A brand name is one that tells its story in just a word or two and has the power to attract customers towards its company. A good name for your brand is essential because, at the end of the day, your products, services, and even your company will be associated with that brand name.
People have contemplated, researched, and given a lot of thought and consideration before saying yes to a particular name. Some names have gone on to become iconic, some popular and some very expensive whereas others have turned out to be of no significance.
Time is indeed changing as more and more people are leaning towards popular and expensive brands. There was a time when only celebrities, high-profile personalities, or wealthy people purchased from expensive brands.
This is no longer the case. Most of us have always been fascinated by most expensive luxury brands but did not want to shed such high amounts on products.
In recent times the concept of spending on luxury brands is on the rise as individuals have started associating expensive brands with their identity, personality, and status symbol. Quality nowadays triumphs over quantity most of the time.
Branded products are very expensive because a lot of time, energy, labor, effort, and money go into making something that is considered highly desirable as well as exclusive. The expensive price tag is associated with its worth in the eyes of the beholder.
Let us go through some most expensive luxury brands that give the buyers a feeling of prestige and power.
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#1 Louis Vuitton
Authenticity is the name of the game, and this innovative brand has managed to become a symbol of inspiration and elegance to many.
Louis Vuitton is one of the most expensive luxury brands in modern times, and its brand value is estimated at nearly 28.8 billion dollars. You can understand how expensive its items are by looking at their price tags.
The minimum price tag on a handbag or footwear is nearly 10,000 dollars and 12,000 dollars, respectively. The LV logo is one of the most recognized ones in the world and is frequented by the most number of wealthy clients and celebrities.
It is a French origin high-end fashion house that deals in luxury goods like apparel, footwear, accessories, and jewelry. Louis Vuitton sells and markets its products via e-commerce platforms, boutiques, and exclusive department outlets.
With more than four hundred and sixty stores in an estimated fifty countries, this fashion brand has managed to become of the most expensive brands in the world.
Hermes occupies the 35th position at 15.3 billion dollars of brand value, but in terms of most expensive luxury brands, it occupies the second spot. It is associated with the retail industry and was founded in the year 1837 by its founder Thierry Hermes. With headquarters in Paris, it serves an international area.
Hermes is an international name that is considered one of the most expensive luxury brand names of all time. It deals in ready-to-wear, jewelry, perfumes, accessories, leather, watches, and home fashions.
Hermes is a classic brand whose items are sought-after by royalties and distinguishing personalities. You can imagine how expensive it is by looking at some of its price tags, for instance, a belt will come at a price tag of nearly 2,000 dollars and a Hermes shoulder bag at just 22,000 dollars.
Audi is one of the best car brands, and you can bet your last rupee that it is also one of the most expensive luxury brands that deal with cars on this planet. It is a German origin company founded in the year 1910 by its founder August Horch. It serves an international market via headquarters at Ingolstadt in Germany.
With a brand value of 14.1 billion dollars, it is at 39th position in terms of valuable brands, but as per the most expensive luxury brand, it holds the third position in the world. Audi is a manufacturer, distributor, marketer, producer, and designer of extravagant vehicles as it deals in the automotive industry.
Its most expensive luxury brand product list includes cars like A5 Coupe starting at a price tag of 44,000 dollars, TTS Coupe at 53,800 dollars and A5 Cabriolet at 65,100 dollars.
Dior is a French origin company that takes the fourth position as the most expensive luxury brand in the world. It is a premium line with exclusive collections that are admired and desired by many.
Dior is considered an iconic brand that was founded in the year 1946 by its founder Christian Dior. It serves the whole wide world via its outlets in two hundred and ten locations and through online portals.
Dior is an internationally well-liked brand, and this is the reason why it is also one of the most expensive brands in the world. It deals in retailing and designing of haute-couture, skin-care items, fragrances, watches, make-up, jewelry, footwear, accessories, and leather goods.
The upscale label caters to high-end customers who do not think twice before spending their money.
#5 Estee Lauder
Estee Lauder is one of the most expensive luxury brands that deal in the cosmetic industry. It was founded in the year 1946 by its founders Joseph Lauder and Estee Lauder.
With headquarters in New York City in the United States, the multinational company serves the international market via retail channels and e-commerce platforms.
Estee Lauder is a marketer and manufacturer of luxurious skincare, haircare, fragrances, and make-up products. The most expensive luxury brand is synonymous with quality and innovation.
You can estimate its high-end price range by looking at the tags of some products. 1 oz bottle of make-up SPF is sold at 58 dollars whereas a regenerating lotion sells for an estimated 124 dollars.
With 31.4 billion dollars, BMW is at 20th position as one of the most valuable brands, but if you look at the most expensive luxury brands, then you find it in the sixth position. BMW is synonymous with expensive and exclusive products.
This high-profile and most expensive luxury brand was founded in the year 1916 by its co-founders Karl Rapp, Josef Popp, and Camillo Castiglioni.
BMW is a German origin brand that is associated with the automotive industry.
A BMW Sedan comes with a price tag of 41,000 dollars whereas you can buy a sleek and beautiful motorcycle at INR 200,000. The sheer cost of its vehicles is enough to put the brand in an exclusive bracket of its own.
Gucci occupies the seventh position as the most expensive luxury brand and is valued at 14.9 billion dollars. It is a very popular brand name that is way ahead of its competitors.
Gucci is an Italian origin brand associated with the fashion industry. It was founded in the year 1921 by its founder Guccio Gucci. With headquarters in Florence, it serves a worldwide area.
Gucci has managed to uphold its position over the years as the most expensive luxury brand as it has consistently produced innovative designs. The credit for redefining the fashion industry, in fact, goes hands down to this high-profile brand. Vibrant designs and quality materials have made the products highly coveted by royalties, celebrities, and dignitaries around the world.
The brand deals in leather as well as fashion goods and has kept the price tags at high rates. A Gucci belt will cost you 1240 dollars whereas Gucci Loafers will have a tag of nearly 900 dollars.
Zara occupies the eighth position in the list and forty-sixth in the most valuable brand list with a brand value of 13 billion dollars. It was founded in the year 1975 by its co-founders Rosalia Mera and Amancio Ortega. With headquarters at Arteixo in Spain, this renowned name serves international markets with the help of more than ten thousand stores.
Zara is a Spanish origin brand that is associated with the retail industry. It deals in fast fashion that includes accessories and apparel for men, children, and women.
It is one of the modern brands that has kept its onus on new trends and tries to meet the fashion taste of its people via defining products. Zara has grown as a brand because it has successfully tapped the international market with its qualitative and exclusive products.
Prada is an iconic fashion house that has gained immense popularity and fame over the years. It occupies the ninth position as the most expensive luxury brand in the world. Prada was founded in the year 1913 by its founder Mario Prada. It has headquarters at Milan in Italy from where it serves both domestic and international markets.
Prada is an Italian origin brand that is associated with the fashion industry via apparel, accessories, footwear, leather handbags, cosmetics, wines, watches, and perfumes.
It sells its most expensive luxury brand items via more than six hundred boutiques spread all over the world. It has introduced new interesting lines and concepts that have helped it in regenerating interests amongst its customers.
Rolex occupies the tenth position in the most expensive luxury brands in the world with a brand value of 9.3 billion dollars.
It is a Swiss origin company that was founded in the year 1905 in London by its founders Alfred Davis and Hans Wilsdorf. Rolex has set up headquarters at Geneva in Switzerland.
Rolex is associated with manufacturing, designing, distributing, and servicing of luxury and expensive watches that are unique and exclusive. Amongst the top ten expensive watches that have been sold, three of them were from this high-end brand.
Rolex Daytona is currently the most expensive wristwatch that has ever been sold at 17.75 million US dollars. Rolex is one of the most expensive brands as its watches are highly desired by wealthy clients all over the world.
Chanel is a French origin company that was founded in the year 1909 by its founder Coco Chanel. It has spread its reach to include more than three hundred and ten locations.
Chanel is associated with the fashion industry and deals in haute couture, luxury goods, ready-to-wear, and accessories. The brand caters to the taste of its special and privileged clients by offering elegant and attractive products.
Chanel is known worldwide for its exclusive No. 5 de Chanel perfume that is in demand all over the world irrespective of its high price tag.
Cartier occupies its rightful place in the list of most expensive brands in the world with a brand value of 9.6 billion dollars. It is a French origin company that was founded in the year 1847 by its founder Louis-Francois Cartier.
It has spread its product reach to nearly one hundred and twenty-five countries through more than two hundred stores.
Cartier is a conglomerate that designs, sells, distributes, and manufactures luxury goods like watches and jewelry. It is one of the most prestigious firms that has gained worldwide acceptance for its products.
At one time it was considered the favorite of royalties as several products have been specially designed for its royal patrons.
Burberry has been in existence for a very long time. It is considered one of the most expensive brands in the world. Burberry was founded in the year 1856 by its founder Thomas Burberry.
It serves both national and international markets via more than four hundred and ninety-eight locations.
Burberry is an iconic brand that is associated with the luxury industry. It deals in apparel, cosmetics, perfumes, sunglasses, and accessories.
This British most expensive luxury brand has put its onus on sleek designs, comfortable clothes, and qualitative materials. With a brand value of 4.1 billion dollars, it has become of the premium companies in the world.
Fendi is one of the most expensive luxury brands in the world, with a brand value of 3.6 billion dollars. It is an Italian origin company that was founded in the year 1925 by its founders Adele Casagrande and Edoardo Fendi. It serves a worldwide area with the help of one hundred and seventeen stores and headquarters base at Rome in Italy.
Fendi is associated with luxury fashion as it deals in manufacturing accessories, watches, eyewear, fragrances, footwear, leather goods, ready-to-wear, and fur. It is acknowledged as one o the best manufacturers of products like leather handbags and fur accessories.
Are you aware that a single handbag of this most expensive luxury brand sells between 2,00 dollars to nearly 5000 dollars? All its products are considered timeless and beautiful, and this is the reason for its high tags.
Some people find joy in buying from expensive brands, whereas others lead a luxurious life and are habituated to make their purchases from such high-end expensive and exclusive names. A brand name helps individuals to identify and differentiate one company, product, or service from others.
It is the hard truth that the wealthy choose expensive brands over others to elevate their position in society.