Although it might appear that physical distribution of products or goods is more tedious, however the presence of a marketing channel is felt even in the case of the service sector. Thus services such as Banks, Hospitals and Education have their own service marketing channel to deliver value.
Hospitals need to be established in places where regular supply of medication is available, Fire stations must be able to give rapid access to geographical areas and at the time of elections, ballot boxes should be properly located to allow easy voting.
Services too therefore have multiple channel levels. To know about each level you can view my post on Channel levels – Consumer and industrial marketing channels. The same marketing channel system applies to services as well as products.
However a new concept being especially used in the services sector is the Information highway channels. Simply said these information highways combine multiple forms of data carrying capacity (Internet = Videos + Software + Audio + Images whereas Phone = Voice)
Thus service sector channels and their establishment for a service based organization also presents its own challenges.
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About Hitesh Bhasin
