Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Human resources » What is Culture? Types and Characteristics

What is Culture? Types and Characteristics

June 21, 2020 By Hitesh Bhasin Tagged With: Human resources

Table of Contents

  • Definition
  • What is culture?
  • Types of Culture
  • Characteristics of culture
    • 1. Culture is abstract
  • Elements of culture
  • Functions of culture

Definition

Culture is a broad term that refers to social norms and behaviour prevalent in human society. It also includes acquiring customs, beliefs, values, symbols, knowledge, capabilities, habits and arts through learning processes of a particular social group, nation or people.

Culture is a cultivated behaviour passed along with and without any conscious thought from one generation to the next via imitation and communication.

What is culture?

A culture signifies acceptable behaviour and conduct in a given society. It is, in fact, a set of guidelines that tells everyone about things like language, how to dress and even how to behave and interact, what is right and wrong, about religion, food, marriage and million other small and big things.

Culture is also referred to as symbolic communication which is learned and perpetuated in society so that it becomes easy to distinguish members of one group from another. It is an important concept that plays a critical role in our social life. Culture helps to outline social relationships, challenge social order and shape our everyday actions in society.

Types of Culture

Corporate culture

The various types of culture are as follows-

1. Material Culture 

An essential type of culture is Material culture that refers to the material or physical objects and resources that is used by people to define their perceptions and behaviour.

It includes outlets, products and services, tools, factories, offices, religious places like temple, mosque, church etc., and social infrastructures like the education system, house and health, economic infrastructures like energy capabilities, transportation etc. and financial infrastructures like insurance, banking etc. and numerous other things.

2. Non-material culture 

Another type of culture is the non-material culture that refers to non-physical ideas that individuals have. It also refers to the intangible things produced by culture or parts of a culture that you cannot hold, taste, feel or touch. It includes language, morals, norms, rules, values and beliefs

3. Corporate culture

The culture that is prevalent in a workplace is referred to as corporate culture. It includes the dressing sense of the workforce, the design of the office, how employees are treated, the attitude of management, and how an organization projects itself in front of its customers.

4. Culture of diversity

It refers to a place where individuals belonging to different gender, race, origin and sexual orientation live. The diversity culture is prominent because the Community calendar includes events and festivals belonging to different races.

5. Popular culture 

This type of culture refers to the everyday activities of the individuals in a place. It includes the best selling books, top music on the chart etc.

6. Foreign culture 

When an individual travels to another country and comes across people that speak, dress, interact, behave, eat differently from himself, it is referred to as foreign culture.

Characteristics of culture

learned behaviour

The various characteristics of culture are as follows

1. Culture is abstract

It is not possible to see culture, but it can be glimpsed through human behaviour in a regular or patterned fashion. It exists in the habits and minds of individuals and is often referred to as a specific way of thinking and doing things.

2. Culture is learned behaviour 

It is a fact that most of our behaviour is learned although there are many things we pick up unconsciously. This is why the terms conscious and unconscious learning is used to differentiate between the learning processes.

3. Culture includes values and attitude 

It is a misconception that attitude, values and options of people are their own. It is a fact that these things we pick up unconsciously as part of our culture

4. Culture is shared

People shares different aspects of culture unequally.

5. Culture includes material objects

Human beings modify the form of an object and change it to suit their needs, for instance, it cuts the tree and uses the wood to make furniture for his comfort

6. Culture is pervasive

It implies that culture touches cultural norms inspire all the aspects of our lives as both emotional and relational actions to a great extent

7. Culture is idealistic

It represents the norms and ideals of a group and includes social, artistic and intellectual ideas which the members strive to uphold

8. Culture is transmissive 

An essential fact about culture is that it is passed from one generation to the next and thus is called transmissive. With the help of language, imitation and instruction, it becomes possible for this generation to understand the intricacies of the culture from the earlier generation.

9. Culture is transmitted 

Culture is passed and learned from one to another person. In most cases, it is handed down by the elders and even by contemporaries in some cases. Much of the learning process is accidental or unintentional.

