Top 13 Alternatives of MailChimp

Are you also amongst those who think of MailChimp first when it comes to email marketing tools? Then let me tell you that there are many other alternatives of MailChimp that are preferred by some of the industry experts and pro-Email Marketers.

These alternatives of MailChimp are more affordable and comprise more customized features, plus they also enjoy high recommendation ratings from their users.

Being one of the most popular marketing automation and email marketing software, MailChimp has been the prime pick for professionals and business-owner that need Email Automation, Segmentation/List Management and Newsletter Automation sorts of services.

However, its latest development changes about the direct integration with Shopify coupled with alterations in its pricing models has caused discomfort among many. Users are now switching from the email newsletter service provider to other alternatives, that is why be aware of some of the best alternatives of MailChimp to find out the one that best suits your business.

Moreover, MailChimp lacks SMTP messaging and affiliate marketing services from its product portfolio.

Discussed below are 13 email marketing automation solutions that are similar to MailChimp and can be the right alternative for you. So, without delaying any further, let us get started-

1. ActiveCampaign

This software is known for its efficient marketing automation. It not just has automation features for email and marketing but is also a functioning CRM (Customer Relationship Management) system.

The tool manages to do all this while providing an efficient user interface and experience.

It uses its CRM to help their clients create customized content on the website when people arrive there through the emails. Its other features include A/B split testing, event-based campaigns, RSS, and auto-responders, among others.

This tool is suitable for small as well as medium businesses. It is also a cheaper alternative than MailChimp, having excellent customer support. It is available in four different versions, namely, Plus, Professional, and Enterprise.

Key Features of ActiveCampaign that make it one of the top-rated alternatives of MailChimp

Email Marketing

• Subscription Forms
• Dynamic Content
• Email Segmentation
• Split Testing

Marketing Automation

• Site Tracking
• Event Tracking
• Automation Goals
• Automation Map
• Attribution
• Split Action

Sales & CRM

• Gmail Extension for Chrome
• Contact & Lead Scoring
• Mobile App
• Salesforce App

Messaging

• SMS
• Site Messages
• Facebook Custom Audiences
• Conversations

Machine Learning

• Win Probability
• Predictive Sending

2. GetResponse

GetResponse is quite similar to MailChimp. It offers features including auto-responding campaigns, drag-and-drop email composing, and list segmentation, among several others.

It also provides its users with the functionality of customizing their landing pages. The tool also has an in-built CRM functionality and a webinar editor.

GetResponse is easy to navigate and gives its users access to iStock images free of cost.

It lets them trigger sales conditions, as well. The interface also comes in 25 different languages; thus, if the client is an international company, it is beneficial for them.

GetResponse is an affordable alternative to MailChimp with many customizable options. It provides a free trial of 30 days.

Notable highlights that make GetResponse one of the most preferred alternatives of MailChimp-

Email Marketing

• Newsletters
• Auto-responders
• Automate Emails
• Segment Specific Sends
• Perfectly Timed Emails
• Automated Blog Digests

Autofunnel

• Sales funnels
• Lead Funnels
• Webinar Funnels

Landing Pages

• Full mobile responsive Templates
• Drag and Drop Editor
• Flexible Publishing Options
• A/B Testing and Analytics
• Integration with your favorite Social Media Platforms

Marketing Automation

• Automation Templates
• Scoring and Tagging
• Traffic Generation
• Cart Abandonment
• Automation Segmentation

In addition to these, you will also get features like Webinars, Auto-responders, and Enterprise solutions from this alternative of MailChimp.

3. MailerLite

MailerLite also comes with a multilingual (8 languages) functionality and offers similar features to that of MailChimp.

The tool is suitable for businesses of all sizes. It also basic functionalities, such as customizing landing pages, targeted email campaigns, list segmentation, and tracking campaign metrics, among others.

The tool has a free version, but it is limited to 1000 subscribers. The free version lets its users send up to 12,000 emails per month.

Their other plans are quite cheaper than MailChimp, making them an affordable option. According to reviews, their customer service is also efficient and provides support in 5 different languages.

Notable feature sets of MailerLite that make it one of the most loved alternatives of MailChimp are-

Creating Amazing Campaigns

• Drag & Drop Editor
• Rich Text Editor
• Custom HTML Editor
• Newsletter Templates
• Ecommerce Campaigns

Growing your Subscriber List

• Landing Pages
• Pop-ups
• Embedded Forms
• Subscriber Management

Delivering the right Message

• Email Automation
• Interest Groups (Tagging)
• Personalization
• Segmentation
• Promotion Popups

Optimizing Campaigns

• A/B Split Testing
• Delivery by Time Zone
• Auto Resend
• RSS Campaigns

Tracking your Results

• Campaign Reports
• Surveys
• Click Maps
• Opens by Location

Miscellaneous

• User Permissions
• iPad Subscribe App
• MailerPro
• Dedicated IP
• Custom Email Template
• Custom Landing Page Design
• Premium Features

4. SendInBlue

Based in Paris, SendInBlue is a relatively new company.

It is gaining popularity owing to its cheap plans. The tool provides list management and email automation. The tools’ workflow editor is user-friendly as well.

Along with email campaigns and automation, the tools also provide its users with the functionality of sending SMS and using CRM tools.

The tool is more suitable for use by those companies which are based in Europe as their servers are based in France. There is a free plan also available, which restricts the daily limit to 300 emails.

SendInBlue lets its users upload unlimited contacts and offers various integrations as well. It also provides real-time analytics and email, as well as SMS customization and personalization options.

Key idiosyncrasies of SendInBlue that it one of the most useful alternatives of MailChimp are –

Communicate

• Email Marketing
• SMS Marketing
• Chat

Personalize

• CRM
• Marketing Automation
• Transactional Email

Convert

• Signup Forms
• Landing Pages
• Facebook Ads
• Retargeting

5. Moosend

Moosend is famous for its free plan, which even gives access to its pro features.

The tool also provides advanced segmentation options along with responsive templates. The tool provides real-time analytics, as well. The integration of various applications and services is also possible with it.

The free version limits the user to 1,000 subscribers. However, it lets the user send unlimited emails. Even the tool’s paid versions are affordable as compared to MailChimp.

The landing pages are contained in the paid version. The tool comes with a pay-as-you-go customizable option.

Top-notch features of Moosend that make it one of the best alternatives of MailChimp are-

Email Marketing

• Drag & Drop Email Editor
• A/B Testing
• Data Analytics
• List Segmentation

Marketing Automation

• Email Automation Templates
• Drag & Drop Automation Editor
• Website and User Tracking
• Advanced Reporting

Email Personalization

• Advanced Personalization
• Product Recommendations
• Weather-Based Recommendations

Landing Pages

• Drag & Drop Landing Page Builder
• Premade Templates
• Ultrafast Loading Pages
• Separate Mobile Editor

6. AWeber

AWeber and MailChimp target the same type of people. The tool has easy to use features. It provides basic segmentation as well as email editor options.

The tool is different from others owing to its mobile features.

Its Atom app is a mobile form capture. It lets the users collect emails from the point of purchase. It also has an AWeber Stats app that provides the user with reports on their mobile devices itself.

The tool gives the user the ability to customize and develop personalized email marketing efforts. They can also target a particular audience every time. The tool helps users boost their company’s conversion rate.

It also offers various integration options with eCommerce platforms and software coupled with numerous testing options.

Highlights of AWeber that help it secure a place in the list of best alternatives of MailChimp-

• Email Newsletter
• Drag and Drop Editor
• HTML Templates
• Email Automation
• Tagging
• Team Hub
• Split Testing
• Auto-responder Follow-Ups
• RSS to Email
• Integrations
• Sign Up Forms
• Email API
• Mobile Apps
• Customer Service
• Subscriber Management
• Subscriber Segmenting
• Email Tracking
• Email Deliverability Rate

7. ConvertKit

ConvertKit provides its users with easy to use email and marketing automation features. Its automation system has efficient management tools for lists as well as the contacts.

ConvertKit helps its users carry out better-targeted marketing campaigns. It helps them market their company’s online products and services.

The software offers its users the features of designing email workflows, forms, as well as analyzing subscribe and recipients on a dashboard. The software is best suited for eCommerce businesses.

Highlights that make ConvertKit one of the top-rated alternatives of MailChimp are

Email Marketing Automation

• Creation of powerful and fully automated funnels
• Learning how your subscribers act
• Sending targeted content at the right time
• Seamless content editing
• Building intuitive and powerful automation
• Easy automation rules
• Best in industry integration partners
• RSS Feeds
• Surveying your audience
• Launching a Product
• Hosting webinars
• Selling a service

Growing your Audience

• Forms
• Landing pages

Email Designer

• Reporting and Subscribers

8. Benchmark

Benchmark is an internationally available tool. It has a presence in 15 countries.

Its company is highly driven towards placing the tool as one of the best email marketing automation solutions in the market. This tool also has a free plan, which gives the user access to numerous features.

It limits the emails up to 14,000, and the user can send messages to up to 2,000 subscribers.

This tool is another right choice for multilingual teams or an internationally placed workforce. It also provides real-time analytics and reporting features to its users.

The drawback of this tool is its limited space for image data storage. MailChimp has unlimited storage for the same.

Notable highlights that deserve your attention here are

Email Designer

• Drag and Drop
• Live Editing
• Responsive Emails
• Photo Editing
• Email Templates for any occasion
• Customization of colors
• Code Editor

Automation Pro

• Welcome Series
• Abandoned Cart
• Follow up Series
• Convert Leads
• Purchase Confirmation

Grow your Audience

• List Building
• Sign up form on the website
• List Management
• Contact List Automation
• Engagement Automation
• Polls and Surveys

Tracking and Reports

• A/B Testing
• Inbox Checker

Apps and Integrations

• Integrations with 300+ services
• Apps & Plugins for Download

9. Omnisend

Omnisend is a platform that is suitable for eCommerce businesses. It provides email as well as SMS marketing. Its automation is focused on increasing the conversion rate of their clients.

The platform also provides them with various segmentation options.

Omnisend offers a similar feature to that of MailChimp by providing several stacks of automation for eCommerce stores. These include cart recovery and browse abandonment.

The software even provides a feature known as ‘wheel of fortune,’ which gives sign-up incentives, product recommendations, and gift boxes, among others — these help in increasing conversions. The user can also segment their lists in a very granular format.

The software also provides users with unique templates for landing pages.

Top features that enable Omnisend to secure a place in best alternatives of MailChimp are

• Website Tracking
• Welcome Automation
• Abandonment Automation
• Confirmation Automation
• Post-purchase Automation
• Email personalization
• Easy email capture with the help of static sign up forms, popups and landing pages

Omnisend Offers support to

• Emails
• SMS
• Facebook messenger
• Google and Facebook Custom Audience
• Web push notifications
• WhatsApp

10. Campaign Monitor

Campaign Monitor is an email marketing automation platform that is suitable for all kinds of businesses. It is cloud-based. The tool has a drag-and-drop feature for designing workflows.

The software also helps its clients drive targeted campaigns by having efficient list segmentations. The users can also track and analyze customer journeys through the software’s dashboard.

The software has an easy to use visual interface. It is available in 3 plans, namely, primary, unlimited, and premier. Opting for this one will help you find one of the highly powerful Email Marketing services along with drag and drop simplicity.

Key highlights that make it a very efficient alternative of MailChimp are-

• Creating engaging email campaigns
• Marketing automation that ensures personalized customer journeys
• Personalization for ensuring human touch to your emails
• Contacts and segmentation
• Sign up forms for growing your email list and reaching a bigger audience
• Analytics to gauge the performance of your campaigns
• Apps and Integrations for hundreds of business apps
• Transactional email

11. iContact

iContact is an email marketing automation software that is suitable for small as well as medium businesses. It is cloud-based.

The software has numerous features, such as A/B split testing and customer list segmentation, among others. It also lets its users’ design campaigns their subscribers, and even track and analyze the performance of the campaign on the dashboard.

It also provides a drag-and-drop visual interface along with contact management.

It is known for its user-friendliness as well as its ease of learning — the pricing models for the software change according to the number of subscribers. There are two types, namely, essential and professional.

Best email marketing solutions of iContact that make it one of the best alternatives of MailChimp-

• A/B Split Testing
• Automation
• List Segmentation
• Performance Reporting
• Multi-User Accessibility
• Manage Subscribers
• Marketing Integrations
• Salesforce Mass Email

Drag and Drop Editor

• Style with ease
• Responsive Templates
• Appealing Design
• Easy photo editing

Services offered by iContact

• Strategic advisors
• High volume sending
• Deliverability Services
• Email Design Services
• Content Services

12. Mailjet

Mailjet is another cloud-based software with email marketing automation as its aim. It is suitable for businesses of all sizes.

The software allows its users to design marketing campaigns, newsletter creation and also lets them track the performance of the campaign on the dashboard.

This software lets the user set up an SMTP (Simple Mail Transfer Protocol) server for the marketing emails. Through SMTP, the email delivery speed heights, and thus, time-sensitive campaigns benefit from this software.

Time-sensitive emails include information about limited period discounts as well as offers.

The software has a tiered pricing model depending upon the email volume every month. The tool is available through 4 versions, namely, free, basic, premium, and enterprise.

Key solutions of Mailjet that make it one of the best alternatives of MailChimp are

• Email Marketing
• Transactional Email
• Transactional SMS
• Enterprise Solution
• White Label Solution
• Agency Solution

Notable features of Mailjet that need your attention here are-

Create

• Email templates
• Drag-and-drop email builder
• Collaboration Toolkit
• Personalization
• Templating Language
• MJML

Manage

• Multi-user Accounts
• Subscription Forms
• Segmentation
• Contact list management
• Parse API
• Event API

Send

• Send API
• SMTP Relay
• Dedicated IP
• Deliverability Expert
• Email Automation

Optimize

• A/B Testing
• Stats & Reports
• Real-Time Monitoring

13. SendGrid

SendGrid is another popular email marketing platform that lets its users use it for promotional newsletters and campaigns.

It is cloud-based. With the help of the email builder tool, the software helps its users build and design email campaigns. It also lets them segment customers and send targeted emails.

The software also offers an API for SMTP that helps users send newsletters via email. The tool is available through 4 versions, namely, free, essential, pro, and premier. With the help of SendGrid, you will be able to partner with an Email Service that is trusted by marketers and developers.

SendGrid is quite effective for scalability, delivery expertise and time savings.

Different products of SendGrid are

EMAIL MARKETING

• Email Automation
• Email Design
• Email Templates
• Email Statistics

EMAIL API

• Web API
• SMTP Service
• Transactional Email
• Email Validation

ADS

• Facebook Ads
• Instagram Ads
• Google Ads

Key Services that make it one of the first rated alternatives of MailChimp are-

• Expert Insights
• Email Implementation
• Email Bootcamp

Wrapping it up!

In conclusion, there are several email marketing tools in the marketing which can act as efficient alternatives to MailChimp.

Let us have a brief look upon some of the other alternatives of MailChimp that could not secure their place in the list mentioned above-

• Emma
• Maropost
• SparkPost
• dot digital
• MailJet
• Newsletter2Go

One should select the software based on their marketing requirements.

Next, they should also decide according to their budgets. The reviews and demos of all the potential options should also be taken to select the option that is best suited to the needs.

There are also solutions with sophisticated automation, which might be difficult to understand or unnecessary for some. Thus, one should give proper time with selecting a solution best fitted for them.

Should you opt for the Alternatives of MailChimp?

In case you are looking for an affordable solution that alleviates your requirements of complex automation, then it would be prudent of you to go for the alternatives of MailChimp mentioned in the post.

You can also have a look upon the alternatives mentioned above of MailChimp if you need a landing page and top-notch data privacy.

You should stick with MailChimp if you need detailed reporting and you only have a quite small list. MailChimp will also be useful for you if you wish to design your good looking emails conveniently.

So, are you also looking for the alternatives of MailChimp? Did we miss any of the MailChimp alternatives that you prefer using? Share your views with us in the comments below.