Top 18 Vaseline Competitors (Updated in 2023)

The top Vaseline competitors are Nivea, Ponds, Lakme, Olay, Johnson and Johnson, Clinique, Garnier and others. Vaseline, a popular personal care brand is a petroleum jelly body lotion. It is owned by Unilever.  Vaseline has a plain petroleum jelly and also has various selections of lotions, skin creams, cleansers, soaps, and deodorants. The company was established during the year 1872. The global Vaseline market size was valued at USD 528.57 million in 2022.

Few of the famous Vaseline products are soaps, petroleum jelly, cleansers, lotions, deodorants, and lotions. These products are much preferred by customers and people like to continue with this brand once they start using it.

It is the largest consumer products companies. Vaseline products meet the specific requirements of consumers and are available in all food retail and drug stores and it has its existence in about 70 countries.

Through this article, let us discuss the top Vaseline competitors.

Top Vaseline Competitors

1) Nivea

• Product Type: Skincare products.
• Industry: Personal care.
• Founded: 1911 in Hamburg, Germany.
• Founders: Oscar Troplowitz.
• Headquarters: Hamburg, Germany.
• Area served: Worldwide.
• Current CEO: Markus Pinger

A top Vaseline competitor, Nivea is a popular personal care product company that was established during the year 1911 and headquartered in Germany. Ever since the company has formed, its products are devoted to skin care. This product is vastly used by many people and they even carry it with them at all times.

Their famous product is the cold cream that dominates the cold cream market. It is the best cream that is suitable for any colder regions. Due to the dominance, it faces in the market; its brand equity is always at the high for which it has received a huge recognition as well. It has about 50 products and it has its existence in about 73 countries.

As of 2023, the Nivea brand was valued at approximately 6.6 billion U.S. dollars.  NIVEA India has been recognized as India’s No. 1 Trusted Brand 2022 in the category of Skin Care by the prestigious brand intelligence firm TRA research. This is the second time that NIVEA India has been declared India’s Most Trusted Brand in the skin care category. In addition, NIVEA has also managed to secure the 78th rank among the overall 1000 Most Trusted Brands in India.

This cream has been well-placed in the platform of ‘Gentle care’ and ‘Wellness’. It has a huge brand recall and also a strong distribution network. The main brand element is their pack of blue and white.

Due to their great brand visibility and excellent advertising, Nivea is considered one of the top Vaseline competitors.

2) Ponds

• Product Type: Skincare products.
• Industry: Personal care.
• Founded: 1846 in New York City, New York, USA.
• Founders: Theron T. Pond.
• Headquarters: Bengaluru, Karnataka, India.
• Area served: Worldwide.
• Current CEO: Thomas Brorsen Pedersen

Yet another Vaseline competitor, Ponds is a popular brand of beauty and healthcare products. It is a beauty product company that is owned by Unilever. Having introduced during the year 1846, this company serves the customer worldwide. The company believes that softness is beautiful, precious, and powerful.

The company manufactures and sells many personal care products by joining hands with the Hindustan Lever Ltd. The various products that the company produces are petroleum jelly, cold cream, face wash, talcum powder, and soap. Ponds are a well-recognized brand in the United States. It concentrates more on vanishing cream which became famous as the ad campaign involved celebrities.

The company delivers new products that are customized to the skincare needs. It produces great products which help to restore the skin’s natural balance thereby helping women across the world to take care of their skin. Products are available for aging and whitening as well. Their products are toxic-free.

Due to their great quality products, Ponds is considered one of the top Vaseline competitors.

3) Lakme

• Product Type: Cosmetics, skincare, and haircare products.
• Industry: Beauty and personal care.
• Founded: 1952 in Mumbai, India.
• Founders: Simone Tata.
• Headquarters: Mumbai, India.
• Area served: India and other South Asian countries.
• Current CEO: Sudhir Sitapati (since 2023).
• Revenue: Rs 328 crore (FY2023)

Also a top Vaseline competitor, Lakme is an Indian cosmetic brand owned by Hindustan Unilever. Established during the year 1952 by J.R.D Tata, it is a well-known beauty and cosmetic industry. Lakme’s products motivate many women to showcase their beauty in a unique and confident way. Their products also enable them to realize the strength of beauty.

