What is a CPG Brand? CPG Explained with Help of An Example
The term CPG stands for Consumer Packaged Goods and it can be defined as the products that are sold very quickly in the marketplace and at very reasonably low prices. They are also known as FMCG i.e. Fast Moving Consumer Goods. The examples of CPG include the products and goods that are non-durable in nature such as beverages, packaged food items, toiletries, medical drugs that are sold over the counter, and other such consumable products.
The Consumer Packaged Goods have a shorter shelf life as they are majorly perishable in nature and the quality of the products deteriorates very quickly due to the environment and time factors. The high consumer demand is also one of the prime reasons for the fast moving of such goods and products.
Top 10 CPG Brands in the market (Consumer Packaged Goods Companies) :
Dove, the very famous health, and beauty brand is owned by Unilever Company and is ranked amongst the Top 10 CPG Brands. The main target audience of the brand is women from the age group of 15 to 45 years and offers the range of beauty products such as face wash, body wash, soaps, shampoos, conditioners, and more that are known for the rich creamy lather and texture with the white and subtle color shades becoming synonym with the brand and its offerings.
The tonality of the popular CPG Brand displays sincerity and value offerings plus the marketing technique opted by the brand’s print and television commercials showcase real women facing real beauty problems with the products of the brand providing the best of solutions.
The cosmetic giant finds its place amongst the Top 10 CPG Brands with its unique beauty products ranging from shampoos, conditioners, color masks, and various other cosmetic products such as nail paints, lipsticks, and more with the prime and only target audience being women. The brand has hired various brand ambassadors in almost every operational country having the celebrity likes of Jane Fonda, Sonam Kapoor, Aishwarya Rai Bachchan, Eva Longoria, Julianne Moore, and Luma Grothe amongst other popular faces in the world as ambassadors.
Their marketing strategies involve attracting the target market by having a celebrity pull factor and the same has been working wonders for the brand. Yet another marketing strategy of the renowned cosmetic CPG Brand comprises of being an official partner with the prestigious Cannes Film Festival where the brand ambassadors promote the latest products of the brand walking the red carpet events that grab media and customer attention on the huge scale and level.
Owned by Nestle, the CPG Brand Nescafe is so very popular amongst the coffee lovers as the very mention of the fresh and brewing coffee at home makes one remembers the brand name Nescafe. The brand commercials have the young and fresh vibe to it with the brand having its own brand jingle that has duly got registered in the minds of the consumers plus the quality of the product has been dedicatedly maintained over the years of operation.
The famous beverage CPG Brand Pepsi has been ruling the roost in the market all across the world for quite a few years and is owned by PepsiCo. It finds tough competitors in Coco Cola but there are hardly countries in the world such as Egypt that prefer the later brand over Pepsi. The brand has been sticking to its brand color shade of blue that has got registered in the consumer’s minds plus the fresh vibe and feel to its television commercials plus sponsoring various events has grabbed eyeballs from all quarters.
Lays is yet another famous CPG Brand (consumer packaged goods brand) from the house of PepsiCo. and has been adding millions of loyal customers to its kitty year on year. The latest marketing strategy of the brand involved running a campaign that asked customers to suggest the flavors for their next production line of potato chips that was a hit amongst the customers. Plus the brand offers the variety of flavors making it to the Top 10 CPG Brands in the market.
Maggi is one of the highest-ranking brands of the Nestle company having a loyal customer base right from the children’s, young generation to the middle-aged ones. Its attribute of getting ready in just 2 minutes has been working as a strong recall factor for the brand plus whenever we come to think of instant noodles, Maggi comes as the top of the mind recall brand even after having quite many competitors in the market.
Owned by Unilever, the soap brand finds its place amongst the Top 10 CPG Brands in the market and is used as a disinfectant with the product having health attributes. The brand colors of red and white plus the other marketing and promotional features along with the quality products have formulated a loyal customer base for the brand.
This one of the best brand from top brands and companies started off selling the soaps and then gradually ventured into hand washes and hand sanitizers products.
The toothpaste brand Colgate is owned by Colgate-Palmolive Company has been widely used by millions of households all across the globe. The brand also offers toothbrushes and mouthwashes along with the toothpaste products owing to the strong legacy created by the first line of products.
Owned by the Coca-Cola Company, the brand is quite famous amongst the youth generation and gives a tough competition to Pepsi as both the brands target the same set of market and audience plus the product attributes and features are also quite similar in nature. The brand’s unique marketing strategy involves supplying the local retail stores with the branded fridges to store its drinks providing impetus to the brand awareness and physical availability.
The chocolate biscuit brand from the house of Nestle is yet another successful product from the company that has made it to the list of Top 10 CPG Brands. The delicious taste of the product plus the unique marketing strategy along with the distinctive packaging of the products makes it one of the most desirable brands in the market and amongst the customers.