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Home » Competitors » Top 26 ServiceNow Competitors & Alternatives in 2024

Top 26 ServiceNow Competitors & Alternatives in 2025

November 27, 2024 | By Hitesh Bhasin | Filed Under: Competitors

ServiceNow is a cloud-based platform-as-a-service provider that offers technical management assistance for IT operations, such as IT service management and help-desk capabilities. In this article, we discuss the top ServiceNow Competitors and Alternatives.

ServiceNow is a prominent software platform offering robust automation solutions for varied business processes. Its user-friendly design and refined tool suite, featuring IT, HR, and customer service management capabilities, prove vital for companies aiming to boost productivity and efficiency.

Its centralized system for task, incident, and asset management replaces the need for complex systems and multitasking. Its comprehensive functionality makes it popular across varying industries, empowering small businesses everywhere to optimize control and outcomes. As a cloud-based platform, ServiceNow guarantees smooth update deliveries, enhancing user experiences and ensuring they stay pace with technological advancements.

  • Product Type: Technical management assistance for IT operations
  • Industry: Software
  • Founded Date: 2003
  • Founders: Fred Luddy
  • Headquarters: Santa Clara, California, USA
  • Area Served: Worldwide
  • Current CEO: Bill McDermott
  • Market capitalization: $128.8 billion (as of October 23, 2023)

Table of Contents

  • The top ServiceNow competitors are
  • 1. BMC Software
  • 2. Microsoft (Dynamics 365)
  • 3. Atlassian (Jira Service Management)
  • 4. IBM
  • 5. Cherwell Software
  • 6. SAP Service Cloud
  • 7. Salesforce Service Cloud
  • 8. Ivanti
  • 9. Zendesk
  • 10. Broadcom (CA Technologies)
  • 11. SolarWinds
  • 12. TOPdesk
  • 13. ManageEngine
  • 14. SysAid
  • 15. Freshservice
  • 16. Zoho Desk
  • 17. Autotask
  • 18. ConnectWise Manage
  • 19. Axios Systems
  • 20. Hornbill
  • 21. IFS
  • 22. ClickUp
  • 23. ProProfs Help Desk
  • 24. SupportBee
  • 25. Help Scout
  • 26. Spiceworks

The top ServiceNow competitors are

1. BMC Software

BMC Software

  • Product Type: IT Management Software
  • Industry: Information Technology
  • Founded Date: 1980
  • Founders: Scott Boulette, John J. Moores, Dan Cloer, and Patricia Morrison
  • Headquarters: Houston, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Ayman Sayed

BMC Software is a leading provider of IT solutions that help businesses streamline their operations and improve efficiency. Their suite of products includes IT service management, automation, and cloud management solutions.

2. Microsoft (Dynamics 365)

Microsoft Dynamics 365

  • Product Type: Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software
  • Industry: Information Technology
  • Founded Date: April 4, 1975
  • Founders: Bill Gates and Paul Allen
  • Headquarters: Redmond, Washington, United States
  • Area Served: Worldwide
  • Current CEO: Satya Nadella

Microsoft’s Dynamics 365 is a comprehensive business management platform offering various services, including customer relationship management (CRM), enterprise resource planning (ERP), and field service management. It integrates seamlessly with other Microsoft applications, providing a cohesive and efficient business solution.

3. Atlassian (Jira Service Management)

Atlassian (Jira Service Management)

  • Product Type: IT Service Management Software
  • Industry: Information Technology
  • Founded Date: 2002
  • Founders: Mike Cannon-Brookes and Scott Farquhar
  • Headquarters: Sydney, New South Wales, Australia
  • Area Served: Worldwide
  • Current CEO: Scott Farquhar and Mike Cannon-Brookes (Co-founders))
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Atlassian’s Jira Service Management is a popular service desk software that helps support teams deliver excellent customer service. With features like incident management, change management, and service level agreement (SLA) tracking, Jira Service Management enables organizations to manage their IT services effectively.

4. IBM

IBM

  • Product Type: Computer Hardware and Software Services
  • Industry: Information Technology
  • Founded Date: June 16, 1911
  • Founders: Charles Ranlett Flint
  • Headquarters: Armonk, New York, United States
  • Area Served: Worldwide
  • Current CEO: Arvind Krishna

IBM is a global technology company offering various products and services, including IT service management software. Their solutions help businesses automate processes, monitor service levels, and improve efficiency and customer satisfaction.

5. Cherwell Software

Cherwell Software

  • Product Type: IT Service Management Software
  • Industry: Information Technology
  • Founders: Vance Brown, Arlen S. Feldman, Timothy G. Pfeifer, and Kirk A. Feathers
  • Headquarters: Colorado Springs, Colorado, United States
  • Area Served: Worldwide
  • Current CEO: Sam Gilliland

Cherwell Software provides IT service management and business process automation solutions. Their platform offers features like incident, asset, and problem management, helping organizations improve IT service delivery and meet their business goals.

6. SAP Service Cloud

SAP Service Cloud

 

  • Product Type: Customer Relationship Management (CRM) software
  • Industry: Information Technology
  • Founded Date: 1972
  • Founders: Dietmar Hopp, Claus Wellenreuther, Hasso Plattner, Klaus Tschira, and Claus Heinrich
  • Headquarters: Walldorf, Baden-Württemberg, Germany
  • Area Served: Worldwide
  • Current CEO: Christian Klein

SAP’s Service Cloud is a comprehensive customer service platform that helps businesses streamline their customer support operations. With features like ticketing, knowledge management workflow automation, and self-service portals, SAP Service Cloud empowers organizations to provide excellent customer service.

7. Salesforce Service Cloud

Salesforce

  • Product Type: Customer Relationship Management (CRM) software
  • Industry: Information Technology
  • Founded Date: 1999
  • Founders: Marc Benioff and Parker Harris
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Marc Benioff

Salesforce’s Service Cloud is a leading customer service platform that enables businesses to deliver personalized and efficient customer support. With features like case management, omnichannel support, and AI-powered chatbots, Salesforce Service Cloud helps organizations enhance customer satisfaction.

8. Ivanti

Ivanti

  • Product Type: IT Management Software and Services
  • Industry: Information Technology
  • Founded Date: 1985
  • Founders: Phil Watts and Greg Butterfield
  • Headquarters: South Jordan, Utah, United States
  • Area Served: Worldwide
  • Current CEO: Ayman Sayed

Ivanti offers a range of IT service management solutions, including asset management, IT asset discovery, and service desk software. Their products help organizations optimize their IT operations and improve service delivery.

9. Zendesk

Zendesk

  • Product Type: Customer Service Software
  • Industry: Information Technology
  • Founded Date: 2007
  • Founders: Mikkel Svane, Morten Primdahl, and Alexander Aghassipour
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Mikkel Svane
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Zendesk is a popular customer service platform offering tools for businesses to engage with customers. With features like ticket management, live chat, and customer self-service portals, Zendesk enables organizations to provide more customer relationships and excellent support across multiple channels.

10. Broadcom (CA Technologies)

Broadcom (CA Technologies)

  • Product Type: Enterprise Software
  • Industry: Information Technology
  • Founded Date: 1976
  • Founders: Charles Babbage, Walter Jeremiah Sanders III, and Royce Thomas
  • Headquarters: San Jose, California, United States
  • Area Served: Worldwide
  • Current CEO: Hock Tan

Broadcom, formerly CA Technologies, offers a range of enterprise software solutions, including IT service management. Their products help businesses automate IT processes, enhance service delivery, and improve operational efficiency.

11. SolarWinds

SolarWinds Log Analyzer

  • Product Type: IT Management Software and Services
  • Industry: Information Technology
  • Founded Date: 1999
  • Founders: Donald Yonce and David Yonce
  • Headquarters: Austin, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Sudhakar Ramakrishna

SolarWinds provides a comprehensive IT management software solution that simplifies and improves IT operations. Their solutions include network management, security, and systems management tools, enabling businesses to monitor and manage their IT infrastructure effectively.

12. TOPdesk

TOPdesk

  • Product Type: IT Service Management Software and Services
  • Industry: Information Technology
  • Founded Date:1993
  • Founders :Frank Droogsma and Wolter Smit
  • Headquarters: Delft, Netherlands
  • Area Served: Worldwide
  • Current CEO:Wolter Smit

TOPdesk offers a user-friendly service management platform that helps organizations streamline service delivery. Their software features ticketing, asset management, and self-service portals, enabling efficient service management across various departments.

13. ManageEngine

ManageEngine

  • Product Type: IT Management Software
  • Industry: Information Technology
  • Founded Date: 1996
  • Founders: Sridhar Vembu and Tony Thomas
  • Headquarters: Pleasanton, California, United States
  • Area Served: Worldwide
  • Current CEO: Raj Sabhlok

ManageEngine provides a suite of IT management tools to simplify IT infrastructure management. Their offerings include network monitoring, knowledge management platforms, help desk software, and asset management solutions, enabling organizations to optimize IT operations and support.

14. SysAid

SysAid

  • Product Type: IT Service Management Software
  • Industry: Information Technology
  • Founded Date: 2002
  • Founders: Israel Lifshitz and Oded Moshe
  • Headquarters: Tel Aviv, Israel
  • Area Served: Worldwide
  • Current CEO: Sarah Lahav

SysAid offers a comprehensive service desk platform that helps businesses deliver exceptional customer service and support. Their software comprises incident and problem management features, self-service portals, and IT and asset management tools, enabling organizations to streamline and improve their IT service management.

15. Freshservice

Freshservice

  • Product Type: IT Service Management Software
  • Industry: Information Technology
  • Founded Date: 2010
  • Founders: Girish Mathrubootham and Shan Krishnasamy
  • Headquarters: San Mateo, California, United States
  • Area Served: Worldwide
  • Current CEO: Girish Mathrubootham
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Freshservice is a user-friendly IT service management software that helps businesses automate their IT operations. Their platform offers robust ticketing, asset management, and self-service capabilities, empowering organizations to enhance their IT service delivery.

16. Zoho Desk

  • Product Type: Customer Service Software
  • Industry: Information Technology
  • Founded Date: 1996
  • Founders: Sridhar Vembu and Tony Thomas
  • Headquarters: Chennai, Tamil Nadu, India Austin, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Sridhar Vembu
  • Number of employees: 16,000+ (2023)

Zoho Desk is a customer service help desk software allowing organizations to manage customer service processes and interactions and support queries efficiently. With features like ticket management, customer portals, and analytics, Zoho Desk helps businesses provide effective and personalized customer support.

17. Autotask

  • Product Type: IT Management Software
  • Industry: Information Technology
  • Founded Date: 2001
  • Founders: Bob Goddard and Patrick Burns
  • Headquarters: East Greenbush, New York, United States
  • Area Served: Worldwide
  • Current CEO: Mark Cattini

Autotask, now known as Datto Autotask PSA, is a professional services automation platform that helps IT service providers streamline their operations by facilitating customer communications. The software includes project management, ticketing, and billing features, enabling organizations to optimize service delivery and improve client satisfaction.

18. ConnectWise Manage

  • Product Type: IT Management Software
  • Industry: Information Technology
  • Founded Date: 1982
  • Founders: David Bellini, Arnie Bellini, and Linda Bellini
  • Headquarters: Tampa, Florida, United States
  • Area Served: Worldwide
  • Current CEO: Jason Magee

ConnectWise Manage is a business management platform designed specifically for IT service providers. Its features include ticketing, project management, and help desk capabilities, helping organizations streamline workflows and improve efficiency.

