide. These are managed as franchisees and are mostly operated independently.
Hampton Inn is a chain of upper-midscale hotels with an affordable price range and limited food and beverage options.
6. Shangri-La Hotels and Resorts
- Origin Country: Hong-Kong based
- Founder: Malaysian tycoon Robert Kuok
- Founded: 1971
- Headquarters: Hong Kong
- Revenue (TTM): $ 2.43 billion (2019)
- Net Income (TTM): $ 169.7 million (2019)
- Brand value: $ 2,468 million
- Number of Guestrooms: 40,000
- Number of properties: 100 luxury hotels
- Owner: Kerry Properties
One of the top hotel brands in the world, Shangri-La Hotels and Resorts has a presence in Australia, North America, Middle East, Europe, Asia and Africa. The five-star lodgings, senses, hotels, resorts, spas and exemplary services are meant for business and luxury travelers
Some notable hotels under this brand include
- Shangri-La Beijing
- Shangri-La Hotel, Tokyo
7. Double Tree
- Origin Country: America
- Founder: Samuel F Kitchell
- Founded: 1969
- Headquarters: McLean, United States
- Brand value: $ 2,399 million (2020)
- Number of Guestrooms: 135,745 (31st December 2019)
- Number of properties: 587 (31st December 2019)
Double Tree is one of the top hotel brands chains that act as a subsidiary of Hilton Worldwide. Some of the hotels are independently franchised and some hotel brand managed by Hilton Worldwide.
Double Tree is a full-service hotels brand meant for business travelers and luxury travelers. Signature things attached to this hotel brand are its chocolate chip cookies offered to all the guests. It offers lower-cost options to convince operators to choose their brand above others.
8. Mercure
- Origin Country: France
- Founded: 1973
- Headquarters: Evry, France
- Revenue (TTM): $ billion
- Net Income (TTM): $ billion
- Brand value: $ 2,333 million (2020)
- Number of Guestrooms:
- Number of properties: 810
- Countries: 60
Mercure hotel brand is placed at 8th position in the list of top 20 hotel brands based on brand value. It is a midscale brand with traditional hotels that was acquired by Accor in the year 1975.
Mercure hotel brand has several new brands, hotels, resorts under its umbrella that includes
- Grand Mercure – a premium luxury hotels brand
- Pullman
- All Seasons Hotels, Resorts
All the guestrooms have been renovated and modernized to meet the needs of business travelers, luxury travelers and other guests.
9. Wyndham Hotels & Resorts Inc.
- Origin Country: United States
- Founder: Trammell Crow
- Founded: 1981
- Headquarters: Parsippany, United States
- Revenue (TTM): $ 1.193 billion for the year ending 31st March 2021 with a 40.2% decline in year-over-year
- Net Income (TTM): $ -0.130 billion for the year ending 31st March 2021 with a 182.28% decline year-over-year
- Brand value: $ 1,879 million (2020)
- Number of Guestrooms: 831,025
- Number of properties: 9,280
Wyndham Hotels & Resorts Inc. is the largest hotel franchisor with 21 hotel brands under its wing that are spread across 80 countries in the world. The hotel brands are split into seven categories like
- Wyndham Grand under Distinctive
- Wyndham Garden Hotels under Midscale range
- Hawthorne Suites under Extended Stay
Wyndham Grand and Wyndham Garden Hotels are some of its most popular hotel brand for luxury travelers and business travelers.
10. Courtyard Marriott
- Founded: 1983
- Brand value: $ 1,768 million (31st December 2020)
- Number of Guestrooms: 187,095 (June 2020)
- Number of properties: 1,254 (June 2020)
Courtyard Marriott occupies the 10th position in the list of top 20 hotels based on brand value. It is a mid-scale range of hotel brand owned by Marriott International and meant for business travelers and families travelling for leisure.
