Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Oculus Rift – Oculus Rift Marketing Mix

Marketing Mix Of Oculus Rift – Oculus Rift Marketing Mix

May 18, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Oculus Rift is associated with virtual reality industry and was launched on 28th March year 2016. It is manufactured by its owner company Oculus VR, which in itself is a division of its parent company Facebook Inc. It faces stiff competition from several companies and some of its competitors are as follows-

  • HTC Vive
  • Gear VR
  • Google Cardboard
  • FOVE VR
  • Project Morpheus
  • OSVR
  • Hololens

Table of Contents

  • Product in the Marketing Mix Of Oculus Rift :
  • Place in the Marketing Mix Of Oculus Rift :
  • Price in the Marketing Mix Of Oculus Rift :
  • Promotion in the Marketing Mix Of Oculus Rift :

Product in the Marketing Mix Of Oculus Rift :

Oculus Rift is a headset designed, manufactured and marketed by its owner. It has made several pre-production models since its Kickstarter drive. Amongst these, five were demonstrated to common public and two amongst them DK 1 and DK 2 in the year 2013 and 2014 respectively were development kits and were shipped back to backers so as to develop content at the releasing time of Rift.

Enthusiasts eagerly purchased both of them as they wished for an early preview of involved technology. Oculus Rift has features like stereoscopic OLED display, 110-degree field of view, refresh rate of 90 Hz and resolution per eye of 1080*1200.

Integrated headphones offer positional and rotational tracking along with 3D audio-effect. Constellation is actually the positional tracking system and it is performed through USB-stationary-infrared-sensor that picks up light from IR LEDs. 3D space is created and it allows user usage of Oculus Rift while walking, standing or sitting in the same room.

Marketing Mix Of Oculus Rift

Place in the Marketing Mix Of Oculus Rift :

According to Oculus, Rift is a gaming device with its content focus on gaming. Rift support has been added to AAA games like Dirt Rally, Euro Truck Simulator 2, Elite: Dangerous and Project CARS. It also includes various indie games like Ether One and Aaaaa! Low-level extensive modding have been added to popular titles like Flight Simulator and Minecraft.

Facebook plans to use Oculus Rift technology for communications, media and entertainment because it believes that virtual reality is on the track to become next computing-evolution from desktop to include mobile devices. For the owner company, Oculus Rift is a communication platform that helps to share unbounded experiences and space with near and dear ones. Facebook has a widespread distribution network and it is easy to purchase Oculus Rift via its website.

Price in the Marketing Mix Of Oculus Rift :

In the year 2012 Oculus initiated a campaign for funding of Rift’s development. The project was a success as it was able to raise 2.5 million dollars. DK 1 was first offered as a reward to backers and later publicly sold on the website at 300 dollars. Oculus Rift announced a free Kickstarter-edition product to Kickstarter backers. Pre-orders started from 6th January year 2016 at 599.99 dollars.

Rift is treated as an open platform and developers does not need verification or approval for distributing, developing or selling content for it nor have to pay licensing fees.  Oculus Rift is an affordable and reasonably priced virtual-reality headset as the company has adopted a Psychological pricing policy. Its price range of 599.99 dollars is a very small incentive that creates a huge psychological impact on consumers because a customer is ready to buy it at 599.99 dollars then spend a round figure of 600 dollars. The difference in price is irrelevant when one compares to the emotional mindset of a buyer.

Promotion in the Marketing Mix Of Oculus Rift :

Marketing Mix Of Oculus Rift 2

Oculus Rift is a huge innovation that has made a great impact on gamers. Facebook Inc has adopted powerful strategies to market its product and create positive brand awareness. As part of its promotional activities, it distributed developer kits to media players, vendors, agencies and leading brands. During London, Fashion Week retailer Topshop in the year 2014 helped its clients to experience Catwalk with the usage of Oculus headsets.  Marriot Hotels made Rift a permanent accessory in its hotels. A company has put its special onus on keeping its workforce happy and has implemented several beneficial plans for them. It offers competitive salaries, full healthcare coverage, flexible hours for working, 21 days of vacation every year, free dining options on campus and regular events for relaxation.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. Marketing Mix of Facebook – Facebook Marketing Mix
  2. Marketing mix of Banana Republic
  3. Marketing Mix of McDonalds
  4. The Marketing mix of Apple inc – Apple company marketing mix
  5. Marketing mix of Wendy’s – Wendy’s Marketing Mix
  6. Marketing mix of Sunfeast Yippee Noodles
  7. Marketing mix of Nestle – Nestle marketing mix
  8. Marketing mix of Wipro Technologies
  9. Marketing mix of Samsung – 4P of Samsung
  10. Marketing mix of Victoria’s Secret

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Budgetary Slack – Role, Causes and Drawbacks
  • Capitalization – Definition, Importance and Types
  • Brinkmanship – Definition, Examples and Tips
  • Community of Practice – Definition, History and Types
  • Collaboration – Definition, Importance, Types and skills
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved