Marketing91

  • Home
  • Discounts and Deals
    • Marketing Tools Discounts
    • Financial Tools Discounts
  • Brands Analysis
    • Competitors
    • Top Brands Lists
    • SWOT of Brands
    • Brand Ownership
Home » Marketing Mix of Brands » Marketing Mix Of Boost and 4Ps (Updated 2024)

Marketing Mix Of Boost and 4Ps (Updated 2025)

December 18, 2024 | By Hitesh Bhasin | Filed Under: Marketing Mix of Brands

The Marketing mix of Boost analyses the 4Ps of Boost’s marketing strategy, which includes the Product, Price, Place, and Promotion of Boost drink. Boost is one of the leading health drinks available in consumer markets and is associated with the food and beverage industry. It was developed in 1974 and launched globally as a nutritional drink in 1975-76 by its parent company, GlaxoSmithKline. The brand has targeted children, especially boys between the ages of 8 and 14, as the target market for providing healthy food for its customers. Its main competitor in this field is-

  • Bournvita

About Boost

  • Type: Nutritional drinks
  • Industry: Food and beverage
  • Founded: 1983
  • Founder: Christopher John Shaw
  • Headquarters: York, England
  • Area served: Worldwide
  • Key people: Gary Rodin (Chairman) and Chris Shaw (CEO)
  • Number of employees: 1,000+

Table of Contents

  • Boost Product Strategy
  • Boost Place Strategy
  • Boost Pricing Strategy
  • Boost Promotion Strategy

Boost Product Strategy

Boost has become one of the fastest-growing companies in the consumer portfolio of its parent company, India GSK. The first product range has been positioned as Vitaminised Energy-Fuel, including energy drinks with a unique taste of malt and chocolate. It is a supplement complete with adequate nutritional values that offer necessary nutrients to a body like calcium, iron, copper, biotin, niacin, folic acid, pantothenic acid, and Vitamins D, C, A, B12, B1, B6, and B2.

Boost’s product mix, as of 2023, includes a variety of nutritional drinks catering to different dietary needs and preferences (Source):

  1. Boost Calorie Smart: This product has 16g of protein and 25 vitamins and minerals, designed for those watching their calorie intake.
  2. Boost Kid Essentials: A complete nutritional drink for children, providing essential nutrients.
  3. Boost Glucose Control: Formulated for individuals with diabetes, it contains 16g of protein.
  4. Boost High Protein Mix Drink Mix: Offers 14g of protein per serving.
  5. Boost High Protein: Meets daily nutritional requirements with proteins, minerals, and 26 vitamins.
  6. Boost Plus: Contains 360 calories to help maintain a healthy body weight.
  7. Boost Original: A supplement containing minerals, vitamins, fiber, and protein.
  8. Boost Compact: A complete energy drink.
  9. Boost Choco Eclair: A blend of chocolate and caramel flavors.
  10. Complete Boost: Offers a delicious taste along with essential vitamins and minerals.
  11. Boost Choco Nut: Combines chocolate with natural almonds.
Also Read  Marketing Mix of Fortis Hospital and 7Ps (Updated 2025)

Marketing Mix Of Boost

Boost Place Strategy

Boost is a popular drink in India, but South India is a significant contributor towards providing more prominent sales figures that boost the marketing mix and, ultimately, revenues. The company has a distinct retail chain and distribution policy that helps deliver products to its consumers. Supply channel includes sending products from manufacturers to depots in bulk quantities. From here, they are picked by wholesalers who supply natural products to retailers as per demand and necessity. The retailers bring necessary items to consumers through various mediums like grocery stores, supermarkets, discount stores, convenience stores, and department stores.

Here’s a summary of Boost’s place strategy:

  1. Strong Presence in India: Boost is particularly popular in India, with South India being a key region contributing significantly to its sales and revenue.
  2. Specific Distribution Policy: The company employs a particular strategy of distribution that involves transporting products from factories to large depots.
  3. Wholesale and Retail Distribution: Products are distributed to wholesalers from these depots, who then supply them to retailers based on demand.
  4. Wide Retail Availability: Retailers make Boost products available to consumers through various channels, including supermarkets, grocery stores, discount stores, convenience stores, and department stores.
  5. Urban and Rural Reach: Boost maintains a distribution network that effectively covers urban and rural areas, ensuring widespread availability.

