Marketing has emerged as a lucrative job in recent times. It is being eyed as the money maker of the business. Usually, marketing is the intermediary function between developing a product and increasing its available in the market. what is a common umbrella term used for the different field which falls under the term marketing like Public relations, Sales, advertising etc. Different career options are available if you are considering a degree in Marketing.
Right from Social media marketing manager to Marketing analyst to Product manager, numerous options available for those who want to pursue a career in marketing and also because marketing is a stream which is required by almost every company in every industry, it opens up jobs in every industry. Marketing career opportunities are open in every industry since all of them have realized the importance of marketing to generate profits.
While there are people who criticize marketing as an expense there are others who consider it as a necessary expense for the financial growth of the company. Marketing acts as a backbone for the Sales department which is the primary revenue generator for every company which is why Marketing is an important department of any organization.
While there are numerous jobs available in Marketing, the following are a few important types of Marketing Jobs available in various industries. Some may require certain positions others may be specific to the specific industry.
1) Product Manager :
these are the people who are involved in the development of a product from beginning to the end. They are not only involved in product development but they also have to initiate the product development from scratch by generating ideas developing those ideas and then manufacturing the product. They are also involved in the life cycle of the product right from the early phase to the decline phase. The product manager is responsible for the completion of a product within the budget and within time.
Product manager helps to increase the profitability of the product by incorporating new strategies and features of the existing product or by developing new product entirely. Product management is one of the most commonly pursued jobs after a degree in marketing. Usually, in larger organizations, the product manager reports to the marketing manager.
2) Marketing Analyst :
marketing analyst is the person who is responsible for analyzing and implementing solutions to the existing marketing campaigns or the marketing questions that are faced by the organization. as the name suggests The detailed job description of marketing analysis is nothing but analysis of the situations in the problems present and to help in creating a solution which would be applicable for the problem. Marketing analyst works with an aim to analyze the existing market its growth potential and potential the product in the existing market. there also involved in the analysis of the competitors and the state of growth of the market.
Various services like the position of the company with respect to competitors’ potential of the market potential of the industrial nature of the rivalry existing threads all the things are taken into consideration the marketing analysts. there also involved in helping to create the company marketing plan for the future by taking into consideration all the factors mentioned above.
3) Brand Manager :
brand managers are involved in developing new brands or Identity of the existing brand or image of the brand, in the minds of the customer by creating a marketing campaign and materials along with a proper and effective messaging to help facilitate and accelerate the creation of the image. creativity is one of the important factors required for the job of brand manager along with data analysis skills effective communication and excellent management skills. It is very crucial that brand managers know their competitors and the other brands in the market to have a strong clear an effective messaging which would make space in the mind of the customer. this is why Brand managers should be equipped with the latest market knowledge.
They can also take help from Marketing Analysts to upgrade themselves. They help translate the vision of the organization into reality by using their effective skills of marketing and branding. Brand managers should keep a track of return on investment since most of the marketing expenses which are done on the product are via brand managers. every activity of the budget spent on marketing activities by brand managers should be translated into sales.
4) Marketing Specialist:
this is considered as the most common type of marketing jobs. a marketing specialist is a person who creates and designs campaigns not support the marketing of the organization and improve the visibility of products and services. Apart from that marketing specialist are also responsible for researching about the latest marketing trends in the industry and determining the nature of demand for the consumer in the industry.
The specialist can develop sales presentations and also able to provide reports that are derived from the research data collected by the competitive analysis and product analysis, marketing trend and pricing analysis etc. Campaigns form an important part of the marketing strategy. describe insert restaurant around the product to make the customer survey about the features and benefits of the product and services. designing these campaigns include selecting a vendor, location, target market, place, date and time, and all of the event management is taken care of by marketing specialist. A larger organization may have different event managers reporting to Marketing Specialists.
5) Advertising Coordinator :
A lot of activities are conducted by the Marketing department which is supported by the advertising coordinator who assists or take care of projects for print and electronic media. They are responsible for advertising in developing advertising campaigns from scratch. there are also responsible for coordinating the schedule of product promotions and ads and are also responsible for maintaining and updating the database of customers in the organization by offering support to the sales department.
Advertising coordinator is also responsible for developing the ad in association with the creative team, getting the ad approved by making necessary changes from the marketing department and finally broadcasting the ad, again in collaboration with the Marketing department. article department corporation is one of the skills required in the job of an advertising coordinator. Advertising coordinator me also and as a creative team.
6) Market Research :
Many companies require data for analysis of a particular brand, product or market, and that is when market research comes into the picture. Market research deals with the gathering of data, it’s the compilation and finally drawing conclusions after analysis. strong numerical skills are required for a job in market research along with analytical skills. formation of the problem, development of a hypothesis, working on the hypothesis and drawing conclusions are a few general steps are in marketing research. many companies have an in-house department for marketing research while many of the smaller companies prefer to outsource the job to the companies specialized in market research like AC Neilsen, IMRB etc. Market Research can be primarily classified into Primary and Secondary research.
Primary research is first and collection of data directly from respondents wherein the researcher or a team appointed by the researcher goes with a predefined set of questionnaires and collects the answers from the respondents. Secondary research, on the other hand, deals with the analysis of the data that is already been collected. This includes analyzing the documents, read books, case studies, published reports etc.
7) Digital Marketing :
Digital marketing has evolved as a new aspect of marketing. the advancement of Technology marketing has gone digital which is why digital marketing has evolved. Digital marketing includes the same promotion which is carried out on regular marketing but with the digital media. There is been such a growth in digital marketing that different specializations available in digital marketing itself.
Following are few specialization jobs in digital marketing:
7-1) SEO specialist :
An SEO or Search Engine Optimization specialist is the person who is responsible for improving the rankings on the search engine. the primary job of an SEO specialist is to work with the search engines to improve the rankings on the search engine page by using proper keywords and Optimization. Keywords are the important criteria for an SEO specialist and along with it optimizing the header tags, page tags, page title, meta tags etc. an SEO specialist is also responsible for improving the overall website design and user experience.
7-2) Social Media Manager :
Social media plays an important role in the marketing of any product in every industry. Social medium involves updating the social media accounts on a regular basis with the promotional content which is relevant to the organization and posting date to reach the target audience. The other important role of social media is to develop brand awareness and creative brand image in the minds of the customers. social media manager should time the post property by using the proper platform by reaching the proper audiences.
It is very essential that the target audience is classified and distinctively targeted from different platforms. for example, Facebook would be used to reach large masses, Twitter on the hand would be targeting specific audiences. other social media like Snapchat would be to target the younger generation, on the other hand, LinkedIn which social media platform that is used to target business professionals.
Social media generate support which can be used to know the reach of the campaign to the end customers. social media manager has to manage all of these pages and post relevant content on relevant media and generate regular reports and present them to the management to tell the effectiveness of the campaign.
7-3) Email Marketing Manager :
Which is the type of marketing jobs where and the manager is responsible for the marketing of a product or service with the use of electronic mail or email. They are responsible for managing the content of the email and generate the content right from scratch. designing and developing the content of the email, managing emails, managing customer lists, replying to the emails received from the customers, directing the relevant email to the relevant departments are few of the roles of the email marketing manager.
7-4) Content Writer :
The content writer is a job where the person is responsible for managing content for the websites. They manage the content not only on the website but also on social media. The posts on Facebook, Twitter, Instagram etc. require the use of proper keywords and hashtags and other relevant words to make the post more visible and increase the reach to the audience. On Twitter, for example, it is very important that the trending hashtags be used with a post to increase the visibility and reach of the post. All of these things are taken care of by the content writer while writing the content.