Top Beauty Brands in the World

Beauty brands are here to stay for good as they continue to redefine the standards of beauty through their quality products repeatedly. It is a misconception that beauty brands are mostly for women because times have changed and the fashion-conscious new generation now includes both men and women eager to use qualitative products from the best beauty brands to enhance their looks and feel confident.

Today people follow celebrities and want to know the ways they remain groomed and beautiful. Beauty brands provide the necessary products, tools and services to their customers who can use them for facials or nail arts or apply the beauty products at work or parties to create a beautiful look.

Trends in the beauty industry show that beauty brands offering sustainable products with biodegradable ingredients will find favour with consumers who are on the lookout for safe and natural products and services.

The total revenues in the beauty & personal care industry are estimated at 571.10 billion USD in 2023 with an expected CAGR of 3.80%. In this segment, online sales through the company and other shopping sites will play an important role as the post-pandemic era has helped to generate huge growth through the e-commerce consumer market.

Let us go through the top 12 beauty brands in the beauty industry to know about their products and services and how they are faring in the market in 2025.

An Overview of 12 Top Beauty Brands in the World in 2025 Based on Popularity

1. Christian Dior SE

• Origin Country: France
• Founder: Christian Dior
• Founded: 1946
• Headquarters: Paris, France
• Employees in 2023: 175,647
• Annual Revenue in 2023: 75.973 billion USD
• Net Income in 2023: 5.852 billion USD
• Market Cap in 2023: 130.33 billion USD
• Company Ecommerce Site: dior.com

The French fashion house Christian Dior tops the list of the 12 top beauty brands in the world in 2025 based on popularity. The brand is associated with luxury goods and has a product presence in several countries through 210 Dior Stores and the company site. It also sells Haute Couture under the division Christian Dior Couture.

Dior beauty and make-up products are a favourite of make-up professionals and artists because the quality products are specifically created for specific skin types like combination skin or sensitive skin.

Dior products and services include cosmetics, clothing, fashion accessories, spirits, perfumes, jewellery, wines and watches. Some of the best beauty products from the brand are Facials make-up like foundation and concealers, make-up for nails like nail lacquers and lips makeup products like lipstick and gloss.

Dior launched the first Dior fashion collection titled New Look in 1947 and since then has been a part of shows like Spring 2020 Ready-to-Wear. It has become a firm favourite of celebrities all over the world. Celebrity ambassadors of Dior include Carla Bruni, Sharon Stone, Rihanna and Robert Pattinson.

Best-selling products from Dior

• ROUGE DIOR LIPSTICK – BRIGHT RED SHADE
• DIOR VERNIS NAIL LACQUER – PROTECTIVE NAIL CARE
• DIOR FACIALS ROGUE BLUSH – POWDER BLUSH LIMITED EDITION

2. Urban Decay

• Origin Country: United States of America
• Founded: 1996
• Headquarters: Newport Beach, California, U.S.
• Parent Company: L’Oréal
• Company Ecommerce Site: urbandecay.com

If you want to contact a brand that will create quality products mainly for women and note down their specific preferences then you have found the perfect fit in Urban Decay. It is one of the most popular beauty brands in the consumer market associated with the cosmetics industry that offers products for the body, complexion, eyes and lips.

Products can be found on the official site of the company. Customers can also contact department stores like Nordstrom and Macy’s for the brand’s offerings.

Urban Decay has gained immense popularity for its “Naked Collection” which has twelve different palettes of eye shadow. Other important collections include The Ultraviolet Edge in collaboration with Gwen Stefani and UD x Kristen Leanne Collection with Kristen Leanne.

Celebrity ambassadors of the beauty brand include Ruby Rose, Lizzo and Monsta X. Urban Decay believes in quality and not quantity and hence has decided to join hands with communities that work for animal rights and are against product testing on animals. The cruelty-free beauty brand is PETA certified on account of its endeavours.

