Consumer Behavior Course

This is the Consumer behavior hub where you learn all the concepts of Consumer behavior. Observing consumers and implementing your marketing strategies based on their behavior is an important component of Marketing.

Module 1: Introduction to Consumer Behavior

1. Consumer Behavior
2. Importance Of Consumer Buying Behavior

Module 2: Understanding the Buying Process

3. Consumer Buying Behavior
4. Consumer Buying Behavior
5. Steps In Consumer Decision Making
6. What Is The Buyer Readiness State
7. Buyer Persona
8. Buying Pattern Analysis

Module 3: Factors Influencing Consumer Behavior

9. Personal Factors Affecting Consumer Buying Behavior
10. Reference Groups In Consumer Buying
11. Affect Of Culture On Consumer Behavior

Module 4: Post-Purchase Behavior

12. Buyer Remorse
13. Post Purchase Dissonance
14. Analyse Consumer Behavior