JioMart just got into the Holi mood by launching a digital-first campaign targeting its Big Holi sale from 1st to 8th march. The campaign is…
Tata Group’s talks over $1 billion Bisleri stake stall
Negotiations between the Tata Group and Bisleri International Pvt for a majority stake in the Indian bottled water giant have reportedly broken down due to…
Goodbye Vistara Airlines! Air India to discontinue Vistara after merger
Air India’s CEO Campbell Wilson has announced that the Tata group-owned airline will discontinue the Vistara brand, once the merger with Tata SIA Airlines Ltd…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Dr Reddy’s acquires Mayne Pharma’s USA generic prescription portfolio for $105 mn
Dr Reddy’s Laboratories (DRL) has announced a definitive agreement to purchase the US generic prescription product portfolio of Australia-based Mayne Pharma Group for $90 million…
Swiggy Integrates Dineout and launches offerings for all its users
Swiggy has now incorporated Dineout’s offerings into its platform, making them available to all its users. The advertisement ‘Go Out with Swiggy Dineout’ showcases newlyweds…
Bisleri expands globally, signs supply agreement with a company in Dubai
Bisleri has executed its first international expansion plan and has partnered with the Nasser Abdulla group. The Nasser Abdulla group is a 25 year old…
How to use modern technology to improve sales?
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy…
Why Nokia lost its market share?
Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant…
7 Marketing lessons from Orkut
Orkut is no more, and at one time, it was the first social network to introduce socializing online in India. So much so, that every college…
3 reasons that Intel corporation is such a successful company
Intel corporation has been one of the most successful companies in microprocessors for the last 2 decades. And the popularity of Intel is rising even further….
How Businesses Are Using Analytics & Software to Serve Customers Better?
In today’s world, true power lies in true data. With a majority of human activity being done on the internet through electronic devices, collection of…
5 future challenges for Micromax in Smart phone market
In our previous article, we wrote how Micromax is climbing up the ladder to become the number one mobile phone manufacturer in India. Micromax has…
Why China or Chinese economy is the fastest growing economy
Chinese economy is the fastest growing economy among all the developing economy. It is the biggest exporter of goods and services to the richest economy…
Why Bugatti Veyron has entered the Indian market?
This article has been contributed by Mr Adeeb Ahsan who is studying MBA at IIPM – Delhi and who joins the elite club of True…
Why Maggi is banned and business lessons from Maggi controversy
Considering that I am 30 years old, i have been eating Maggi for probably the last 15 years at the least. The same goes for many…
Effective Marketing Tips for More Leads and Sales in 2015
The way we do business has already dramatically shifted from the old era of cold calling, travelling salesmen and the need to run around town…
Porters five force analysis for Tata Nano
Threat of New entrants The threat of new entrants is very high for the small car industry. The growing economy and the increasing buying power…
