Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT ANALYSIS OF DHL

SWOT ANALYSIS OF DHL

December 15, 2018 By Hitesh Bhasin Tagged With: SWOT

One of the largest Logistics company in the world is DHL, whichis a division of Deutsche Post DHL. DHL operates from Germany and even the germany postal services is handled by DHL only. DHL owns five airline subsidiaries with a total of 96 aircraft and another 21 aircraft on orders. These are used to deliver on time and with maximum speed.

Table of Contents

  • STRENGTHS in the SWOT ANALYSIS OF DHL :
  • WEAKNESS in the SWOT ANALYSIS OF DHL :
  • OPPORTUNITIES in the SWOT ANALYSIS OF DHL : 
  • THREATS in the SWOT ANALYSIS OF DHL : 

STRENGTHS in the SWOT ANALYSIS OF DHL :

Large Network: DHL has a network of over 220 countries, making it the largest global freight career. This gives DHL an advantage over the other global players. Effective communication and excellent in-house consultancy have helped DHL expand its reach.

Innovation: DHL projects itself as a thought leader in the logistics industry. It has structurally invested into trend research and solution development, It has developed a DHL Innovation centre which provides a platform where customers and stakeholders can engage with DHL experts. SmartSensor and Resillience360 were successful logistics solutions projects which emerged from the innovation centre.

Strong Brand Equity: DHL is ranked 77 on the best global brands ranking by Interbrand in 2016 with a brand valuation of 5708 $m.

SWOT ANALYSIS OF DHL - 1

Growing in developing countries: DHL has invested heavily in developing nations to set up and expand their services in order to have a large footprint in the emerging markets. For instance, DHL has invested about 16.3 $m in India, to be used in developing new technologies including drones for deliveries and managing logistics.

Excellent financial position: DHL has a very good finance backgroun and is known to have ample amount of resources backing it up. As a result, more and more companies trust DHL and their services. This financial position is also helping DHL expand its business year on year.

SWOT ANALYSIS OF DHL - 2

WEAKNESS in the SWOT ANALYSIS OF DHL :

Limited market share growth: Being a very competitive market, market share growth becomes difficult especially considering numerous small and large local competitors.

Requires heavy investment: It is an investment driven industry and thus to set up and expand, heavy investment is required and return on investment is not immediate.

Dependence on external agencies: Due to such a wide network, DHL is depended on over various other local private agencies with which it collaborates. This has a direct impact on the efficiency of DHL and thus coordination becomes very important.

Dependence on regulatory bodies: DHL has to work according to the regulatory norms and the local authority. Regulations in the source and the destination places can be different and thus following different laws can be difficult.

Poor Marketing: When compared to Fedex or UPS, DHL does not have similar marketing expenditure and does not invest much in advertising and branding activities. This affects the brands popularity and acceptance.

SWOT analysis of DHL - 3

OPPORTUNITIES in the SWOT ANALYSIS OF DHL : 

Emerging Markets: DHL has set its foot in almost all the emerging markets but it needs to expand to utilise the potential in such markets. They need to focus on its customer-focused international supply chain.

Inorganic Growth: DHL, being a big name in the industry to acquire several local players to expand its reach in its target markets.

E-commerce: Increase in electronic shopping presents an opportunity to tap this market as well. E-commerce is considered as the future of shopping and so it becomes important for DHL to be present in this platform as well.

THREATS in the SWOT ANALYSIS OF DHL : 

Competition: Fedex and UPS are DHL’s prime competitors and are giving DHL a tough fight in all the markets. Various local brands also possess a threat for DHL in its specific territory.

Economic Slowdown: Logistics is one of the industries which is hit the hardest when it comes to Economic slowdown.

Declination of traditional services: Traditional services such as letter and posts have declined due to the advent of technology in developed as well as developing economies.

Local players: A major threat to DHL is that the brand suffers against local courier players which might be operating at lower and penetrative prices. These local players are also able to give excellent service.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. The SWOT analysis of Agility Logistics
  2. SWOT analysis of United Parcel Service
  3. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  4. SWOT analysis of DTDC – DTDC SWOT analysis
  5. SWOT analysis of FedEx – FedEx SWOT Analysis
  6. SWOT analysis of Amazon – Brand Amazon SWOT Analysis
  7. SWOT analysis of Apple Inc – Apple SWOT analysis
  8. SWOT Analysis of Airbnb
  9. SWOT Analysis of Huawei
  10. SWOT Analysis of Prada

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Comments

  1. ashraf dahroug says

    Thank you for your valuable in formation ,but if you have SWOT analysis of grocery stores franchisor or pet food franghisor in canada , It will be appretiated.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Books of Accounts – Definition, Formats and Types
  • Capital Reserves – Definition, Example and Exceptions
  • Book Value Formula – Definition and Calculation
  • Cash-and-Carry Wholesaler – Definition and Features
  • Cash Accounting – Definition, Example, Pros and Cons
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved