Google is ushering in a new era of account security by making passkeys the default sign-in method for all users. With a clear aim to…
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Starbucks Japan Prepares for Halloween with an All-Black Frappuccino
Starbucks Japan is getting festive with Halloween around the corner by launching an all-black, goth-inspired Frappuccino and snack. Aptly named the Booooo Frappuccino, this intriguing…
Non-Metros Lead the Charge in Online Festival Sales on Amazon, Meesho, and Flipkart
Major e-commerce platforms like Amazon, Meesho, and Flipkart reported an overwhelming sales response from Non-metro regions during the 2023 festive sale period based on the…
Mukesh Ambani regains the richest Indian Title on Hurun India Rich List 2023
Mukesh Ambani reclaimed the ‘richest Indian’ title with a wealth of Rs 8.08 trillion. He surpassed Gautam Adani whose wealth dropped by 57% to Rs…
Walmart buys out $1.4 billion Tiger Global stake in India’s Flipkart
Key Takeaways Walmart purchased Tiger Global’s investment in Flipkart for a sum of $1.4 billion, valuing the e-commerce giant at $35 billion. This valuation reflects…
CarTrade to acquire OLX India’s auto business for Rs 537 cr
As per a filing issued to the stock market by CarTrade, it is getting ready to purchase the automotive division of OLX India in a…
Samsung Bans Staff’s AI Use After Spotting ChatGPT Data Leak
The advanced abilities of generative AI are making their way into workplaces, with AI chatbots aiding employees in focusing on important tasks instead of mundane…
Amazon launches FAST channel service on Fire TV
Amazon has launched Fire TV Channels, a platform for hosting its free, ad-supported TV (FAST). This platform will be available on Amazon’s Fire TV devices…
Jio forays into VR with JioDive
Jio, a telecommunications company, has recently introduced JioDive, a virtual reality headset available on JioMart, their online store. This product is designed to compete against…
Myntra launches platform to tap 10 mn new Gen-Z shoppers in 2 years
Myntra, an online retailer owned by Walmart, has launched a new fashion experience called FWD, aimed at the Gen-Z demographic in India, where 20% of…
Kevin Durant inks lifetime deal with Nike, third NBA player to get the honour after Michael Jordan and LeBron James
Kevin Durant has signed a lifetime deal with Nike, making him the third NBA player after Michael Jordan and LeBron James to do so. The…
Sony posts record Operating Profit on great PS5 sales
In March, Sony concluded its fiscal year with impressive results and achieved a record operating profit of 1.21 trillion JPY ($8.9 billion, converted), surpassing its…
Amazon India buys MX Player at a marked-down value
It is reported that Amazon India has acquired the OTT platform MX Player from Times Internet Ltd. (TIL) after a series of negotiations. The acquisition…
YouTube Music adds podcasts in the US
YouTube Music has added podcasts as a new feature, fulfilling their promise. Users in the US can access this feature by launching the Android or…
Pepsi onboards Samantha Ruth Prabhu as its brand ambassador
Pepsi has launched a new version of its brand campaign called “Rise Up, Baby!”, which showcases the determined and fearless nature of youth through compelling…
Nike Expands Relationship with Cognizant to Manage its Global Technology Operations
Nike and Cognizant have announced an expanded partnership that will see the latter managing Nike’s global technology operations across its entire enterprise. Cognizant, a technology…
1000s of Blinkit Delivery Executives Revolt & Join Rivals Swiggy, Zepto & Others
Recently, 1000 delivery executives previously employed by Blinkit, a popular food delivery service, have left to join competitors such as Swiggy and Zepto, causing a…
PhonePe to launch an Android app store in India
PhonePe, the mobile payments platform that leads the market in India, intends to introduce an Android app store of its own. Indian users will be…
Jio to soon launch AirFiber to take on traditional Wi-Fi service providers like Airtel, ACT
According to reports, Jio is all set to launch its fiber optic-based service AirFiber this month in India, with plans to take on the country’s…
JioMart launches its Digital-First Holi Campaign targeting Sale from 1st to 8th march
JioMart just got into the Holi mood by launching a digital-first campaign targeting its Big Holi sale from 1st to 8th march. The campaign is…
Tata Group’s talks over $1 billion Bisleri stake stall
Negotiations between the Tata Group and Bisleri International Pvt for a majority stake in the Indian bottled water giant have reportedly broken down due to…
Goodbye Vistara Airlines! Air India to discontinue Vistara after merger
Air India’s CEO Campbell Wilson has announced that the Tata group-owned airline will discontinue the Vistara brand, once the merger with Tata SIA Airlines Ltd…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Swiggy Integrates Dineout and launches offerings for all its users
Swiggy has now incorporated Dineout’s offerings into its platform, making them available to all its users. The advertisement ‘Go Out with Swiggy Dineout’ showcases newlyweds…
TikTok Banned in Canada on all Official Devices
Canada has banned TikTok from all government-managed networks and devices. In doing this, Canada joins the U.S. federal government, many American states and the European…
Bisleri expands globally, signs supply agreement with a company in Dubai
Bisleri has executed its first international expansion plan and has partnered with the Nasser Abdulla group. The Nasser Abdulla group is a 25 year old…
What are Brand Attributes and its Importance in Branding
Brand Attributes are the core values that define the overall nature of the company and represent the essence of the brand. They are the set…
Why Nokia lost its market share?
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant…
Why Bugatti Veyron has entered the Indian market?
This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True…
