Segmentation Targeting and Positioning Hub

This hub deals with all articles and concepts about Segmentation targeting and Positioning commonly known as STP.

Module 1: Introduction to STP Marketing

1. Market Segmentation
2. Market Segmentation
3. Segmentation Targeting And Positioning
4. Need For Market Segmentation
5. Reasons For Market Segmentation

Module 2: Exploring Market Segmentation

6. Advantages Of Segmentation
7. Limitations Of Segmentation
8. Criteria’s For Market Segmentation
9. Steps Of Market Segmentation
10. Market Segment
11. Segments
12. Types Of Customer Segment
13. Choose A Market Segment
14. Segment A Business Market
15. Segmentation Strategy

Module 3: Types of Market Segmentation

16. Types Of Market Segmentation
17. Demographic Segmentation
18. Geographic Segmentation
19. Psychographic Segmentation
20. Behavioral Segmentation
21. Benefit Segmentation
22. Lifestyle Segmentation
23. Geodemographic Segmentation
24. Usage Based Segmentation

Module 4: Introduction to Targeting

25. What Is Target Market
26. Target Marketing
27. Behavioural Targeting
28. Target Market
29. Target Market vs Strategic Market

Module 5: Deep Dive into Target Market Selection and Strategies

30. Types Of Target Markets
31. Target Market Selection
32. Targeting New Customers
33. Targeting Strategy
34. Target Population
35. Target Pricing
36. Target Youngsters

Module 6: Positioning Essentials

37. Positioning
38. Effective Positioning
39. Positioning Process
40. Positioning Strategy
41. Positioning Techniques

Module 7: Advanced Positioning Techniques

42. Guide To Positioning
43. Positioning By Celebrity Endorsement
44. Positioning By Competition
45. Positioning By Cultural Symbols
46. Positioning By Product Characteristics
47. Positioning By Product Class
48. Positioning By Product Process
49. Positioning By Use Or Application
50. Premium Positioning
51. Repositioning

Module 8: Value Proposition and USP

52. Value Proposition
53. Customer Value Proposition
54. USP And Value Proposition