19. Axios Systems

  • Product Type: IT Service Management Software and Services
  • Industry: Information Technology
  • Founded Date: 1988
  • Founders: Tasos Symeonides
  • Headquarters: Edinburgh, Scotland
  • Area Served: Worldwide
  • Current CEO: Markos Symeonides

Axios Systems offers IT service management and IT asset management solutions. Their software includes features like incident management, problem management, and service level agreement tracking, enabling organizations to enhance their IT service delivery and align with business objectives.

20. Hornbill

  • Product Type: IT Service Management Software and Services
  • Industry: Information Technology
  • Founded Date:1995
  • Founders: Gerry Sweeney and Mark Darbyshire
  • Headquarters: London, England
  • Area Served: Worldwide
  • Current CEO: Gerry Sweeney

Hornbill is an IT service management platform that helps businesses automate and optimize their IT operations. Their software includes features such as incident management, request fulfillment, and self-service portals, empowering organizations to deliver efficient IT services.

21. IFS

  • Product Type: Enterprise software
  • Industry: Enterprise software
  • Founded Date: 1983
  • Founders: Staffan Ahlberg, Bengt Nilsson, and Erik Paulsson
  • Headquarters: Linköping, Sweden
  • Area Served: Worldwide
  • Current CEO: Darren Roos
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IFS is a global enterprise software company that provides solutions for manufacturing, automotive, and aerospace industries. Their software helps organizations manage complex business processes, including supply chain management, enterprise resource planning (ERP), and field service management.

22. ClickUp

  • Product Type: Project management software
  • Industry: Software
  • Founded Date: 2017
  • Founders: Zeb Evans
  • Headquarters: San Diego, California, United States
  • Area Served: Worldwide
  • Current CEO: Zeb Evans

ClickUp is a productivity platform that offers a comprehensive suite of tools for project management, task management, and team collaboration. With a user interface and features like a customizable dashboard, task assignment, and real-time communication, ClickUp helps teams stay organized and improve productivity.

23. ProProfs Help Desk

  • Product Type: Help desk software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Sameer Bhatia and Sahil Bhatia
  • Headquarters: Santa Monica, California, United States
  • Area Served: Worldwide
  • Current CEO: Sameer Bhatia

ProProfs Help Desk is a cloud-based customer support software that enables organizations to manage customer service effectively, request inquiries, and support tickets. With features like ticket management, knowledge base management, and live chat support, ProProfs Help Desk streamlines customer support processes.

24. SupportBee

  • Product Type: Help desk software
  • Industry: Software
  • Founded Date: 2010
  • Founders: Anandh S, Prateek Dayal, and Gaurav Sharma
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Prateek Dayal

SupportBee is a help desk ticketing system that helps businesses manage customer support requests more efficiently. Their software offers features like email integration, ticket management, and analytics, making it easier for organizations to track and resolve customer issues.

25. Help Scout

  • Product Type: Help desk software
  • Industry: Software
  • Founded Date: 2011
  • Founders: Nick Francis and Jared McDaniel
  • Headquarters: Boston, Massachusetts, United States
  • Area Served: Worldwide
  • Current CEO: Nick Francis

Help Scout is a customer service platform focusing on email-based communication and support. With features like shared inboxes, customer self-service portals, and automation workflows, Help Scout helps businesses provide personalized and efficient customer engagement and support.

26. Spiceworks

  • Product Type: IT management software and help desk software
  • Industry: Software
  • Founded Date: 2006
  • Founders: Scott Abel and Jay Hallberg
  • Headquarters: Austin, Texas, United States
  • Area Served: Worldwide
  • Current CEO: Jay Hallberg (Co-founder)

Spiceworks offers IT management tools to simplify IT operations for small and medium-sized businesses. Their software includes network monitoring, help desk ticketing, and inventory management, empowering organizations to manage their IT infrastructure better and support their end-users.

These were all the competitors of ServiceNow. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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