Top Personal care brands 2023

The top personal care brands in the world are showing unprecedented growth status because of their willingness to cater to the changing consumer preferences for natural products in the personal care industry. They have started investing in sustainable efforts, non-toxic ingredients, eco-friendly practices and cruelty-free products to widen their organic, natural or herbal product lines.

The top personal care brands have increased their product line to satisfy the personal expectations and needs of the customer fully. These brands focus on how skin reacts to specific ingredients and then create products based on skin types and customer preferences.

The personal care brands are creating dermatologists-recommended product lines that will soothe and protect sensitive skin, relieve redness, skin irritation, breakouts and even conditions like eczema and rosacea and work as antioxidants on gentle skin for a smooth and youthful look.

A complete guide of the top personal care brands and a definitive list of the best skincare products they are offering in 2023 are as follows-

An Overview of 16 Top Personal Care Brands in the World in 2023 Based on Brand Value

1. L’Oréal

• Origin Country: France
• Founder: Eugene Schueller
• Founded: 1909
• Headquarters: Clichy, France
• Employees in 2023: 87,974
• Annual Revenue in 2023: 38.199 billion USD
• Net Income in 2023: 5.439 billion USD
• Market Cap in 2023: 180.41 billion EUR
• Company Ecommerce Site: www.loreal.com
• Brand Value in 2023: 47.480 billion USD

The French company L’Oréal is ranked 1st in the list of the top personal care brands in the world in 2023 based on brand value. It is also the largest cosmetics company in the world that puts the focus on the product category through Consumer Products Division, Professional Products Division, L’Oréal Luxe Division and Active Cosmetics Division.

The first product category of L’Oréal was hair care with the launch of Oréale, a hair dye formula. Currently the personal care brand markets nearly 500+ brands like NYX Cosmetics and Valentino in every category of beauty, haircare and cleansing products like makeup, cleanser and formulations.

L’Oréal is one of the best skincare brands in the world and its high-quality products are found in supermarkets, hair salons, beauty shops, health outlets, direct mail and pharmacies. Prominent L’Oréal Paris ambassadors include H.E.R., Violet Davis and Kate Winslet.

L’Oréal hero product

• L’OREAL REVITALIFT FILLER HYALURONIC ACID SERUM

Best personal care products from L’Oréal

• L’OREAL PARIS REVITALIFT LASER SPF20 DAY CREAM
• L’OREAL PARIS GLYCOLIC BRIGHT DAILY FOAMING FACE CLEANSER
• L’OREAL PARIS EXTRAORDINARY OIL SERUM – HAIR CARE

2. Lancôme

• Origin Country: France
• Founded: 1935
• Headquarters: Paris France
• Parent Company: L’Oréal
• Net Worth in 2023: 10.4 billion USD
• Company Ecommerce Sites: www.lancome.com
• Brand Value in 2023: 23.871 billion USD

If you are looking for one of the best skincare brands that can manage irritate skin or sensitive skin along with normal types of skin then look no further than Lancôme. It is placed 2nd in the list of the top personal care brands in the world in 2023 based on brand value.

Lancôme is a Luxury house that offers products in the cosmetics and perfumes category for the masses as well as makeup artists. Product offerings include premium makeup, fragrances and skincare products that even beauty editors are obsessed with. Lancôme perfumes are created in association with distinguished perfumers like Christian Biecher and Robert Gannon.

The packaging for Lancome’s Hypnose mascara was designed by Alber Elbaz which became a hit with fashion lovers. Celebrities associated with the company include Daria Werbowy, Arlenis Sosa and Drew Barrymore.

Hero products from Lancôme

• HYPNOSE
• THE VISIONNAIRE RANGE – IMPROVING SKIN PORES

Best personal care products from Lancôme

• LA VIE EST BELLE EAU DE PARFUM
• LASH IDOLE MASCARA
• ADVANCED GENIFIQUE FACE SERUM

3. Pampers

• Origin Country: United States of America
• Owner: Procter & Gamble
• Founded: 1961
• Headquarters: Ohio, U.S.
• Brand Value in 2023: 19.666 billion USD

Pampers, the American brand is at number 3 on the list of the top personal care brands in the world based on brand value. The name Pampers was given by Alfred Goldman who was working at Benton & Bowles as its creative director.

The product category includes diapers, baby wipes and training pants for babies. It was the first company to patent elasticized double gussets in a baby diaper in the year 1973.

Later in the year, 1982 Pampers introduced a wing fold diaper with leg gathers which became the industry standard from there on.

In 2018 Pampers introduced a diaper line titled “Pampers Pure” which was a natural and fragrance-free diaper. Currently, the brand offers products for babies of an all-age group from newborns to potty-training toddlers.

Pampers hero product

• PAMPERS AQUA PURE WIPES

Best personal care products from Pampers

• PAMPERS BABY DRY
• PAMPERS SENSITIVE
• PAMPERS SPLASHERS

4. Colgate-Palmolive

• Origin Country: United States of America
• Founded: 1806
• Headquarters: New York, USA
• Employees in 2023: 33,800
• Annual Revenue in 2023: 17.741 billion USD
• Net Income in 2023: 1.928 billion USD
• Market Cap in 2023: 64.70 billion USD
• Brand Value in 2023: 18.198 billion USD

If you ask a beauty editor which of the personal care brands offering is your preference then the most probable answer will be Colgate-Palmolive. It is an iconic brand with nearly 200 years of business experience that it brings to the forefront through innumerable products and services.

Colgate-Palmolive is one of the best skincare brands in the industry with a product presence in 200 countries all over the world.

The American company is involved in the consumer goods business and manufactures and distributes personal care, health care, household and veterinary products. In the personal care category, Colgate toothpaste and Palmolive soap are household names for oral hygiene and beauty product lines respectively.

Hero Products from Colgate-Palmolive

• PALMOLIVE HYDRATION COMBO: GEL FACE WASH AND MASQUE, WITH MULTANI MITTI AND LAVENDER
• COLGATE RENEWAL

Best personal care products from Colgate-Palmolive

• PALMOLIVE LUMINOUS OILS INVIGORATING BODY WASH, PEONY AND MACADAMIA
• PALMOLIVE NATURALS HEALTHY AND SMOOTH SHAMPOO
• COLGATE TOTAL SF WHITENING GEL

5. Gillette

• Origin Country: United States of America
• Previous Owner: The Gillette Company
• Current Owner: Procter & Gamble
• Introduced: 1901
• Company website: gillette.com
• Brand Value in 2023: 14.736 billion USD

The American brand Gillette is one of the best personal care brands in the world that offers shaving supplies and safety razors. The brand Gillette support men who want to manage the grooming process with help of some of the finest products and services.

If you turn the pages and look at the personal care industry then there are very few brands that are focused on male preferences and men’s sensitive skin. This is one of the few personal care brands that has created critically acclaimed technologically advanced products for men.

Products and services of Gillette include razors, blades, stylers, aftershave, shaving cream and shaving gel. The brand operates under Fusion5, MACH3, SkinGuard Sensitive, Guard3, Styler and Disposable Razor to offer products that will focus on beard styling, close shaving, shaving tricky areas, and ingrown hair prevention. It also offers skincare services to manage the grooming process through personalized contact from professionals.

Hero Product from Gillette

• GILLETTE MACH# SENSITIVE RAZOR

Best personal care products from Gillette

• GILLETTE GUARD SHAVING RAZOR
• ALL-PURPOSE GILLETTE STYLER: TRIMMER, SHAVER & EDGER
• GILLETTE FUSION HYDRA GEL SENSITIVE SKIN SHAVE GEL

6. The Estee Lauder Companies

• Origin Country: United States of America
• Founder: Estee Lauder and Joseph lauder
• Founded: 1946
• Employees in 2023: 63,000
• Annual Revenue in 2023: 17.275 billion USD
• Net Income in 2023: 2.187 billion USD
• Market Cap in 2023: 88.53 billion USD
• Company Ecommerce Site: www.elcompanies.com
• Brand Value in 2023: 14.170 billion USD

The Estee Lauder Companies is one of the top personal care brands in the industry and the 2nd largest cosmetics brand in the world that can claim legit skincare offerings based on customer preferences.

The highly popular American brand markets and manufactures innovative, technologically advanced and premium cosmetics, hair care, fragrance and skin care products that are gentle on the skin. Online and in-store beauty services include virtual consultations, customized skincare routines, virtual try-on shades according to preferences and live chat with an expert.

Estee Lauder operates through a diversified brand portfolio like Tom Ford Beauty, Jo Malone London and Clinique that helps the business to sell products in different countries via retail channels and digital commerce sites.

Hero Product from Estee Lauder

• ESTEE LAUDER SOFT CLEAN MOISTURE RICH FOAMING CLEANSER

Best personal care products from Estee Lauder

• ESTEE LAUDER PERFECTLY CLEAN MULTI-ACTION FOAM CLEANSER/PURIFYING MASK
• ESTEE LAUDER ADVANCED NIGHT MICRO CLEANSING FOAM
• ESTEE LAUDER GENTLE EYE MAKEUP REMOVER

7. Garnier

• Origin Country: France
• Founder: Alfred Amour Garnier
• Parent Company: L’Oréal
• Founded: 1904
• Headquarters: Clichy, Hauts-de-Seine, France
• Brand Value in 2023: 11.718 billion USD

Garnier is one of the best personal care brands in the industry that continues to offer products and solutions made with natural ingredients. The brand offers 7 major product categories that can easily meet customer needs and preferences at affordable rates. It has also developed product formulas and packaging that is biodegradable.

The French cosmetics brand has expanded its products and services portfolio to include Skin Naturals (sheet mask and bright complete), Garnier Men (acne fight, turbo bright and oil clear etc.), Hair colour and Hair Care.

Garnier hero Product

• GARNIER BRIGHT COMPLETE VITAMIN C SERUM GEL

Best personal care products from Garnier

• GARNIER PURE CHARCOAL FACE MASK
• GARNIER BRIGHT COMPLETE VITAMIN C UV CREAM
• GARNIER COCONUT WATER EYE MASK

8. Clinique

• Origin Country: United States of America
• Founder: Evelyn Lauder
• Founded: 1968
• Headquarters: New York City, U.S.
• Parent Company: The Estee Lauder Companies Inc.
• Customer Consultants in 2023: 22,000
• Annual Revenue in 2023: 252 million USD
• Company Ecommerce Site: clinique.com
• Brand Value in 2023: 11.388 billion USD

If you want to shop for one of the best dermatologist or beauty editor-recommended personal care brands and their products and services then it makes sense to go to a highly acclaimed brand like Clinique. Customers can access the company site to contact professionals for consultation and accurate skin diagnosis.

Clinique has spread its presence all over the world with help of 22,000 customer consultants. All Clinique products are free of fragrance, phthalates and parabens and the bottle packaging is specially designed to give a precise dose of treatment with every pump.

The first product from the company was a fragrance-free moisturizing lotion that helped the business to generate huge sales. Since then the company has expanded its product portfolio to include fragrances, toiletries, cosmetics and skincare products.

Hero products from Clinique

• CLINIQUE CULT CLASSIC – DRAMATICALLY DIFFERENT MOISTURIZING LOTION
• CLINIQUE DRAMATICALLY DIFFERENT HYDRATING JELLY

Best personal care products from Clinique

• CLINIQUE HAPPY EAU DE PARFUM SPRAY
• CLINIQUE MOISTURE SURGE 100H AUTO-REPLENISHING HYDRATOR
• CLINIQUE POP PLUSH CREAMY LIP GLOSS

9. Shiseido

• Origin Country: Japan
• Founder: Arinobu Fukuhara
• Founded: 1872
• Headquarters: Tokyo, Japan
• Employees in 2023: 46,000
• Annual Revenue in 2023: 4.306 billion USD
• Net Income in 2023: 0.023 billion USD
• Market Cap in 2023: 20.23 billion USD
• Brand Value in 2023: 7.946 billion USD

Shiseido is one of the oldest personal care brands and cosmetics companies in the world that has managed to create a niche place for itself in the industry through its products and services. The products of the largest cosmetic company in Japan are available in 120 countries at pharmacies, department stores and online shopping sites.

The beauty giant Shiseido is renowned for category firsts and innovations that have created ripples in the beauty industry. Besides the founding label, the company also owns several subsidiary companies and brands like Elixir, Haku and Revital.

