Punjab and Maharashtra Co-Operative Bank Limited is commonly referred to as PMC Bank. It is of Indian origins and is associated with Banking and Finance industry. PMC Bank has founded in the year 1984, 13th February and has established itself as one of the top ten co-operative banks in the country.
It was the youngest bank to get a status of Scheduled Bank in the year 2000 and license of Authorized Dealer category 1 in the year 2011 for Forex business by Reserve Bank of India. PMC Bank was conferred with Multi-State status in the year 2004 by Central Registrar. Some of its competitors are as follows-
- Ahmedabad Mercantile Co-Operative Bank Limited
- Mehsana Urban Co-Operative Bank
Table of Contents
Product in the Marketing Mix Of PMC Bank :
PMC Bank is one of the most preferred and competent urban co-operative banks in India. It has a diversified product and service portfolio that includes
Personal Banking
- Demat Services
- Fixed Deposit
- Current Deposit
- Saving Deposit
- KYC Updating
NRI Banking
- Forex Services
- Loan Products
- Deposit Products
Loans
- Private-Car Loan
- Consumer Loan
- Personal Loan
- Top-Up loans offered on Housing Loans
- Gold Loans
- SME Loan
- Business Loan with Limits
- Education Loan
- Mortgage Loan
- Home Loan
- Commercial-Vehicle Loan
- Liquid-Securities Loan
- Two-Wheeler Loan
Services
- Uninterrupted services of twelve hours from 8 to 8
- Token-less banking
- 360 days banking including weekends and holidays
- Self-service counters
- Tele-Banking services
- Personalized chequebooks
- Pay-orders issued without any charges
- Banking at any branch
- Quick mode and safe remittance
- E-Payment of taxes
- Debit Cards – RUPAY Debit Card, EMV-Chip Debit Card, Visa-Debit Card and Visa-Business Debit Card
- Mobile Banking
- Internet Banking
- Locker Facility
- Mutual Funds
- Life and Non’ life insurance products
Place in the Marketing Mix Of PMC Bank :
PMC Bank started its operations with a humble background as it opened in a small room at Sion in Maharashtra. It’s Central and registered offices are at Mumbai in Maharashtra. PMC Bank extended its area of operations to include Indore in Madhya Pradesh, Andhra Pradesh, Surat and Vapi in Gujarat, Dharwad and Bangalore in Karnataka, Goa and Delhi. It started with single-branch operations and now has opened a network of nearly one hundred and twenty-three branches spread over six states. In order to spread its reach to the international platform it launched its website, Twitter handles and Facebook page in the year 2011-12.
Price in the Marketing Mix Of PMC Bank :
PMC Bank has projected itself as one of the premier co-operative banks in India that is committed in its endeavour to excellence via innovative products and impeccable services. It has created a distinctive name for itself because of several pioneering options. Price is a very important factor in a banking policy as it determines the approach of a bank towards its customers. PMC Bank is a co-operative bank established with a view to helping its customers and work towards the benefit of society. It has kept its bank and interest rates and service packages very economical and reasonable so that its customers can benefit from its plans.
Promotion in the Marketing Mix Of PMC Bank :
PMC Bank has numerous success stories to its credit. In the year 1999, it was facilitated with Work Ethics Oriented to Depositor’s Service by All India Bank Depositors’ Association, Padmabhushan Vasantdada Patil Award for nine times titled Best Urban Co-Operative Bank and from NPCI it received Special Jury Award. PMC Bank has introduced special products for beneficial purposes like Bal Bhavishya Yojana and Double Decker.
PMC Bank is one of the main propagators of women empowerment and its 70% employees are women. Its genuine efforts towards this cause include special schemes to open saving accounts for women, education loan to girls/women has 1% less rate-of-interest than normal terms and additional benefits in senior citizen category to women above the age of 58.
It donates in Cry & Saves the Children Foundation and Helpage India. In order to celebrate 30 successful years, PMC Bank organised camps for health check-up of its well-wishers and Customers.
