Burberry is a British fashion industry player that was formed during the year 1856 and is headquartered in London, United Kingdom. Its main fashion products focus on trench coats, fashion accessories, ready-to-wear outwear, sunglasses fragrances, and cosmetics.
The company has initially developed outdoor attire, it gradually moved into high fashion market. This brand is synonymous with British fashion. The brand’s checked pattern is most widely copied trademark worldwide. The company has about 500 stores in about 50 countries. Their products are sold through retail and wholesale channels.
Here are some top Burberry competitors :
1) Armani
A top Burberry competitor, Armani is a popular Italian fashion house that was formed during the year 1975 and is headquartered in Milan, Italy. The company designs various products like leather goods, watches, goods, accessories, cosmetics, and many more. Their products are available with multiple labels like Armani Jeans, Giorgio Armani Prive, and Giorgio Armani.
This brand is looked upon as an aspiring brand due to their multiple categories of products. Due to their steady growth over the past years, it has attained great revenue. It is the highest brand in the fashion industry and is also famous for hand-stitched clothing. Based on the customer requirements, it produces hand stitching apparels. They are popular for its unique designs.
The company is popular for its innovative marketing strategies. It has strong tie-ups with celebrity and the corporate world. The customers have a great positive experience of the brand when they come out of the store.
Due to the great brand value, Armani is considered a top Burberry competitor.
2) LVMH
A popular French luxury goods company, LVMH was formed during the year 1987 and is headquartered in Paris, France. The company was formed after the merger of two popular fashion companies Moet Hennessy and Louis Vuitton. It has about 60 subsidiaries that manage a few prestigious brands.
The company has a huge product line like cosmetics, clothing, jewelry, fashion accessories, perfumes, wines, and watches. This brand deals with main the best quality of goods. Their designs are very creative and traditional.
The company uses skilled workers who are professionals to work with their designs instead of using machines to create their unique products. LVMH products are available worldwide and it maintains a great quality in products.
Due to their great products and its unique designs, LVMH is considered one of the top Burberry competitors.
3) Prada
A top Burberry competitor, Prada is an Italian accessory and apparel industry that was formed during the year 1913 and is headquartered in Milan, Italy. One cannot resist buying Prada products who design various products in multiple categories like handbags, travel accessories, ready-to-wear, shoes, and other products.
Prada is recognized globally and customers love to buy it due to their great quality that has a special focus on colors, clean lines, and fabrics. Their products are available for men and women. For kids, the company has started separate clothing called MiuMiu.
The company has about 618 stores that are located in various locations like malls, multi-purpose buildings, and megastores across the world. Prada products are also available to their customers online. The company actively participates in various shows to enhance their visibility.
Due to their great brand value, Prada is considered one of the top Burberry competitors.
4) Coach
A leading design house of modest luxury accessories and lifestyle collections, Coach was formed during the year 1941 and is headquartered in New York, United States. This brand approaches its design with a modern vision. It redefines luxury with great innovation.
The company was started as a family-run workshop to make various beautiful and functional items from the finest leathers in modern shapes. As an innovator in leather goods and accessories, the brand was set up to establish the Original American House of Leather. The company produces a great collection of handbags, shoes, accessories, and ready-to-wear products each having an innovative design.
This brand has a great brand image and their handbags are positioned as a high-class bag manufacturer. The products are manufactured using the best quality leather. The company has a strong distribution network in the United States having about 1000 stores that sell exclusive Coach Product.
Due to their high brand value, Coach is considered top Burberry competitors.
5) Gucci
Gucci, an Italian Fashion industry is a top Burberry competitor that was formed during the year 1921 and is headquartered in Florence, Italy. The company is an Italian brand that focuses on leather and fashion goods. It has its business operations in about 278 stores worldwide. Their products are also available through various franchises and upscale department stores.
It is a multi-branded company and has a strong international exposure. Gucci provides an excellent service for their qualitative products. It presents a great sense in the fashion world and keeps updating their product design to meet the current fashion trend.
The company has a strong presence in the international market by having about 500 stores across many countries. It has its major presence in the US, UK, and Japan and also in few other emerging countries.
Due to their great brand value, Gucci is considered one of the top Burberry competitors.
6) Versace
Versace is an Italian fashion company that was formed during the year 1978 and is headquartered in Milan, Italy. The main collection of this brand is ready-to-wear and accessories. It designs manufactures, distributes lifestyle and fashion products that include jewelry, watches, fragrances, eyewear, and home furnishings.
It distributes their products through a worldwide network which includes about 200 boutiques. It also reaches out to their customers through 1500 high-class department stores and retail segment. The company also offers online support for the customers to purchase products and also to even customize the designs.
This brand has multiple segments across all ages and gender. Initially, Versace developed fashion products for adults that contain party and formal wear apparel. Over the years, the company started to produce products for the younger age group as well.
Due to their great quality products, Versace is considered one of the top Burberry competitors.
7) Christian Dior
Also a top Burberry competitor, Christian Dior is a European luxury goods company that was formed during the year 1946 and is headquartered in Paris, France. The company designs and produces leather goods, ready-to-wear apparel, footwear, fashion accessories, fragrances, makeup, and many more.
Though this brand is mainly for women’s products, over the years Christian Dior started producing for men and kids as well. It has a strong brand image and has a lot of visibility among the customers.
The company’s offering is a one-stop destination for fashion people. The company has a strong heritage for many years and also seen worldwide. The main strength for this brand is its acquisition of Louis Vuitton which is one of the largest luxury firms in the world.
Due to their great brand value and products, Christian Dior is considered one of the top Burberry competitors.
8) Hermes
Hermes International is a French fashion luxury goods company that was formed during the year 1837 and is headquartered in Paris, France. The company specializes in producing various products like lifestyle accessories, leather, home furnishings, jewelry, watches, and ready-to-wear apparel.
It is high-end luxurious fashion clothing and a luxury brand. It has a strong brand name and an international presence. It markets its products worldwide through a network of about 300 stores out of which 180 stores are operated directly.
The company has its business operations in about 30 production units across Japan, France, Europe, America, and Asia-Pacific. The company has about 11,000 employees working for them. The company has been associated with popular designers.
Due to their great brand image, Hermes is considered one of the top Burberry competitors.
9) Kering
An international luxury brand, Kering was formed during the year 1963 and is headquartered in Paris, France. The company owns various luxury brands that include, Gucci, Balenciaga, Boucheron, and many more. It is a global luxury brand that manages the development of many products like luxury watches, Jewelry, and Watches.
Kering is a leading player in luxury that stands for Imagination. It manages the end to end development of many products. It places creativity at heart of their strategy thereby enabling them to set new limits for their products.
The company’s approach to empowering imagination takes many forms. It means that it provides back-end services to various brands. By this, they focus on innovation and product design.
Due to their great services and unique product design, King is considered one of the top Burberry competitors.
10) Kate Spade
Yet another Burberry competitor, Kate Spade is a popular Fashion industry that was formed during the year 1976 and is headquartered in New York, United States. This fashion company designs and produces many products like apparel, perfumes, and accessories. It maintains a noticeable position in the market.
The company’s products are unique and its product innovation has led to a successful track record. Ever since its formation, the company has built a strong brand portfolio. This strong brand portfolio is useful at the time when the company wants to expand into new product categories.
Kate Spade has a highly skilled workforce who is behind their great successful designs. The company has taken great care to streamline their operations by integrating with many technology companies over the years.
Due to their great effort in business and their product design, Kate Spade is considered one of the top Burberry competitors.
Conclusion
The Fashion industry should be on the track to meet the demands of the customers. All the above mentioned Burberry competitors motivate the Burberry Company to come up with great designs and to also be at the top of the fashion industry.
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