Punjab National Bank is simply referred to as PNB. It is a public limited company of Indian origins. Punjab National Bank is associated with the banking industry and deals in financial services. It was founded in the year 1894 by its founder Lala Lajpat Rai. It is the only bank in India that started with Indian capital and has survived till date. It faces competition from following Banks
- State Bank Of India
- Andhra Bank
- Allahabad Bank
- HDFC
- ICICI Bank
- Canara Bank
- Indian Bank
Product in the Marketing Mix Of Punjab National Bank :
Punjab National Bank is a multinational bank with a diversified product portfolio and a range of financial services in various segments that include
Corporate Banking
- EXIM Finance
- Cash Management
- Exporters Gold Card Scheme
Agricultural Banking
- Credit Schemes
- N. B. krishi
- Farmers Welfare Central-Sector Schemes
Financial Services
- Non-life Insurance
- Mutual Fund
- Merchant Banking
- Life Insurance
- Retirement Planning-Scheme
- Real Estate Investments
International Banking
- Letter of Guarantee
- Gold Loan Scheme
- F.C. Account
- R.O. Account
- R.E. Account
- Non-Resident Deposit Schemes
- Foreign Inward Transfers
Personal Banking
- Bal Vikas
- Term Deposits
- Recurring Deposits
- Prudent Sweep
- Loans
- Fixed Deposit
- Debit Card
- Credit Card
- Combo-Deposit Scheme
- Current Account
- Balika Shiksha
MSME Banking
- Vikas Udyami Scheme
- Sahayog Scheme
- Pragati Udyami Scheme
- Kushal Udyami
- Gramin Chikitsak Scheme
- Garage Yojana
Social Banking
- Special Schemes for Women
Online Services
- Mobile Banking
- Internet banking
- Bill Payments
- E-Tax Payments
- Share Trading
- Security Alerts
Place in the Marketing Mix Of Punjab National Bank :
Punjab National Bank is a state-owned organisation with a Pan-India presence. It has its headquarters base at New Delhi. Punjab National Bank has a strong customer base of more than 80 million and it serves as a strong distribution channel that includes 9,935 ATMs and 6,968 branches located in 764 cities and towns of India. By the end of the financial year 2015, it was served with a capable workforce of 68,290 employees. Punjab National Bank has spread its network in the international arena with a subsidiary PNB International Bank and its seven branches located in the United Kingdom along with other international branches in places like Kabul, Dubai, Kowloon and Hong Kong.
Its representative offices are at Sydney in Australia, Oslo in Norway, Shanghai n China, Dubai in UAE and Almaty in Kazakhstan. It has ownerships in several banking facilities and serves its customers with their help like 51% in Druk PNB Bank in Bhutan with its five branches, 20% in Everest Bank Limited in Nepal with its 50 branches and 84% in JSC PNB Bank located in Kazakhstan with its four branches.
Price in the Marketing Mix Of Punjab National Bank :
Punjab National Bank has the distinction of being the second-largest commercial bank that is state-owned in India. At the end of the financial year 2015-16, its estimated revenues were 47424.35 crore rupees. Every bank has to follow the basic guidelines set up by the government of India in regarding banking and finance sector. Punjab National Bank faces stiff completion from other banks and has adopted a reasonable pricing policy. Hence it offers easy repayment options and competitive rates for loans, term deposits and interests to its clients.
Promotion in the Marketing Mix Of Punjab National Bank :
Punjab National Bank has gained immense popularity over the years and has the honour of maintaining and having accounts of famous national leaders like Indira Gandhi, Lal Bahadur Shastri, Jawahar Lal Nehru and Mahatma Gandhi. It has been the recipient of several accolades and awards in recognition of its impeccable services like Best Public Sector Bank in the year 2012 by CNBC TV18, Most Socially Responsive Bank in the year 2012 by PwC and Businessworld, National Training Award and Excellence in Corporate Social Responsibility in the year 2011. Punjab National Bank is aware of its social responsibilities and takes part in several CSR activities like blood donation camps, tree plantations, farmer training and medical camps. Indian cricket captain Virat Kohli is its brand ambassador.