Hero Products from Shiseido

• SHISEIDO VITAL PERFECTION UPLIFTING AND FIRMING CREAM
• SHISEIDO BIO-PERFORMANCE SUPER REVITALISING CREAM

Best personal care products from Shiseido

• SHISEIDO EXTRA CREAMY CLEANSING FOAM
• SHISEIDO CLEANSING OIL
• SHISEIDO WHITE LUCENT POWER BRIGHTENING MASK

10. Dove

• Origin Country: United Kingdom
• Owner: Unilever
• Founded: 1957
• Headquarters: London, United Kingdom
• Company Site: www.dove.com
• Brand Value in 2023: 7.114 billion USD

Dove is placed at 10th position in the list of the top personal care brands in the world in 2023 based on brand value. It has a product presence in 150 + countries all over the world and operates under the labels Dove, Dove Men+ Care and Baby Dove.

Dove products are cruelty-free and certified by PETA. The dermatologist and paediatrician tested Baby Dove products are safe and gentle and soothe the baby’s skin. Dove Men+ Care products are best for men who want to shop for skincare products suitable for different skin types.

Hero Product from Dove

• DOVE OXYGEN MOISTURE CONDITIONER

Best personal care products from Dove

• DOVE DRYNESS CARE CONDITIONER
• BABY DOVE MOISTURIZING CREAM RICH MOISTURE
• BABY DOVE BABY BAR

11. Nivea

• Origin Country: Germany
• Owner: Beiersdorf AG
• Introduced: 1911
• Brand Value in 2023: 6.786 billion USD

Nivea is one of the iconic personal care brands in the world with more than a hundred years of experience behind it. Millions of individuals shop for Nivea products through retail and online stores.

Nivea is one of the most profitable skincare brands of its parent company and in Germany ranks 1st in the category of “Most Sustainable and Eco-Friendly Brands in the Country”. The company works with green initiatives for skincare that is gentle on the skin.

Nivea is a sustainable skincare brand that wants to give customers access to some of the finest products for healthy skin. The product and services portfolio includes products related to the body, men, face and sun.

Hero product from Nivea

• NIVEA DERMA SKIN CLEAR ANTI-BLEMISH SCRUB

Best personal care products from Nivea

• NIVEA STRAWBERRY SHINE – LIP CARE
• NIVEA MILK DELIGHTS FACE WASH WITH CARING ROSEWATER
• NIVEA NATURALLY GOOD NATURAL AVOCADO BODY LOTION

12. Bath & Body Works Inc

• Origin Country: United States of America
• Founder: Les Wexner
• Owner: Leslie Wexner
• Founded: 1963
• Headquarters: Columbus, Ohio, U.S.
• Employees in 2023: 56,900
• Annual Revenue in 2023: 7.699 billion USD
• Net Income in 2023: 0.961 billion USD
• Market Cap in 2023: 10.46 billion USD
• Brand Value in 2023: 6.435 billion US

Bath & Body Works is one of the most popular personal care brands in the world with a huge market base in the USA. The popular skincare brand has a wide array of products that are loved by skincare lovers all over the world.

The Bath & Body Works sells candles, fragrances, lotions, cleansers, bath & shower, moisturizers and hand soaps. The products smell amazing and soothing and are made from natural ingredients. The bottle packaging also looks amazing.

Hero product from Bath & Body Works

• BATH & BODY WORKS COCONUT WATER HAND BUTTER HAND CREAM

Best personal care products from Bath & Body Works

• BATH & BODY WORKS BUTTERFLY – BODY LOTION
• BATH & BODY WORKS SUMMER MELODY DAILY NOURISHING BODY LOTION
• BATH & BODY WORKS EUCALYPTUS SAGE -ESSENTIAL OIL MIST

13. Huggies

• Origin Country: United States of America
• Owner: Kimberly-Clark
• Test Market: 1968
• Introduced: 1978
• Brand Value in 2023: 6.266 billion USD

Huggies is one of the most renowned and preferred personal care brands for babies in the world based on brand value in 2023. The product offerings include baby wipes, pull-ups, training pants and disposable diapers.

Huggies Nature Care diapers made with organic cotton contain no latex, chlorine or parabens and are soft and perfect for a baby’s skin, Huggies New Born Range has the best absorption rate and Huggies Premium Soft Pants has a wetness indicator to ensure a diaper change at the right time.

Huggies diapers are for newborns, infants and premature babies with both nighttime and daytime varieties. In 2009 the company introduced environmentally-friendly Pure & Natural Diapers and in 2019 plant-based material diapers called Special Delivery.

Hero product from Huggies

• HUGGIES WONDER PANTS DIAPERS, EXTRA SMALL

Best personal care products from Huggies

• HUGGIES COMPLETE COMFORT DRY PANTS
• HUGGIES SPECIAL DELIVERY BABY WIPES
• HUGGIES LITTLE SNUGGLERS DIAPERS

14. Maybelline New York

• Origin Country: United States of America
• Founder: Thomas Lyle Williams
• Founded: 1914
• Headquarters: Manhattan, New York City, United States of America
• Parent Company: L’Oréal
• Employees in 2023: 4,118
• Annual Revenue in 2023: 2.6 billion USD
• Company Ecommerce Site: maybelline.com
• Brand Value in 2023: 5.983 billion USD

Maybelline New York is one of the top personal care brands associated with the cosmetics industry. Product offerings include skincare, cosmetics and fragrance and services include a virtual platform titled “Makeup Studio” where interested clients can create an account, contact professionals, experiment virtually and order via email or/and direct contact.

Maybelline is one of the iconic and popular brands in the industry with a product offering for every skin tone and type. The renowned brand has gained global recognition because of celebrity associations like Jessica White, Gigi Hadid and Lynda Carter.

Hero product from Maybelline New York

• MAYBELLINE INSTANT AGE REWIND INSTANT PROTECTOR 4-IN-1 GLOW MAKEUP

Best personal care products from Maybelline New York

• MAYBELLINE GREEN EDITION BUTTERCREAM HIGH-PIGMENT BULLET LIPSTICK
• MAYBELLINE LIFTER GLOSS LIP GLOSS MAKEUP WITH HYALURONIC ACID
• MAYBELLINE NUDES OF NEW YORK 16 PAN EYESHADOW PALETTE

15. Pantene

• Origin Country: Switzerland
• Owner: Procter & Gamble
• Introduced: 1945
• Brand Value in 2023: 5.160 billion USD

If you are looking for one of the best personal care brands that specialize in hair care then choose Pantene as it is simply the best. Pantene products are used for hair treatment for hydration, hair fall control, anti-dandruff and scalp cleansing etc.

The brand is renowned for its unique offerings that have healing properties and helps the hair to grow thicker and stronger. Pantene Collections include Core Benefits, Micellar Series, 3 Minute Miracle, Nutrient Blend Collection, Miracles Collection and No Rinse Conditioner.

HeropProduct from Pantene

• PANTENE PRO-V – 2-in-1 SHAMPOO AND CONDITIONING FORMULA

Best personal care products from Pantene

• PANTENE DAILY MOISTURE RENEWAL SHAMPOO
• PANTENE REPAIR & PROTECT CONDITIONER
• PANTENE MIRACLE MOISTURE BOOST SHAMPOO WITH ROSE WATER

16. La Roche-Posay

• Origin Country: France
• Founded: 1975

If you have sensitive skin and are battling skin conditions, dryness, anti-ageing, irritation and breakouts then the company to opt for is La Roche Posay. The personal care brand is a favourite of regular customers, dermatologists, as well as beauty editors as the product offerings, is gentle and soothing on the skin.

The company has been known to conduct 600+ clinical studies on different skins to create unparallel products. The collection includes night creams, under-eye creams, toners, sunscreen, masks, acne products, cleansers and moisturizers etc.

In 2016 the company launched the first skin sensor that could monitor UV exposure and in 2019 the first dermatologists-approved web app to provide personalized recommendations on acne-prone skin.

La Roche-Posay is a premium French brand that holds a unique place in the personal care industry with its active formulations. It offers a line of luxury skincare products that kill free radicals and benefit every skin and age.

Hero product

• ROSALIAC AR INTENSE SERUM

Best personal care products from La Roche-Posay

• LA ROCHE POSAY EFFACLAR ASTRINGENT LOTION
• HYALU B5 ANTI-AGING SERUM PURE HYALURONIC ACID
• ANTHELIOS MINERAL TINTED SUNSCREEN

Conclusion

The personal care industry is expected to reach total revenues of 253 + billion USD by the end of 2023 and show a CAGR of 8.76% for 2023-27 with a market volume of 354+ billion USD by the year 2027. Expected user penetration for 2023 is 14.5% and an expected hit of 19.1% by 2027.

The top personal care brands in the industry with some amazing oral hygiene, hair care and skin care products created with trending ingredients for all skin types that make sense to use. The hero products of the personal care brands are the go-to products that will benefit the business as well as the customers they are catering to at large.

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