Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Haier – Haier Marketing Mix

Marketing Mix Of Haier – Haier Marketing Mix

January 3, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Haier is a public company of Chinese origins. It is associated with consumer electronics and home appliances industry and has its headquarters base at Qingdao in China. Brand Haier was founded in the year 1984 and by the year 2014 had the largest share in the market in terms of white goods. Some of its main competitors are as follows-

  • General Electric
  • Electrolux
  • Samsung Electronics
  • Whirlpool

Table of Contents

  • Product in the Marketing Mix Of Haier :
  • Place in the Marketing Mix Of Haier :
  • Price in the Marketing Mix Of Haier :
  • Promotions in the Marketing Mix Of Haier :

Product in the Marketing Mix Of Haier :

Haier is a multinational organisation that deals in selling, manufacturing, developing and designing several types of electronic goods. The brand started its operations as a manufacturing unit of refrigerators and with time has expanded its product range in ninety-six categories and includes nearly 15,100 models.

It is a world-class company that offers products in fields of large-scale and digital integrated circuits, logistics, bio-pharmaceuticals, network appliances and home integration. Following are some of the products in its kitty-

Consumer Products include

  • Microwave Ovens
  • Water Heaters
  • Air Conditioner
  • Television
  • Washing Machine
  • Refrigerator
  • Computers
  • Mobile Phones

Commercial products include

  • Commercial Freezers
  • Commercial Air Conditioner

Marketing Mix Of Haier

Place in the Marketing Mix Of Haier :

Haier has a strong international presence and it includes countries like Malaysia, Philippines, Indonesia, Japan, India, Australia, Pakistan, United Kingdom, France, Norway, Chile, New Zealand and the United States. Its first overseas production facility was established in Indonesia in the year 1996 and in the year 1997 at Malaysia and Philippines. Later production plants were also located in Italy, the United States, Asian countries and in some African countries like Egypt, Algeria, Tunisia and South Africa.

Haier has a strong distribution network that comprises of an efficient and capable workforce of nearly 70,000 employees, 5 centres of R & D, 8 designing centres, 24 industrial-parks, 1, 43,330 sales stores, 30 factories for overseas production and 66 trading companies. Its extensive sales network is dependent on that particular region, In China, it has a strategic alliance with chain stores, in Europe it works alongside with KESA, in Japan with top retailers and in America with cooperation from retailers like Best Buy, Home Depot and Wal-Mart. Haier products are easily available in supermarkets, malls and hypermarkets.

Price in the Marketing Mix Of Haier :

Haier has projected its estimated revenues at 32.8 billion and its net income at 2.45 billion US Dollars by the end of the year 2014. As it was a relatively new company it wanted to face its competitors successfully and moreover wanted to penetrate in deeper markets and create a strong customer base of its own.  Haier adopted a strategy of competitor-orientated and penetrating pricing and hence set its product prices at marginally lower rate than its rival companies.

Low-price or economic-pricing helped the company in attracting a huge and successful customer base and increased its share in the consumer market. The actual production cost of Haier products is less than other brands because of cheap labour and hence they can easily afford economic pricing system and still generate good revenues.

Promotions in the Marketing Mix Of Haier :

Haier has adopted a global strategy of branding and marketing that has helped it immensely in creating a positive brand influence in the consumer market. It has been an enthusiastic partner in social works. It is a part of Project Hope and has taken the initiative to provide education to underprivileged and deprived children. Nearly one hundred and eighty-six schools have benefitted from this project.  

Brand Haier has been quite vocal in expressing its concern over the ecological status of our world. It has promoted the concept of green ideas and has been a part of a community that actively supports planting trees. Haier has taken part in charity programs and sports events also. It promotes its products via several advertising campaigns.

Commercials are shown through electronic media on radio and different channels of television, through print media on billboards, household magazines and newspapers. It has started advertising through social media and taken help of several platforms like Twitter, Facebook and YouTube. It also has a personalised website to provide necessary information to its interested customers.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. The Marketing mix of Apple inc – Apple company marketing mix
  2. Marketing Mix of Compaq – Compaq Marketing Mix
  3. Marketing Mix Of GlaxoSmithKline – GlaxoSmithKline Marketing Mix
  4. Marketing Mix Of Calvin Klein – Calvin Klein Marketing Mix
  5. Marketing mix of Aquafina – Aquafina Marketing mix
  6. Marketing mix of Garnier – Garnier marketing mix
  7. Marketing Mix of Del Monte – Del Monte Marketing Mix
  8. Marketing Mix Of Giordano – Giordano Marketing Mix
  9. Marketing Mix Of Cheetos – Cheetos Marketing Mix
  10. Marketing mix of Godrej – Godrej marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Capital Budgeting – Definition, Methods and Objectives
  • Bid Ask Spread – Definition, Types and Examples
  • Capital Resource – Definition, Importance and Examples
  • Bond Ratings – How they work and the Agencies involved
  • Bond Market – Definition, History and Types
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved