Top 10 Toothpaste Brands in 2025

The top toothpaste brands in the world in 2025 are going from strength to strength as they are offering healthy variants based on the recommendations of dental professionals to lure in customers of all age groups. The global toothpaste industry with a 35.5 billion USD market size in 2023 is expected to grow at 6.4% CAGR through 2030.

Toothpaste is necessary for maintaining oral health. Regular toothpaste will solve common dental problems whereas the trusted brands will try to lure in customers of all age groups with help of specific products like whitening toothpaste to whiten teeth, fluoride-free toothpaste to strengthen tooth enamel, natural toothpaste with baking soda for sensitive teeth, fluoride toothpaste to prevent tooth decay and kids toothpaste specifically flavored to attract children.

An Overview of 10 Top Most Trusted Toothpaste Brands in the World in 2025

1. Colgate-Palmolive

• Origin Country: United States of America
• Founded: 1806
• Headquarters: New York, USA
• Employees in 2022: 33,800
• Annual Revenue in 2022: 17.741 billion USD
• Net Income in 2022: 1.928 billion USD
• Number of Consumers of Colgate Toothpaste: 139.37 million
• Market Cap in 2022: 64.70 billion USD

Colgate toothpaste from the Colgate-Palmolive Company is currently the top most trusted toothpaste brand in the world in the year 2025. The oral care segment with 47% global net sales, 45% global market share and 67.7% global market penetration is the largest income source of the Colgate-Palmolive brand.

The American toothpaste brand Colgate was introduced in 1873 for oral hygiene. The product offerings for oral care include dental floss, tooth powder, mouthwashes, toothbrushes and toothpaste. The toothpaste brand includes whitening toothpaste, fluoride toothpaste, gel toothpaste, specifically flavored toothpaste and toothpaste with natural ingredients.

In 2018, Colgate launched Colgate Smart Electric Toothbrush with help of the Kolibree technology and in 2020 a toothpaste with hemp seed oil was registered with the U.S. Government. The next-generation toothpaste Colgate Total contains fluoride (stannous fluoride formula which is stabilized with help of zinc sulphate) to fight plaque buildup on mouth surfaces.

Best toothpaste of Colgate Brand

• Colgate Renewal – natural toothpaste with a fresh taste that calms gum inflammation and avoids tooth disease. The best toothpaste for preventing gingivitis.
• Colgate Total SF Whitening Gel – toothpaste removes surface stains and fights tooth and gum disease Best for fighting cavities.

2. Forever Living Products International, Inc

• Origin Country: United States of America
• Founder: Rex Maughan
• Founded: 1978
• Headquarters: Arizona, U.S.
• Annual Revenue in 2022: 2.5 billion USD

Forever Living Products International Inc is one of the top most trusted toothpaste brands in the world in 2025. It has spread its product presence to 150 countries all over the world with help of 9.3 million distributors that act as a network of business owners.

Forever follows a business model of multi-level marketing and is considered one of the fastest-growing organizations in the United States. Its oral hygiene product offerings include fluoride-free toothpaste and gel toothpaste made from natural ingredients like aloe vera to avoid bad breath and ensure fresh breath.

Most toothpaste of the popular toothpaste brand strengthen tooth enamel, prevent tooth decay, deal with tooth sensitivity and avoid any tooth disease.

Best toothpaste of Forever Living Products International Inc

• Forever Living Bright Aloe Vera Oral Care Tooth Gel – with natural ingredients like peppermint, spearmint and aloe vera, the gel toothpaste makes the teeth super clean and breath fresh. The best thing about the mint flavor toothpaste is that it does not contain fluoride.

3. Sensodyne

• Origin Country: United States of America
• Owner: Haleon plc
• Founded: 1961
• Number of Consumers: 45.61 million

Sensodyne is one of the top most trusted toothpaste brands in the world in 2025 as it is one of the top five tubes of toothpaste recommended by dental professionals to deal with tooth sensitivity.

Sensodyne toothpaste is popular all over the world as a toothpaste for sensitive teeth. The toothpaste brand assures customers that proper brushing twice a day with Sensodyne toothpaste will provide sensitivity relief and good oral hygiene as it protects against gum inflammation.

The toothpaste brand offers several product lines like whitening toothpaste to whiten teeth, kids toothpaste to provide gum health in children and regular toothpaste to fight cavities and plaque buildup. Sensodyne includes three major additives to fight tooth sensitivity: stannous fluoride, potassium nitrate and calcium phosphate.

Popular toothpaste of Sensodyne Brand

• Sensodyne Rapid Relief – minimizes tooth sensitivity within a minute
• Sensodyne Repair and Protect – natural ingredients, mint flavor and stannous fluoride help to fight cavities
• Sensodyne Whitening- toothpaste for whitening teeth

4. Glister (Amway)

• Origin Country: USA
• Parent Company: Amway

Glister is one of the top most trusted toothpaste brands in the world from the American company Amway. It has spread its product presence to more than 100 countries with major markets in U.S., India, Malaysia, Korea and China.

The toothpaste brand is known for its healthy organic products that prevent bad breath, gum disease, tooth decay and plaque buildup and removes surface stains. It offers gum protection along with whitening teeth because proper brushing with the fluoride toothpaste ensures proper oral hygiene

Popular toothpaste of the oral care brand Glister

• Glister Multi-Action Toothpaste Herbals – best herbal toothpaste for stronger and whitening teeth
• Glister Amway Multi-Action Fluoride Toothpaste – contains fluoride to whiten teeth

5. Crest

• Origin Country: United States of America
• Parent Company: Procter & Gamble
• Introduced: 1955
• Annual Revenue: 140.0 million USD
• Number of Consumers: 117.14 million

Crest from Procter & Gamble is one of the best toothpaste brands in the world. The company puts its focus on researching ingredients that will minimize tooth decay and ensure proper gum health.

Crest guarantees to meet the oral care needs of all age groups. it is one of the top toothpaste for sensitive teeth, gum inflammation and surface cleaning. The best Crest toothpaste is Crest Pro-Health, an antibacterial, stannous fluoride toothpaste for keeping your breath fresh. The Crest product lines include 3D white, gum health, cavity protection, all-around protection and kids’ toothpaste.

The renowned toothpaste brand Crest offers a wide range of toothpaste to lure in more and more customers. The Crest whitening toothpaste offers protection from plaque buildup and is considered the best compared to other whitening toothpastes. The Crest toothpaste specifically flavored for kids is also very popular amongst kids of all ages.

Popular toothpaste from Crest

• Crest Pro-Health Whitening Toothpaste – contains fluoride for minimizing oral bacteria and maximizing teeth protection
• Crest Gum Detoxify Deep Clean Toothpaste- Mint flavor and foam formula for tartar removal and reducing gum bleeding

6. Aquafresh

• Parent Company: GlaxoSmithKline
• Introduced: 1973 by the Beecham Group
• Number of Consumers: 22.59 million

Aquafresh, manufactured and marketed by its parent company as the best toothpaste brand is one of the premium oral health and dental hygiene brands in the world. The two stripes white and blue showcase the twin benefits of fighting tooth decay and ensuring fresh breath. Later a red stripe was added for removing plaque.

Aquafresh is synonymous with good quality and has a lot of product lines for its customers like whitening toothpaste, pure breath action toothpaste, deep action toothpaste, ultimate white toothpaste for whitening teeth and toothpaste for sensitive teeth.

Popular toothpaste of Aquafresh brand

• Aquafresh Extreme Clean Whitening Action Toothpaste – the whitening toothpaste removes stain from the teeth and polish it back to natural whiteness
• Aquafresh Toothpaste For Sensitive Teeth With Fluoride – best toothpaste to target tooth pain and deal with tooth sensitivity

7. Arm And Hammer

• Origin Country: United States of America
• Owner: Church & Dwight
• Introduced: 1846
• Annual Revenue in 2022: 13 million USD
• Number of Consumers: 13.85 million

Arm And Hammer is one of the top American toothpaste brands that uses baking soda as its main ingredient to produce world-recognized oral care products. Besides being the top toothpaste brand in the industry the company also deals in other consumer products like underarm deodorant, laundry detergent and cat litter.

Arm And Hammer toothpaste is a natural toothpaste brand that uses natural ingredients like baking soda to whiten teeth and make them stronger. It was also the first toothpaste to gain the approval of the ADA. The product offerings include toothpaste, toothbrush and replacement brush heads.

Popular toothpaste of Arm And Hammer

• Arm And Hammer Advance White Extreme Whitening Toothpaste – This Arm And Hammer toothpaste includes baking soda to remove stains on the surface and the Stain Defense Technology to prevent the setting of new stains
• Arm And Hammer Rejuvenating Truly Radiant Toothpaste – Arm And Hammer toothpaste with mint flavor penetrates the gum line and safely whitens teeth

8. CloseUp

• Origin Country: United States of America
• Owner: Church & Dwight
• Introduced: 1967
• Number of Consumers: 10.84 million

The closeUp is one of the best toothpaste brands for oral health and dental hygiene. The brand is known to use mouthwash ingredients in the toothpaste that helps to whiten teeth and make the breath fresh.

The closeUp is considered an innovative brand as it ensures product development. It introduced the first gel toothpaste in the world and has several product lines like toothbrushes, toothpaste and mouthwash.

The toothpaste brand uses natural ingredients like tulsi, cardamom and clove oil along with mouthwash ingredients to create toothpaste that would deal with specific gum and teeth problems.

Popular toothpaste of CloseUp

• CloseUp White Attraction Natural Smile Toothpaste – sea salt and lemon essence lead to whitening teeth
• CloseUp Mouthwash Red Hot – natural clove oil and anti-germ formula helps to fight against germs and lead to lasting freshness

9. Pepsodent

• Origin Country: United States of America
• Owner: Church & Dwight in USA and Canada and Unilever in the rest of the world
• Introduced: 1915
• Number of Consumers: 6.71 million

Launched by the Pepsodent Company of Chicago, the American-origin Pepsodent is one of the best toothpaste brands in the world in 2025.

Pepsodent toothpaste offers solutions to several dental problems as it helps to strengthen tooth enamel, minimize gum inflammation, whiten teeth and remove plaque. Pepsodent variants include expert protection, enamel-safe whitening, cavity protection and germ-check and product offerings include toothbrushes, mouth rinses and toothpaste.

Best toothpaste of Pepsodent

• Pepsodent Gumcare+ – minimizes gum inflammation and bleeding in a week to recover gum health
• Pepsodent 2 in 1 – paste and gel combination fights tooth decay and cavities

10. Aim

• Founded: 1973
• Number of Consumers: 14.88 million

Aim is one of the most popular brands of toothpaste in the world recommended to use above the age of 2 years for everyone. It is easily available at the drugstore and is medically proven to be safe for use even for children.

Aim toothpaste is available in both paste and gel formations in cinnamon and mint flavor. The sodium fluoride in the toothpaste acts as an anti-cavity agent and helps in enamel strengthening. Proper brushing twice a day is essential for better oral health.

Popular toothpaste of Aim

• Aim Kids Gel Fluoride Toothpaste, Mega Bubble Berry – offers cavity protection
• Aim Multi-Benefit Tartar Control Gel – strengthens enamel

Conclusion

It is a fact that proper brushing with the right toothpaste will replace bad breath with fresh breath as most toothpaste will consistently fight plaque buildup, prevent cavities and ensure tartar control to strengthen tooth enamel, prevent tooth decay and avoid any tooth and gum disease.

This is why dental professionals encourage everyone to choose toothpaste from reputed toothpaste brands that follow the guidelines set up by the American Dental Association to ensure healthy teeth and a brighter smile.

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