The hotel brand offers accommodations with modern furnishings, couches, desks and free internet access. Most locations have a bistro with freshly cooked breakfast which is paid and not complimentary, a lobby and a bar with extended hours
Some notable hotels include
- Courtyard Marriott in Montvale, New Jersey
- Courtyard Marriott, Hemdon, Virginia
11. Intercontinental Hotels Group
- Origin Country: United Kingdom
- Trade Name: ING Hotels & Resorts
- Founded: 15th April 2003
- Headquarters: Denham, England
- Employees: 350,000 (2020)
- Revenue (TTM): $ 2.394 billion for the year ending 31st December 2020
- Net Income (TTM): $ 269 million for the year ending 31st December 2020
- Number of Guestrooms: 886,036 (2020)
- Number of properties: 5,964 (2020)
Intercontinental Hotels Group is a British group listed on the London Stock Exchange. Associated with the hospitality industry it is one of the major hotel brands in the world in 2021.
Nearly 5,400 hotels of Intercontinental Group are franchised and 907 are managed by the hotel brand itself. IHG operates under four collections of major brands like
The Luxury Collection
- Regent Hotels
- Six Senses Hotels, Resorts, Spas
- Hotel Indigo
The Premium Collection
- Crowne Plaza Hotels & Resorts
The Essentials Collection
- Holiday Inn Express
The Suites Collection
- Staybridge Suites
12. Crowne Plaza Hotels & Resorts
- Founded: 1983
- Headquarters: Denham, United Kingdom
- Employees: 4,621
- Revenue (TTM): $ 1.8 billion for the year ending 31st December 2020 with a 57.3% decline from the year before
- Number of Guestrooms: 120,582
- Number of properties: 431
Crowne Plaza Hotels & Resorts is a hotel chain of upscale and full-service hotels that caters to business travelers looking for halls that will enable conventions and meetings to take place.
Crowne Plaza is under the wing of Intercontinental Hotels Group. The hotel brands operate in nearly 100 countries and are located near resorts, towns and airports. The biggest of its hotels is the Crown Plaza Belgrade in Europe.
Some notable hotels include
- Crowne Plaza Belgrade
- Crowne Plaza Copenhagen Towers
13. Sheraton Hotels & Resorts
- Founder: Ernest Henderson, Robert Moore
- Founded: 1937
- Employees: 145,000
- Number of Guestrooms: 155,617 (June 2020)
- Number of properties: 463 (September 2020)
Sheraton Hotels & Resorts is an international chain of semi-luxury hotel brands owned by Marriott International. It has opened its hotel brands in Middle-east, Europe, South and Central America, Asia Pacific, Africa, North America and the Caribbean.
Sheraton Hotels & Resorts include the ITT Sheraton Luxury collection whose flagship division is
- St Regis
- Four Points by Sheraton, a midscale hotel brand.
14. Ramada Worldwide
- Origin Country: United States of America
- Founder: Marion W Isbell and Michael Robinson
- Founded: 1953
- Headquarters: Parsippany, United States
- Number of Guestrooms: 114,614
- Number of properties: 811 (31st December 2018)
Ramada Worldwide is a multination chain of hotel brands owned by Wyndham Hotels & Resorts and spread across 60 countries
The Ramada hotel brands offer different tiers based on services and price range like
- Ramada Resorts
- Ramada Plaza
- Ramada Hotel and Suites
These include budget-oriented, full-service properties, full-service hotels with room service, lower upscale properties and resorts in tourist destinations
15. Premier Inn
- Origin Country: United Kingdom
- Founder: Whitbread
- Founded: 1987
- Headquarters: Dunstable, England
- Revenue (TTM): 590 million Pound
- Market Share: 11%
- Number of Guestrooms: 72,000
- Number of properties: 800
Premier Inn is a budget hotel brands that offer a superior customer experience to its guests. The hotels are located at airports, suburban locations and city centres. This hotel brand accounts for 70% of Whitbread’s earnings.
Most of the Premier Inn hotel brands have on-site restaurants to offer personalized service to their guests. It was the first budget hotel chain in the United Kingdom to invest in full-time advertising.
Some notable hotels include
- Premier Inn, Orchard Park, Cambridge
- Premier Inn Waterloo, London
16. La Quinta Inns & Suites
- Origin Country: United States
- Founded: 1968
- Headquarters: 909 Hidden Ridge, Texas, United States
- Employees: 9000
- Number of Guestrooms: 89,456
- Number of properties: 914
La Quinta Inns & Suites is a hotel chain of limited service that acts as a subsidiary under its parent company Wyndham Hotels and Resorts. It has spread its presence to countries like Honduras, Mexico, Canada and the United States.