Boost Pricing Strategy

Brand: Boost Juice has recognized the necessity and importance of a suitable pricing policy to meet consumer market demands. It has several competitors in the health drink category and cannot afford very high prices. It has decided to maintain a competitive pricing policy similar to its rivals to penetrate rural and urban markets. The company also encourages a volume pricing policy. Its products are available in several quantities. 1 KG pack of Boost juice ultimately costs less than a ½ kg pack or even less than a 200g pack.

This is done to increase its sales figures by selling products in bulk. Even the prices of products available in jars and refill packs are different because a jar of soft milk is of nutritional value and further use to a housewife, but a refill pack is not. Under its competitive pricing policy, the brand periodically offers gifts and other incentives to potential customers to reduce its price.

Also Read  Marketing mix of eBay and 7Ps (Updated 2025)

Boost’s market share and pricing strategy is characterized by two marketing strategies with a focus on competitive pricing, product quality, and volume sales:

  1. Competitive Pricing: Boost sets prices similar to competitors, which is essential in a market with many rival health drink brands.
  2. Volume-Based Pricing: The brand encourages large-quantity purchases by offering lower per-unit prices for larger packs.
  3. Diverse Pack Sizes and Pricing: Products are available in various quantities, catering to different consumer needs and budgets.
  4. Pricing Variance Based on Packaging: Prices vary between jars and refill packs, recognizing different utilities for homemakers.
  5. Promotional Offers and Incentives: Boost occasionally provides gifts and other incentives to reduce consumer costs.

Boost Promotion Strategy

Boost has developed its brand reputation through its promotional portfolio around sports and several sportspeople. Its advertisements are about people enthusiastic about sports who need something extra to boost the juice company and take it to the next level. The brand promises to meet the high-energy needs of its consumers through its diverse range of products. Various cricketers have been a part of Boost through advertisements over the years. Kapil Dev in 1986 and Sachin Tendulkar in 1989 were roped in to endorse this brand. Later, Virendra Sehwag, M.S. Dhoni, and Virat Kohli supported Boost as the secret of their energy.

Boost realizes the power of children’s Asian market and hence has occasionally offered several freebies to attract them from other countries. The brand also announced launching the Boost Cricket Cup in some states like Tamil Nadu and Andhra Pradesh to identify and promote young talent in cricket.

Some Recent Video ads and Print ads of Boost are:

Why BOOST? | About Us | Our Promise

BOOST® Nutritional Drinks – YouTube

Liked this post? Check out the complete series on Marketing Mix

Related posts:

  1. Marketing Mix of Tata Motors and 4Ps (Updated 2025)
  2. Marketing Mix Of Honda Motors and 4Ps (Updated 2025)
  3. Marketing Mix of Pantaloons and 4Ps (Updated 2025)
  4. Marketing Mix Of Hindustan Unilever Limited (HUL) and 4Ps (Updated 2025)
  5. Marketing Mix Of The Hindu and 4Ps (Updated 2025)
  6. Marketing Mix Of Thums Up and 4Ps (Updated 2025)
  7. Marketing Mix of Titan Industries and 4Ps (Updated 2025)
  8. Marketing Mix of Vans Retail and 4Ps (Updated 2025)
  9. Marketing Mix of Aston Martin and 4Ps (Updated 2025)
  10. Marketing Mix Of Steve Madden and 4Ps (Updated 2025)

About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  1. Internet Marketing
  2. Business Model of Brands
  3. Marketing Mix of Brands
  4. Brand Competitors
  5. Strategy of Brands
  6. SWOT of Brands
  7. Customer Management
  8. Top 10 Lists
Not found what you are looking for? Search this website.
Advertisement
Recent Posts:
  • Sellerboard Promo Code 2 Months Free (Save up to $158)
  • Helium 10 35% Off Coupon Code on Monthly Plans
  • Best Semrush Alternatives in 2025: 10 Top Competitors Compared
  • 3 Crucial Tools for Digital Acquisition Marketing – All for Free
  • Best Prop Firms for US Traders in 2025
Advertisement

Marketing91

ABOUT THIS WEBSITE:

  • About Marketing91
  • Marketing91 Team
  • Sitemap
  • Contact us
  • Advertise with us
 

LEGAL NOTICES:

  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Editorial Policy
  • Terms of Use
Marketing91 - Discounts and Coupon Codes on Best Online Tools

Copyright © 2009 - 2025 Marketing91 All Rights Reserved