This is the Consumer behavior hub where you learn all the concepts of Consumer behavior. Observing consumers and implementing your marketing strategies based on their behavior is an important component of Marketing.
Module 1: Introduction to Consumer Behavior
Module 2: Understanding the Buying Process
- Consumer Buying Behavior
- Consumer Buying Behavior
- Steps In Consumer Decision Making
- What Is The Buyer Readiness State
- Buyer Persona
- Buying Pattern Analysis
Module 3: Factors Influencing Consumer Behavior
- Personal Factors Affecting Consumer Buying Behavior
- Reference Groups In Consumer Buying
- Affect Of Culture On Consumer Behavior
Module 4: Post-Purchase Behavior
- Buyer Remorse
- Post Purchase Dissonance
- Analyse Consumer Behavior