The type of rooms varies by hotels as it targets price-conscious traveller and middle-income group of families and travellers. The base price is 50 dollars for a room and the rates are different for company-owned hotels and franchised hotels. Most of the hotel brands have a pool where the guests can spend quality time
Some notable hotels under this brand include
- La Quinta Hotel, Gillette, Wyoming
17. Embassy Suites
- Origin Country: United States
- Founder: Promus Hotel Corporation
- Founded: 1984
- Number of Guestrooms: 59,712
- Number of properties: 257
Embassy Suites is an upscale all-suites chain of hotel brands that have been trademarked by its parent company Hilton Worldwide. It has spread its presence across five countries the United States, the Caribbean, Latin America and Canada.
Embassy Suites hotels are owned and operated independently by franchisees and several of them have been named in the list of Fortune’s Best Companies for Customer Service.
Guest rooms in all-suite hotels of Embassy Suites have thoughtful; amenities like separate sleeping and living area. In the morning a complimentary free breakfast is offered and in the evening light snacks and drinks are provided to all the guests
Some notable hotels under this brand include
- Embassy Suites by Hilton Laredo
- Embassy Suites by Hilton Chicago
18. IBIS
- Founded: 1974
- Headquarters: Evry, France
- Number of Guestrooms: 155,678
- Number of properties: 1,233 ( December 2020)
IBIS is placed at the 18th position in the list of top 20 hotels in the world in 2021 based on brand value. It was the recipient of the Award for Development at the Global Lodging Forum in 2013 and 2014 and Best Communication Campaign by the Worldwide Hospitality Awards 2012 and 2014.
IBIS is an economy hotel brand owned by its parent company Accor. The economy megabrand offers thoughtful amenities like personalized service, fine accommodations with upgraded pillows, mattresses and digital access.
Some notable hotels under this brand include
- Ibis Styles
- Ibis Budget
19. Homewood Suites
- Origin Country: United States
- Founder: Promus Hotel Corporation
- Founded: 1989
- Number of Guestrooms: 57,545
- Number of properties: 505 (31st December 2019)
Homewood Suites is an all-suite chain of hotel brands that act as a part of its owner company Hilton Worldwide. The residential-style hotels are located in suburban locations and spread across countries like Mexico, Canada and the United States.
The hotel brand is owned and operated independently through franchisees at vacation destinations. It competes with rival brands in the upper-scale tier that belongs to the extended-stay market. The hotel brand offers its guests thoughtful amenities like free breakfast served hot every morning and also an evening reception from Monday – Thursday with offering that include light food options, soft drinks, house wine and draft beers.
Some notable hotels under this brand include
- Homewood Suites by Hilton davenport
- Homewood Suites by Hilton in Markham
20. Westin Hotels & Resorts
- Origin Country: America
- Founder: Severt W Thurston and Frank Dupar
- Founded: 1930
- Headquarters: Stamford, United States
- Number of Guestrooms: 82,608 (June 2020)
- Number of Guestrooms in the Pipeline: 15,741
- Number of properties: 242 (September 2020)
- Number of Properties in the Pipeline: 58
Westin Hotels & Resorts is a chain of upscale hotels that acts as a subsidiary of its parent company Marriott International. It also has a subsidiary hotel brand of its own named Element by Westin.
Westin Hotels & Resorts is the first hotel brands to offer personal voice mail in every guestroom, 24-hour room service and guest credit cards.
Some notable hotels under this brand include
- The Westin Dhaka
- The Westin Charlotte
Some notable hotel brands name that should be included in the list of top hotel brands are
- Jin Jiang International hotel Groups
- Accor Hotels
- Gaylord Hotels
- Four Seasons Hotels, Resorts
- Delta Hotels
- Renaissance Hotels
- Hotel Indigo
- Choice Hotels
Conclusion
The hotel brands offer impeccable services and an exemplary product portfolio along with loyalty programs so that their guests keep on choosing them for future stay-ins. The hotel industry is no doubt going through a slump because of the pandemic but the silver lining is that most parts of the world are opening once again and this will help to recover from the existing loss
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