Best-selling products from Urban Decay

• URBAN DECAY VICE LIP BOND GLOSSY LIQUID LIPSTICK
• URBAN DECAY 24/7 GLIDE ON LIP PENCIL
• URBAN DECAY VEGAN HYDROMANIAC TINTED GLOW HYDRATOR

3. L’Oréal

• Origin Country: France
• Founder: Eugene Schueller
• Founded: 1909
• Headquarters: Clichy, France
• Employees in 2023: 87,974
• Annual Revenue in 2023: 38.199 billion USD
• Net Income in 2023: 5.439 billion USD
• Brand Value: 11.217 billion USD
• Market Cap in 2023: 180.41 billion EUR
• Company Ecommerce Site: www.loreal.com

The French company L’Oréal is the largest cosmetics company and one of the most popular beauty brands in the world. The personal care brand has a wide range of quality products that men and women can apply to look beautiful.

The beauty brand wants to follow the trends of today to please its current and potential customer base. Product offerings include innovative new products as well as existing products that are in high demand in the consumer market. It includes hair care, skin care, perfume, make-up, sun protection and hair colour products.

Celebrity ambassadors of L’Oréal include Jane Fonda, Kate Winslet, Eva Longoria and Amber Heard.

Best-selling products from L’Oréal

• L’OREAL BASE MAGIQUE PRIMER
• L’OREAL HAIR COLOR CASTING CRÈME GLOSS ULTRA
• L’OREAL REVITALIFT CRYSTAL MICRO-ESSENCE SHEET MASK

4. The Estee Lauder Companies Inc.

• Origin Country: USA
• Founder: Estee Lauder and Joseph lauder
• Founded: 1946
• Employees in 2023: 63,000
• Annual Revenue in 2023: 17.275 billion USD
• Net Income in 2023: 2.187 billion USD
• Brand Value in 2023: 7.926 billion USD
• Market Cap in 2023: 88.53 billion USD
• Company Ecommerce Site: www.elcompanies.com

The American multinational corporation Estee Lauder Companies Inc. is one of the most popular beauty brands in today’s market and the world’s 2nd largest cosmetics brand after L’Oréal. The cosmetics company manufactures and markets hair care, skincare and makeup products along with fragrances.

Estee Lauder offers its products to consumers through retail outlets and digital commerce. High-profile models and celebrities associated with The Estee Lauder Companies Inc. include Kendall Jenner, Constance Jablonski and Anja Rubik.

Best-selling products from The Estee Lauder Companies Inc.

• ESTEE LAUDER ADVANCED NIGHT REPAIR
• ESTEE LAUDER DOUBLE WEAR STAY-IN-PLACE MAKEUP
• ESTEE LAUDER TENDER LIGHT EAU DE PARFUM SPRAY

5. MAC Cosmetics

• Origin Country: Canada
• Founder: Frank Toskan and Frank Angelo
• Founded: March 1984
• Headquarters: New York City, United States of America
• Parent Company: The Estee Lauder Companies Inc.
• Employees in 2023: 12,000
• Net Worth in 2023: 1+ billion USD
• Annual Revenue in 2023: 1+ billion USD
• Net Assets in 2023: 57.212 billion GBP
• Company Ecommerce Site: www.maccosmetics.com

One of the most popular beauty brands MAC Cosmetics has spread its product presence to 120 countries with help of more than 500+ independent stores and online sites. The stores are run by professional make-up artists who use the brand’s high-end products to apply makeup on celebrities and movie actors.

MAC Cosmetics is a stand-out brand with high brand visibility in the professional beauty industry. Important MAC product lines and collections include Viva Glam Product Line, Wild Cherry Collection and MAC Selena Collection.

Best-selling products from MAC Cosmetics

• MAC PRO LONGWEAR CONCEALER
• MAC MATTE LIPSTICK
• MAC EXTENDED PLAY HASH MASCARA

6. Clinique

• Origin Country: United States of America
• Founder: Evelyn Lauder
• Founded: 1968
• Headquarters: New York City, U.S.
• Parent Company: The Estee Lauder Companies Inc.
• Customer Consultants in 2023: 22,000
• Annual Revenue in 2023: 252 million USD
• Brand Value in 2023: 6.063 billion USD
• Company Ecommerce Site: clinique.com

One of the top beauty brands Clinique is associated with the cosmetics and beauty industry and deals in cosmetics, skincare, fragrances and toiletries. It is a luxury brand selling premium products in high-end departmental stores.

The beauty brand did not follow the traditional trends instead was ahead of its time. It was the first in the world to create a dermatologist-driven allergy-tested product line with 117 products. The company has entered into a partnership with Allergan to create a new line Clinique Medical that will target post-operation skin care.

Clinique has appointed Emilia Clarke, the British Actress from the Game of Thrones as the brand’s first global ambassador.

Best-selling products from Clinique

• CLINIQUE MOISTURE SURGE
• CLINIQUE RADICAL DARK SPOT CORRECTOR
• CLINIQUE CLEANSING BALM

7. Maybelline New York

• Origin Country: United States of America
• Founder: Thomas Lyle Williams
• Founded: 1914
• Headquarters: Manhattan, New York City, United States of America
• Parent Company: L’Oréal
• Employees in 2023: 4,118
• Annual Revenue in 2023: 2.6 billion USD
• Company Ecommerce Site: maybelline.com

Maybelline New York is one of the best beauty brands in the world that follows the trends of today and has created a wide range of product offerings to suit individual needs. The personal care company sells skin care, cosmetics and fragrances that work for different types of skin.

Maybelline products are some of the best in the market that women often apply to get noticed and look flawlessly beautiful. Product offerings include concealers, foundations, primer, eye shadow, lip balm and lipstick etc.

Maybelline New York offers services like Makeup Studio where users can email and join the site, create an account, contact professionals, play with virtual try-on, discover the perfect makeup and place an online order through email or direct contact.

Best-selling products from Maybelline New York

• MAYBELLINE SUPERSTAY POWDER FOUNDATION
• MAYBELLINE INSTANT AGE REWIND
• MAYBELLINE SUPERSTAY LONGWEAR LIQUID CONCEALER

8. Chanel

• Origin Country: France
• Founder: Coco Chanel
• Founded: 1909
• Headquarters: Neuilly-sur-Seine, France
• Employees in 2023: 28,500
• Annual Revenue in 2023: 15.639 billion USD
• Net Income in 2023: 4.0 billion USD
• Brand Value in 2023: 21.2 billion USD
• Company Ecommerce Site: chanel.com

The French fashion house Chanel is one of the best luxury beauty brands in the world that manufactures and designs high-end luxury goods, leather goods, women’s ready-to-wear, skin care products, jewellery, fragrances and fashion accessories. The brand also licenses its brand name for eyewear to Luxottica.

Chanel was one of the first beauty brands to create functional garments that women could use at work and still find flattering. Chanel cosmetics are available at department stores like David Jones and Harrods and its store boutiques.

Best-selling products from Chanel

• CHANEL LE LIFT PRO CONCENTRATE CONTOURS
• CHANEL HYDRA BEAUTY MICRO SERUM
• CHANEL LE LIFT FIRMING- ANTI WRINKLE FLASH EYE REVITALIZER

9. Avon Products Inc.

• Origin Country: United Kingdom
• Founder: David H McConnell
• Founded: 1886
• Headquarters: London, United Kingdom
• Employees in 2023: 23,000+
• Annual Revenue in 2023: 9.1 billion USD
• Brand Value in 2023: 5.16 billion USD
• Company Ecommerce Site: avonworldwide.com

Avon Products Inc. or simply Avon is the 2nd largest direct-selling company and one of the largest beauty brands in the world. The company sells its products directly to customers in 52 countries with help of 6.4 million brand representatives who contact the customers directly, create a customer account, take the order for required products and supply them on time.

Avon is a privately-held company that deals in personal care, skincare, make-up, perfume and cosmetics. The brand sells its offerings under Avon Color, Avon Fashions, Imari, Mark, Sweet Honesty, Anew and Avon Care etc.

Best-selling products from Avon

• AVON ANEW ANTI-WRINKLE HYALURONIC CONCENTRATE
• AVON SCENTED BODY LOTION
• AVON FOOTWORKS CRACKED HEEL CREAM

10. Lancome

• Origin Country: France
• Founded: 1935
• Headquarters: Paris France
• Parent Company: L’Oréal
• Employees in 2023: 501 – 1000
• Net Worth in 2023: 10.4 billion USD
• Brand Value in 2023: 4.585 billion USD
• Company Ecommerce Site: www.lancome.com

If you are looking for one of the most popular beauty brands in the world then look no further than Lancome. The French luxury brand deals in skincare, makeup and perfumes at premium prices.

Top-end Lancome products include Hypnose mascara and Visionnaire Range for improving uneven skin tone and fine lines and best-seller Lash Idole mascara which has received several beauty choice awards from beauty experts.

Brand representatives include global supermodels, actresses, perfumers and make-up artists. Some of the famous personalities associated with Lancome are Carol Alt, Raica Oliveira, Anna Hathaway, Daria Werbowy and Ines Sastre.

Best-selling products from Lancome

• LANCOME TEINT IDOLE ULTRA WEAR 24H LONGWEAR FOUNDATION
• LONGWEAR MONSIEUR BIG VOLUME MASCARA
• LONGWEAR DUAL FINISH POWDER FOUNDATION

11. Sephora

• Origin Country: France
• Founder: Dominique Mandonnaud
• Founded: 1969
• Headquarters: Neuilly-sur-Seine, France
• Employees in 2023: 28,540
• Annual Revenue in 2023: 10.0 billion USD
• Parent Company: LVMH
• Company Ecommerce Site: sephora.com

Sephora is ranked 11th position in the list of the 12 most popular beauty brands in the world in 2025. The multinational company has spread its presence to 34 countries with the help of 2,600 stores and an online store. The company logo “Sephora Quality, Really Good Price $” has been a hit with consumers worldwide.

Sephora is a French retailer with 340 brands like Bite Beauty, Urban Decay and Fenty etc. along with its label Sephora Collection. It sells beauty and personal care products for facials, nails, eyes, skin, beauty tools, hair and fragrance.

The beauty brand offers Sephora Luxe, a monthly service to individuals who want to contact the brand, create an account and join and follow the Sephora family for sample-size products. It has launched a reality digital platform where the content teaches individuals about makeovers and skin contouring.

Best-selling products from Sephora

• SEPHORA COLLECTION CLEAN EYE MASK
• SEPHORA COLLECTION OUTRAGEOUS PLUMPING LIP GLOSS
• SEPHORA COLLECTION EYESHADOW

12. Tarte Cosmetics

• Origin Country: United States of America
• Founder: Maureen Kelly
• Owner: KOSE CORPORATION
• Founded: 1999
• Headquarters: New York, U.S.
• Annual Revenue in 2023: 100.3 million USD

Tarte Cosmetics is a new entrant in the list of the 12 top beauty brands in the world. The American-origin company deals in beauty products and cosmetics. Its products are stocked at outlets of high-profile beauty brands like Sephora, QVC and Ulta Beauty and sold through department stores like Beauty Brands and Macy’s.

Tarte Cosmetics is one of the beauty brands that focus on make-up made with natural ingredients like passion fruit, vitamins A and E, Amazonian clay and goji berry extract. It is one of the few beauty brands that does not use gluten, mineral oil or parabens in any of its products. Innovative and new products from the Tarte brand are Tarte Sculpt Tape Contour and Tarte Tape & Brush Duo.

The cruelty-free brand Tarte Cosmetics is PETA certified as it supports communities that fight for animal rights and does not test its products on animals. The company is an avid advocate of women’s empowerment and encourages communities to join the brand through programs like Heart To Tarte Grants and Tarte Big Ego Girl’s Scholarship

Best-sellers from Tarte Cosmetics

• TARTE AMAZONIAN CLAY SKINTUITIVE BLUSH
• TARTE EYESHADOW PALETTES
• TARTE FOUNDATION

Conclusion

Beauty is not only about the people looking beautiful but finding the time and ways to pamper themselves, relax and rejuvenate. When people are groomed properly they are noticed by one and all. The beauty products of top beauty brands provide the necessary confidence to people so that they can follow their path with ease.

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