Product Hub – Managing Products

This is the Product hub and here we discuss everything about products and product management. Product is one of the most important P’s in the 4 P’s of Marketing and therefore it is important that we know everything about products.

Module 1: Introduction to Product Concepts

1. Product
2. Product Concept
3. Production Concept
4. Product Hierarchy
5. Product Class
6. Product Classification
7. Classification Of Industrial Products

Module 2: Product Knowledge and Information Management

8. Product Information Management
9. Product Knowledge
10. Product Adoption
11. New Product Adoption

Module 3: Product Competition and Management

12. Product Competition
13. Product Management
14. Difference Between Product Marketing Mix and Service Marketing Mix
15. Adaptation Of Product
16. Five Product Levels

Module 4: Product Development Fundamentals

17. Product Development
18. Product Development Process
19. New Product Development
20. Concept Development
21. Concept Statement
22. Product Design
23. Concept Testing

Module 5: Enhancing and Testing Products

24. Minimum Viable Product
25. Product Sampling Methods
26. Product Quality
27. Improve Product Quality
28. Product Labelling
29. Product Standardization
30. Product Specifications

Module 6: Product Strategies and Analysis

31. Product Portfolio
32. Product Strategy
33. Product Leadership
34. Product Mix
35. Analyse The Product Mix
36. Product Life Cycle
37. Benefits And Limitations Of Product Life Cycle

Module 7: Product Line Management

38. Product Line Extension
39. Product Line Stretching
40. Product Line Competition
41. Product Market Expansion Grid

Module 8: Product Launch, Placement, and Recall

42. Cannibalization
43. Product Demonstration
44. Product Launch
45. Product Placement
46. Product Recall

Module 9: Understanding Product Types and Characteristics

47. High Involvement Product
48. Low Involvement Product
49. Shopping Products
50. Specialty Products
51. Marginal Product
52. Augmented Product
53. By-Product