The company brings out great products and services for the needs of women. The company targets women who look for personal care items like cosmetics, hair styling, and skin care brands.

Lakme Lever has over 450 owned/managed and franchisee salons. In the last year’s annual report, the number of saloons was 400.

The company has a huge range of products and services to their customers. The company has a strong market share across India. The company has excellent beauty expert professionals innovate various kinds of products to suit the skin and beauty requirement. The company also owns a salon with its brand name.

Due to their great products and also having the celebrity Kareena Kapoor as the ambassador, Lakme is indeed a top Vaseline competitor.

4) Olay

• Product Type: Skincare products.
• Industry: Beauty and personal care.
• Founded: 1952 in South Africa.
• Founders: Graham Wulff.
• Headquarters: London, England, United Kingdom.
• Area served: Worldwide.
• Current CEO: Susan Arnold

Originated from South Africa in the year 1949, Olay was known with the name Oil of Olay. It is a well-known beauty brand which is owned by Procter & Gamble. Being a famous personal care brand, Olay is strongly associated with FMCG sector and is recognized as a billion-dollar brand. When it comes to face care users, brand awareness of Olay is at 90% in the United States.

The various products of the company are facial cleanser and moisturizer, daily treatment, and anti-aging creams. The company’s products are defined for various kinds of skins. Their products are good and meet the quality. Olay’s products are easily accessible at many places like malls, discount stores, supermarket, and beauty stores.

The Olay brand valuation has featured in 28 brand rankings, including the strongest and most valuable US brands, the biggest Cosmetics brands and the best Global brands.Olay.com is ranked #126 in the Lifestyle > Beauty and Cosmetics category and #63,051  globally in September 2023.

Over the years, the company has established a strong brand name and due to which the customers associate the brand with the advertisement they showcase. As it has a strong parent brand, it is easily available to a large customer base. It uses the Procter & Gamble’s distribution network for reaching out to the customers.

Due to their great products and their availability, Olay is considered one of the top Vaseline competitors.

5) Johnson and Johnson

• Product Type: Consumer goods, medical devices, and pharmaceuticals.
• Industry: Healthcare.
• Founded: 1886 in New Brunswick, New Jersey, USA.
• Founders: Robert Wood Johnson I, James Wood Johnson, and Edward Mead Johnson.
• Headquarters: New Brunswick, New Jersey, USA.
• Area served: Worldwide.
• Current CEO: Joaquin Duato
• Revenue: $25.530B (June 30, 2023)
• Market cap: $422.75B (September 11, 2023)
• Number of employees: 155,800 (2022)

A well-known brand, Johnson & Johnson Company is an American multinational company that is a manufacturer of medical equipment, pharmaceutical, and consumer goods. The company was established during the year 1886 and is headquartered in New Jersey, United States.

The company produces various products related to baby care, oral care, and also beauty products. Johnson & Johnson baby products have a strong brand image. It has a strong presence with each of their products. The company has many brands that help them to gain visibility and also occupy larger shelf space of stores.

This brand is the most trusted brand and preferred by many medical professionals and parents across the world. The company has an excellent distribution network and makes their products available to their customers through medical stores, retail outlets, and supermarkets.

Johnson & Johnson net income for the quarter ending June 30, 2023 was $5.144B. Johnson & Johnson gross profit for the quarter ending June 30, 2023 was $17.318B. Johnson & Johnson operating income for the quarter ending June 30, 2023 was $6.762B.

As this brand is regarded as a top healthcare provider, Johnson & Johnson is considered one of the top Vaseline competitors.

6) Clinique

• Product Type: Skin care, cosmetics, and fragrance products.
• Industry: Beauty and personal care.
• Founded: 1968 in New York City, New York, USA.
• Founders: Estée Lauder Companies, Carol Phillips.
• Headquarters: New York City, New York, USA.
• Area served: Worldwide.
• Current CEO: Fabrice Megarbane

Also regarded as a top Vaseline competitor, Clinique is a consumer goods company and manufactures products related to cosmetics, skincare, fragrances, and toiletries. The company was formed during the year 1968 and is headquartered in New York, United States. It is a subsidiary of The Estee Lauder Companies.  In 2023, the Clinique brand was valued at approximately 4.8 billion U.S. dollars.

The company produces various products like cleansers, moisturizers, exfoliators, eye and lip care, makeup removers, body care products, anti-aging creams, and hair care products. Clinique also offers various products for men like shaving products, skin care, and grooming products. When it comes to face care users, brand awareness of Clinique is at 74% in the United States.

Clinique products are available in retail shops and also online. Due to their excellent marketing campaign, this brand is recognized among people. The products of this brand are customized and are chemical-free. The company manufactures many products and is available in many locations.

As they produce high-quality products, Clinique is considered one of the top Vaseline competitors.

7) Garnier

• Product Type: Hair care, skincare, and cosmetics products.
• Industry: Beauty and personal care.
• Founded: 1904 in Blois, France.
• Founder: Alfred Amour Garnier.
• Headquarters: France.
• Area served: Worldwide.
• Current CEO: Thibaut Tesnier

An excellent skin, cosmetics, and hair care brand, Garnier is a top Vaseline competitor. The company was formed during the year 1904 and is headquartered in France. Started as a producer of hair lotion, the company gradually expanded its production in into skin and cosmetic as well.

This brand is known for using flowers, fruits, seeds, and buds for their products. The ingredients that are used in the products are taken using the latest techniques. Garnier makes use of natural fruit-based ingredients for producing hair and skin care products.

The brand value of Garnier was estimated at over nine billion U.S. dollars as of September 2023.

This brand has a strong association with L’Oreal and due to this, it has got an instant acknowledgment among the customers. Each of Garnier’s products is designed for a specific problem. For example, they produce specific creams for dry skin, pimples, clear skin, specific shampoos for itchy scalp, hair fall, dandruff etc.

Due to their great products, Garnier is considered one of the top Vaseline competitors.

8) Dove

• Product Type: Personal care products, mainly skin care and body wash.
• Industry: Beauty and personal care.
• Founded: 1957 in the United States.
• Founders: Lever Brothers.
• Headquarters: London, England, United Kingdom.
• Area served: Worldwide.
• Current CEO: Erin Power

Yet another top Vaseline competitor, Dove is owned by Unilever. It was introduced during the year 1955 and is headquartered in the United Kingdom. Dove is a personal care brand owned by the London-Rotterdam consumer goods company Unilever. It is the strongest brand of Unilever. The products are sold in more than 150 countries and are offered for both women and men, and babies and kids.

Apart from soap, the company produces creams, hair care products, and deodorants. The deep moisturizing cream of Dove is a big hit among the customers. The creams are so effective on the skin. Their products target women of all age group and it also makes women realize the importance of personal beauty. They have already reached over 60+ million young people across 150+countries and are committed to reaching 250 million by 2030.

In August 2023, a survey and research done by Kantar’s Brand Inclusion Index conducted in UK showed that Dove was considered one of the Most Inclusive Brands for consumers among other skincare brands.

In 2023, the Dove brand was valued at approximately 6.5 billion U.S. dollars.

The famous and attractive logo of Dove specifies the outline of the bird which is highlighted in the brand’s name. This brand has an excellent market presence. It also ensures that their products do not leave any remains on the skin. Their products are available across a wide chain of networks in leading supermarkets, retail stores, and online.

Due to their brand value and various products, Dove is considered one of the top Vaseline competitors.

9) Suave

• Product Type: Hair care and body care products.
• Industry: Beauty and personal care.
• Founded: 1937 in Chicago, Illinois, USA.
• Founders: Leo Gerstenzang.
• Headquarters: Englewood Cliffs, New Jersey, USA.
• Area served: United States, Argentina, Brazil, Mexico, and Canada.
• Current CEO: Jon Moeller

Suave is a personal care brand that creates quality products at an affordable price. The brand’s focus is on providing benefits to its customers, such as smooth and pleasant textures in their lotions and shampoos. Suave’s products are designed to be accessible to everyone, regardless of their budget.

Recently, Suave launched a new line of hair care products called the Clean Collection, inspired by a community of over 5000 women with natural hair. The line delivers rich moisture and gentle care for natural hair. The brand’s name, Suave, is derived from the Latin word suavis, meaning sweet or pleasant.

10) ChapStick

• Product Type: Lip balm.
• Industry: Personal care.
• Founded: 1958 in the United States.
• Founders: Bill Depew and Paul Block.
• Headquarters: Stamford, Connecticut, USA.
• Area served: Worldwide.
• Current CEO: Greg Thone

ChapStick is a brand of lip balm that is used to treat and prevent chapped lips. It is manufactured by Haleon and is available in many countries worldwide. The product contains a variety of ingredients, including sunscreen, to prevent sunburn. ChapStick functions as both a sunscreen and a skin lubricant to help prevent and protect chafed, chapped, sunburned, cracked, and windburned lips. The net weight of the product is usually 4 grams (0.14 oz).

11) Y-OUR Personalized Skincare

• Product Type: Personalized skincare products.
• Industry: Beauty and personal care.
• Founded: 2021 in San Francisco, California, USA.
• Founders: Max Cho, Michael Wu, Brandon Chu, and James Park.
• Headquarters: San Francisco, California, USA.
• Area served: United States and Canada.
• Current CEO: Max Cho.

Y-OUR Personalized Skincare is a company that offers customized skincare products based on an individual’s skin type, behavior, goals, and habitat. To get started, users take a skin quiz that analyzes their skin’s natural behavior, what they expose it to, the way they treat it, and the positive changes they want to see. Y-OUR’s intelligent Skin AI algorithm then creates an optimal skincare system consisting of four products that work together to target multiple goals. The company’s in-person concierge team of MIT data scientists, chemists, and hygienists continually customize the formulas based on the user’s feedback and changes in their world. Y-OUR’s products are vegan, paraben-free, cruelty-free, and made in the USA. Personalized skincare products offer benefits such as saving money, time, and effort, and they can help address diversity gaps by considering skin tone-specific concerns.

12) CoverGirl

• Product Type: Cosmetics.
• Industry: Beauty and personal care.
• Founded: 1961 in Maryland, United States.
• Founders: Noxzema Chemical Company.
• Headquarters: Maryland, U.S.
• Area served: Worldwide.
• Current CEO: Andrew Stanten

CoverGirl is an American cosmetics brand that was founded in Maryland by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989. CoverGirl offers accessible, affordable, and inclusive makeup for everyone.

The brand has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand, including Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink.

The brand was once one of the largest global brands to conduct animal testing, but that is no longer the case. In 2018, CoverGirl became the largest makeup brand to be Leaping Bunny Certified by Cruelty-Free International, which means all of its products are certified cruelty-free, no matter where they are sold. CoverGirl also opened its first-ever flagship store in Times Square, New York City, where it sells makeup collections and accessories.

13) Lumin

• Product Type: Men’s skin care.
• Industry: Beauty and personal care.
• Founded: 2018 in the United States.
• Founders: Matt Gross, Josh Kornfield, and Adam Miller.
• Headquarters: Los Angeles, California, United States.
• Area served: United States.
• Current CEO: Matt Gross

Lumin is a brand that offers premium skincare solutions for men. Their products are designed to address different skin concerns, such as acne, dark circles, and wrinkles. Lumin’s skincare line includes cleansers, moisturizers, serums, and masks that are formulated with natural ingredients and backed by science. Lumin aims to simplify men’s skincare routines and help them achieve healthy and glowing skin.

Lumin’s products are available on their website, as well as on Amazon and Target. Customers can purchase individual products or opt for bundles that include multiple products at a discounted price. Overall, Lumin offers a variety of effective and affordable skincare solutions for men.

14) Blistex, Inc.

• Product Type: Lip care products.
• Industry: Personal care.
• Founded: 1947 in Oak Brook, Illinois, United States.
• Founder: Charles E. Arch.
• Headquarters: Oak Brook, Illinois, United States.
• Area served: Worldwide.
• Current CEO: Justin Arch

Blistex, Inc. is an American consumer products company that was founded in 1947 as a small, family-run business in the United States. The company is headquartered in Oak Brook, Illinois, and is in the business of developing and marketing lip care products. Blistex offers a wide range of lip balm, lip ointment, and other lip-related products under the Blistex brand name. The company also owns and markets other brands, including Odor-Eaters, Stridex, and Kank-A. Blistex products are sold around the world, and the company operates a production facility in Oak Brook, Illinois. Blistex offers a variety of lip care products that range from medicated lip balms to everyday lip care.

15) SmartSkinCare

• Product Type: Skincare products.
• Industry: Beauty and personal care.
• Founded: 2022 in California, United States.
• Founders: Not available.
• Headquarters: California, United States.
• Area served: United States.
• Current CEO: Not available.

SmartSkinCare is a brand that provides medical-grade skincare and haircare products. According to their website, they claim to revolutionize the way you care for your skin and provide superior results compared to other clinical skincare brands. They offer products that address summer sun damage and incorporate ingredients to hydrate and moisturize the skin. NEOVA® SmartSkincare is a research and scientific-discovery brand dedicated to all conditions caused by photodamage and photoaging. Their repairing solutions deliver care so that the skin can look and feel its best. They are a brand that is committed to providing high-quality products that cater to all skin types.SmartSkinCare also offers natural and organic products that are made with at least 99% organic or natural ingredients

16) Burt’s Bees

• Product Type: Natural personal care products.
• Industry: Beauty and personal care.
• Founded: 1984 in Maine, United States.
• Founders: Burt Shavitz and Roxanne Quimby.
• Headquarters: Durham, North Carolina, United States.
• Area served: Worldwide.
• Current CEO: Susan Cameron

Burt’s Bees is an American multinational personal care product company that describes itself as an “Earth-friendly, Natural Personal Care Company” making products for personal care, health, beauty, and personal hygiene. The company manufactures products with natural ingredients, using minimal processing, to maintain the purity of ingredients.

Burt’s Bees was founded in 1984 by Burt Shavitz and Roxanne Quimby. The company started with candles, natural soaps, perfumes, and eventually, lip balm, which became their best-selling product. In 2007, Clorox bought Burt’s Bees for $925 million. Today, fans can buy Burt’s Bees from national retailers like Target and major pharmacies. The company also forms strong, mutually beneficial partnerships with the communities where they source their ingredients. Burt’s Bees announced a multi-year partnership with rePurpose Global in 2022 to finance a critical.

17) Carmex

• Product Type: Lip balm.
• Industry: Personal care.
• Founded: 1937 in Milwaukee, Wisconsin, USA.
• Founder: Alfred Woelbing.
• Headquarters: Wauwatosa, Wisconsin, USA.
• Area served: Worldwide.
• Current CEO: Matt Gross

Carmex is a brand of lip balm that has been around since 1937 and is known for its effectiveness in soothing and protecting dry, chapped lips. The brand’s most iconic product is the Carmex Original Tube, which contains two natural ingredients, camphor and menthol, that give it a cooling effect and help relieve the irritation of dry, chapped lips.

Carmex claims that their “natural” lip balm formula helps remove cracked and peeling skin and allows soothing and healing of dry lips. The lip balm is made with a combination of camphor, menthol, and white petrolatum, which act as external analgesics and lip protectants. Carmex is a trusted brand that has been relied on by generations of people for its effectiveness in treating dry, chapped lips.

18) Unilever

• Product Type: Fast-moving consumer goods.
• Industry: Consumer goods.
• Founded: 2 September 1929 in the United Kingdom.
• Founders: Antonius Johannes Jurgens, Samuel van den Bergh, and Georg Schicht.
• Headquarters: London, United Kingdom.
• Area served: Worldwide.
• Current CEO: Hein Schumacher
• Revenue: €60.073 billion (2022)
• Number of employees: 148,000 (2022)
• Market cap: $126.94 Billion (September 2023)

Unilever is a multinational corporation that sells consumer goods including foods, beverages, cleaning agents, and personal care products. The company is dual-listed, consisting of Unilever NV in Rotterdam and Unilever PLC in London. Unilever owns more than 400 brands, including 11 “billion-dollar brands,” which each achieve annual sales in excess of €1 billion. Unilever is committed to acting with the highest standards of corporate behavior towards its employees, consumers, and the societies and world in which it operates. It is the largest producer of soap in the world, and its products are available in over 190 countries.

Unilever annual net income for 2022 was $8.052B.  Unilever annual gross profit for 2022 was $63.293B. Unilever annual operating income for 2022 was $11.331B.

Conclusion

Skin care is an essential activity to enhance the appearance. The cosmetic industry focus on producing the best products to meet customer demands. Vaseline makes use of their skilled professionals and researchers to produce the best products for their customers

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