10. Culture varies from society to society 

The culture of every society is unique and will vary from another society. It is a fact that cultural elements like beliefs, values, morals and traditions are not uniform so will vary

11. Culture is continually changing 

Change is imminent even though in some cultures it is at a fast pace whereas in others it is a slow process.

12. Culture takes the help of language 

Without the advantage of a language; it would have been a tad difficult to pass on the culture from one to another. It is the language that creates a common bond between members of a specific group.

It acts as an intermediary between past, present and future and helps to transmit the learned knowledge to others.

13. Culture is integrated 

Various parts of culture are interconnected with each other, and one must learn about the full picture instead of titbits if he wants to understand the culture

14. Culture is dynamic 

Culture of one place will come in contact with other cultures, and the interaction will lead to the sharing of ideas that will bring changes in both of them. Culture is dynamic as a change in one aspect will lead to a change in the whole process

15. Culture is gratifying 

An essential characteristic of culture is that it offers ample opportunities to satisfy social and biological needs of human beings.

Elements of culture

Elements of culture

The various elements of culture are as follows

1. Languages 

The first and foremost element of culture is language. It is the vehicle that is used to transfer knowledge, ideas and information. It helps in direct connection with people and permits a better understanding of any given situation.

2. Symbols

Every culture has symbols that are used as a means of non-verbal communication and even stand for motions and reactions

3. Norms 

Another element of culture is norms because various culture differs in their norms. It can be formal and informal. The formal norm is laws and refers to the set standards of behaviour which are most important to every society.

The informal norms are often known as customs and refer to the standard of conduct which is not so rigid but still can influence a great deal.

4. Values 

It is the element value that determines the behaviour of a person and what he considers right or wrong

5. Customs

These are established practices, rules and traditions that are considered appropriate in society.

6. Attitude 

This element signifies the underlying belief of an individual and his tendency to behave in a specific manner

7. Rituals

It is a set of activities with a specific meaning that occurs in a particular circumstance.

8. Physical artefacts 

This is one of the critical elements of organizational culture. Each organization is unique in terms of its culture that includes the use of facilities, physical layout etc. It is created specifically to represent the beliefs, values and meaning of the firm.

9. Unique metaphors and jargons 

Business organizations with time, develop their unique metaphors and jargons that are used explicitly by its employees.

10. Shared beliefs

every organization has its unique values and beliefs that are shared by its members.

11. Behavioral norms 

One of the essential elements of culture is behavioural norms. It is about the nature of expectations that a company has from its employees and the standards for their behaviour and interaction with each other in the company and customers of the company

Celebrations –

This element reinforces the assumptions and cultural values of an organization.

Functions of culture

The various functions of culture are as follows-

  • Culture creates a viable distinction between two organizations
  • The culture encourages commitment to the workplace
  • Culture boosts the stability of a social system
  • Culture provides the employees with appropriate standards of behaviour and attitude in the organization
  • Culture provides a distinctive identity for the employees working in an organization
  • Culture defines goals, values and attitude

Conclusion

Culture is an expression that provides information about customs, goals, morals, values, attitude and outlook shared by a society. This complex concept has a direct and indirect impact on all aspects of human life and gives us a sense of belonging.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp

Related posts:

  1. 15 Features of Culture and the Meaning of Culture
  2. Work Culture – Definition, Meaning and Importance
  3. The Importance of Culture Listed
  4. 11 Characteristics Of Organisational Culture
  5. Acculturation – Overview, Process and Strategies
  6. 10 Types of Company Culture that your Company can Adopt
  7. Hofstede’s Cultural Dimensions – Six Dimensions of Culture
  8. Subculture – Definition, Characteristics and Examples
  9. What is Culture Shock? 5 Stages of Culture Shock
  10. What is Competing Values Framework?
Marketing91 Courses

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. Shajeeha Mallick says

    I want to know about the culture and types.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Combined Ratio Formula – Definition and Calculation
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
  • Comfort Letter – Definition, Types, Template and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved