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Home » Lists » Top 10 Toy companies in the world in 2017

Top 10 Toy companies in the world in 2017

January 14, 2018 By Hitesh Bhasin Tagged With: Lists

For centuries, many people believed that toys were only for playing. But today, it is evident that as much as toys can bring about amusements, they can also be important learning tools. If it’s play time then children need toys to play. But! If It is learning time then toddlers need something to use in their studies.

As the need for toys keeps on increasing, the competition by toy companies to conquer the market has also been on the constant rise. But who is the winner of the conquest? Let as consider these top 10 toy companies in the world in 2017.

Table of Contents

  • 1) LEGO A/S
  • 2) Bandai Namco Holdings
  • 3) Fisher-Price
  • 4) Barbie
  • 5) Nerf
  • 6) Mattel
  • 7) Mobile Suit Gundam
  • 8) Hot Wheels
  • 9) Hasbro
  • 10) My Little Pony

1) LEGO A/S

Top 10 Toy companies in the world in 2017

Every single building block is a significance of LEGO’s success. LEGO Holding has been keeping little minds active and the little hands busy for several decades now. The company has been able to sell at least 480 billion interlocking toys since inception.

This means that the company gets credit for having played a role in the development of creativity of approximately 480 million people in the world history. Lego Mindstorms, are offered to help the little ones in the building of PC-programmable robots. In addition, their BIONICLE sets, feature evolving online storylines for furthering creativity.

2) Bandai Namco Holdings

Top 10 Toy companies in the world in 2017

Namco Bandai Holdings offers customers with lots of amusements across a portfolio of products it owns. Some of the toys created by the company include the Digimon, Power Ranger, Tamagotchi Virtual Pet, and Gundam etc. In addition to toys, Bandai Namco Holdings is also synonymous with stationery, clothing and other accessories. Some of the other sources of the company’s amusements include arcade game machines, coin-operated game machines, and animated live action content among others.

3) Fisher-Price

Top 10 Toy companies in the world in 2017

Fisher-Price is one of the top 10 toy companies in the world in 2017. It is a subsidiary of Mattel. The company manufactures toys for children in the USA. Since its inception, the company’s fundamental toy design and production principles have centred on ingenuity, good value for money, intrinsic play value, strong construction and good value for action.

The company has been able to produce more than 5,000 different brands of the toy since the 1930’s. Some of the best known Fisher-Price lines include Power Wheels; See ‘n Say, Disney, Rock-a-Stack and Chatter Telephone etc. Fisher-Price has also produced many baby gear products such as car seats, strollers, baby bouncers, rainforest collection and infant seats etc.

4) Barbie

Top 10 Toy companies in the world in 2017

Barbie says that dolls can also be fashionable. If people are changing fashions every now and then, why not dolls? Barbie is a very popular and celebrated fashionable doll style that is manufactured by Mattel Inc-the American giant toy company. Since its launch in 1959, Barbie has remained to be a Mattel Inc figurehead and signature product.

Due to its popularity and love, Mattel has been able to sell more than one billion fashionable Barbie dolls. The Products popularity led to the use by, clothes and other accessory, industries to use Barbie dolls as a vehicle for sale. And it truly has worked wonders to some.

5) Nerf

Top 10 Toy companies in the world in 2017

Nerf is another popular toy brand that is designed, produced and marketed by Parker Brothers a toy company. Most of these toy brands are foam-based weaponry styles, though some are made of rubber and/or plastic. Of the different varieties, the dart guns are the most notable.

Often times, Nerf products feature soft textures and bright neon colours, which are Nerf’s distinctive features from other toy brands. Some of the company’s products include Nerf Blasters (Zombie Strike & Rebelle and Vortex), Nerf N-Force, Nerf Sports, Nerf Dog, Super Soaker and Nerf Rival etc. The company also produces video game accessories for 3DS, Wii, Play Station 2, Nintendo DSi and DS Lite

6) Mattel

Top 10 Toy companies in the world in 2017

Mattel is the number one toy making company in the USA and in the world. Some of the most celebrated toy products in the world are produced by the company. These include Barbie the most popular doll toy in history, Fisher-Prince Toys, and Hot Wheels among others. It also produces games and action figures. Traditionally, Mattel’s products have mainly been sold through Wal-Mart, Target and Toys “R” Us. Today, the company promotes internet sales as well as sales through its own catalog.

7) Mobile Suit Gundam

Top 10 Toy companies in the world in 2017

This is a military science fiction type of amusement that features real robots. It is a televised anime series featuring 43 episodes. This game series is famous for its giant robots who handle mobile suits as war weapons. Its production led to the creation of a lucrative and prolific media. The toy industry’s revolution can also thank the Mobile Suit Gundam as its popularity led to the creation of my toy franchises.

8) Hot Wheels

Top 10 Toy companies in the world in 2017

Hot Wheels is yet another signature toy produced by Mattel. Mattel has secured licenses from many automobile companies, allowing it to manufacture scale models of their brands. This allows Mattel access to the original blueprints as well as detailing.

You can guess what the results will be. Exact photo-type of the real vehicles is made, with the only difference being that they have been scaled down. Hot Wheels have become so popular that they are no longer targeted by only children and young adults but they are also very popular among adult collectors, for whom some limited editions are specifically designed for.

9) Hasbro

Top 10 Toy companies in the world in 2017

Hasbro is all about games and fun. Hasbro comes only second to Mattel in the US as a toy maker. By default, it is one of the top 10 toy companies in the world in 2017. Some of the company’s products include Play-Doh, G.I, Mr Potato Head, Joe, My Little Pony and Nerf Balls etc.

Hasbro makes more than just toys. It also does board games under the Parker Brothers brand (Trivial Pursuit & Monopoly), Milton Bradley brand (Candy Land and Scrabble), as well as through the Cranium brands. Trading cards, including The Gathering and Dungeons & Dragons, are also produced and marketed by Hasbro.

10) My Little Pony

Top 10 Toy companies in the world in 2017

My Little Pony is one of the most popular Hasbro products. The brand, which was launched in 1981, wasn’t so famous and was discontinued and re-launched at least twice before its final launch in 2010 that proved significant to the company. Upon the re-launch in 2010, My Little Pony sold about 100 million ponies.

Some of the My Little Pony related lines include My Little Kitty/Bunny/Puppy, Dream Beauties, Petite Ponies and Takara Variants among others. Beside My Little Pony toys, there are other merchandises sold using the same brand name. These include plush toys, children bedding, children room decorations, books, puzzles, play sets and clothing etc.

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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Janet Darling says

    Every year at this time I help local organizations with gifts for the needy. When I get these children’s names and their wish list it never ceases to amaze me that most of these kids will never know the joy of owning the majority of these pricey gifts. Even those purchasing these gifts for the most part cannot afford them. We live in an area where people are not all that wealthy. Why can’t a company make a toy geared to children who cannot afford luxury toys. I hope you will consider this in the future.

    Reply
  2. Suresh prasad yadav says

    Sir i am intrested open the big toys shop
    My shop addres is ALOPIBAGH ALLAHABAD U.P.
    NEAR .alopi devi mandir
    My old work is KANHA FIRE SERVICES
    77 ALOPIBAGH ALLAHABAD.
    PHONE . 9415216668 . 9648266668 .
    S.P. YADAV .

    Reply
  3. Yolanda mears says

    I am a volunteer at a church looking for help to start a toys for kids for lchildren ages newborn to 15 can u please help us getting info or donations we need to help the families in need we r trying to get food also

    Reply
  4. Anthony says

    The children of south Los Angeles would really appreciate toys donations for this holiday and subsequent others . I was speaking to a detective of the south Los Angeles police department and I asked what the police department would like He asked for toys for the children of south Los Angeles. I too am asking for toys donations to be deposited at the police stations so the children can receive and have a merry Christmas. We are reaching out to you toys manufacturer please grant our wishes for the children of south Los Angeles the police station is on 108 Street in between broadway and main
    Thank you very much .
    Anthony Ekiko

    Reply
  5. Parvez Khan says

    Sir i am intrested open the big toys shop can you suggest how to start and purchase toys.

    Reply
  6. Peter Clark says

    Thanks for sharing this information with us.

    Reply
  7. Candace Hendry says

    Can y’all help me boost my YouTube channel by sending me some toys to unbox on my channel

    Reply
  8. Philip Gunnar says

    Question: how are these 15 companies if most of these are owned by Hasbro or Mattel?

    Reply

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